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Troubled Financial Cos. Must Talk to American Public to Quell Fears PDF E-mail
Michael Bush   

Analysts say ad messages need to convey role brokerages, banks play in economy.

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Shading -- or Ignoring -- Truth on the Campaign Trail PDF E-mail
Cathleen Decker   
Political innocents may wonder why a candidate such as McCain, whose campaign is premised on 'straight talk' -- and to a lesser extent Obama -- have veered from the truth. Because it works.
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Microsoft’s Real Problem: Facebook Is the New Outlook, and Other Ways That Redmond Is Not Listening PDF E-mail
Dan Kimerling   
Companies like Facebook, Apple, and Google have changed the way that young consumers consume, and therefore purchase, technology. And that is a very dangerous position for a software company to be in, especially one that is not known for being nimble on its feet.
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Facebook Isn’t A Social Network. And Stop Trying to Make New Friends There PDF E-mail
Michael Arrington   
An email sent from Facebook to one deleted user states that Facebook isn’t a social network (it’s a “social utility”) and isn’t meant to build large groups of new friends. Instead, Facebook is meant to reinforce “pre-existing” social connections.
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Your Data With Destiny PDF E-mail
Bob Garfield   
Pointing the way for marketers in a post-advertising world.
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Divided We Brand: The U.S.' GMC/Scion Schism PDF E-mail
Jim Edwards   
Every election brings a new set of key voters, like "Nascar dads" or "soccer moms." But while the cable news crowd chatters about "arugula-eating leftists" and "red-meat Republicans," the actual data show less obvious correlations between consumer behavior and voting intent.
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Results 37 - 42 of 1361