The opposite of trading up is not trading down. In fact, there is no opposite of trading up; shopping behavior is more nuanced than that. When shopping hit the skids after the financial crisis, there was a lot of talk about a new normal of frugality, as if the only thing possible after a decade-plus of trading up was a generation to come of nothing but trading down. It’s clear now that those prognostications were flawed, not to mention overly pessimistic.
strategicNovember 21, 2014
culturalNovember 21, 2014
creativeNovember 21, 2014
economicNovember 21, 2014
© 2014 Davis Brand Capital. All rights reserved.