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The Future Of Television: Local TV at Crossroads PDF E-mail
Diane Mermigas   
The digital odds seem stacked against them, although the prevailing hope is that local TV stations can reinvent their business in time to avoid financial calamity.
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What's New at MySpace PDF E-mail
Ellen McGirt   
With Facebook surging, MySpace cofounders Chris DeWolfe and Tom Anderson have gone back to their roots -- music, pop culture, and a proven cash-flow ad model -- to spur a next phase of growth. Will that be enough for boss Rupert Murdoch?
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Olympics: The Most-Viewed TV Event Ever PDF E-mail
Brian Stelter   
The Beijing Olympics will be remembered by media executives as the most-viewed event in United States television history. This summer’s Games have shown that media companies can still aggregate a mass audience for major events, even with the rapid fragmentation of media.
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Where PR Belongs PDF E-mail
Chris Cobb   
When the newly private Chrysler Corporation slid the firm’s PR function under its human resources umbrella late last year, it brought a shower of negative reaction from the PR community and auto industry press.
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A Campaign Not Filtered by the Press PDF E-mail
David Carr   
The presidential campaign of Barack Obama has all but christened a new era by seizing the medium itself. The network pageantry has been replaced by the network effect — a huge pipe directly to his supporters, no intermediation involved. The press, it seems, just gets in the way.
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Obama: The Pepsi Candidate PDF E-mail
James Ledbetter   

The Democratic presidential nominee and the soft drink have strong affinities. Perhaps more importantly, the prevailing theme of Obama's campaign meshes well with Pepsi's corporate messaging.

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Results 13 - 18 of 1301