The O2 Concept Store, housed under the iconic roof of
The O2 in London is
a highly designed “experience”. While you explore the product mix, it’s hard to say if you’re at a campsite, a cutting edge digital retreat or a salon (from the 1970’s). Sales desks topped with shiny new Macs are constructed from the refuse of outmoded technology. Phone recycling is not only encouraged, but enabled. New handsets peak out from the bushes, speakers branch from the trees and the website is projected on the walls. Everyone wants to help you. Convergence Retail Culture at its best.
