Blogs have been
hyped to be the ultimate hunting ground to learn what consumers are all about
these days. Recent visits to London, Mexico
City, New York, St. Louis and Sanibel
Island paint a more nuanced picture. Consumers seem ever more
willing to share their views, pet peeves and interests openly. The many uses of
media and voices invoke the consumers’ creativity and dedication to what truly
matters to them, or not… Come on, a 10-pesos Jesus! A terrific joke, the
ultimate in commodity status, or both!
