Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Codes Open New Front in Retail Wars

US retailers have become engaged in a battle for hearts and mobiles. As leading retailers, including Walmart and JC Penney, continue to grapple with the potential of the internet, the proliferation of smartphones has inevitably caught their attention. Three years after Apple launched its first iPhone, mobile connectivity is shaking up the way retailers do business, not only online but in their stores.

read original article



Comments

Related Thinking

strategic

31 Flavors

August 28, 2014

cultural

You Are What You Eat

August 28, 2014

creative

The Art of Food

August 28, 2014

economic

Disruption in the Fast Food Economy

August 28, 2014