The opposite of trading up is not trading down. In fact, there is no opposite of trading up; shopping behavior is more nuanced than that. When shopping hit the skids after the financial crisis, there was a lot of talk about a new normal of frugality, as if the only thing possible after a decade-plus of trading up was a generation to come of nothing but trading down. It’s clear now that those prognostications were flawed, not to mention overly pessimistic.
strategicJuly 3, 2015
culturalJuly 3, 2015
creativeJuly 3, 2015
economicJuly 3, 2015
© 2015 Davis Brand Capital. All rights reserved.