In a huge revision of its guidelines to advertisers, the Chinese government has laid down the law preventing companies from proclaiming they are the best, or using other forms of superlatives.
In the first update to these guidelines in the last 20 years, companies and advertisers will not be allowed to boast about their goods and services with terms like “highest” (最高) — synonymous with “supreme.”
strategicSeptember 30, 2016
culturalSeptember 28, 2016
economicSeptember 30, 2016
creativeSeptember 30, 2016
© 2016 Davis Brand Capital. All rights reserved.