Love him or hate him, Obama has finally put his campaign money where his mouth by opting out of the public campaign financing system.

On June 10, onlookers in the busy Ginza district of Tokyo witnessed a woman descending the side of the Sony Building into a suspended bed during the height of lunch hour. People stood stunned in the streets as they watched the woman yawn and stretch, then climb into the four-story-high giant bed and nap for approximately 20 minutes.

Okay, I’ll admit that’s a harsh riff on Gatorades tagline, and 80s jingle that is still emblazoned on my brain.  After all, according to Beverage Digest, Gatorade owned a 76.3 percent market share in ‘07 for take-home sports drinks.

When it comes to the brand management and marketing of higher education, engaging a university’s most faithful brand ambassadors – its students and alumni – is of utmost importance. Why then, would the president of Saint Louis University go to such great lengths to upset thousands of alumni – all in the name of personal vengeance?

Aren’t we all waiting for the next big thing, hoping to catch it first?  Something new and exciting, to follow blindly and believe in religiously, and to brag about to people still unaware.  And in that sense, what is more novel than the next generation of new technologies such as the World Wide Web?