Nike is changing directions to go places it’s never gone. But the floor leader directing this isn’t legendary co-founder Phil Knightñ as well-known for his ego as his vision. It’s his unassuming, hand-picked replacement, Mark Parker. After four years as CEO, Parker is growing Nike from a brand that you slip on your feet or pull over your shoulders to one that follows you off the field into your life of digital socializing and New World hobbies.
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