Clearasil is under fire for their new "may cause confidence" campaign. While it may push a few boundaries, it seems quite fresh, playful and relevant to us. The target audience is more than familiar with MILFs and Cougars – so why not let them know you are in on the joke? And it is just good, clear branding. Clearasil = Confidence. Nothing's more compelling to our beloved pimple-face youth. How you might use it? Up to you!
strategicNovember 21, 2014
culturalNovember 18, 2014
creativeJune 28, 2014
economicSeptember 15, 2014
© 2014 Davis Brand Capital. All rights reserved.