Is it any wonder why "PR" is often equated with "spin"? As the digital revolution changes the face of the communications industry, honesty and transparency have become essential. Yet, many still think "PR" and propaganda are one and the same. Will public relations ever overcome its own tarnished reputation?
Richard Edelman, Global CEO of Edelman, gives his perspective on the future of public relations and the communications industry. According to Edelman, this is the "best of times for PR."
In this odd combination of wine tasting and interview, BuzzLogic talks with Brian Solis, founder of FutureWorks, co-founder of the Social Media Club, and author of the blog "PR 2.0," about the social media press release and the impact new media is having on the public relations industry.
Why do the ladies of the world love roller skates?
According to Bret and Jermaine, a.k.a. the Flight of the Conchords, it's "the rhythm of the movement of the feel of the wheel of the rhythm of the feeling." But you decide, as you watch the Kiwi roller kings' smooth moves in their new video for "Ladies of the World."
Will the Internet cause newspapers to go extinct? According to Jack Kapica of the Globe and Mail, as long as people want to see their name - or company name - in print, newspapers aren't dying anytime soon. In Kapica's opinion, the real threat isn't the Internet, but rather investors who demand higher and higher profit margins. What do you think?
Speaking at the AlwaysOn conference in February 2008, Jeff Jarvis, associate professor and director of the interactive journalism program at the City University of New York's Graduate School of Journalism, discusses the future of journalism and how a little cell phone may cause huge ripples in the news industry.
While print newspaper readership is declining, online newspapers are gaining readers, especially among people ages 25 to 34. Chris Saridakis, Chief Digital Officer of Gannett Company Inc.,
discusses the social and technical challenges involved when newspapers
transfer content onto digital platforms.