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She and Him PDF E-mail
Friday, 05 September 2008

 

 

She and Him are actress Zooey Deschanel and musician M. Ward . Their first single, "Why Do You Let Me Stay Here?" exemplifies their simple musical style reminiscent of time past.  

 

Deschanel isn't the only actress having a go at music these days. How do you think her efforts compare to this actress?

 

 

 

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Save Money. Live Better. vs. Expect More. Pay Less. PDF E-mail
Thursday, 04 September 2008

 

 

While Wal-Mart may not be completely recession proof, its "Save Money. Live Better." message has not been ignored by consumers seeking ways to save a few dollars.  Even Target, known for its "cheap-chic" designs, is adjusting its marketing messages to emphasize its value and convenience in order to better compete with Wally World.

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Relationship Marketing in Tough Times PDF E-mail
Wednesday, 03 September 2008

 

 

 

Relationship marketing can be one of the most important strategies during a recession. Here, Jim Cathcart, author, professional  speaker, and founder and president of Cathcart Institute, Inc., discusses how businesses can grow in any economy when relationships are a priority.

 

 

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Recession Marketing Tips from Kraft PDF E-mail
Tuesday, 02 September 2008

 

 

 

According to Kraft Foods CMO Mary Beth West, in order to keep products moving during a recession, companies must understand the economy from the viewpoint of the consumer. Speaking at Ad Age's annual Women to Watch luncheon, Kraft's marketing chief explains how America's largest food company is using data to adjust its marketing strategies.

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Gnarls Barkley Makes Hearts Sing … PDF E-mail
Friday, 29 August 2008

 

 

… In the video for the latest single “Who’s Gonna Save My Soul?” Hmmm. Creepy. Maybe Gnarls is crazy, after all?

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Defending Public Relations PDF E-mail
Thursday, 28 August 2008

 

 



PRSA Chair and CEO Jeffrey Julin is featured in this video response to CBS Legal Analyst Andrew Cohen's commentary challenging the integrity of the public relations profession.  "Show me a PR person who is "accurate" and "truthful," and I'll show you a PR person who is unemployed," Cohen said.  This, coming from a legal analyst?

 

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The Art of "PR" PDF E-mail
Wednesday, 27 August 2008

 

 

 

Is it any wonder why "PR" is often equated with "spin"?  As the digital revolution changes the face of the communications industry, honesty and transparency have become essential.  Yet, many still think "PR" and propaganda are one and the same.  Will public relations ever overcome its own tarnished reputation?     

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