Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Clearly Confident

Clearasil is under fire for their new "may cause confidence" campaign. While it may push a few boundaries, it seems quite fresh, playful and relevant to us. The target audience is more than familiar with MILFs and Cougars – so why not let them know you are in on the joke? And it is just good, clear branding. Clearasil = Confidence. Nothing's more compelling to our beloved pimple-face youth. How you might use it? Up to you!



Comments

Related Thinking

strategic

Earning Ear Equity: Bose v. Beats

August 12, 2014

creative

Physics of Culture

July 25, 2011

economic

Listomania

April 10, 2014