Nike is changing directions to go places it’s never gone. But the floor leader directing this isn’t legendary co-founder Phil Knightñ as well-known for his ego as his vision. It’s his unassuming, hand-picked replacement, Mark Parker. After four years as CEO, Parker is growing Nike from a brand that you slip on your feet or pull over your shoulders to one that follows you off the field into your life of digital socializing and New World hobbies.
strategicNovember 25, 2014
culturalNovember 25, 2014
creativeNovember 25, 2014
economicNovember 25, 2014
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