The company, which believes that women make about 45% of electronics purchases, is said to have worked with a focus group of 40 local women to come up with a store design that also includes a private room for new moms, with free diapers and a rocking chair.
The Weather Channel Interactive has partnered with Nielsen’s Claritas to launch Segmentation Targeting, a new product that enables brands to target specific psychographic, demographic and socioeconomic clusters in various regions of the U.S.
The U.S. Justice Department's antitrust investigation of the advertising partnership between Google and Yahoo has revealed the growing resentment and fear of Google's power among some of the biggest players in the advertising industry - the very customers that Google needs.
They say eBay is cluttered with business-consultant types who are out of touch with customers, lacking in technological vision and prone to sheeplike thinking, while the iconoclastic engineers just take orders.
The No. 1 cola player announced today that it has signed a long-term distribution deal for Monster's line of energy drinks throughout about half of the U.S., as well Canada and six Western European countries.
Coldwell Banker Real Estate on Friday will launch a 10-day event that will reduce prices on homes for sale by up to 10% in most major U.S. markets. While home sellers have the final say on the price, Coldwell will offer a special reduced price listing on its Web site.
