Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Companies Frustrate Innovative Employees

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. This wonderful quote of Charles Darwin is still so relevant. 6 out of 10 CEOs state in a survey of PWC that innovation is their primary focus or one of their priorities. But an Accenture study of over 500 companies in the US, France and the UK revealed a risk-averse approach to innovation that results in incremental improvements rather than the creation of really new products and services.

read original article


Related Thinking