Did you see that catch?  Or, rather, did you see that Gatorade bottle next to the ball girl's feet?  While no one is claiming responsibility for this viral video, Gatorade is happily claiming the buzz around it.

As advertisers try tactic after tactic to keep consumers' attention during commercial breaks, Coca-Cola's Happiness Factory ads, including its most recent three-and-a-half minute movie, have garnered hundreds of thousands of views on YouTube alone.

Solar cells that look like ivy? Gastric juices to power a flashlight? Paola Antonelli, curator of MoMA's "Design and the Elastic Mind," explains the elasticity of modern life and how designers take major revolutions in science and technology and transform them into objects that we can actually use.

May the dreamy music of Galaxie 500 kick off for you a safe and fun Independence Day weekend.

While WALL-E tells the story of the Earth's demise thanks to Buy n Large, the guys at JibJab take a humorous, yet all too real, stab at the American Big Box Mart.

Talk about a lifestyle. For more than 100 years, this iconic brand has symbolized freedom and rebellion, two traits that are as American as baseball and apple pie.

As Independence Day approaches, a top-notch panel of global influencers at Davos 2008 provide their thoughts on how the next president can rebuild the United States' brand equity.