Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



CEO Mark Parker Works On Keeping Nike Cool

Nike is changing directions to go places it’s never gone. But the floor leader directing this isn’t legendary co-founder Phil Knightñ as well-known for his ego as his vision. It’s his unassuming, hand-picked replacement, Mark Parker. After four years as CEO, Parker is growing Nike from a brand that you slip on your feet or pull over your shoulders to one that follows you off the field into your life of digital socializing and New World hobbies.

read original article



Comments

Related Thinking

cultural

The Aging of Abercrombie & Fitch

January 23, 2015

economic

Expedia buys Travelocity for $280 million

January 23, 2015