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Use Ning to Build a Community Around Your Personal Brand E-mail
I’ve joined quite a few in the past 6-8 months and, to be honest, the usage rates aren’t that impressive. However, here are two great examples of big “personal brand names” that are using Ning correctly.
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Amazon Hopes to Replace Text Books With Kindle E-mail
After seeing a high level of demand for its Kindle e-book reader, Amazon plans to market its newest Kindle to high school and college students tired of lugging around books in between classes.
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Niche Retailers Work Their Brands In-store E-mail
Big retailers can learn a lot from niche operations when it comes to in-store branding. David Pollinchock, Chief Experience Officer at the Brand Experience Lab, and Ad Age reporter Natalie Zmuda hit the streets of Soho in New York to find out how retailers can make their stores their best advertisement.
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Marketing and PR as Theater E-mail
I came across a great quote today while doing some reading: “Marketing after all is really theater. It’s like staging a performance. The way to motivate people is to get them interested in your product, to entertain them, and to turn your product into an incredibly interesting event."
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Jon Stewart Hammers Mainstream Media for Lazy Campaign-Spin 'Regurgitation' E-mail
Jon Stewart directed most of his ire at the 24-hour cable news networks, which he called "gerbil wheels," and said the media at-large had "abdicated" to what he called the "slow-witted beast."
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Monitoring the Future of Newspapers E-mail
The country's most successful dailies are enduring draconian cutbacks in personnel and coverage. Some of the also-rans are disappearing altogether. What no one knows is: What will the newspaper of the future look like? Maybe it will look like The Christian Science Monitor.
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New York Times Shocker: Online Ad Growth Stalls E-mail
With its anemic digital showing for July, The Times Co. suddenly looks at risk to join some other major newspaper players in wondering where the golden goose has gone.
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Tiger Woods Levitates His Brand Even Further E-mail
Tiger Woods can do intricate golf-ball juggling maneuvers for Nike, drive the Buick brand from sleepy to sleek, and transform shaving with a Gillette razor into manly artistry. What marketing challenge is left? How about walking on water?
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Results 25 - 32 of 5122