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Studies: Cause Marketing Increases Sales E-mail
A series of new studies released today show that consumers are more likely to purchase brands that are associated with causes they care about.
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Social Network For Disney Fans Goes Live E-mail
DisFriends, a social network for Disney fans, has gone live at DisFriends.com. The online community gives Disney enthusiasts a place to create profiles and share pictures and journals, as well as communicate through live chat and discussion boards.
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Pandora, Webcasting See Victory in Senate E-mail
The U.S. Senate on Tuesday afternoon passed the Webcaster Settlement Act, the legislation that lays the groundwork for Web radio stations to negotiate reduced royalty rates for the songs they stream over the Web.
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EA Signs Video Game Deal With ‘300’ Director E-mail
Video game publisher Electronic Arts Inc has signed a deal for Hollywood director Zack Snyder, who made the hit 2006 film "300," to help develop video games, some of which may someday become movies themselves.
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Save the Serial Dramas, Save TV Ratings? E-mail
"Save the cheerleader. Save the world" was the plotline -- and eventual marketing mantra -- for the first season of NBC's "Heroes." Now the question is, can "Heroes" save "Chuck" and "Life"?
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Nasty as They Wanna Be? Policing Flickr.com E-mail
So it goes with any online community. Behavior must be moderated and a communal ethos must be preserved; Wild West cliches aside, total freedom at any entity like this would sink it in a storm of lawsuits, flame wars and gridlocked cacophony. So directors of community exist to police the online realm.
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Welcome To Bizarro World - Google Takes A Leap Back To 2001 E-mail
As part of its 10th birthday celebration, Google has opened the doors to an antiquated version of its search engine that dates back to 2001.
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Extinction of Demographics E-mail
Consumers want brands that they can relate to and brands that relate to them–brands founded on core, unchanging principles, beliefs and values – and not on ever changing campaigns and taglines, tweaked to fit perceived changes in demographics.
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Results 65 - 72 of 5592