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1573 results

Qantas Airline Rebranded – Marc Newson Redraws Kangaroo

by Michael Phelan on October 31, 2016 in design

Australian national airline Qantas has been rebranded and its famous kangaroo icon has been redrawn as a simplified…

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The Beloved Composition Notebook Gets a Slick Redesign

by Michael Phelan on October 26, 2016 in design

Composition notebooks are not great notebooks. Their covers fray, ink bleeds through their whisper-thin pages, and it’s next…

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Kodak Revives Its Iconic Logo—and Gives It a Little Twist

by Michael Phelan on October 24, 2016 in design

Peter Oestrich never achieved the lionized status of design legends Paul Rand or Saul Bass, but his most…

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Michael Wolff: “Why all the poor logos?”

by Michael Phelan on October 24, 2016 in design

I’m noticing an increase in ill-conceived and superficially designed symbols and logos. Harsh words, I know, but I’m…

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Apple Designed the Thrill Out of Unboxing

by Michael Phelan on October 19, 2016 in design

It’s a stunning box, the first time you see it. Stark white or black. A clean picture of…

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Pandora Rebrands For the First Time in 11 Years

by Michael Phelan on October 12, 2016 in design

Julie Scelzo’s first project at Pandora could hardly have been more nerve-wracking. As the company’s new executive creative…

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Typographic Trickery Shifts a Font from Paper to Pixels

by Michael Phelan on October 10, 2016 in design

Consider the letter X: two symmetrical diagonal lines, crossing at their midpoints, right? Wrong. It’s true, it certainly looks…

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Google’s Immaterial Design

by Michael Phelan on October 7, 2016 in design

In 50 to 100 years, I firmly believe that your home could be made of Google. I know,…

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Tech Giants Team Up to Fix Typography’s Biggest Problem

by Michael Phelan on September 30, 2016 in design

Fonts have a serious image problem. A font that looks great on your Mac might look bloated on mom’s…

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Activia Gets New Look and Updated Packaging

by Michael Phelan on September 30, 2016 in design

FutureBrand has created a new visual identity for Activia, including an updated green packaging colour and a new…

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Arch-ery: New Logo for University of Georgia

by Michael Phelan on September 26, 2016 in design

The old logo was very flimsy, as if at the slightest provocation it would fall apart or, more…

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Mozilla Shortlists Four Designs in Open-source Rebrand Project

by Michael Phelan on September 26, 2016 in design

Four designs have been shortlisted in the search to find a new brand identity for software company Mozilla.…

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The Atlanta Falcons’s New Stadium Looks Amazing

by Michael Phelan on September 26, 2016 in design

Stadiums with retractable roofs are commonplace, but there’s never been anything like the new home of the Atlanta…

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The Secret Lab Where Nike Invented the Power-Lacing Shoe of Our Dreams

by Michael Phelan on September 21, 2016 in design

Hatfield, Parker, and an army of designers, engineers, and data scientists were listening. And after 28 years of…

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Designing a San Francisco With the 100,000 New Housing Units the City Needs

by Michael Phelan on September 19, 2016 in design

To bring down San Francisco’s out-of-control rents, the city’s chief economist estimated that it needs to build an…

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A $150 Million Stairway to Nowhere on the Far West Side

by Michael Phelan on September 16, 2016 in design

By the look of the renderings officially unveiled on Wednesday morning, New York’s next significant landmark may be…

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Moët & Chandon Woos Millennials With New Vintages, Packaging & Campaigns

by Michael Phelan on September 14, 2016 in design

It has been 11 years since French multinational luxury goods conglomerate LVMH established Moët Hennessey USA to sell…

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The Age of the Wordless Logo

by Davis Brand Capital on September 12, 2016 in design

MasterCard unveiled its new logo earlier this summer, and as far as rebrandings go, the tweaks were subtle:…

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What’s Really Missing From the New iPhone: Cutting-Edge Design

by Davis Brand Capital on September 9, 2016 in design

Forget about the headphone jack for a second. Sure, it’s pretty annoying that Apple’s newest iPhones — the…

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To Make Flying a Little Less Awful, an Entire Terminal Rebrands Itself

by Davis Brand Capital on September 7, 2016 in design

Airlines invest a lot of time and money in trying to make travel little bit more bearable—and enjoyable,…

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The Power of Designing Products for Customers You Don’t Have Yet

by Davis Brand Capital on August 31, 2016 in design

When my daughters were little, each time one of them received a birthday or holiday card from their…

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Driscoll’s Reveals New Branding, Explains Process Behind It

by Davis Brand Capital on August 31, 2016 in design

Most containers of Driscoll Strawberry Associates Inc. berries will be sporting a new look by the time the…

Behind the Branding of the Hillary Clinton Campaign

by Davis Brand Capital on August 24, 2016 in design

Last December, Jennifer Kinon arrived at the offices of Hillary for America to a typical full-slated work day.…

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Sentry Unveils New Brand Identity With Updated Logo

by Davis Brand Capital on August 19, 2016 in design

Sentry Insurance revealed its rebranded image during an unveiling ceremony Monday, Aug. 8, and announced it will take…

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Pizza Hut’s Latest Packaging Innovation Is a ‘DJ Pizza Box’

by Davis Brand Capital on August 17, 2016 in design

You wouldn’t think there was that much more you could do to a humble cardboard pizza box, but…

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How DixonBaxi Looked to Give Premier League Brand New Life on Screen

by Davis Brand Capital on August 17, 2016 in design

DixonBaxi has worked on a major brand activation project for the Premier League, creating title sequences, in-match graphics…

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Is Open-Sourced Design Any Good? Mozilla is Finding Out

by Davis Brand Capital on August 17, 2016 in design

Mozilla, the company behind the third-most popular web browser Firefox, is a nonprofit organization with a mission of…

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Louis Vuitton is Saying Goodbye to Its Iconic Brown Packaging

by Davis Brand Capital on August 15, 2016 in design

Say goodbye to the signature chocolate brown shopping bags that have been synonymous with Louis Vuitton for decades…

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How the Rio 2016 Olympics was Designed

by Davis Brand Capital on August 10, 2016 in design

As the Rio 2016 Olympic and Paralympic Games officially get under way, some three billion fans are expected…

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Subway’s Clean Slate: Eating Even Fresher and Using a New Logo

by Davis Brand Capital on August 8, 2016 in design

Subway, whose former spokesman Jared Fogle last year was convicted of child pornography, on Friday introduced a campaign…

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McMakeover: McDonald’s Gives Its Website a Modern Look

by Davis Brand Capital on August 8, 2016 in design

McDonald’s has been overhauling the look of its restaurants, bringing in sleeker seating, tables and lighting, as well…

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Rio’s Official Olympic Posters Are As Diverse As The City Itself

by Davis Brand Capital on August 8, 2016 in design

The Olympic Games typically choose only one poster to represent the host city—and for better and for worse,…

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Brands are Now Rolling Out Olympics Documentaries

by Davis Brand Capital on August 5, 2016 in design

With the Rio Olympics already outperforming the 2012 London Games in terms of sponsorships, expect a lot more…

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Moleskine Opened a Café in Milan, and It Looks Exactly Like You Think It Would

by Davis Brand Capital on July 29, 2016 in design

Take a coffee break in any hipster café around the world, and it generally won’t take long to…

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How To Use Color To Prove Your Point, From A Data Viz Expert

by Davis Brand Capital on July 27, 2016 in design

When working with large amounts of data, precision is key. The same is true of the art of…

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Moving Brands Creates Visual Identity for BBC iPlayer Kids App

by Davis Brand Capital on July 19, 2016 in design

Moving Brands has designed a new on demand platform for the BBC’s children’s programmes on its CBeebies and…

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The Best Portrayal Of Dance Is In A Static Print Magazine

by Davis Brand Capital on July 19, 2016 in design

From 1989 to 1996, the avant-garde dance magazine Dance Ink developed a cult following among fans of experimental…

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Kashi Unveils New Brand Identity

by Davis Brand Capital on July 19, 2016 in design

Kashi, a Kellogg Co. brand, has unveiled a new brand identity designed to better reflect its food values,…

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MasterCard Gets Its First New Logo In 20 Years

by Davis Brand Capital on July 15, 2016 in design

Today, MasterCard revealed a redesign of its consumer-facing logo, the first in 20 years. The way we buy…

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Pokémon Go, Amazon Dash, and the Future of User Interaction

by Davis Brand Capital on July 15, 2016 in design

Sustainable success requires the right touch; sustainable digital success requires the right touchpoints. Already the fastest-growing mobile game…

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You Recognize Mastercard. So Why is it Changing its Logo?

by Davis Brand Capital on July 14, 2016 in design

The Mastercard in your wallet just expired. You can still use it—but it doesn’t look right anymore, because…

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Discussions on Digital: Designing the Next Mobile Experience

by Davis Brand Capital on July 13, 2016 in design

The evolution of mobile is still transforming our world, from how we work and shop to how we…

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Jamba Juice Just Got Some Serious Design Cred

by Davis Brand Capital on July 12, 2016 in design

Along the main drag in Pasadena’s historic downtown core, Jamba Juice has opened its newest store. When you…

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Why More Women Should Tackle Technology’s Design Problems

by Davis Brand Capital on July 8, 2016 in design

I love the metaphor of the curvy road, because I would say that my road is not only…

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Brisk Ice Tea is Latest Brand to Get Its Own Sneaker, and It’s Pineapple Passionfruit

by Davis Brand Capital on July 8, 2016 in design

Ever since Lipton’s Brisk Iced Tea abandoned its inescapable ’90s “That’s Brisk, Baby!” ad campaigns from J. Walter…

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How to Rebrand a Charity and Do It Well

by Davis Brand Capital on July 6, 2016 in design

It’s been a tough year for charities. According to a report by the Charity Commission, their reputation has…

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Giphy’s New Brand Identity Uses Holograms To Bring GIFs Into RL

by Davis Brand Capital on July 5, 2016 in design

If GIFs are the lingua franca of the Internet, Giphy is its Webster’s. The San Francisco startup has…

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Using Archetypes in Package Design

by Davis Brand Capital on June 29, 2016 in design

Behind the success of lifestyle branding is a brand’s ability to emotionally connect and build a relationship with…

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Orangina’s Ingenious Upside-Down Can Forces You to Mix Up the Pulp

by Davis Brand Capital on June 29, 2016 in design

Lots of Orangina’s marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes…

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Lululemon’s Taking on Everyday Wear in Its Hybrid Design Studio-Retail Store

by Davis Brand Capital on June 29, 2016 in design

One would be hard-pressed to walk into a New York or Los Angeles boutique fitness studio and not…

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‘The Redesign of Bud Light Will be More Effective Than Any Advert’ States Anheuser-Busch InBev US VP of Marketing, Jorn Socquet

by Davis Brand Capital on June 27, 2016 in design

Anheuser-Busch Inbev’s marketing chief, Jorn Socquet, has hailed the design work around the new look for Bud Light…

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Beefeater Unveils New Bottle Design

by Davis Brand Capital on June 27, 2016 in design

The ‘iconic’ Yeoman of the Guard remains above the Beefeater logo but the front of the bottle now…

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Type is the Most Important Element of Your Company’s Brand

by Davis Brand Capital on June 27, 2016 in design

“Type is your brand,” says type legend Bruno Maag, founder of font studioDalton Maag. Sure, he’s biased. As…

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Stefan Sagmeister: Why “Beautiful Design” Makes Things Work Better

by Davis Brand Capital on June 24, 2016 in design

DW: Why have you and your team decided to launch a Beauty project? SS: It’s a word that…

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How Fashion Brands are Starting to Design Like Tech Companies

by Davis Brand Capital on June 24, 2016 in design

Inside Lululemon Labs, the cultish activewear brand’s 11th New York City location that opened in March, there’s not…

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How Christo Built His Latest Work: Two Miles of Floating Walkway

by Davis Brand Capital on June 24, 2016 in design

It takes serious engineering to let 640,000 people walk on water. Luckily, that’s exactly the kind of technical…

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Type Hybrid: Typography in Multilingual Design

by Davis Brand Capital on June 22, 2016 in design

Increasingly globalized, the world is looking for a new-era language that can unite and identify with multiple cultures…

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Panasonic’s ‘Life Is Electric’ Bags Cannes Design Grand Prix

by Davis Brand Capital on June 22, 2016 in design

Panasonic’s “Life Is Electric” campaign, created out of Dentsu Inc. Tokyo, has won the Design Grand Prix at…

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To Master Branding, “Build Patterns Not Stamps”

by Davis Brand Capital on June 22, 2016 in design

Since 2008, diary-loving Jonny Naismith has been design director of Moving Brands’ New York office, helping countless clients…

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Uh-Oh, Mozilla is Open-Sourcing Its New Logo Design

by Davis Brand Capital on June 20, 2016 in design

Everyone has heard of Firefox, the world’s second most popular web browser. Fewer people have heard of Mozilla,…

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FutureBrand Looks to Reinvigorate Jersey With New Place Branding

by Davis Brand Capital on June 20, 2016 in design

FutureBrand has redesigned the place branding for Visit Jersey with the aim of making it more “relevant” for holiday-goers.…

Churchill Downs Unveils Logos for Kentucky Derby, Oaks 143

by Davis Brand Capital on June 20, 2016 in design

  Churchill Downs Racetrack unveiled the official logos for the Kentucky Derby and Kentucky Oaks 143 between races…

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Grubhub Rebrands as a Zesty Lifestyle Company

by Davis Brand Capital on June 17, 2016 in design

In 2004, Grubhub was a scrappy startup that offered an online alternative to paper menus for the college…

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Lowdown: Sprite Evokes Tupac in Lyrical Campaign

by Davis Brand Capital on June 17, 2016 in design

Sprite — which has deployed hip hop marketing since the days of Kurtis Blow — has struck a…

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The History of the CBBC Brand: 32 Years’ Worth of Logos

by Davis Brand Capital on June 17, 2016 in design

With CBBC updating its identity for a mobile future with a new animated logo, The Drum decided to…

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Sacramento Kings Unveil Jerseys Featuring New Logos

by Davis Brand Capital on June 15, 2016 in design

The Sacramento Kings unveiled brand new uniforms for the 2016-17 season, featuring the team’s recently released logos. With…

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London’s Underground Gets a New Typeface Because 2016

by Davis Brand Capital on June 15, 2016 in design

This July, transport for London (TfL) will roll out a redesign to Johnston, the typeface that’s decorated the…

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Brands Push Into Personalised Packaging

by Davis Brand Capital on June 15, 2016 in design

A 400g bag of Oreo biscuits retails for $1.99 in the US, but put the same cookies in…

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Still Under the Dome

by Davis Brand Capital on June 13, 2016 in design

No information on this one and a representation of how this rollout is not being the smoothest. Up…

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NYC Gets a Major Rebrand (And its First Official Pictograms)

by Davis Brand Capital on June 13, 2016 in design

New York City is full of iconography. There’s Massimo Vignelli’s iconic 1972 subway system signage that guides people…

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How the Branding for This New London Living Space Tells a Story

by Davis Brand Capital on June 13, 2016 in design

Consultancy Greenspace has created the branding for a new London housing development, which hopes to tell the “story…

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Google is Testing a New Material Design Layout for Desktop Searches

by Davis Brand Capital on June 10, 2016 in design

Material Design is supposed to be the visual template that unifies Google’s products, but it’s taken a while…

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IKEA Redesigns Its Big Blue Bag for the First Time Ever

by Davis Brand Capital on June 10, 2016 in design

Short of Swedish meatballs and Billy bookcases, the simple blue-and-yellow bag (technically known as the Frakta) might be…

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Geneva: The Story of Facebook’s New Font

by Davis Brand Capital on June 10, 2016 in design

Perhaps you’ve noticed that the posts in your Facebook timeline appear slightly off. In fact, it turns out…

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Peace Corps Overhauls Logo as Part of “Mission-Driven” Rebrand

by Davis Brand Capital on June 8, 2016 in design

The Peace Corps has unveiled a refreshed logo and brand, designed to inspire a “mission-driven” audience of millennials, to…

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Snapchat Redesigns App to Boost Media Channels, Ad Revenue

by Davis Brand Capital on June 8, 2016 in design

Snapchat is redesigning its application to make its media partners’ channels more appealing to click on, in a…

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Visualizations That Really Work

by Davis Brand Capital on June 8, 2016 in design

Not long ago, the ability to create smart data visualizations, or dataviz, was a nice-to-have skill. For the…

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Global Jim Beam Portfolio Receives Packaging Makeover

by Davis Brand Capital on June 3, 2016 in design

Jim Beam is getting a new look for the first time in decades. The bourbon that’s been around…

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Ideo, Astro, And Whipsaw: What Every Startup Should Know About Design

by Davis Brand Capital on June 3, 2016 in design

At Highway1, a design accelerator based in San Francisco, startups have four months to transform a prototype into…

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Tribune Publishing Changes Its Name to tronc, Press Unleash tronc-Load of Jokes

by Davis Brand Capital on June 3, 2016 in design

Tribune Publishing, the parent company that owns several storied and proud newspapers in the US including the Chicago…

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British Steel Makes Return With Entirely New Branding

by Davis Brand Capital on June 1, 2016 in design

After months of speculation a new British Steel brand has been unveiled, featuring an icon that combines a…

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How Postage Stamps Are The Ultimate Design Challenge

by Davis Brand Capital on June 1, 2016 in design

Stamps aren’t the sexiest of graphic design mediums. They call to mind nerdy kids carrying around stamp books…

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What Does a Brand Sound Like?

by Davis Brand Capital on June 1, 2016 in design

Joel Beckerman is a composer and producer who specializes in sonic branding. He’s responsible for some of the…

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Why A Parsons Student Designed a Collection for Syrian Refugees

by Davis Brand Capital on May 27, 2016 in design

Saddened and inspired by images she’s seen in the news, recent Parsons School of Design graduate Angela Luna thought…

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How Design Became The Darling Of Innovation

by Davis Brand Capital on May 27, 2016 in design

When people speak about design, they think about the visual form, aesthetics and style. For decades, designers have…

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Coca-Cola Salutes U.S. Service Members, USO With Patriotic Cans

by Davis Brand Capital on May 27, 2016 in design

In a nod to nostalgia and patriotic pride, Coca-Cola this weekend kicks off a flurry of events that…

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How Design is Shaping the Future at Tech Giants Like Facebook

by Davis Brand Capital on May 25, 2016 in design

Design is no longer riding back seat to business. The two are inextricably linked, as evidenced at almost…

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In NikeLab’s Collaboration With Balmain’s Designer, High-Tech Materials Meet “Dark Glamour”

by Davis Brand Capital on May 25, 2016 in design

Nike’s innovative and experimental high-end division, NikeLab, has a big new collaboration coming out, and it’s a perfect…

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Healthy, or Not? The FDA’s New Nutrition Label Is a Lot More Upfront About What’s in Your Food

by Davis Brand Capital on May 25, 2016 in design

The FDA recently unveiled its new nutrition facts label, which aims to make it a lot easier for…

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Co-op Restructures, Rebrands and Revives 1968 Logo

by Davis Brand Capital on May 24, 2016 in design

The Co-op has rebranded, dusting off a logo from 1968 amid a major restructuring of its membership scheme.…

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Stella Artois’ Special Cans for the Cannes Film Festival Are a Story in Themselves

by Davis Brand Capital on May 23, 2016 in design

For this year’s Cannes Film Festival, BBDO created four limited-edition beer-can designs for Stella Artois. But instead of…

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Inside the New Apple Retail Store Design

by Davis Brand Capital on May 23, 2016 in design

You can buy an iPhone as you walk down The Avenue, enjoy a seminar with artists in The…

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Silicon Valley’s Star Design Firm Goes Analog And Builds A Lifestyle Brand

by Davis Brand Capital on May 20, 2016 in design

The state of Alaska conjures up all kinds of associations. For some, it speaks to endless expanses of…

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Inside the New Apple Retail Store Design

by Davis Brand Capital on May 20, 2016 in design

You can buy an iPhone as you walk down The Avenue, enjoy a seminar with artists in The…

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P&G’s Secret Takes on Young Women’s Stresses, Beginning With the Wage Gap

by Davis Brand Capital on May 20, 2016 in design

Procter & Gamble’s Secret deodorant is launching an interesting campaign from Wieden + Kennedy that looks at larger,…

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How IDEO Designers Persuade Companies to Accept Change

by Davis Brand Capital on May 18, 2016 in design

Every design project extends beyond the brief. No matter how straightforward and discrete a project seems at first,…

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Taco Bell Hopes Its New Restaurant Designs Will Entice You to Stay and Eat

by Davis Brand Capital on May 18, 2016 in design

As Taco Bell expands into new neighborhoods, the drive-through mainstay wants people to come inside and sit down more. So…

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DC Entertainment Introduces New Identity For DC Brand

by Davis Brand Capital on May 18, 2016 in design

DC Entertainment announced a new identity and logo for its iconic DC brand.  The new DC logo is…

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What Does a Design-Led Business Look Like?

by Davis Brand Capital on May 16, 2016 in design

Design Week’s roundtable discussion – in partnership with IBM – started with the statement “Design isn’t secret any…

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Transforming Life Insurance With Design Thinking

by Davis Brand Capital on May 16, 2016 in design

For generations, the life insurance industry delivered its promise of financial security with the help of strong actuarial…

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