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Honda Taps Sony To Ramp Up Its Ad Strategy E-mail
While it's not uncommon for advertisers to buy all the available ad space tied to a particular TV show or single Web site to drown out the competition, Honda's half-million dollar deal with Sony takes that strategy a step further by extending across all Sony's mobile and online entertainment and third-party sites in the U.S.
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How Will Android Compare To The iPhone? E-mail
Google's Android is as an open-source operating system meant to give smart phone manufacturers a powerful platform on which to base their phones. It's even been touted as a challenger to Apple's iPhone OS.
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A Push To Curb The Casual Use Of Ugly Phrases E-mail
FOR the first time since the Advertising Council was founded in 1942, the organization — which directs and coordinates public service campaigns on behalf of Madison Avenue and the media industry — is introducing ads meant to tackle a social issue of concern to gays and lesbians.
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Analyst: Half Of 'Social Media Campaigns' Will Flop E-mail
Adam Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. But, he added in an interview with CNET News, 50 percent of those campaigns will be classified as failures.
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Burger King Plans Whopper Bars E-mail
The fast-food chain plans to open six to 20 Whopper Bars in the next 12 to 18 months, said Russ Klein, Burger King's president of global marketing, strategy and innovation. In addition to the U.S., the company is looking at locations in Europe, Latin America and Asia. The Orlando bar will be part of the Universal Orlando Resort.
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Barry Diller's Breakup: Why IAC Didn't Work E-mail
Barry Diller's restless, 47-year business career is yet again taking a new turn. After a dizzying run from mailroom to studio mogul, he quit his high-flying Hollywood career 15 years ago to plunge into home-shopping television and the Internet.
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Crisis Raises Worries On Ad Spending, Bills E-mail
In the first major signs that Wall Street's crisis and the worsening credit crunch are taking a toll on the global advertising business, ZenithOptimedia has slashed its growth forecast for the industry, and some ad firms are reporting concerns about clients paying their bills.
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Suit on Tobacco Ads Sparks Feisty Debate E-mail

The Supreme Court waded yesterday into a complicated legal debate over whether tobacco companies can be sued in state courts for deceptive advertising of "light" cigarettes, a dispute that has divided government regulators and the business community.

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