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Marketers Creep Toward the Hottest Video Site in China
Tudou Grabs 7 Million Daily Visitors -- No Wonder Coke, Intel and Others Are Testing Ads on Its Pages
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Led Zeppelin to Make Its Songs Available Digitally
The band’s decision to sell its music online coincides with the end of a fierce bidding war over the rights to administer the band’s catalog of songs.
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Motorola Names Ogilvy Lead Network
Motorola has scrapped its global creative resources model with Omnicom Group and reinstated WPP Group's Ogilvy & Mather as its lead network, though it will also use a handful of creative shops for specific product lines.
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Newsweek Gets a New Look in Print, On Web
Newsweek on Monday will unveil a sweeping redesign of the magazine and its Web site while at the same time formally ending its seven-year distribution agreement with MSNBC.com.
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Comcast Rollout of TiVo Box Begins
After more than two years of promises and delays, Comcast Corp. has finally begun rolling out its first set-top boxes that run TiVo's digital video recording technology
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Cashing In on TV Switch
The switch away from traditional analog signals may be the most significant TV change since the introduction of color. Tens of millions of Americans need an upgrade to go digital, and RCA and Zenith are expected to play a major role as TV converts to digital-only broadcasts in early 2009.
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NBC Universal Plans to Sell Part of Its Burbank Studio
NBC Universal plans to sell part of its site in "beautiful downtown Burbank," home to the studio housing "The Tonight Show With Jay Leno," and move to a new broadcast facility across the street from Universal Studios.
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Imitating the Web, for the Busy Reader
The Internet has hurt business magazines in particular, and the new BusinessWeek format — which includes more news summaries and fewer lifestyle articles — is meant to be more Weblike.
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