UE is a publication of Davis Brand Capital.
  • rss
  • feedburner
  • twitter
  • facebook
  • DavisBrandCapital.com

Category: Media

Davis ThinkingDavis Thinking } analysis and interpretation

Marissa Mayer Brings Brand Capital to Yahoo

Monday, July 16, 2012

Marissa Mayer's move to Yahoo as CEO made me reexamine the question of personal brands. I maintain my position: they don't exist in any meaningful way. They are just (not terribly) fancy jargon for bloggers. What Mayer brings to Yahoo is not her personal brand, but the brand capital of Google.

Culture Clubs: Creation, Navigation, Conversation

Wednesday, May 2, 2012

There is certainly humor to be had watching, sprawled out in the comfort of another century, the way previous generations handled – or didn’t – destabilizing changes that we now take for granted. We are now obligated to live in a culture of conversation with its simultaneous flattening of things like expert culture and its ever-expanding choice of content providers and options.

Coupon, If You Dare

Wednesday, October 5, 2011

The endless-loop news of Groupon's financial bleeding — largely self-inflicted — brings no joy to those who thought they were on to the next big thing. As Sunday's New York Times points out, the daily-discount site was all-too recently offered a stunning $6 billion from Google, but the time-tested combination of corporate hubris, greed and flimsy accounting got in the way of all of that.

Google+, Minus Active Users?

Friday, September 16, 2011

Public posts to Google+ have decreased 41 percent month over month, according to 89n data cited on TechCrunch. After a fast start out of the gates, quickly gaining 25 million users, is Google+ losing steam?

Fashion and Feminism - Without the Fuss

Rachel L. Newman
Thursday, September 15, 2011

Kara Jesella's informed and insightful look at fashion and feminism and Tavi Gevinson's new online magazine, Rookie, are well worth the read.

Books Unbound

Friday, August 27, 2010

There may be more bears in publishing than there are on Wall St. This isn’t new to the current recession; as Ken Auletta recently noted in the New Yorker, “publishing exists in a continual state of forecasting its own demise.” Now add to that traditional gloomy propensity today’s market conditions - a period when most industries are wrestling with digital disintermediation and even wholesale redefinitions of function. You get a complete meltdown.

Boston Globe Trek Redefines Digital for Newspaper Industry

Wednesday, July 14, 2010

The Boston Globe recently launched a digital scavenger hunt that further blurs the lines between physical and digital spaces, news and entertainment, and social and traditional media. Boston Globe Trek is a prime example of innovation within an industry struggling to reinvent itself, and other news organizations should take note.

Perspectives on The Decision: The King is Dead

Brian Canning
Friday, July 9, 2010

LeBron James is a tease. Instead of Tiger’s plethora of women, LeBron toyed with ESPN, Twitter, Bing, VitaminWater, McDonald’s, Sprite, Nike, University of Phoenix, Cleveland, New York, New Jersey, Chicago, Miami, old media, new media, journalistic integrity and the general public at large. And it backfired.

Perspectives on The Decision: A Missed Opportunity

J. Kevin Ament
Friday, July 9, 2010

I’ve never watched more than a few minutes of a professional basketball game, and probably couldn’t name ten guys currently playing in the NBA. But I flipped to ESPN last night to see how the network would handle being downgraded to just one more media channel broadcasting Team LeBron’s message to the world. Would they bring anything Twitter, Facebook, and blogs worldwide could not? Sadly, not really.

Defining Reality – The Augmented Kind

Tuesday, June 8, 2010

Last week, Santa Clara hosted the first global augmented reality event - gathering the developers, creative directors and engineers from around the world who are driving nascent “augmentation” technology into our immediate reality. If you said “Say what?” to that sentence, you will appreciate the following. In the first keynote of the conference, WIRED’s contributing editor Bruce Sterling defined a singular challenge for the assembled that had very little to do with technological wizardry and everything to do with communication: create and shape the language of this brave new world.

Before Knocking CNN, Check Yourself for Fractures

Tuesday, April 20, 2010

Poor CNN. The network is trying to be everything to everyone and, as is usually the case with such efforts, pleasing no one. Ratings are in the toilet and in every corner -- from the plush offices of Vanity Fair to the hallowed halls of NYU to the ash-covered continent -- one hears the jarring thumps of unsolicited advice. It's enough to make an executive producer drink more heavily than he already does.

Woods' Superego Featured in New Nike Spot

J. Kevin Ament
Thursday, April 8, 2010

Nike's new Tiger spot is drawing some praise, and much criticism, for its resurrection (and arguably, exploitation) of the late Earl Woods. A black and white Tiger, humbled but head-up, stares into the camera while the voice of his father asks "Did you learn anything?" No question it's a risk, but the ad works because it neither ignores the golfer's many indiscretions, nor does it imply that the Woods on the course is somehow separate from the Woods in the bedroom (or backseat...or backyard...). And it suggests mistakes on and off the course can lead to growth on and off the course.

Brands Go Gaga for "Telephone"

Rachel Newman and Kevin Ament
Thursday, March 25, 2010

In a time when brands must move comfortably across contexts to extend their relevance and engage consumers, Lady Gaga's mind is prime real estate. Her latest brainchild, a 10-minute long mini-film for "Telephone," is a product placement hotbed. Miracle Whip, Virgin Mobile, Diet Coke, HP, Polaroid, Wonder Bread, and the dating Web site Plenty Of Fish all co-star, shaped by the artist into a surreal mashup that confirms the importance of brand to our cultural dialogue.

Up-pity ABC Basterds Put the Hurt on Ashley's Precious Avatar Ad

J. Kristin Ament
Friday, March 5, 2010

AshleyMadison, of "Life is short. Have an affair." fame, trotted out this Avatar-themed spot for broadcast during Sunday's Academy Awards. Then, in a move as predictable as an over-the-top Sharon Stone reaction shot, ABC banned it from the telecast. Funny that the nation's leading adultery enabler ends up flaccid on Oscar night. Why did those frigid execs give Ashley's aliens the cock block?

Fashion Forward: Brands Moving from Supermodel to Everywoman

Wednesday, March 3, 2010

Haute couture brands recently have been in the headlines for promoting an unhealthy body image, mourning the loss of one of fashion's brightest stars and, in general, dealing with a full-blown identity crisis. Meanwhile, an increasing number of mainstream brands have turned their attention explicitly to the end consumer: she now plays a central role in how we view and buy fashion. This reinvention and democratization of fashion has its origin in the mainstream, unlike most trends, which work their way in from the fringe. Moreover, it's a global phenomenon with brands from Japan to Germany embracing the everyday woman's new role.

Toyota's Fall From Grace

Thursday, February 18, 2010

In December, Davis Brand Capital announced the 2009 Davis Brand Capital 25 ranking. Toyota ranked #8 overall and was the top-ranking automaker. Since the release, Toyota has issued a series of historic recalls, and the brand has suffered a precipitous fall from grace. So far, the recalls affect more than eight million vehicles worldwide, with Toyota considering still more for its best-selling Corolla. And recall-related malfunctions have caused an estimated 34 deaths since 2000 in the U.S. alone, according to government data released this week. Beyond the direct financial, legal and ethical implications of the recalls themselves, Toyota faces a crisis of consumer confidence comparable to the Tylenol cyanide murders or the Ford Explorer/Firestone fiasco. Rebuilding consumer trust will require much more than a public relations war room and marketing blitz. Toyota faces a fundamental brand challenge that extends deep into its culture, its operations and its core meaning. As the story unfolds and an embattled Toyota hunkers down for the onslaught, important lessons from the crisis are already coming to light.

Don't Let the Dumbledore Hit You in the Azkaban on Your Way Out, Mickey

J. Kristin Ament
Wednesday, January 13, 2010

This spring, Universal Orlando will open the much-anticipated Wizarding World of Harry Potter, which it promises will be "unlike any other experience on earth." If the park succeeds with what it's got tucked up the sleeve of its flowing robe, there's going to be a new owner of magical theme park experience (that sound you just heard was a 81-year-old mouse shaking in his over-sized yellow shoes).

Mobile Apps from Car Brands Blur Lines Between Branded Utilities and Product Features

Monday, January 11, 2010

New mobile applications from automakers GM, Mercedes, Ford and BMW advance the concept of branded utility in profound ways. Recent apps from these brands blur the lines between branded utilities and pure product features. And there are important implications in the auto industry and beyond.

UE's Most Read Posts of 2009

Unbound Edition's Editorial Team
Thursday, December 31, 2009

As the year ends, we look back at the most read and shared posts from Unbound Edition's contributors, and a few more favorites chosen by our editorial team. We appreciate your continued readership and commentary and look forward to more dialog in 2010.

Is Rupert Murdoch the Steve Jobs of Journalism?

Kelly Bray
Thursday, November 19, 2009

Twenty years after the fall of the Berlin Wall, new walls are being erected that challenge the fundamental right of the public to free news and information. However, free today no longer means free from bias or state control, but instead not paying for content. News Corp.'s announcement that it would introduce pay walls has set off a firestorm of response -- the majority of whom say it will not work. The minority see Murdoch as the potential savior of professional journalism, an ironic twist for the man behind The New York Post and other tabloids. Others focus on the proposed model and respond that it could work, if News Corp. can apply the lessons it has learned from pay television and the music industry, which evolved its model in response to illegal downloading.

Attention Deficit Theatre: "Mad Men," Season Three, Episode 13

J. Kristin Ament
Thursday, November 12, 2009

The Unbound Edition players, wisely sporting plastic-lined undergarments, take the stage to present the season finale, "Shut the Door. Have a Seat."

Attention Deficit Theatre: "Mad Men," Season Three, Episode 12

J. Kristin Ament
Thursday, November 5, 2009

Help yourself to the prime rib and the fillet of sole and move to the front of the theatre as the Unbound Edition Players present "The Grown Ups."

Reporters or Voyeurs? Media Trapped in Real Time

Tuesday, November 3, 2009

It always stops me in my tracks when a television anchor utters a phrase that somehow references the real world as separate from the world of television journalism. As in: "Well, I guess out there in the real world...." Say what? As if they forget, for a second, that the sets aren't real and the stories are. So it's probably not surprising that, in the latest CNN Opinion Research poll, 70% of the respondents answered "yes" to the question "Are the media out of touch with average Americans?"

Attention Deficit Theatre: "Mad Men," Season Three, Episode 11

J. Kristin Ament
Thursday, October 29, 2009

Grab yourself a steaming bowl of Rice-a-Pony and sit back while the Unbound Edition Players present "The Gypsy and the Hobo."

Attention Deficit Theatre: “Mad Men,” Season Three, Episode 10

J. Kristin Ament
Thursday, October 22, 2009

After 40 years of lying, cheating and stealing together, the Unbound Edition Players and their barely functioning livers reunite to present “The Color Blue.”

Attention Deficit Theatre: "Mad Men," Season Three, Episode Nine

J. Kristin Ament
Thursday, October 15, 2009

Fresh from a vacation on the lunar Hilton, the Unbound Edition Players now present "Wee Small Hours." (curtain up)

Attention Deficit Theatre: “Mad Men,” Season Three, Episode Eight

J. Kristin Ament
Wednesday, October 7, 2009

Bitter and jetlagged, the Unbound Edition Players present "The Souvenir."

Attention Deficit Theatre: “Mad Men,” Season Three, Episode Seven

J. Kristin Ament
Wednesday, September 30, 2009

Still wearing yesterday's clothes and reeking of alcohol, the Unbound Edition Players do the walk of shame to the stage to present this week's performance of "Seven Twenty Three." And no, they don't want to talk about it.

Attention Deficit Theatre: "Mad Men," Season Three, Episode Six

J. Kristin Ament
Wednesday, September 23, 2009

The Unbound Edition Players now present "Guy Walks into an Advertising Agency." Heads up, front row. In the second act, you'll want to grab that plastic sheeting you saved from the 1984 Gallagher show.

Attention Deficit Theatre: "Mad Men," Season Three, Episode Five

J. Kristin Ament
Wednesday, September 16, 2009

With dramatic, pre-epidural era panting and groaning, the Unbound Edition Players now put their feet in the stirrups and push out this week's episode, "The Fog."

Members Only?

Manon Herzog and Kristen Jamski
Friday, September 11, 2009

No, we aren't referring to the 80s clothing line, rather we are referencing the mixed messages professional tennis is sending to the public. Both authors are tennis fanatics. However, despite our love of the game, as brand strategists we are baffled by the sport's inability to evolve, notwithstanding its stated intention to do so.

Bud Light Lime “In the Can”: AdAge Gets it Bass Ackwards

Wednesday, September 9, 2009

The most successful beer marketers in the world have crossed a line. According to AdAge, a pun is “the final frontier” in “tasteless” beer advertising. In a spot for Bud Light Lime leaked on the Internet, everyday folks innocently confess to getting it “in the can” (some of them like it and want to do so again!). The punch line of the spot reveals that the popular brew is now available in all-too-familiar handy aluminum containers.

Attention Deficit Theatre: “Mad Men,” Season Three, Episode Four

J. Kristin Ament
Wednesday, September 9, 2009

As part of their court-mandated "Revive a Tall Blonde Singer and His Wee Mustachioed Sidekick" charity work, The Unbound Edition Players now present "the Arrangements."

Attention Deficit Theatre: “Mad Men,” Season Three, Episode Three

J. Kristin Ament
Wednesday, September 2, 2009

After a brief delay to buy nacho cheese Doritos and Visine, the Unbound Edition Players casually amble across the stage to take their places for this week’s presentation of “My Old Kentucky Home.” Who’s up for a Taco Bell run at intermission?

Attention Deficit Theatre: "Mad Men," Season Three, Episode Two

J. Kristin Ament
Wednesday, August 26, 2009

The Unbound Edition Players now take the stage for "Love Among the Ruins," alternately titled, "The One Where Betty's Father Takes Up Way Too Much Screen Time."

The Team Colors of Profit

Monday, August 24, 2009

We're in a post agency age, would someone please notify the sports leagues? While middlemen everywhere cry out in pain, umbrella sports organizations from high school to the pros skip blithely along with blinders on, slicing their member institutions' intellectual property into ever smaller segments while their lawyers kick and scream at technological advancements and rail at the consumers themselves - yes, that's right, the very fans who comprise what ESPN dubs Sports Nation, otherwise known as the blood that courses through the veins of the mighty American sports machine. 
Does this sound sustainable to you?

Attention Deficit Theatre: “Mad Men,” Season Three, Episode One

J. Kristin Ament
Wednesday, August 19, 2009

After nearly ten months of making ends meet by twirling signs outside of Jiffy Lube, the Unbound Edition Players dust themselves off, oil their squeaky joints, and take the stage for “Out of Town.”

Post-Agency II: Mad Man Market Thyself

Tuesday, August 18, 2009

It is no news that advertising agencies are in crisis, struggling to survive under the multiple pressures of reduced client budgets, degraded media effectiveness, and connected, informed consumers. What is news: agencies are proving themselves unable to adapt and to fix their own business problems; client-side solutions are winning. This, more than anything, illustrates the disconnect too often experienced between “the business” and “the creative” sides of marketing. The marketer’s role, in the end, is to navigate the markets — to succeed even amidst change — not just to razzle and dazzle though sales don’t come in the door. This applies to clients and to marketers alike. Mad Man: market thyself.

MMMmmmm... Crowdsourced Doughnut

Thursday, August 13, 2009

Given that I last wrote about Hardee’s Biscuit Holes, I couldn't resist continuing the theme of fried dough. This time: doughnuts. Specifically, Krispy Kreme’s new international “Fave Fan” contest, celebrating six dozen years selling original glazed. Open to Krispy Kreme doughnut lovers in Australia, Canada, Indonesia, Japan, Korea, Malaysia, Mexico, the Philippines and United Kingdom, "Fave Fan" invites customers to write, in 72 words or less, “how Krispy Kreme has made their lives special.” A winning contestant from each country receives 12 dozen doughnuts over the course of a year and a plane ticket to Krispy Kreme’s U.S. headquarters, where they will go head-to-head in a competition to “design the best doughnut.” Why Americans aren't invited to participate probably has something to do with the company's 2007 bankruptcy (and $3 stock price, down from a high near $50), but why celebrate an American brand through an international contest? Is "Fave Fan" the secret ingredient to a Krispy Kreme comeback, or is their marketing team one original glazed short of a dozen?

CNN: Stuck in the Middle with You

Tuesday, August 4, 2009

CNN and sister network HLN face a difficult brand challenge. As Teri Schindler noted in her recent post on the branding of broadcast networks, CNN is caught between a rock and a hard place with MSNBC’s liberal bent and Fox News’ right-wing “reality."

A Brand New Broadcast

Thursday, July 30, 2009

It’s a hard time to tackle branding if you are a television channel. What with the mishmash of shows, the plethora of “talent,” the multitude of distribution platforms, the unrelenting pressure on retaining audience and the changing media landscape, distinguishing the distributor is a difficult and possibly thankless chore. So many egos and properties, so many fragmented audiences, so little room for a clear, identifiable position. So little opportunity for a relationship with the public.

Ad Execs and Other Bloodsuckers Revamp TV Marketing

J. Kristin Ament
Tuesday, July 14, 2009

On Tuesday’s DVD release of Mad Men’s second season and across recent promotions for the August 16 premiere of season three, we’re seeing an inspired, Draper-esque approach to making 60s era ad culture relevant to today's audiences. Mad Men’s marketing blitz blends past with present as skillfully and successfully as Weiner himself. This mashup of reality and fiction, a strategy also used to great effect by HBO’s True Blood and its advertisers, proves that brands willing to go off script are endearing themselves to new, loyal audiences.

Steven Brill’s Problem: What Clear’s Failure Means for Journalism Online

Tuesday, June 23, 2009

Steven Brill’s TSA “fast pass” company and creator of the Clear card has imploded. Verified Identity Pass takes with it more than $100 million in investor cash, the registration fees of approximately 200,000 travelers, and a dumpster-load of sensitive biometric data. The company provides only a message that it has ceased operations as of June 22, 2009 due to creditor problems, and posts a link to its privacy policies. The one message that seems to be coming out clearly in media is that Brill stepped aside from daily management some time ago. Got it: you are not responsible. Unfortunately, Brill isn’t done with us yet. He has one more bad idea that, like Clear, involves gathering up data, segregating worthy information from unworthy, and charging for it: Journalism Online.


Monday, June 22, 2009

Noam Cohen wrote in the New York Times this weekend -- Twitter on the Barricades -- analyzing the impact of Twitter on the events of the last several days in Iran. There is no question that Twitter has been influential in transmitting and spreading what is happening on the ground there. But focusing solely on the Twitter-effect misses the larger and more consequential communication story. Any one communication tool in a web of such tools does not act alone in producing tremendous social network effects. What is especially noteworthy in the information transfer that is occurring around the dramatic events in Iran is how utterly dispersed yet interwoven and mutually reinforcing the various expression and transmission outlets are -- both analog and digital.

Extension Satisfies AMC, Weiner

J. Kristin Ament
Wednesday, June 10, 2009

This week, fans of “Mad Men” were treated to some real-life drama about the upcoming third season of the acclaimed AMC original series. Strangely enough, a television show about an advertising guy and his model wife set more than four decades ago may be at the forefront of new revenue models for television advertising.

"Yesterday" is so Today in The Beatles: Rock Band

Thursday, June 4, 2009

Anyone who’s seen me flail at Guitar Hero understands - even encourages - my reticence to play Rock Band. In spite of my enthusiasm, intense concentration and true desire to rock out, I once performed so poorly that a kind friend suggested to the room that “perhaps the signal isn’t getting through.” That, combined with the overt disappointment and head-shaking from the animated characters on-screen put me off the game. I must say, however, that for the opportunity to play some Beatles Rock Band, I would again risk such embarrassment.

Change is Gonna Come

J. Kristin Ament
Wednesday, May 20, 2009

The American Idol finale will easily win the ratings war this week. Despite another year of declining viewership (and the disappointing coherence of Paula Abdul), it remains the number one show on television. This year’s final battle between aw-shucks Christian boy-next-door Kris Allen and aw-hell that boy ain’t right queen-of-scream Adam Lambert may have looked like red versus blue state politics personified. But truth is, the secret of Idol's success is the same popular narrative playing out over and over across American culture today.

 With the economy in the proverbial terlet and our own future uncertain, we take comfort in cheering on the average Joes and the biggest losers as they claw their way toward transformation.

Mommy Bloggers May Grimace, But I'm Lovin' It

J. Kristin Ament
Tuesday, May 12, 2009

Something shocking has happened at McDonald’s, the likes of which we haven't seen since the embezzlement scandal that sent Mayor McCheese to white collar prison in the mid-80s. For the first time in its almost 30 year existence, the Happy Meal's freebie is a piece of media rather than a cheap, plastic doodad. Clouds part, angels sing. And sing they will, to the jaunty tunes of Kidz Bop.

Should Twitter Be Quarantined?

J. Kristin Ament
Tuesday, April 28, 2009

The gloves are off (and the hand sanitizer, on). While the world searches for the latest facts and figures on the swine flu, some are singling out Twitter for drumming up global panic and spreading misinformation. Have the old media dinosaurs exposed a genetic flaw in the new social media species, or are they bellowing in vain as they sink deeper into the tar pit?

An Open Letter to Ad Age

Patrick Davis Partners
Wednesday, April 15, 2009

Ad Age released five new rules for marketing this week and invited emails for other “new rules.” At Patrick Davis Partners, we agree that these times demand new thinking by marketers. We even released our own thoughts about new priorities for a post-agency age last November. So with a nod to the “radical transparency” Ad Age cites, and a sense that one ought to practice what one preaches, we’re responding in an open letter instead of an email.

The Good Business of Good Citizenship

Thursday, April 9, 2009

For most Americans, the conspicuous consumption of the late 20th century was not just a show of status or an assumed birthright in the land of plenty, it was an act of justified (if not inspired) patriotism. Prospering and buying things proved the American system worked. In our greatest moment of national crisis, George W. Bush called us to arms post-9/11, with the rallying cry of “go shopping” to support our economy and stabilize our nation. Consumption was the way to fight back; it was our role as citizens. Economic policies followed that fueled this citizen-consumer march into battle. But something else happened along the way, too. We didn’t just shop. We reconnected. We found new ways of expressing citizenship, and they can serve us well now as marketers, if we follow a few, new citizen-based rules.

Social Media: A Marketplace of Sour Milk and Champagne

Friday, March 27, 2009

It would be a mistake to believe that social media is about technology. The underlying technology -- which will assuredly change -- is like the electricity running a factory: it enables certain functions, but is not the purpose of the place. Content drives social media. Why? Because content forms communities... and communities form markets.

Voice Beyond Petulance

Monday, March 23, 2009

Peggy Noonan recently wrote an opinion piece in the WSJ detailing what she interpreted as the depression we are feeling as we sense “something slipping away, a world receding, not only an economic one but a world of old structures, old ways and assumptions.” I agree with her overarching sentiment – and know a lot of people who are anxious and depressed in the current environment, and for good reason. But holding a glass to the cultural wall and listening closely - pardon me Peggy, but the loudest voice I hear is petulance.

Microsoft’s Viral Disconnect: Pretending to Build the Brand

Wednesday, March 18, 2009

There’s plenty of chatter about Microsoft’s new viral video. Great. You got some people to watch it, and with this post, even more. At a technical level, the spot is working (pun intended). At a brand level, I am at a loss.

A Talking Head by Any Other Name

Monday, March 16, 2009

Pity poor CNBC. Oh, the horror. To be taken on by a comedian - a comedian! - and lose. To have the comedian come off as more serious, more substantive, more tuned in to the zeitgeist, more honest. To have a funnyman call you out for not doing your job. And then to have that showdown not just air and be forgotten, but pick up speed virally and, for gosh sakes, make the front page of the Financial Times, among others, despite all the media weight you use (Stewart’s term: “all those peacocks”) to try to downplay it.

Companion Baking Identity

Communication Arts
Monday, March 16, 2009

After ten years, Companion was embarking on an ambitious plan to expand its bakery/cafe business. In conjunction with the expansion, Saint Louis-based designlab and Atlanta-based Patrick Davis Partners developed a unique identity. The wordmark and logo—birds holding various conversations about life, bread and friendship—provided the foundation for an extensive brand strategy. Because a majority of the design would be produced in-house, a Brand Expression Guide was developed to assist designers and vendors with creating a cohesive presence.

Unbound Edition, Rebound

J. Kevin Ament
Sunday, March 15, 2009

Welcome to the new Unbound Edition. For the past two years, our readers have made Unbound Edition one of the Web’s most read marketing news aggregators and blogs. Along the way, we have laughed with you, listened to you and learned from you. Thank you. Now, we are making some changes to serve you better and to take advantage of new technologies.

Brendan Canning

Friday, March 13, 2009

Broken Social Scene’s hugely talented founding member, Brendan Canning, busted out on his own in 2008 with his album Something for All of Us. The Brothers Gibbsian track “Love is New” features Canning using his walk, with very little time to talk.

Wandering Generality or Meaningful Specific?

J. Kevin Ament
Thursday, March 12, 2009

Seth Godin makes a great case for not using Twitter... if you’re Seth Godin. Can you be the best at Twitter in your little world? Maybe. Can you be the best in your world at Twitter, Flickr and Facebook? Probably not. Seth’s advice: find your niche. Be the best at it. Don’t spread yourself too thin. Create a brilliant little product, service, or idea that people want to talk about. Then craft a compelling story that helps them do just that.

6th Sense... Without the Dead People

J. Kevin Ament
Wednesday, March 11, 2009

MIT’s Pattie Maes and her sidekick Pranav Mistry set out to bridge the divide between the real and digital world. Their goal: leverage the vast amounts of data currently living on the web and in our social networks to aid real-time, real-world decision-making. The results of their work, demonstrated at TED, are jaw-dropping.

Animal Collective

Friday, March 6, 2009

Animal Collective is a revolving group of musicians originally from Baltimore. Their avant-garde style leaves listeners divided – fans can’t say enough about their creative genius while others walk away perplexed as to what all the fuss is about. The band’s latest album, Merriweather Post Pavilion, has been lauded by critics as a body of work that maintains the band’s experimental approach while being far more accessible than previous albums.

The Sound of Silence

J. Kevin Ament
Wednesday, March 4, 2009

1899 U.S. Patent Office Commissioner Charles H. Duell is commonly (and falsely) attributed with having claimed “everything that can be invented has been invented.” Woody Norris thinks the opposite is true. His latest invention, hypersonic sound, creates high quality sound without breaking the silence. What a brilliant gift for a culture with a noise problem.

2019: A Good Year for Architects

J. Kevin Ament
Tuesday, March 3, 2009

Microsoft wowed the web in 2007 with the Surface. Its latest vision of the future, 2019, is equally powerful (for a shorter version click here). The video features hyper-productive professionals in perfect sync with technology. The beautiful special effects and hypnotic music distract the viewer from the fact that, given the roomy planes, empty airports and sparsely-populated cities we see, a superflu apparently has killed off all but a handful of architects and their children.   Plague aside, imagining a world like this makes us smile - as do the comments left by YouTube viewers, who inject a healthy dose of Microsoft, circa 2009, into this utopian world.

Newspapers Beyond the Infographic

R. Eric Raymond
Friday, February 27, 2009

What should newspapers do?  What newspaper can’t do.

J. Tillman

Friday, February 27, 2009

  Seattle-based J. Tillman is both a solo artist and a member of the much-lauded Fleet Foxes. “First Born,” a fine track from Tillman’s latest album, Vacilando Territory Blues, is sparse but beautiful. This video reflects that sparse beauty as it focuses upward on the natural rhythm of an avian slow-dance.

What We Mean When We Say Hope

J. Kevin Ament
Thursday, February 26, 2009

Surgeon and writer Sherwin Nuland makes a brilliant connection between medicine and language. “If there’s one operation for a disease,” he explains, “you know it works. If there are 15 operations, you know that none of them work.” Such it is, he suggests, with the many definitions of the word hope. In this talk, Nuland traces the latest political and cultural buzzword to its IndoEuropean root to find its original meaning. Studying the etymology of this powerful concept, he proposes, is the only way we can hope to make sense of it.

Searching for MAILER's-DAEMON

J. Kevin Ament
Wednesday, February 25, 2009

Shortly before his death, Norman Mailer said “every one of my books has killed me a little more.” Elizabeth Gilbert, author of the best-selling memoir Eat, Pray, Love, explores the psychological pressure that comes with creative pursuits, and the intense fear that each short dance with brilliance may be one’s last.

My Better Half

J. Kevin Ament
Monday, February 23, 2009

Neuroanatamist Jill Bolte Taylor understood the brain like few others. Then she had a stroke. In this video, she describes the revelation that came from the fracture: the recalibration that stemmed from seeing herself wholly through the perspective of each separate hemisphere.

Maybe She’s Born with It. Maybe It’s Fiber!

Friday, February 20, 2009

I saw Benefiber’s current commercial for the first time last night, and it caught me off-guard.

Dent May & His Magnificent Ukulele

Friday, February 20, 2009

Mississippi-based Dent May is an unlikely stud.  An American counterpart to Sweden’s Jens Lekman, May recently released his first album, The Feel Good Music of Dent May & His Magnificent Ukulele. “Meet Me In The Garden” is the first single.

What Love Really Looks Like

Senior Editor
Friday, February 13, 2009

  A bright spot in Bright Eyes’ otherwise maudlin repertoire, “The First Day of My Life” reminds us that love isn't as complicated as we make it this time each year.

The Boss At His Best

Friday, February 6, 2009

If you’ve ever had the privilege of seeing Bruce Springsteen perform live, you know that it’s unlike any other live show. It’s not just a concert, it’s chemistry. Jon Stewart once said, “Do you like joy? If you do, you should go and see Bruce Springsteen.” Unfortunately, this did not translate to home viewers of the Super Bowl halftime show.

Sometimes a Beer is Just a Beer

J. Kevin Ament
Wednesday, February 4, 2009

For those who think TeleFlora’s verbally abusive bouquet delivered the most offensive lines of the Super Bowl, behold the purple prose of Heineken’s Warrior...

Hey CNN, Have You Seen This?

Tuesday, January 13, 2009

Oh that’s a trick question – you MUST have seen it because I watched it on your air.

Resolution Week: Take More Risks

Thursday, January 1, 2009

  IDEO CEO Tim Brown discusses freedom from judgement and the importance of play to the creative process.

Resolution Week: Make Smarter Decisions

Wednesday, December 31, 2008

Harvard psychologist Dan Gilbert shares Dutch-Swiss mathematician Daniel Bernoulli’s secret to making the best decision possible every time, and explains why we rarely do so.

Resolution Week: Live Morally

J. Kevin Ament
Tuesday, December 30, 2008

For one year, journalist A.J. Jacobs strictly followed the 700+ rules he mined from the Bible. He tossed his polycotton, kepy holy the Sabbath and even stoned a 70-year-old adulterer. His greatest insight: changing behavior changes thinking, not vice versa.

Resolution Week: Eat Better

Senior Editor
Monday, December 29, 2008

New York Times food writer Mark Bittman gives a brief history of eating in America, and how too much meat, too few plants, too much fast food, and too little home cooking started killing us.

A Very Hall & Oates Christmas

Senior Editor
Friday, December 26, 2008

UE’s holiday spirit continues with the dancing and prancing duo, Hall & Oates. Commence the jingle hop!

Happy Holidays from UE

Senior Editor
Thursday, December 25, 2008

    Remember: No man is a failure who has friends. We wish you and yours the very best.

Christmas Remix

Senior Editor
Wednesday, December 24, 2008

Holiday parties always bring diverse people together. Your sister's boyfriend Mitch, fresh out of prison. Your cousin Mary who wants to tell everyone all about the multi-level marketing opportunity she just discovered. That strange boy in the corner eating nothing but black olives.  GAP's new campaign celebrates the joy of holiday mixing by giving web visitors the tools to create their own odd couplings from the likes of the Dixie Chicks, Rainn Wilson, Janelle Monae, Sandra Bernhard, Flo Rida, Trey Songz, Selma Blair and others. Don't forget the olives.

Beware the Blank Sheet of Paper

Senior Editor
Monday, December 8, 2008

Many of America’s greatest achievements were born of our bleakest eras. This week we look at how constraints inspire innovation... Google Vice President of User Experience Marissa Mayer explains how starting inside the lines can inspire great ideas.

Web 2.0 Summit 08: Web Politics

Senior Editor
Thursday, November 13, 2008

  If the Internet did not exist, would Barack Obama be President? Not according to Arianna Huffington. Here, at the Web 2.0 Summit '08, John Heilemann of New York Magazine, Arianna Huffington of The Huffington Post, Gavin Newsom, mayor of San Francisco, and Joe Trippi of Trippi and Associates talk about the current state of politics and the role the Web has played.

Web 2.0 Summit 08: Facebook

Senior Editor
Wednesday, November 12, 2008

  Last week, Facebook CEO Mark Zuckerberg spoke at the Web 2.0 Summit '08 about Facebook Connect, the newest developments in social networking, monetizing social networking and the future of Facebook.

Web 2.0 Summit 08: Zappos.com

Senior Editor
Tuesday, November 11, 2008

  Tony Hsieh, CEO of Zappos.com, dishes about the Zappos brand, its number one priority (company culture), its investment in the customer experience and its plan for the future at the Web 2.0 Summit '08.

The Election and the Web

Senior Editor
Thursday, November 6, 2008

  The use of digital and social media in the 2008 Presidential Election has forever changed the United States' election landscape. But how will it impact elections abroad? The U.K.'s Sky News examines the candidates' use of the Web and how it might affect campaigns across the pond.

Out of Context

Senior Editor
Thursday, October 30, 2008

  This MadTV skit may be a few months old - telling voters to choose between a war hero, a black guy and a woman - but its portrayal of campaign ads seems to be particularly accurate in the days before the election.

The Campaign Team

Senior Editor
Wednesday, October 29, 2008

  How does Mr. Burns even stand a chance against the state's most beloved governor? By fixing his image using the finest campaign team that money can buy.

The Youth Vote

Senior Editor
Tuesday, October 28, 2008

  In this segment of the Onion News Network's "Beyond The Facts," a precocious 8-year-old girl participates in grown-up politics by creating her own ad attacking McCain. Because you're never too young to get involved in politics, even if you're too young to vote.

Gov. Palin gets WAMPed: 2008’s Top 527s

J. Kevin Ament
Monday, October 27, 2008

After witnessing the successful swiftboating of Sen. Kerry in the 2004 election, many pundits anticipated a flurry of devastating 527 ads in 2008. Surprisingly, stricter regulation and admonition from both candidates have limited television play. The ads have not, however, disappeared completely. The most notable (and powerful) spots of 2008 linger online, and the liberal groups who produced and distributed them have learned from and improved upon the 527s of elections past.

Time for Some Campaignin'

Senior Editor
Monday, October 27, 2008

  As campaign ads increase in frequency and negativity in the week before the election, we thought featuring humorous and quirky campaign videos would be a refreshing change of pace.  Here, the guys at JibJab bid farewell to Bush and officially kick off campaignin' season.

Grim Economy Bites Deeper Into Marketing Industry

Senior Editor
Thursday, October 23, 2008

  Budget cuts, ad campaign cancellations, broad pullbacks, revenue declines and even some big marketer bankruptcies. Just how bad is it for the media and marketing industries? Advertising Age editor Jonah Bloom offers his insight on the conversations around marketing budgets, the challenges agencies face in winning new business and the absolute need to continue investing in brands.

Attention Deficit Theatre: “Mad Men,” Season Two, Episode 12

J. Kristin Ament
Wednesday, October 22, 2008

The Unbound Edition Players, jetlagged from traveling to both coasts to perform this week’s production, now present “The Mountain King.” When the evil villain Dr. Greg shows up and twirls his moustache, feel free to boo and hiss.

Keep Advertising!

Senior Editor
Wednesday, October 22, 2008

  This commercial, a result of the early 90s recession, encourages companies to keep the momentum going around their brands by continuing to advertise. The same advice could be given to companies today, as many marketers consider decreasing their marketing budgets, or even slashing them completely.

How the Markets Really Work

Senior Editor
Tuesday, October 21, 2008

  Amazingly, this video was created in 2007, before the collapse of the U.S. economy. Originally airing on "Bremner, Bird and Fortune," an award-winning, satirical British television show, the sketch forewarns of the meltdown and reminds us that markets are based on sentiment. All with a pinch of British humor.

The Recession and Retailers

Senior Editor
Monday, October 20, 2008

  As the economic crisis tightens the wallets of shoppers throughout the nation, retailers are scrambling to find ways to increase consumer holiday spending. From early bargains to promotions to e-coupons and even scaling back on inventory, retailers are preparing for a dismal shopping season.

Diller on Media Differences

Senior Editor
Thursday, October 16, 2008

  Barry Diller, CEO of IAC/InterActiveCorp, compares his experiences at traditional media companies like Paramount and Fox with running an Internet company. The biggest difference? The people who make the editorial decisions about the content we see.

Architecture as Marketing

Senior Editor
Wednesday, October 15, 2008

  Next week, Jet Blue will open its new $740 million T5 terminal at New York's JFK Airport, the first new terminal built in the U.S. since 9/11. When desiging the new 26-gate hub, the company worked with architects to create a distinct brand experience. Last month, Jet Blue held a ribbon-cutting celebration that was as much about the terminal's architecture as it was about marketing.

The Web and the City

Senior Editor
Tuesday, October 14, 2008

  Outside.in's Steven Johnson says the Web is like a city: built by many people, completely controlled by no one, intricately interconnected and yet functioning as many independent parts. Just as no single person is behind the personality of a neighborhood, a new model of interactivity is taking over the Web.

Face Time

Senior Editor
Monday, October 13, 2008

  The consulting firm Sensory Logic uses its "facial coding" technology, a system that studies the emotions expressed by facial muscles, to study second-by-second consumer reaction to TV commercials. Here, the company has applied its technology to analyze audience reactions to ads by both Obama and McCain.

Attention Deficit Theatre: "Mad Men," Season Two, Episode Ten

J. Kristin Ament
Friday, October 10, 2008

Grab your inappropriately aged soulmate and gather ‘round as the Unbound Edition Players, still delusional from too much Benadryl, present “The Inheritance.”

Au Revoir Simone

Senior Editor
Friday, October 10, 2008

    Brooklyn-based Au Revoir Simone makes a lot of music with just two synthesizers, a drum machine and the occasional xylophone. The track “Sad Song,” is off of their second album, “The Bird of Music.”

Social Networks for Boomers

Senior Editor
Thursday, October 9, 2008

  While social networking sites like Facebook and MySpace have been successful with a younger demographic, other sites are trying to gain popularity with a different age group, the baby boomers. Here, WebProNews talks with Multiply.com Board Member David Carlick and Chief Product Officer for TeeBeeDee.com David Markus about the future of these sites and how they are different from other social networks.

Pushing Credit Cards to College Kids

Senior Editor
Wednesday, October 8, 2008

  Credit card companies are notorious for marketing to college students on campus. Now, they are even using popular social networking sites to reach the coveted demographic. U.S. News and World Report Associate Editor Kimberly Palmer examines the ways companies target college kids on campus and online.

Kids Getting Older, Younger

Senior Editor
Tuesday, October 7, 2008

  According to a recent report, tweens wield $43 billion in spending power annually.  Here, Today Show Consumer Correspondent Janice Lieberman discusses the ways young girls are being overly sexualized in the mass media.

Cradle to Grave Marketing

Senior Editor
Monday, October 6, 2008

    Investigative journalist Susan Gregory Thomas has examined how companies are marketing to kids, even babies. She talks with Katie Couric about the effects of this practice.

Attention Deficit Theatre: Mad Men, Season Two, Episode Nine

J. Kristin Ament
Friday, October 3, 2008

The Unbound Edition Players now present “Six Month Leave.” Be sure to pick up one of our UE-branded catheters at the gift kiosk on your way home this evening.

The Runners

Friday, October 3, 2008

  Hailing from Herts, England, The Runners are just now gaining momentum in the U.S, among bands of the same ilk, including The Futureheads and The Kooks. Aptly named, The Runners’ energetic sound makes you want to lace up your trainers and get going.  “All Over Again” is their first single.

Award-Winning Spam: You Be the Judge

Thursday, October 2, 2008

If you won an award as the result of spam, would you want it?  Apparently the folks at the Stevie Awards for Women in Business think you would. They have spammed me to help them judge the overwhelming number of entries they have gotten worldwide.  If you spam, surely you consider your email public garbage worthy of being blown about in the digital wind — so I set it free here below.

Morning in America

Senior Editor
Thursday, October 2, 2008

  With its messages of stability and optimism, is it any wonder that this ad for the Reagan campaign has been called one of the most effective campaign ads ever? Considering the current chaos in the U.S. economy, does anyone else want to go back to 1984?

Markets, Marketers and Marketing: The End of the Road for Imposters

Wednesday, October 1, 2008

What is happening in the global financial markets is stunning, surely. I am more stunned, however, by the complete absence of dialogue in the marketing community about this historic moment. Like most stockbrokers who fell into success as markets expanded, most marketers only know how to carnival-call their offerings to cash-flush consumers. Say goodbye to that easy effort. The age of true strategy is at hand. It is make or break, to be sure.

Experience Matters

Senior Editor
Wednesday, October 1, 2008

  This ad for John F. Kennedy aired nearly 50 years ago, yet it sounds eerily familiar to the campaign ads of 2008. Lack of "experience"...needing to "get back to you" with examples...the question is, who will provide "real leadership" now?

Self-Improvement by Satellite: An American Portrait in Real Time

Tuesday, September 30, 2008

I subscribed to satellite radio for the programming.  Little did I know that with my paid subscription they would throw in a Walmart-worthy makeover.

Daisy Girl

Senior Editor
Tuesday, September 30, 2008

  Though it only aired on television once, this controversial ad for Lyndon Johnson's campaign was instrumental in his win over Republican candidate Barry Goldwater, who had made comments about using nuclear weapons in Vietnam. Johnson's campaign quickly pulled the ad after criticism, but by that time, the fear-inducing attack ad had already served its purpose.

I Like Ike

Senior Editor
Monday, September 29, 2008

  With the number of political ads bombarding us every day, it's hard to believe the election is still weeks away. For those of you who are already tired of the candidates' "approved" messages, we look to political ads of the past for a little relief. This ad from Eisenhower, produced by Disney, was one of the first political ads to appear on TV.


Senior Editor
Friday, September 26, 2008

    British singer and rapper Estelle has been a celebrated artist in the U.K. since her self-titled debut album was released on her own label, Stella Ents. Her first hit, “1980,” hit the charts in 2004, showing that she was in good company with peers such as Ms. Dynamite. She now is gaining popularity in the U.S. with “American Boy” featuring Kanye West, and her new album, Shine. “No Substitute Love” combines a catchy reggae feel with an unexpected ode to George Michael.

The Importance of Creative Quality

Senior Editor
Thursday, September 25, 2008

  The desire to create content does not equal the creation of compelling content that is capable of engaging large online audiences. Here, PepsiCo.'s North American VP of Marketing Frank Cooper discusses the importance of creative quality, even in an age of consumer-generated content.

Animator vs. Animation

Senior Editor
Wednesday, September 24, 2008

  Everyone knows Web developers are evil - why else would they torture us with things like codes and bots and languages some of us may never understand? Yet, you can't argue with their creativity. Here, a duel between a cruel Flash developer and his feeble stick creation.

Spore: Create!

Senior Editor
Tuesday, September 23, 2008

  Despite negative press around Electronic Arts' strict digital-rights management "scheme" (which it recently relaxed), Spore has been one of the year's most anticipated PC games. Here, Spore creator Will Wright talks about the role creativity plays within Spore and explains the philosophy behind Spore's creativity-based gameplay.

Font Conference

Senior Editor
Monday, September 22, 2008

  A font can say a lot about a brand's personality, making it one of those minute details that inevitably is debated during the creative process. Here, fonts take on their own personalities in a humorous skit by the guys at CollegeHumor.

Substance vs. Hype: Celebrities

Senior Editor
Thursday, September 18, 2008

    The Wall Street Journal asks readers if their parenting skills stack up to Britney's. Newsweek tells us 15 things we didn't know about Paris. And the New York Times confirms that yes, Larry Birkhead is the father (duh). Is it any wonder Americans are apathetic about the real issues? Celebrity news can be a nice break from the daily grind, but let's leave it to Perez to handle the reporting.

Substance vs. Hype: Wall Street Pranks

Senior Editor
Wednesday, September 17, 2008

  Monday, as Lehman Brothers employees walked out of the building with boxes full of belongings, Sal and Richard from the Howard Stern show effectively turned the serious news story into a frat boy prank. What's worse, the CNN anchors felt the need to joke about it afterward. UE enjoys a good laugh, but we still think fundamentals - like staying solvent - are critical issues for America. Let's focus on what's important.

Substance vs. Hype: Lipstick on a Pig

Senior Editor
Tuesday, September 16, 2008

  With all of the media talk about lipstick on a pig, one might think Miss Piggy herself was preparing to enter the 2008 race for the White House. In this political season, UE votes for substance over hype.

Substance vs. Hype: Large Hadron Collider

Senior Editor
Monday, September 15, 2008

  While the scientists at CERN prepared for what has been called the biggest physics experiment in history, media outlets around the world seemed to care only about the sensational side of the story.  In a week where UE looks at the media's tendency to focus on hype over facts, we say stop worrying about the end of the world and start learning about the world.

Someone Still Loves You Boris Yeltsin

Friday, September 12, 2008

    Springfield, Illinois’ own SSLYB recently released their second album, Pershing. The video for the first single, “Modern Mystery,” explores the potential peril of a paper route gone bad.

Trends in Mobile Advertising

Senior Editor
Thursday, September 11, 2008

  Advertising Age digital editor Abbey Klaassen hosts a roundtable on mobile marketing with Eric Bader of Brand in Hand, Cynthia McIntyre of Careerbuilder.com, Richard Ting of R/GA and Maria Mandel of Ogilvy. The group discusses the meaning of mobile marketing, the use of applications, and the need for a relevant and entertaining user experience.

Attention Deficit Theatre: “Mad Men,” Season Two, Episode Seven

J. Kristin Ament
Wednesday, September 10, 2008

Please take your seats as the Unbound Edition players present “The Gold Violin.” Heads up to the front row: you might want to have some Gallagher-esque plastic sheeting on standby.

Volvo Goes Mobile

Senior Editor
Wednesday, September 10, 2008

  Volvo is one company that is using Bluetooth technology to distribute multimedia mobile content to customers who enter its showrooms. Through the free Bluetooth technology, customers can receive videos, 360 degree views of the cars and even set up a test drive. With all of this information literally at our fingertips, who needs car salesmen?

Mobile from the Eyes of the Marketer

Senior Editor
Tuesday, September 9, 2008

  People aren't always in front of their e-mail, but they usually have their cell phones on them.  Here, the founders of AdVieux, a firm specializing in the creation and execution of mobile marketing campaigns, discuss some of the many ways cell phones can be used for marketing, including mobile coupons, notification of special events or sweepstakes, and time-based offers, among others.

Issues in Mobile Marketing

Senior Editor
Monday, September 8, 2008

   Laura Marriott, president of the Mobile Marketing Association, discusses some of the issues currently affecting mobile marketing such as consumer engagement, relevant content and quantitative metrics at CTIA Wireless 2008.

Save Money. Live Better. vs. Expect More. Pay Less.

Senior Editor
Thursday, September 4, 2008

  While Wal-Mart may not be completely recession proof, its "Save Money. Live Better." message has not been ignored by consumers seeking ways to save a few dollars.  Even Target, known for its "cheap-chic" designs, is adjusting its marketing messages to emphasize its value and convenience in order to better compete with Wally World.

Attention Deficit Theatre: “Mad Men,” Season Two, Episode Six

J. Kristin Ament
Wednesday, September 3, 2008

Leave your soul at the door, grab a bottle of whiskey, and watch as the Unbound Edition Players present their entire performance of “Maidenform” from outside, their sad little noses pressed against the window.

Relationship Marketing in Tough Times

Senior Editor
Wednesday, September 3, 2008

    Relationship marketing can be one of the most important strategies during a recession. Here, Jim Cathcart, author, professional  speaker, and founder and president of Cathcart Institute, Inc., discusses how businesses can grow in any economy when relationships are a priority.

Recession Marketing Tips from Kraft

Senior Editor
Tuesday, September 2, 2008

    According to Kraft Foods CMO Mary Beth West, in order to keep products moving during a recession, companies must understand the economy from the viewpoint of the consumer. Speaking at Ad Age's annual Women to Watch luncheon, Kraft's marketing chief explains how America's largest food company is using data to adjust its marketing strategies.

Gnarls Barkley Makes Hearts Sing …

Senior Editor
Friday, August 29, 2008

  … In the video for the latest single “Who’s Gonna Save My Soul?” Hmmm. Creepy. Maybe Gnarls is crazy, after all?

Defending Public Relations

Senior Editor
Thursday, August 28, 2008

PRSA Chair and CEO Jeffrey Julin is featured in this video response to CBS Legal Analyst Andrew Cohen's commentary challenging the integrity of the public relations profession.  "Show me a PR person who is "accurate" and "truthful," and I'll show you a PR person who is unemployed," Cohen said.  This, coming from a legal analyst?

Attention Deficit Theatre: “Mad Men,” Season Two, Episode Five

J. Kristin Ament
Wednesday, August 27, 2008

Break out your specimen collection cups and toast the Unbound Edition Players as they present “The New Girl.”

The Art of "PR"

Senior Editor
Wednesday, August 27, 2008

  Is it any wonder why "PR" is often equated with "spin"?  As the digital revolution changes the face of the communications industry, honesty and transparency have become essential.  Yet, many still think "PR" and propaganda are one and the same.  Will public relations ever overcome its own tarnished reputation?

The Best of Times

Senior Editor
Tuesday, August 26, 2008

  Richard Edelman, Global CEO of Edelman, gives his perspective on the future of public relations and the communications industry. According to Edelman, this is the "best of times for PR."

Brian Solis on PR and Social Media

Senior Editor
Monday, August 25, 2008

  In this odd combination of wine tasting and interview, BuzzLogic talks with Brian Solis, founder of FutureWorks, co-founder of the Social Media Club, and author of the blog "PR 2.0," about the social media press release and the impact new media is having on the public relations industry.

Ladies of the World

Senior Editor
Friday, August 22, 2008

    Why do the ladies of the world love roller skates?   According to Bret and Jermaine, a.k.a. the Flight of the Conchords, it's "the rhythm of the movement of the feel of the wheel of the rhythm of the feeling."  But you decide, as you watch the Kiwi roller kings' smooth moves in their new video for "Ladies of the World."

Attention Deficit Theatre: “Mad Men,” Season Two, Episode Four

J. Kristin Ament
Thursday, August 21, 2008

Begrudgingly, the Unbound Edition Players lumber across the stage to present “Three Sundays.” That clunking sound you just heard is the prop guy bringing in an artificial respirator to try to breathe some life into this corpse.

The Death of the Newspaper

Senior Editor
Thursday, August 21, 2008

    Will the Internet cause newspapers to go extinct?  According to Jack Kapica of the Globe and Mail, as long as people want to see their name - or company name - in print, newspapers aren't dying anytime soon.  In Kapica's opinion, the real threat isn't the Internet, but rather investors who demand higher and higher profit margins.  What do you think?

Jeff Jarvis on Journalism

Senior Editor
Wednesday, August 20, 2008

  Speaking at the AlwaysOn conference in February 2008, Jeff Jarvis, associate professor and director of the interactive journalism program at the City University of New York's Graduate School of Journalism, discusses the future of journalism and how a little cell phone may cause huge ripples in the news industry.

Newspapers and Digital Platforms

Senior Editor
Tuesday, August 19, 2008

  While print newspaper readership is declining, online newspapers are gaining readers, especially among people ages 25 to 34. Chris Saridakis, Chief Digital Officer of Gannett Company Inc., discusses the social and technical challenges involved when newspapers transfer content onto digital platforms.

The Future of Media

Senior Editor
Monday, August 18, 2008

    In recent months, thousands of print journalists have lost their jobs.  Newspaper circulation is down, as well as advertising revenue, page counts and stock prices.  A new survey reveals that, for the first time, fewer than half of Americans are reading a newspaper on a daily basis.  Here, a look at the future of media and the challenges impacting the newspaper industry through interviews with several media makers who are creating their own content for their own niches on their own time, and foresee a future that will make traditional media obsolete.

Devendra Banhart – Bollywood Style

Senior Editor
Friday, August 15, 2008

    Venezuelan-American Devendra Banhart is known for his eccentric dress, low-rise pants and surreal, often pretty songs. In the video for his new track, “Carmencita,” starring Natalie Portman, Banhart goes old Bollywood movie-style, complete with grainy footage and oddly translated subtitles.

The More We Get Together

Senior Editor
Thursday, August 14, 2008

    McDonald's, an official sponsor of the Olympics since 1976, has committed more dollars to Beijing 2008 than any other Games. The fast food giant introduced new menu items, such as the Beijing Burger and Rice Sticks, in stores across the globe, sent 300 kids from 40 countries to the Beijing Games through its Champion Kids program, launched an online game called "The Lost Ring" and implemented a viral component allowing visitors to FacetheGlory.com to superimpose their heads on athletes' bodies and send the images to friends.

Attention Deficit Theatre: “Mad Men,” Season Two, Episode Three

J. Kristin Ament
Wednesday, August 13, 2008

This week, the Unbound Edition Players take the stage for their interpretation of “The Benefactor.” Just a warning: afterward, you might not want to shake their hands.

The Bird's Nest, Coca-Cola Style

Senior Editor
Wednesday, August 13, 2008

    As a "real" global company, Coca-Cola is a natural global sponsor of the Beijing 2008 Olympic Games. In addition to its advertising campaign, which includes this cute take on Beijing's Bird's Nest, Coca-Cola also collaborated with Chinese artists to create a series of specially designed bottles, developed interactive games for its website, and implemented the largest-ever Bluetooth campaign.

Go World

Senior Editor
Tuesday, August 12, 2008

    Visa, an official sponsor of the past 11 Olympics, is using its presence at the Games to increase its global acceptance. Along with its U.S. "Go World" ad campaign, Visa ran a promotion in 66 countries offering cardholders the opportunity to win a trip to the Olympics, installed more than 90,000 ATMs in China, and created an online campaign asking consumers to submit photos that represented the Olympic theme, "Faster. Highter. Stronger."

NBC’s Old-Media Thinking Means Missed Opportunity

Monday, August 11, 2008

“Tune in at this time” is one of the reasons the top-down, big-media model is struggling. By delaying the airing of the Olympics opening ceremonies, NBC limited its thinking to this old broadcast model and squandered the opportunity to leverage its online assets.

Nothing Is Impossible

Senior Editor
Monday, August 11, 2008

  One of the top 2008 Olympics sponsors, Adidas has spend tens of millions on its "Nothing Is Impossible" campaign, which includes advertisements, user-generated videos and online trading cards featuring athletes and other Olympics-oriented images. The campaign will continue even after the Games end, as Adidas plans to open 5,000 new stores in China by the end of 2008.

Alltop: Am I the Last to Know?

Friday, August 8, 2008

Does everybody already know about this wonderful site, which provides massive amounts of content "aggregation without the aggravation," as the Alltoppers say?  It's new to me -- but then again, much is.

Brand China, Sponsored by the Olympic Games

Friday, August 8, 2008

With 2008 Olympic Games in Beijing, we see a China that is a powerhouse of contemporary, iconic architecture. We see a China that is global host, not a walled world. We see an entire culture struggling with freedom, technology and the environment. From this view, China is a massive case study -- a window into -- the global future.

Gorillaz Go Olympic

Senior Editor
Friday, August 8, 2008

    In May 2008, the BBC commissioned Gorillaz founders Jamie Hewlett and Damon Albarn to produce an animated commercial for the Beijing Olympics. It hit British television two weeks ago and shows how Gorillaz infused the Olympic theme with their style. Not sure about you, but this totally gets us in the mood for some pommel horse action.

Beijing Olympics: The Great Firewall of China

Senior Editor
Thursday, August 7, 2008

  This video from Digital Journal was created more than a year ago, yet the Internet censorship issues it discusses are still a problem just one day before the Beijing Olympics' opening ceremonies. But as bloggers find ways around China's censorship, and citizen journalism increases, could the 2008 Olympics spell the end of China's great firewall?

Attention Deficit Theatre: "Mad Men," Season Two, Episode Two

J. Kristin Ament
Wednesday, August 6, 2008

This week, the Unbound Edition Players, accompanied by their love children, present their interpretation of “Flight 1.”

Beijing Olympics: Made in China

Senior Editor
Wednesday, August 6, 2008

    The Made in China label has taken a hit as the world has come to fear tainted pet food, lead in toys and poisonous toothpaste.  CNN International looks at the recent safety recalls of products made in China, evaluates Beijing's response and highlights China's attempt to protect its brand name.

Beijing Olympics: Clearing the Pollution

Senior Editor
Tuesday, August 5, 2008

    Despite closing down factories and drastically restricting traffic in order to reduce pollution, a thick smog still shrouds Beijing.  While China has said it will continue anti-pollution efforts after the Olympics, whether the athletes can handle the pollution-ridden air still remains to be seen.

Beijing Olympics: Human Rights

Senior Editor
Monday, August 4, 2008

  With the Beijing 2008 Olympics approaching, this week UE looks at China and the cultural issues that have defined the country's image. One of these issues, the controversy over China’s human rights record, continues even as the opening ceremonies are just days away. New Tang Dynasty Television (NTDTV), a New York-based, non-profit television and news organization dedicated to providing an alternative voice on Chinese culture and issues, originally aired this story about the forced evictions, and in some cases incarceration, of Beijing business and home owners to make way for the 2008 Olympics.

Fleet Foxes

Senior Editor
Friday, August 1, 2008

    Seattle’s Fleet Foxes describe their music as “baroque harmonic pop jams.”  “White Winter Hymnal,” a single off of their self-titled debut shows you exactly what that means.

Tastes Good Like a Cigarette Should

Senior Editor
Thursday, July 31, 2008

    There are many great commercials that epitomize advertising in the 1960s, but perhaps none better than the cigarette commercial.  This ad for Winston uses The Flintstones, the same characters on children's vitamins today, to promote rich tobacco flavor 20-times a pack.

Attention Deficit Theatre: "Mad Men," Season Two, Episode One

J. Kristin Ament
Wednesday, July 30, 2008

After nine months of unemployment and government cheese, the Unbound Edition Players finally return to the stage in “For Those Who Think Young.” Kindly refrain from heckling or hurling your Jujubes. They’re a little rusty.

Tastes Good as Fresh-Perked!

Senior Editor
Wednesday, July 30, 2008

  What do you get when you combine a lack of confidence, male dominance and Folger's Instant Coffee?  A happy marriage!

The Hamburger Happy Clown

Senior Editor
Tuesday, July 29, 2008

    This early McDonald's ad features a creepy Ronald McDonald that most of us have never seen before.  Played by Willard Scott, Ronald is fully equipped with a magic tray to keep him supplied with hamburgers, another tray hat on his head, and a bad jingle to boot.

A Quicker Tan with QT

Senior Editor
Monday, July 28, 2008

    In honor of the return of AMC's "Mad Men" (and UE's "Attention Deficit Theater"), this week we will be featuring classic commercials from the 1960s. This one, for Coppertone QT, advertises the first sunless tanning lotion. Although many people have changed their minds about tanning since '60s, the active ingredient in QT remains the same for bronzing products today.

Joan As Police Woman

Senior Editor
Friday, July 25, 2008

  Joan Wasser, a.k.a. Joan As Police Woman, formerly of the Dambuilders recently released her second solo album, "To Survive." "To Be Loved" is the first single off the album. Listening to her voice, it's pretty easy to see why Jeff Buckley fell in love with her.

Consuming Kids

Senior Editor
Thursday, July 24, 2008

    American kids now influence an estimated $700 billion in annual spending, targeted virtually from birth with sophisticated commercial appeals designed to sell everything from Hollywood merchandise and junk foods to iPods, cell phones, the family car and vacations.

Why Twitterers Love Tweeting

Senior Editor
Wednesday, July 23, 2008

  Why do people love Twitter?  More than 100 Twitterers responded to that very question via the social media/microblogging technology.  Their answers varied, but many mentioned the ability to feel socially connected to others, meet new people and have fun.  Why do you love (or hate) Twitter?

Attention Deficit Theatre Ready to Lift Curtain for “Mad Men,” Season Two

J. Kristin Ament
Tuesday, July 22, 2008

After what seems like the longest hiatus in history, the Unbound Edition Players are, at last, ready to return to the stage for the second season of "Mad Men" recaps. The only potential hitch is that the players just moved to Atlanta, where the wardrobe department doesn’t seem to offer anything but hoop skirts and parasols. (That “woo-hoo!” you just heard was Salvatore.)

Global Digital Journalism

Senior Editor
Tuesday, July 22, 2008

  Joyce Barnathan, an award-winning former journalist with BusinessWeek and Newsweek, discusses how the Internet has transformed the way news is reported across the globe, particularly in developing countries, while arguing that journalism today must uphold quality and integrity in a fragmented digital landscape.

Facebook Page Personalizes Tragedy

Monday, July 21, 2008

A tragedy today in Maplewood, Mo., shows how social networking sites can provide a morbid glimpse into a life lost. One that’s arguably far more powerful than the ubiquitous news story featuring grieving friends and family.

Memes and Temes

Senior Editor
Monday, July 21, 2008

    Susan Blackmore studies memes: ideas that replicate themselves from brain to brain like a virus. She makes a new argument: Humanity has spawned a new kind of meme, the teme, which spreads itself via technology -- and invents ways to keep itself alive.

House of Cards

Senior Editor
Friday, July 18, 2008

  Once again, Radiohead is doing things differently. In their new video for "House of Cards," no cameras or lights were used. Instead, 3D plotting technologies collected information about the shapes and relative distances of objects. The video was created entirely with visualizations of that data. Don’t understand what that means, exactly? Well, if you do (or want to learn more) the band invites fans to make videos of their own and post them on the Radio Head “House of Cards” YouTube page.

Made in American Apparel

Senior Editor
Thursday, July 17, 2008

    American Apparel's CEO Dov Charney discusses his company's commitment to quality, fair labor and the "Made in America" label - as well as the controversies around the brand - with CBS Sunday Morning.

Whole Earth Generation

Senior Editor
Wednesday, July 16, 2008

    For Earth Day 2008, Whole Foods created another outlet to express its social agenda with the Whole Earth Generation video contest for children. From a cute kid rapping about the environment to an awkward teenager giving an election-style speech about "the problem of today," these contest winners just might convince you  that you can make the world a little better (by shopping at Whole Foods).

On Everyone's Agenda

Senior Editor
Tuesday, July 15, 2008

    While other carmakers use beautiful scenery to sell cars, Toyota sells the Earth as the reason to buy a Prius, a car the company calls a continual work in progress to solve the world's biggest problem.

A Beautiful World

Senior Editor
Monday, July 14, 2008

  As Americans' wallets continue to tighten, Target's Design for All mantra reminds us that we don't have to sacrifice great design when shopping on a budget.

The Baseball Project

Senior Editor
Friday, July 11, 2008

  When you think summer’s too hot and humid to tolerate, few things are more welcome than new summer music to take the edge off. The Baseball Project may just be the stuff that cools us in 2008.     A true “super group,” made up of Steve Wynn, Scott McCaughey, Peter Buck and Linda Pitmon, The Baseball Project is all about the greats (and not-so-greats) of baseball. Its songs tell the stories of baseball legends such as Sandy Koufax, Stan Musial, Teddy Williams and Mark McGwire in a college rock way that both reveres the past and questions the future of America’s Favorite Pastime.

The iPhone 3G

Senior Editor
Thursday, July 10, 2008

    With only one day left before the Apple iPhone 3G officially goes on sale, David Pogue of the New York Times recaps the highs and lows of iPhone 2 while checking in with those already waiting in line.

Good Game

Senior Editor
Wednesday, July 9, 2008

    Did you see that catch?  Or, rather, did you see that Gatorade bottle next to the ball girl's feet?  While no one is claiming responsibility for this viral video, Gatorade is happily claiming the buzz around it.

It's All About the Story

Senior Editor
Tuesday, July 8, 2008

    As advertisers try tactic after tactic to keep consumers' attention during commercial breaks, Coca-Cola's Happiness Factory ads, including its most recent three-and-a-half minute movie, have garnered hundreds of thousands of views on YouTube alone.

Design and the Elastic Mind

Senior Editor
Monday, July 7, 2008

  Solar cells that look like ivy? Gastric juices to power a flashlight? Paola Antonelli, curator of MoMA's "Design and the Elastic Mind," explains the elasticity of modern life and how designers take major revolutions in science and technology and transform them into objects that we can actually use.

Fourth of July

Senior Editor
Thursday, July 3, 2008

    May the dreamy music of Galaxie 500 kick off for you a safe and fun Independence Day weekend.

Big Box America

Senior Editor
Wednesday, July 2, 2008

  While WALL-E tells the story of the Earth's demise thanks to Buy n Large, the guys at JibJab take a humorous, yet all too real, stab at the American Big Box Mart.

Live By It

Senior Editor
Tuesday, July 1, 2008

  Talk about a lifestyle. For more than 100 years, this iconic brand has symbolized freedom and rebellion, two traits that are as American as baseball and apple pie.

Rebuilding Brand America

Senior Editor
Monday, June 30, 2008

  As Independence Day approaches, a top-notch panel of global influencers at Davos 2008 provide their thoughts on how the next president can rebuild the United States' brand equity.

Girl Talk: Killer Mash-Up, Killer Video

Senior Editor
Friday, June 27, 2008

  Girl Talk is the stage name for mash-up DJ Greg Gillis, based in Pittsburgh, Pa. By seamlessly joining samples from artists that span the spectrum of musical taste - from G-Unit to Genesis, Nelly to Neutral Milk Hotel, Jay-Z to Jefferson Airplane - Gillis creates entirely new songs. This video for Girl Talk's track “Bounce That” was created by 64 Communication Studies students at Concordia University for the Open Source Cinema Project. Inspired by the Rotoshop animation of Bob Sabiston (A Scanner Darkly), each student rotoscoped 1 – 3 seconds of video over three weeks. A ton of work, yes. But this video rules.

Post-Agency Era, Now Powered by Google

Thursday, June 26, 2008

Ad Planner service from Web giant announces age of advertising brokerage.

Twitter for Dummies

Senior Editor
Thursday, June 26, 2008

  Forget Friendster and MySpace.  Even Facebook is getting old. Here, a step-by-step introduction to today's hottest social media site, Twitter.

Facebook in Real Life

Senior Editor
Wednesday, June 25, 2008

  Do we interact with others differently on social networks than we do in person? Let's see...Would ever actually "poke" an old acquaintance in reality? How about write on someone's wall? I didn't think so.

Web Sensations: The Soundtrack

Senior Editor
Tuesday, June 24, 2008

  If you have a problem with Chris Crocker, Diet Coke and Mentos, or Irag and the whatnot, you call Weezer and deal with them!

Broadcasting a Joyful Noise: R.E.M. and Politics in the Digital Age

Monday, June 23, 2008

In one powerful night, R.E.M. concludes its North American tour with a meaningful set built for an election year and the digital age.

Social Media Addiction

Senior Editor
Monday, June 23, 2008

    Are you addicted to social media?  The Poetic Prophet, aka The SEO Rapper is back with an entertaining rap about the social media tools that have taken over our lives.

Whoo Doggie!

Senior Editor
Friday, June 20, 2008

    What happens when two tough cowboys face a fierce herd of Pomeranians? Only musicians/funny men We Are Scientists know the answer to this and other questions.

A Fair(y) Use Tale

Senior Editor
Thursday, June 19, 2008

  In light of the AP's recent confusion over copyright law's "fair use" provision, professor Eric Faden of Bucknell University gives us an entertaining overview of the law through his own demonstration of fair use.

Anything But Flat

Senior Editor
Wednesday, June 18, 2008

  This Japanese ad campaign for Louis Vuitton, featuring characters created by acclaimed "Superflat" artist Takashi Murakami, is a true combination of art and marketing at its finest.

Rabbits to the Rescue

Senior Editor
Tuesday, June 17, 2008

    Don't worry, Microsoft, this one is okay to spread.  Featuring comedian Amy Sedaris, this viral video for Microsoft Office 2007 is cute and smart - two words not typically associated with Office products.

Better Luck Next Time, Cubby

Senior Editor
Monday, June 16, 2008

    So "Xanadu" isn't the Best Musical. Still, Tony Campaign Manager Cubby Bernstein's efforts have made the Tony Awards relevant again, at a time when the awards show's viewership is in decline.

Just a Song about Ping Pong

Senior Editor
Friday, June 13, 2008

    Queensland, Australia’s Operator Please was formed in 2005 by female vocalist Amandah Wilkinson who got the band mates together to enter their high school Battle of the Bands contest. Not surprisingly, they won. Now, they have moved from the high school gymnasium to huge music festivals and will be touring this summer with The Futureheads.

The Data Web

Senior Editor
Thursday, June 12, 2008

    For the last word on Web 3.0, the Semantic Web, the Data Web or whatever you want to call it, we turn to Tim Berners Lee, the inventor of the World Wide Web.

5,000 Days

Senior Editor
Wednesday, June 11, 2008

    Kevin Kelly, founder and editor-at-large of Wired magazine, shares his fascinating thoughts on the Web as it is now and where it is headed.  Just imagine where we'll be in another 5,000 days.

The Semantic Web

Senior Editor
Tuesday, June 10, 2008

    It's all semantics.  Here, a quick intoduction to the Semantic Web, aka Web 3.0.

Web What?

Senior Editor
Monday, June 9, 2008

    An easy question?  Hardly.  Here, Google's CEO Eric Schmidt gives his prediction for what the vague world of Web 3.0 might entail.

A Tale of Two (Actually, Three) Hoosiers

Senior Editor
Friday, June 6, 2008

    Hailing from Britain and Sweden, The Hoosiers music videos are as varied as lead singer Irwin Sparkes’ vocal range. This one for their song “Cops and Robbers” is Dickensian in nature, while others such as this one and this one are about monsters and superheroes. Viva la music video!

A Decade of Design

Senior Editor
Thursday, June 5, 2008

    This mashup of Apple commercials from the past ten years demonstrates why the company is so strongly associated with innovation and design.  What will the next decade have in store?

Web Design Rap

Senior Editor
Wednesday, June 4, 2008

    Unsure of how to design a Web site? Never fear, the SEO Rapper is here with tips for proper Web design.

Trends in Logo Design

Senior Editor
Tuesday, June 3, 2008

  According to Logo Orange, these 10 trends will shape logo design in 2008.  Have their predictions come true?  Click here to read the accompanying article.

Interactive Product Design

Senior Editor
Monday, June 2, 2008

    More than just a recruitment tool for Otis College of Art and Design, this video provides insight into the intense process and art of product design.

R.I.P. Fido …. and Teenage Angst

Senior Editor
Friday, May 30, 2008

    French band M83 goes a little bit John Hughes, a little bit “Pet Cemetery” with this video for their new single, "Graveyard Girl."

Consumer Review Week: Wii Fit

Senior Editor
Wednesday, May 28, 2008

    This satirical look at the Wii Fit may convince you to think twice before buying the $89 game. That is, unless you enjoy such timeless activities as "leaning side to side," "roll the ball in the hole," and the ever-popular "step up on the white thing game."

Consumer Review Week: The iPhone

Senior Editor
Tuesday, May 27, 2008

    First rule of creating a video review for YouTube: make sure there is no "Coke or something" on the product. Oh, and you might want to stick to a script.

Applying Portfolio Strategies to Advertising Strategies

Kristen M. Jamski
Tuesday, May 27, 2008

NBC Universal is still trolling for broadcast advertising dollars the old fashioned way.  While they claim to be doing something different, their approach is far from innovative.  If NBCU wants to avoid extinction, its leaders should think like portfolio managers.

Consumer Review Week: Little Mermaid Lollipop

Senior Editor
Tuesday, May 27, 2008

  Some consumer reviews are serious and highly influential; others simply point out the multitude of stupid and pointless products out there. The latter is exemplified by this review of a Disney-licensed (really?) lollipop.

Supernatural Superserious

Senior Editor
Friday, May 23, 2008

    Wow, indeed. R.E.M. Accelerates into the summer with a collection of new songs that prove the legendary band is back and focused.

The Real Last Crusade?

Senior Editor
Thursday, May 22, 2008

    Talk about reviving a brand. The latest installment of the Indiana Jones franchise opens in theaters today, 19 years after Indy's last crusade. Should he have remained retired? Only ticket sales will tell.

RIP Atari

Senior Editor
Wednesday, May 21, 2008

  The beloved Atari brand has been beaten and bruised since its heyday in the '70s and early '80s. After a number of name and ownership changes, Atari was finally bought out by Infogrames Entertainment in April 2008.

Out of Gas

Senior Editor
Monday, May 19, 2008

    When Amoco merged with BP in 1998, the plan was to convert all U.S. BP stations to Amoco-branded stations. By 2001, however, Amoco was a brand of the past, its familiar red, white and blue logo replaced by BP's green and yellow sunburst.

Reviving the Brand: NKOTB

Senior Editor
Monday, May 19, 2008

  Just because they started the boy band phenomenon doesn't mean they can revive it - or the New Kids on the Block brand. Will a new album and international tour breathe life into NKOTB, or is this one brand that should remain a memory?

Their Name Is …

Senior Editor
Friday, May 16, 2008

  The Ting Tings!. Go ahead, dance. We know you want to.

Innovation at Google

Senior Editor
Thursday, May 15, 2008

  This long, yet fascinating, presentation by former Google CIO Douglas Merrill gives us insight into why the search giant consistently is named one of the world's most innovative companies.

Stop Talking. Start Doing.

Senior Editor
Wednesday, May 14, 2008

  Just because throw out a few buzzwords doesn't mean you're innovative.  As IBM points out in this broadcast campaign, innovation occurs when people stop talking and take action.

Innovate or Die

Senior Editor
Tuesday, May 13, 2008

    Sometimes the biggest innovations come from the smallest ideas.  This winner of last year's Innovate or Die competition developed a pedal-powered vehicle that transports, filters and stores water for the developing world.

Defining Innovation

Senior Editor
Monday, May 12, 2008

    BMW and kinetic sculptor Theo Jansen remind us that the walls between art and engineering exist only in our minds. Those that have the imagination to see beyond the walls are the truly innovative.

We Fly Balloons On This Fuel Called …

Senior Editor
Friday, May 9, 2008

  Front man Yannis Philippakis named his Oxford, England, band Foals because his surname means “little lover of horses” in Greek. How cute is that? Foals’ music is anything but cutesy, however. It moves at a healthy gait, with a fine balance of dance and rock and a healthy splash of saxophone.

Corporate Video Week: The Hideous

Senior Editor
Thursday, May 8, 2008

  Is anyone really happy after watching this, or is that smile on your face just a result of permanent shock?

Corporate Video Week: The Ugly

Senior Editor
Wednesday, May 7, 2008

  The question is, which was rocked more? Microsoft's sales of Vista, or its reputation?

Corporate Video Week: The Bad

Senior Editor
Tuesday, May 6, 2008

  While there are plenty of bad corporate videos out there, this is one that is just unacceptable.

Corporate Video Week: The Good

Senior Editor
Monday, May 5, 2008

    Whether meant to remain internal or to be "leaked" as part of a viral campaign, this Kodak corporate video proves that you don't have to be super cheesy to get your message across to employees.

A Good Cover Can Be Hard to Find

Senior Editor
Friday, May 2, 2008

  Covering a classic hit always is a risk. But Sunderland, England’s “finest rock band," The Futureheads handle this Kate Bush classic with care and do it complete justice.

Design Is in the Details

Senior Editor
Thursday, May 1, 2008

  Creativity doesn't always mean coming up with the big ideas. Sometimes its the small ones that make the biggest difference.

Creativity in Education

Senior Editor
Wednesday, April 30, 2008

  As Ken Robinson says, "If you're not prepared to be wrong, you'll never come up with anything original." Looks like we could all stand to be wrong a little more often.

Creativity and the Law

Senior Editor
Tuesday, April 29, 2008

    Renowned Stanford professor of law and founder of the "Free Culture" movement, Lawrence Lessig, discusses the shortcomings of our pre-digital intellectual property laws and how they inhibit creativity on the Web.

Where Does Creativity Hide?

Senior Editor
Sunday, April 27, 2008

  How do you create something out of nothing? Amy Tan delves into the creative process and discusses the question: What invokes creativity?

God Knows (You Gotta Give to Get)

Senior Editor
Friday, April 25, 2008

  Swedish artist Sarah Assbring is the sole member of the lovely El Perro del Mar. Her first full-length album, From the Valley to the Stars, was just released in the U.S.   Animator and illustrator Asa Arnehed made this beautiful animated film. She is “fascinated by small, gentle and graceful movements that are filled with meaning.”  As Earth Week winds up, both the lyrics of the song and the idea behind the animation are gentle reminders of what’s important every week of the year.

No One Said It Was Easy

Senior Editor
Thursday, April 24, 2008

  Despite all the talk about it on Earth Day/Week/Month, in the end, it's not easy being green. But we can try.

Sustainable by Design

Senior Editor
Wednesday, April 23, 2008

      Just because a product is green doesn't mean it can't look good.  The conscionable designers behind Moral Fervor discuss their use of renewable fabrics in designing their fashions.

Earth Day: Our Once and Future Planet

Senior Editor
Tuesday, April 22, 2008

  In honor of Earth Day, a beautiful yet disturbing, hypothetical view of what Earth's surface may look like in years to come.

Green Marketing: Is It All a Wash?

Senior Editor
Monday, April 21, 2008

  With Earth Day 2008 approaching, it's difficult to find an ad that doesn't mention the word "green." But do companies really mean green, or is it just a marketing fad? Dave Michael Garg takes a look at the truth behind green marketing and greenwashing.

Human: Beings

Senior Editor
Friday, April 18, 2008

  Amidst all of our differences, there is one great truth that binds us all - life will go on when we are gone. As Seal reminds us, in the end, we're all human beings.

Human: Nature

Senior Editor
Thursday, April 17, 2008

  Is the human mind a blank slate or pre-programmed with certain beliefs? Is human nature malleable? Steven Pinker, renowned research psychologist and Johnstone Professor of Psychology at Harvard University, discusses the implications of and recent advances in evolutionary psychology.

Human: Race

Wednesday, April 16, 2008

    The human race is in a race against threats of its own making.  Dr. Stephen Hawking discusses whether or not we will cross the finish line in the next 100 years.

Human: Rights

Tuesday, April 15, 2008

    Peter Gabriel has a first-hand understanding of citizen journalism in service of human rights. Everyday people with video cameras keep the powers that be from supressing the story.

Human: Element

Monday, April 14, 2008

  Dow comes out with a very nice (unintentional) companion piece to the Cisco "human network" spot.

Out of Control Circus

Friday, April 11, 2008

    The Arctic Monkeys must have picked their favourite worst nightmare when they decided to create this video.   (Word of warninng for the faint of heart. These clowns are not clowning around when it comes to violence.)

Save the Internet: Don't Forget about the Tron Guy

Thursday, April 10, 2008

    If you're still not convinced Net Neutrality is an important issue, here's our closing argument: Without Net Neutrality, there is no Tron Guy.   Case closed.

Save the Internet: Protect the Tubes!

Wednesday, April 9, 2008

    John Hodgman of The Daily Show describes the excitement of the information supertube.

Save the Internet: Listen to the Ninja

Tuesday, April 8, 2008

    What do you do if you still don't understand Net Neutrality? Ask A Ninja.

Save the Internet: Keep it Pure, Clear, Free and Unregulated

Monday, April 7, 2008

    Why does the inventor of the World Wide Web worry that it will end in the United States? Don't expect to get the answer from Ed Whitacre.

Have a "Vampire Weekend"

Friday, April 4, 2008

    These darlings of the New York music press conjure up a feel-good sound that borrows cues from world beat, ska and punk.  Owing much to artists like Paul Simon, Peter Gabriel, the Specials and the Clash, Vampire Weekend are Ivy League lit dorks who could “give a f*%k” about an “Oxford Comma.” But we love this frenetic video for “A-Punk.”

Advertising: This Is Your Life

Thursday, April 3, 2008

    Some people laugh and think there's no way it's actually like this. Others weep because they're looking in the mirror.

Ads vs. Reality

Wednesday, April 2, 2008

     Pundo3000.com shows the importance of authenticity. When you're trying to fake it, it's obvious. Go here to see their full 100 product comparison.

Health Care's Potential?

Sunday, March 30, 2008

    We can't decide if this is incredibly cool or incredibly scary, but it's Microsoft's "health future vision." Are the fellas in Redmond finally getting aesthetics?


Friday, March 28, 2008

      Judging by their name, SHITDISCO’s discoing moves aren’t exactly on par with Travolta’s.  But we like their quirky, 80s-esque video and their “new rave” sound.  As for their polka-dot shirts?  Not so much.

Jargon Week: Marketing BS Generator

Thursday, March 27, 2008

    Warning: Use of this tool may put entire departments out of a job.

Jargon Week: The Truth In Ad Sales

Wednesday, March 26, 2008

    Ever feel like you need a special edition of Rosetta Stone software to translate the worst of the media world? Welcome to The Truth in Ad Sales.

Jargon Week: A Few Good Creative Men

Tuesday, March 25, 2008

    Remember when it all seems too much, don’'t take it too seriously. It ain’'t like Jack says: “We write ads or people die.”

Jargon Week: How to Sound As Smart As Your Boss

Monday, March 24, 2008

    Sadly, few realize this clip is a joke.  Sadly, it is also excellent advice in most companies.

No Funny Business

Friday, March 21, 2008

    MTV may have edited this video, but not UE. Rolling Stone said "M.I.A. is sick of anonymous editors taking the ammo out of the chorus," so we've left the original sound intact. What's life without a little controversy?

Smackdown: Nancy Grace v. Control Room

Thursday, March 20, 2008

    Poor Nancy Grace just can’t get her way. Actually, scratch that, this is awesome. Kudos to the control room!

Smackdown: Weatherman v. Caption

Wednesday, March 19, 2008

    Is Mississippi’s WXVT-TV trying to tell us something about their weatherman?

Smackdown: Reporter v. Reporter

Tuesday, March 18, 2008

    Whoever said reporters are all talk and no action? Well, whoever did sure seemed to know what they were talking about.

Smackdown: Anchor v. Reporter

Monday, March 17, 2008

   There seems to be some sort of spat between a robe-sporting tenant and the elevator company in this Good Day NY segment, but the real throwdown is between Anchor Jim and Reporter Ollie. And Ollie is down for the count!

Your English is Good

Friday, March 14, 2008

     A little bit of Tokyo Police Club fun to warm you up and to leave you dreaming about summer.

Spoken Word Week: Joshua Beckman

Thursday, March 13, 2008

    The concrete image. The repetition. The handsome sounds. The concrete image. The Karate Chop of Love. Poet Joshua Beckman reads his poem at Machine Project Los Angeles.

Spoken Word Week: Frank Bidart

Wednesday, March 12, 2008

      From the Culture Project’s “A Question of Impeachment: Closing Celebration,” Bidart’s “To the Republic” raises the voice of the dead.

Spoken Word Week: Dave Eggers

Tuesday, March 11, 2008

    How does a white guy with genius literary flair channel the experiences of a Sudanese civil war refugee?  With careful attention to voice. Dave Eggers renders Valentino Achak Deng’s experiences in this clip from Moe’s Books in Berkeley. Voice is what is the what.

Spoken Word Week: David Sedaris

Monday, March 10, 2008

    Sorry ladies, this fashion advice from Mr. Sedaris is for men only. Just like all of his best words of wisdom, it's discreet, masculine and practical...and involves an oddly swollen calf.

British “New Rave”

Friday, March 7, 2008

    Remember the androgyny and nonsensical, over-the-top music videos of the 80s?  The Klaxons do.  The British press has labeled their music “new rave.”  We’re not sure what to call it, but here’s some poppy, melodic madness and creepy ribbon dancing to brighten up your Friday.

Firebrand Already Burns Out

Thursday, March 6, 2008

     Shockingly, Firebrand, the ads-as-content video site, is closing after six months. Is this their last podcast? What will we do without their site?

No Starbucks. No Problem.

Monday, March 3, 2008

    In case you didn't hear it everywhere, Starbucks closed for 3 hours last Tuesday to retrain its entire staff. (Apparently, the art of baristaing only takes 3 hours to learn.) Our good friend Stephen Colbert didn't let the closing affect him at all.

The Prime Directive of Digital Content

R. Eric Raymond
Friday, February 29, 2008

Many a geek can tell you the story of the huge music and video collection they used to have. Yes, used to have.

Can’t Stand Him Now

Friday, February 29, 2008

      Poor Pete Doherty. Just $200 to book him? This pre-Babyshambles song from his days with The Libertines was a bit prophetic. Apparently it’s how Kate and the general public seem to feel about him these days. Get well, Pete.

A Vessel of the Conservative Faith Passes On

Thursday, February 28, 2008

    While we may not have always agreed with William F. Buckley's opinions, he was an important conservative American voice, and his thoughts were always cogent and compelling.

The Original Viral Video

Wednesday, February 27, 2008

    Racing headfirst into Internet legend, Leroy Jenkins went viral before viral was viral.

Huckabee Good

Tuesday, February 26, 2008

    The writers are back, giving SNL its best night in a year. But can they one up The Colbert Bump for the governor from Arkansas and defy mathematical impossibility?

There Will Be Oscars

Monday, February 25, 2008

      2007 proved to be a fantastic year for film. Five nominees all deserving of the industry’s highest honor. However, when there is one movie that is simply perfect, you can’t stop what’s comin. The “literate meditation on America's bloodlust for the easy fix” was, without a doubt, this year’s must see movie.

Stuck Between Channels

Friday, February 22, 2008

    What a wonderful world that this angle can see…when you’ve got Billboard’s number one CD!

The Best of Late Night: Facial Flex

Thursday, February 21, 2008

We’ve all done it. Had a tough bout with insomnia, turned on the tube and started watching some infomercial about a product we’ll never need but somehow seems compelling. This week, we celebrate some of the best of the best.     Is your face weak? Well, have no fear, Facial Flex is here.

The Best of Late Night: Tiddy Bear

Wednesday, February 20, 2008

We’ve all done it. Had a tough bout with insomnia, turned on the tube and started watching some infomercial about a product we’ll never need but somehow seems compelling. This week, we celebrate some of the best of the best.     If your seat belt bothers you when you drive, we’ve got a solution for you: Tiddy Bear. Soft cushy bears keep that strap away from your, er, body to keep you comfortable as you drive.

The Best of Late Night: Nads

Tuesday, February 19, 2008

We’ve all done it. Had a tough bout with insomnia, turned on the tube and started watching some infomercial about a product we’ll never need but somehow seems compelling. This week, we celebrate some of the best.     Ladies, do you have an unwanted beard? Get some Nads and lose that excess hair.

The Best of Late Night: The Hawaii Chair

Monday, February 18, 2008

We’ve all done it. Had a tough bout with insomnia, turned on the tube and started watching some infomercial about a product we’ll never need but somehow seems compelling. This week, we celebrate some of the best.     If you’re big on sitting and small on working out, then have we got the product for you! Somehow, you lose weight just by shaking!

Finding Love is Tough for Dracula, Too

Friday, February 15, 2008

    If cupid didn’t treat you right this Valentine’s Day, think of how tough it is for Dracula to find love in the big, lonely city.  “Crazy” drove us…um, crazy after months of nonstop airplay.  But we’re hoping Danger Mouse and Cee-Lo Green have a few more good tracks up their sleeves for their follow-up Gnarls Barkley album due out in April.

They Might as Well Change Their Name to Burger Queen

Thursday, February 14, 2008

    Burger King’s clever, and lauded , “Whopper Freakout” campaign uses hidden cameras and a deprivation threat to document consumers’ strong emotional ties to the behemoth burger. And it’s worked!

Luxury on the Little Screen

Wednesday, February 13, 2008

      With this landmark ad campaign, Louis Vuitton takes consumers, and the entire luxury market, on a new journey.

May Increase Disturbing Thoughts

Tuesday, February 12, 2008

  Heard all those claims about the rare side effects of anti-depressants? Turns out they are the result of a major PR campaign. Guess who is behind it?

A Spaced Out Band

Monday, February 11, 2008

    A band whose members perform from three different continents. No way...in real life. Ladies and gentleman, welcome to the virtual world.

Wanna Be Remixing Something

Thursday, February 7, 2008

    Nobody wanna see them together, but it don't matter, no. Because Akon rocks a little MJ.

Misguided Marketing

Wednesday, February 6, 2008

      Nolitours is trying to help Ashley find a flight. Careful Ashley. Listen Ashley.

Have You Found Jesus?

Tuesday, February 5, 2008

    Local news at its finest.

A Nation of Participants

Monday, February 4, 2008

    whytuesday.org explains how this particular Tuesday became "super"...and also why our whole process probably needs to be changed.

Mass Ave – and We Don’t Mean in Boston

Monday, February 4, 2008

The twenty-something girls called from Boston at the end of the game to log in with their commercial picks.  They put the cell on speaker and yelled in together: “Universally lame.”

The Big Game

Sunday, February 3, 2008

    Hope everyone has recovered from last night's festivities. Here are a few things you may not know about the big game. (For instance, why we have to call it the big game!)

No Place Without You

Thursday, January 31, 2008

      Does anyone remember Zwan? Honestly?

The Consumer Voice, Unedited: A Courtesy Call from British Telecom

Wednesday, January 30, 2008

    "Mrs. Carter" received a call to ensure "she" was getting the best value in service from BT. It didn't seem to be appreciated.

The Consumer Voice, Unedited: Cancelling AOL

Tuesday, January 29, 2008

      Vincent wants to cancel his AOL account. Luckily, John is here to help. And we're sure that AOL is pleased to have John represent them, especially since this call made the Today Show.

The Consumer Voice, Unedited: Randy's Not Happy about What Happened to His Sausage

Monday, January 28, 2008

    There's over 600 pounds of men, a plump little Scottish girl and a 13 year old in Texas who simply can't survive on a 12 ounce roll of sausage. Somebody needs their @$$ kicked.

The 'Shut Up' Heard 'Round the World

Monday, January 28, 2008

With Target’s wholesale dismissal of bloggers, America's favorite retailer said more than it realized about the tired PR industry and its own relevance going forward.

The Consumer Voice, Unedited: Milk's Favorite Cookie Is Missing Some Cream

Sunday, January 27, 2008

      This “not so old hippy” sure loves his Oreos, and he’s a bit disappointed in Nabisco’s response to his complaint. (We bet they’re a bit disappointed he read it out loud for the world to hear.)

The Tide is High and It's Rising Still

Thursday, January 24, 2008

    Why is the night so still? Why did I take the pill? Because I don't wanna see it at my windowsil.

Coolest Place to Work?

Wednesday, January 23, 2008

    Ever wonder what it's like to be a Googler? Well, you get 20% of your time to work on your own projects and you're probably going to put on weight, among other things.

Takeaways from DLD #3: Streams of Consciousness

Wednesday, January 23, 2008

There are a lot of left turns engineered into DLD . There is always the possibility you might look at a scheduled session and think, “what does this have to do with anything?” and then come away with a completely new idea. You might hear someone speak about their work and be certain they are brilliant and equally certain you don’t completely understand what they’re saying or what it actually applies to. Sometimes you are just knocked out by the beauty or ingenuity of thought processes and topics

Takeaways from DLD #2: A Brand on Any Other Platform Can Still Smell as Sweet

Wednesday, January 23, 2008

A Brand on Any Other Platform Can Still Smell as Sweet There was a lot of talk at DLD about Millennials – 3 billion under age 25 in the world, but fewer of them in the audience. They’re probably at home on Facebook, listening to their ipods, surfing YouTube or canvassing door to door for Obama.

Happy People

Tuesday, January 22, 2008

    The new ad campaign from Hewlett Packard.

Takeaways from DLD #1: Are We Having a Conversation Yet?

Tuesday, January 22, 2008

It’s warm in Munich at DLD , and we are talking about audiences. Or what used to be called audiences and now might also be known as fellow users, producers, consumers, colleagues or all of the above. A conference session called “Exploding Media” focused on both the exploding media world and our exploding notion of media – and the implications of that explosion for not just media, but inevitably, also for brands.

Lighter than Air

Monday, January 21, 2008

      Steve Jobs introduced the MacBook Air last week. The New York Times reviewed it as "a stunningly beautiful aluminum slab" and "a razor-thin slice of heaven." But did they know it could fit inside a manila envelope?

The Best Ads of 2007

Sunday, January 20, 2008

    BestAds.tv gives us their picks for the best ads of 2007.

Lies in Wake

Thursday, January 17, 2008

    Saying goodbye is never easy, but it's easier to leave than be left behind.   Straight off the boat, where to go?

Join the Davos Discussion

Wednesday, January 16, 2008

    If you have a question for the folks at Davos, get it in by Monday!

Never in a Trillion Years

Tuesday, January 15, 2008

    Do you think David Lynch loves the iPhone?

A Kindler, Gentler Reader

Monday, January 14, 2008

      Can Amazon do for the written word what iPod did for music?  Let's hope so (and pray for a color version fast, too!)

Gates' Last Day

Sunday, January 13, 2008

    As we covered on Thursday, Bill Gates delivered his last keynote address last week at the CES. Well, here's a little bit of what he gave to all those people who waited in line forever.

A Dream It's True

Thursday, January 10, 2008

    Hope you get to waste some time this weekend. As John Lennon said, "Time you enjoy wasting, was not wasted."

All the News That's Unfit to Print

Thursday, January 10, 2008

Who sends their sick kid to Dr. Phil??  And then is shocked, shocked (!) to discover he’s known more for ratings than for cures?  The whole broken Spears family has lost touch with reality.  I have a lot more to say about this, but if I added more than a sentence to this voyeuristic mess, I’d have to boycott myself. But speaking of the use and misuse of the press, how about Parade magazine?

Louis Vuitton Goes Psychopandadelic

Tuesday, January 8, 2008

    This isn't your grandmother's Louis Vuitton.  Big luxury brands can embrace the luxury consumer of the future.  Here's a little narrative marketing by Mamoru Hosoda and Takashi Murakami.

Goodwill, Good Fashion, Good Idea

Monday, January 7, 2008

      A great case study of effective social media for a cause.  The Fashion of Goodwill - Virtual Runway Show & Online Auction.

Project Censored

Sunday, January 6, 2008

    Project Censored tracks the news published in independent journals and newsletters, and every year the group compiles an annual list of 25 news stories of social significance that have been overlooked, under-reported or self-censored by the country's major national news media.

Anyone Else But You

Thursday, January 3, 2008

    If you have a part-time lover or a full time friend (or someone's whose both), then we have a movie recommendation for you: Juno. A sweet and funny movie from Jason Reitman. In the background, you'll hear Michael Cera and Ellen Page cover The Moldy Peaches.

O'Reilly Opera

Tuesday, January 1, 2008

    Welcome back to work everyone. Hope everyone had a wonderful New Year's Day. Enjoy a little O'Reilly Opera on this first day back to the grind.

Happy New Year!

Monday, December 31, 2007

    Hope all is quiet for you this New Year's Day.

Put Your Bowtie On

Sunday, December 30, 2007

    Everyone get ready to celebrate. Happy New Year's Eve!

Another Year Over

Thursday, December 27, 2007

    And another one on the way.  Let's hope it's a good one.

Don't Forget the Writers

Wednesday, December 26, 2007

    Hope everyone enjoys their "vacation" from the strike. Good luck in the New Year!

You Can Be Saved

Tuesday, December 25, 2007

    Hope you learned something this Christmas...and hope it didn't take a visit from three ghosts!

Merry Christmas!

Monday, December 24, 2007

    The gift that keeps on giving. Hallelujah! Holy $#!%

Happy Holidays!

Sunday, December 23, 2007

    Hope you win a major award!

Music Week: Newman's Picks #5

Thursday, December 20, 2007

  (We decided to pass the mic to our resident DJ, Rachel Newman, so that she can spin her unique sound on this week leading up to Christmas. Enjoy!)       England’s Saint Etienne finishes out the week with some poppy yuletide spirit. “I was Born on Christmas Day” is off of the 1994 album, Tiger Bay.   Happy holidays!

Music Week: Newman's Picks #4

Wednesday, December 19, 2007

   (We decided to pass the mic to our resident DJ, Rachel Newman, so that she can spin her unique sound on this week leading up to Christmas. Enjoy!)        The Streets is the stage name of UK rapper Mike Skinner. Skinner has been instrumental in the growth of the UK Garage music genre, which is heavily influenced by house and rap. “Let’s Push Things Forward” is part of The Streets’ acclaimed concept album, Original Pirate Material, released in 2002.

Music Week: Newman's Picks #3

Tuesday, December 18, 2007

  (We decided to pass the mic to our resident DJ, Rachel Newman, so that she can spin her unique sound on this week leading up to Christmas. Enjoy!)       The Hold Steady is a Brooklyn-via-the-Twin Cities-based bar band.  The band’s combination of strong guitar, piano, storytelling style and almost spoken-word vocals is reminiscent of both Bruce Springsteen and the E-Street Band and The Falls’ Mark E. Smith. Amazing.   “Stuck Between Stations” is off their latest album, Boys and Girls in America.

Music Week: Newman's Picks #2

Monday, December 17, 2007

  (We decided to pass the mic to our resident DJ, Rachel Newman, so that she can spin her unique sound on this week leading up to Christmas. Enjoy!)     Toronto’s own Broken Social Scene is a dreamy, stop-you-in-your-tracks indie powerhouse. It is made up of 19 musicians, all prominent members of the Toronto indie music scene in their own right. One of the more notable members is the incredibly talented Leslie Feist. You may remember seeing Feist here on Unbound Edition back in October. She can’t help it if she’s mega-talented and looks awesome in a sequin jump suit, right?   “7/4 Shoreline” is off BSS’s 2005 album, You Forgot it in People.

Music Week: Newman's Picks #1

Sunday, December 16, 2007

  (We decided to pass the mic to our resident DJ, Rachel Newman, so that she can spin her unique sound on this week leading up to Christmas. Enjoy!)       Brighton, England’s The Go! Team, are a lively, funky six-piece that mixes drums, horns and recorders with cheerleading and double-dutch chants, hip-hop beats and altogether excellent instrumentals. “Junior Kickstart” is an awesome chase theme off of their first album, Thunder, Lightening, Strike, released in 2005.

Gotta Make It Through

Thursday, December 13, 2007

    If you find yourself counting numbered days, take a little novacaine for the soul, and don't care about the little minds in the little heads of the herd.

The Worlds Biggest Shortest Film

Wednesday, December 12, 2007

      Can one second change the world? Could it bring the whole world together? Who knows, but it's worth a shot. And it's just the beginning of an impressive 5 Phase Plan. For more info, click here.

Dove Gets the Axe

Tuesday, December 11, 2007

      Based on yesterday's video, Dove is an industry leader, changing the idea of "real beauty" and helping girls and women appreciate themselves. Hmmm. Well, what about the fellas in the Axe ads? Seems that, when it comes to women, all these guys are taught to appreciate is the industry's shallow notion of beauty.


Monday, December 10, 2007

    Enjoy Dove's follow up to Evolution. Great campain from a great company, right? Save your judgement until you've seen tomorrow's Daily.

2000 Redux?

Sunday, December 9, 2007

    Are we about to experience another Internet bubble burst? Adotas' Robert S.K. Regular argues that "whenever a whole industry finds itself being mocked on YouTube at the obsurdity of it all you know you’re nearing the unpredictable pop." We know what the makers of this video think. What do you?

Odd Products Week: Chindogu

Thursday, December 6, 2007

      A little ditty to celebrate the artfulness of unuselessness.

Odd Products Week: PetSpa

Wednesday, December 5, 2007

    Have you ever wanted to enclose your dog or cat in an oversized microwave and have water and soap sprayed on him/her, as he/she stares back at you in utter misery? Well, now, with the all new PetSpa, you can do exactly that! Look forward to lots of laughs and good times...and maybe waking up with your dog trying to bite you or your cat attempting to claw out your eyes.

Cultural Collage, Daily Edition

Wednesday, December 5, 2007

We all know the sad song: newspapers are dying.  Some even say they should, as soon as possible.  Yes, we can get our “news” – whatever the slippery definition of it may now be – in more efficient and interactive ways.  But what do we lose if the newspaper goes away?

Odd Products Week: The MPAA

Tuesday, December 4, 2007

      Products are not just things. Sometimes, they are cultural artifacts. Like flipping the bird -- how odd, really. Or signing something with an "X." Well here's something in the same vein: the inside scoop on those "friendly" movie ratings we all trust. Here's to the MPAA and the secretive, draconian factory that produces the odd cultural products we know as G, PG, PG-13, R, NC-17, X and XXX.

Odd Products Week: Snackshotz Treat Launcher

Monday, December 3, 2007

      A little plastic gun. Wee treats to load and shoot a distance of ten feet. Indeed, it’s “the ultimate game of fetch” with man’s best friend. And so it shall be until we evolve some sort of appendages on our upper bodies that provide the physical ability to throw things ourselves. A silly pipe dream, we know. Thank goodness for this device.

Odd Products Week: Rip-Away 1000

Sunday, December 2, 2007

      Geeks 1, Schoolyard bullies 0. Thanks to the enterprising minds of young Justin and Jared Serovich, future generations of kids can enjoy a wedgie-free existence. No word yet on how they’re getting along with plans for swirlie-proof hair gel or trousers that are impervious to pantsing.

Bam, Emeril!

Friday, November 30, 2007

After ten years, the Food Network announced earlier this week that it will discontinue Emeril Lagasse’s evening extravaganza “Emeril Live.”

Ain't a Turnin' Back to Livin' that Old Life No More

Thursday, November 29, 2007

    It's carny time! Hey mama rock me!

Ads You Wouldn't See Today Week: #4

Wednesday, November 28, 2007

      Or would you? GEICO hasn't learned a thing from the lessons of the past. Mocking racial offense is about as sophisticated as the old-school tricks of using a green giant to sell green veggies, or a cheetah to sell cheese puffs. What's next? A lizard to sell insurance? Geez.

Ads You Wouldn't See Today Week: #3

Tuesday, November 27, 2007

      How can a PSA be both anti-pollution and pure pollution at the same time. Talk about adding insult to injury. Thanks, US Government!

Ads You Wouldn't See Today Week: #2

Monday, November 26, 2007

      J-E-R-R-O. Hysterical. Mature. Did you sell more with this? Wonder if Bill Cosby knew of this before he became the trusted face of Jello?

Ads You Wouldn't See Today Week: #1

Sunday, November 25, 2007

      Here's a secret for you, Calgon: you made a joke of what would become the largest emerging economy on Earth. You ad guys really should talk to the strategic planning group a bit more.

Gobble Gobble Goo and Gobble Gobble Gickel

Wednesday, November 21, 2007

      Happy Thanksgiving everyone!

A Fox Special Report

Tuesday, November 20, 2007

      We've shown Fox's fair and balanced approach to the news before, and as the holidays approach, Brit Hume files this special report. Happy holidays everyone.

Follow the Money

Monday, November 19, 2007

    Can Free Culture guru Lawrence Lessig free us from governmental corruption?  Global warming? Welcome to the future of applied transparency.

The Godfather of Authenticity

Sunday, November 18, 2007

       Newspaper slayer, do-gooder, and champion of user utility over cash, Craig Newmark of Craigslist.org holds his own with Stephen Colbert.

Challengers of the Unknown

Thursday, November 15, 2007

      All week we've paid homage to a challenger of human behavior. So, we end the week with a song by The New Pornographers celebrating those who challenge the unknown. As good old Gilda said, "Life is about not knowing, having to change, taking the moment and making the best of it, without knowing what's going to happen next. Delicious ambiguity."

Noam Unbound: Booyakasha!

Wednesday, November 14, 2007

      In the most important video of the week, Ali G attempts to discover how many words Noam Chomsky knows.

Noam Unbound: Manufacturing Consent

Tuesday, November 13, 2007

    Whose consent is being manufactured?

Noam Unbound: Chomsky vs. Buckley

Monday, November 12, 2007

    One of the great debates in American history between two brilliant minds. To see the conclusion of the debate, click here.

Noam Unbound: Concision

Sunday, November 11, 2007

    As we've shown before, we love hearing Noam Chomsky's point of view. As a cultural observer and political thinker, his perspectives and insights are vital to US dialogue. So, we've decided to give him UE's bully pulpit for a week. Listen and enjoy.

Crazy Game

Thursday, November 8, 2007

      Life and love. It's all a crazy game. Don't sweat it too much. Just let yourself go and enjoy the ride.

When the Models in the Fashion Show are Faceless, What's the Message?

Wednesday, November 7, 2007

      Product, product, product of course - but a "modelless" catwalk might also take the aspirational approach of an Abercrombie and Fitch one enlightened step further.  No longer "Imagine Yourself Like This" (as if you will ever be Gisele or one of those washboard Abercrombie torsos), but simply "Imagine YOURSELF".  Or, then again, it could just be a cheaper way to show the clothes.  You decide.

Content Rewind

Wednesday, November 7, 2007

Marketers are talking nonstop about “content” these days: how it can help companies “be the media,” how it may be more credible than news, how it more closely connects readers and sellers, how it is the key to successful social media. Fine. All true. But is any of it new?

What's Your Favorite Anesthetic?

Tuesday, November 6, 2007

      Sit back, let your brain slip into Alpha level and enjoy.

Journalism? You Decide.

Monday, November 5, 2007

    A fair and balanced review of Fox News.

The Problem with Broadcast News

Sunday, November 4, 2007

    Any questions?

Commercials America Doesn't See Week: Commercial #5

Thursday, November 1, 2007

    A little musical number from George Michael and Andrew Ridgeley. Wham! Bam.  Thank you...fish face?

Dear Nip/Tuck: I Hate New York

Thursday, November 1, 2007

Dear “Nip/Tuck” producers:

Commercials America Doesn't See Week: Commercial #4

Wednesday, October 31, 2007

    This man runs California. And he makes a mean cup of soup.

Commercials America Doesn't See Week: Commercial #2

Monday, October 29, 2007

     Some of Nicolas Cage's finest work. Does anyone even know what he's endorsing?

Commercials America Doesn't See Week: Commercial #1

Sunday, October 28, 2007

      Think there would have been as many Hulkamaniacs if this commerical had aired in the US?

Playin' Free

Thursday, October 25, 2007

      Well, Jack White singing with Loretta Lynn. If that ain't cool, then tell me what is.

The Language of Enthusiasm

Wednesday, October 24, 2007

      "When the apes descended from the trees, their hands became free." How did they choose to make an ode to joy?

Attention Deficit Theatre: "Mad Men," Season One, Episode 13

J. Kristin Ament
Wednesday, October 24, 2007

And now, the Attention Deficit Theatre players take the stage for the season finale, “The Wheel.” While the play might only feel like it’s five minutes long, there’s a magic time machine involved and it’s really a nine month production. And you might need to sit on an inflatable donut for a few days afterward. Bonus.

The Mouseless Future

Tuesday, October 23, 2007

      After seeing considerable interest in the possibility of Apple killing the mouse, we thought we'd share one company's vision of what the computer of the future might be like.

More Addictive than Heroin

Monday, October 22, 2007

    A brief intro to the corporate news world. No flack here folks.


Sunday, October 21, 2007

      Similar to the way we looked at the subtext of All-Bran's "subtle" ad, Quentin Tarantino analyzes a Jerry Bruckheimer "classic" and exposes the hidden meaning within.

You Know Who You Are

Thursday, October 18, 2007

      Sound familiar? You may have seen it on the Apple commercial, but that was just a brief introduction. Her name is Leslie Feist, and we hope you enjoy the whole song as much as your new nano.

Ballet Colbert

Wednesday, October 17, 2007

      Never one to dance around the issues, America's favorite faux fascist busts his moves straight down the middle, and, of course, fair and balanced. Nation: gimme a beat!

Vayner the Explainer

Tuesday, October 16, 2007

      Friend of UE and star of Wine Library TV, Gary Vaynerchuk, provides a little insight on a couple of topics other than wine.

Attention Deficit Theatre: "Mad Men," Season One, Episode 12

J. Kristin Ament
Tuesday, October 16, 2007

Fire up the polka music and pour yourself a vile glass of rum and crème de menthe while the Unbound Edition Players present “Nixon vs. Kennedy.”

Abstain Campaign

Monday, October 15, 2007

        4parents.gov has launched this new abstinence campaign. Do you think these ads will be effective?

Not Quite James Joyce…or is it?

Sunday, October 14, 2007

      What happens when you combine a performance artist, Wi-Fi, a text-to-speech translator, a Google hack, and search terms derived from a real-world setting? It might be nonsense, or it might be the Web’s version of Stephen Dedalus: The Human Browser.

Begin to Hope

Thursday, October 11, 2007

      Say it simply and make it real: we hope you like this. We do.

Advertising As Content

Wednesday, October 10, 2007

    Would you watch commercials in your spare time? Firebrand, which launches October 22, is betting you will.

A Connected World

Tuesday, October 9, 2007

      Can a film bring the world together? How about many films made by people all over the world? Pangea Day is an attempt to find out. The goal is "to help people see themselves in others through the power of film." So, visit their website and share your vision with the world.

Give Girls What They Want

Monday, October 8, 2007

      Are billions wasted on marketing to girls? In their Adflip series, 3iYing, an "all girl creative agency," shows hundreds of girls flipping the page on ads that annoy, irk or anger them. Makes a strong argument for a new kind of engagement, doesn't it?

Attention Deficit Theatre: "Mad Men," Season One, Episode 11

J. Kristin Ament
Monday, October 8, 2007

And now, the Unbound Edition Players, slightly flushed and smelling oddly of dryer sheets, present “Indian Summer.”   (curtain up)

Internet Reporter Meets DEA Agent

Sunday, October 7, 2007

    Citizen journalism shows its real potential here.  A rumor, a camera, a story we haven't gotten from the mainstream.  It's about a drug that debilitates you, making you a veritable mindless slave to whoever is telling you what to do. They call it the Zombie Drug, or Devi's Breath. And it's responsible for many crimes in Bogota. To see part two of the video, click here.

Everpresent Everywhere

Thursday, October 4, 2007

      As autumn has arrived and the cold slowly creeps in, it's always good to think about some warm love. Go out and lay and laugh in the sun while you still can!

Still Work to be Done

Wednesday, October 3, 2007

        We've seen how giving can help those throughout the world. However, there's still much to be done right here at home. The spirit of the people of New Orleans is alive and well, but they can still use help.


Tuesday, October 2, 2007

      We've all heard about the hopeless situation in Darfur. In this video, we meet women of Darfur who refuse to give up hope, and their optimism is inspirational.

Colbert, You Magnificent Bastard, You’ve Done it Again

Tuesday, October 2, 2007

Ah, our fascination with celebrity. I’m quite sure it’s responsible for my past post, Colbert as Case Study, being my most-viewed blog entry to date. And 24-hour cable news wouldn’t be in business these days without it. And without 24-hour cable news, our Nation’s hero, Stephen Colbert wouldn’t be on television. (Well, at least his alter ego wouldn’t take to the airwaves…um, I mean basic-cable waves).

What a Difference a Water Buffalo Can Make

Monday, October 1, 2007

      In this short documentary entitled "4 Generations," we see the true power of giving, and how an act of kindness can change the world for one family.

An Interdependent World

Sunday, September 30, 2007

      Giving, it's the title of Clinton's new book, and it seems to be the mantra of his post-presidential life. What will your gift to the world be?

Attention Deficit Theatre: “Mad Men,” Season One, Episode 10

J. Kristin Ament
Sunday, September 30, 2007

After a brief, AMC-imposed hiatus, the Unbound Edition players return to the stage for “The Long Weekend.” If they seem a little sluggish, it’s because they’re weighed down by the chunky Chips Ahoy they turned to when there wasn’t a new episode to cover. They really feel for Peggy now.

The Graduate

Thursday, September 27, 2007

        In addition to proving his work stronger than 50 Cent's, Kanye's new album displays an artist coming into his own. And working with Zach Galifianakis shows he has a pretty good sense of humor too.

I'm Not There

Wednesday, September 26, 2007

      The greatest of all time played by nine pretty damn good contemporaries. Also, is there anything Cate Blanchett can't do?

My Second Life

Tuesday, September 25, 2007

      Think about how far the Internet has come from 1993 and consider this: HBO has just picked up a documentary filmed entirely in Second Life by a resident...and submitted it for Oscar consideration.

Clearly Confident

Monday, September 24, 2007

      Clearasil is under fire for their new "may cause confidence" campaign. While it may push a few boundaries, it seems quite fresh, playful and relevant to us. The target audience is more than familiar with MILFs and Cougars - so why not let them know you are in on the joke? And it is just good, clear branding. Clearasil = Confidence. Nothing's more compelling to our beloved pimple-face youth. How you might use it? Up to you!

A Series of Tubes

Sunday, September 23, 2007

      As this 1993 video shows, it hasn't been that long since the "revolution" began. Think of the changes to media over the last 15 years. Now, think about the next 50.

Movie Week: Getting Even #5

Thursday, September 20, 2007

      I Hate Drake, and we bet you will too! Bullies suck. But we all know that the pen - and YouTube - is mightier than the sword. Video vigilantes rule!

Be a TV Big Shot

Thursday, September 20, 2007

It looks like a fun game -- and a really interesting way for BRAVO to gain consumer-viewer data and low-cost programming advice. We say, "let's play."

Movie Week: Getting Even #4

Wednesday, September 19, 2007

      Falling Down. The classic. Sometimes you just need a good breakfast to get the day off right. See what false advertising can lead to? Hamburger-fueled vigilanteism!

Movie Week: Getting Even #3

Tuesday, September 18, 2007

      American Gangster explores the complexity of one man's mission to get a piece of the American pie for his family. But can an illegal business be ethically run? Is the promise of America available to all, or must it be taken by force sometimes? Nothing is clear - or black and white - in this sweeping, cultural, historic vigilante approach to life.

Attention Deficit Theatre: “Mad Men,” Season One, Episode Nine

J. Kristin Ament
Tuesday, September 18, 2007

With apologies for the production delay (an unfortunate case of the flu made an appearance backstage this weekend), the Unbound Edition Players at last take the stage to present “Shoot.”

Movie Week: Getting Even #2

Monday, September 17, 2007

      Death Sentence, from the torture-porn folks of SAW infamy, explores a deep, lasting and personal motivation for rage: injustice. Violence with a noble purpose is still violence? Vigilantes are heroes? The Hatfield and McCoys for a modern age - with much more fire power.

Movie Week: Getting Even #1

Sunday, September 16, 2007

        The Brave One, starring Jodie Foster, is just one of several "vigilante" movies coming to the screen now. Why so many of them all at once? We're feeling a little worried about this emerging cultural narrative. National group therapy, anyone?

Music Week: Amsterdam Revisited

Thursday, September 13, 2007

    We'll end the week the way we started it. More Amsterdam! This time, Guster sings. Here's to hoping you're getting somewhere!

Music Week: Tupac Shakur

Wednesday, September 12, 2007

    To some, he was a thug and a criminal. To most, he was the most gifted rapper and hip hop artist that ever lived. Either way, he will forever be remembered. And he died 11 years ago today.

Music Week: See the World

Tuesday, September 11, 2007

      Sure, it's the poppiest song in the Gomez arsenal, and it probably doesn't represent the full breadth of their capabilities. But quit criticizing and just listen. It's good advice. See the world! Day to day where do you want to be?

Music Week: 9/11

Monday, September 10, 2007

Attention Deficit Theatre: "Mad Men," Season One, Episode Eight

J. Kristin Ament
Monday, September 10, 2007

Pull up a chair, make sure there are no unsavory substances visible on the cushion, and join us for today’s presentation of “The Hobo Code.”

Music Week: Time Is on Your Side

Sunday, September 9, 2007

    In his typical light-hearted way, Coldplay's Chris Martin gives a bunch of good advice to start this video, but perhaps the best is within Amsterdam.

Conchords Take Flight...Again

Thursday, September 6, 2007

      We were very happy to learn that one of our favorites was renewed by HBO. It's nice to see a quirky, smart comedy get another chance.

The Office Returns

Wednesday, September 5, 2007

      Find out what Michael and the gang did over the summer. How are we going to make it until September 27th?

Carolina on My Mind

Tuesday, September 4, 2007

      Yesterday, we covered Miss South Carolina's explanation. Poor girl. Now, she's the world's evidence that Americans are dumb. Well, turns out Americans are not alone. The country that's always the snootiest to the US has its fair share of personnes stupides too.

Whoopi Goldberg’s Racist Logic

Tuesday, September 4, 2007

Today, during her premiere on ABC’s “The View,” Whoopi Goldberg came to the defense of Michael Vick. Whether publicity stunt for ratings, genuinely held opinion, or spontaneous outpouring of stupidity, there’s a fundamental problem with Goldberg’s logic. It’s racist, at its core.

Like Such As

Monday, September 3, 2007

    Poor Miss South Carolina. It was the clip seen round the world, and it had to be tough on her. Well, she could have disappeared, but instead, she braved the Today Show to try and explain herself. U.S. Americans, and even The Iraq, should at least, like such as, give her a little credit for that.

Attention Deficit Theatre: “Mad Men,” Season One, Episode Seven

J. Kristin Ament
Monday, September 3, 2007

And now, at the halfway point in season one of “Mad Men,” the Unbound Edition Players present the completely bizarro-world episode, “Red in the Face.”

Don't Hate The Media. Become The Media.

Wednesday, August 29, 2007

      Billy Vegas obviously listened to Jello Biafra and did something that could only be done on Internet. Using a heck of a speech by Boston Legal's James Spader and music from Sigur Ros, he created something rather powerful.

See Every Ad Ever

Monday, August 27, 2007

    Hate advertising? Learn the industry's secrets from Slate's Seth Stevenson.

Did the Media Drive Owen Wilson to a Suicide Bid?

J. Kristin Ament
Monday, August 27, 2007

Ten years after Princess Diana’s Death by Paparazzi, has anything changed? Not much, I say. Case in point: the nearly tragic case of actor Owen Wilson.

Attention Deficit Theatre: “Mad Men,” Season One, Episode Six

J. Kristin Ament
Monday, August 27, 2007

The Unbound Edition players, joined by this week's special guest stars, now present "Babylon," also known as "The Episode That Went on for Eternity."

Write Your Own History

Sunday, August 26, 2007

      Wikipedia Scanner shows who's editing Wikipedia, and who's behind some edits may surprise you. Keith Olbermann and Kevin Poulsen, Senior Editor of Wired, discuss.

What Dreams May Come

Thursday, August 23, 2007

      Arcade Fire tells us that “sleeping in is giving in.” Our dreams don’t save us. They’re lies. So what are they really telling us? Live dammit. Live.

See the Dragon

Wednesday, August 22, 2007

      As we’ve reported before, Microsoft seems to finally understand the need for intuitive, useful (and cool) design. With their new Photosynth product, Microsoft gives you the ability to see the world through the eyes of the collective. All of our contributions working together to create a vision of the world never before seen.

Do You Have a Secret?

Tuesday, August 21, 2007

        We all carry secrets within us that yearn to be free. Well, Frank Warren and the team at PostSecret.com have created a space for those secrets to live. So, if you you need to get something off your chest, grab a postcard, write down what you need to let the world know and send it to Frank.

Rethink Painting

Monday, August 20, 2007

      You'll never look at painting the same way again. With MS Paint, you've got 12 whole colors to choose from...and that's all you'll ever need.

Five Maxims for a Successful Digital Content Strategy

R. Eric Raymond
Monday, August 20, 2007

{self}No longer is “we have a website” a sufficient response to the question “What’s your company’s digital content strategy?”{/self}

Attention Deficit Theatre: "Mad Men," Season One, Episode Five

J. Kristin Ament
Monday, August 20, 2007

Please take your seats for "5G." Now with 20 percent more sarcasm at the same great price.

Your Bill. Delivered.

Sunday, August 19, 2007

      Did you buy an iPhone? Congrats! Hope you’ve been lifting weights. Your bill is on the way. Another wonderful decision on the part of the new at&t.

How Do I Love Thee?

Thursday, August 16, 2007

      Death Cab for Cutie's answer: forever. And what's scary about forever, ultimately makes it beautiful. Forever's combination of pleasure and pain allows the sublime to occur.

Facebook and the CIA

Wednesday, August 15, 2007

      Another video about another popular social network (and more ominous music). Does what happens in Facebook stay in Facebook?

The Unauthorized History of MySpace

Tuesday, August 14, 2007

      Was MySpace set up just to spam you? New Monaco Media presents a very intriguing documentary on the history of MySpace (with very ominous music). To see the second part of the video, click here.

Poison Me Once, Shame on China; Poison Me Twice, Shame on America.

J. Kevin Ament
Tuesday, August 14, 2007

It appears Baby Einstein isn’t the only company peddling products that may retard our children. On Tuesday, toy maker Mattel announced its second major recall in as many weeks.

Mad Men, Literally

Monday, August 13, 2007

      Complete truth in advertising?  Now that's just nutty.  But is it effective?  Or possible?

Attention Deficit Theatre: “Mad Men,” Season One, Episode Four

J. Kristin Ament
Monday, August 13, 2007

The Unbound Edition players now present the off-off-off-around-the-corner-and-then-28-more-blocks-off Broadway production of “New Amsterdam.”

A Better Mousetrap

Sunday, August 12, 2007

      Give us more Gore! No, not him. Gore Vidal. Mr. Vidal delivers a scathing review of the state of media in the United States...and makes a plug for  "the real news" in the process. What do you think of his analysis?

It Gives Us Chills

Thursday, August 9, 2007

      Lush and soaring, Damien Rice's "Eskimo" is where we look when we're down. Who knew Irish music and Finnish vocals could make everything seem OK again? That's the magic of this song.

One Red Paperclip

Wednesday, August 8, 2007

      Think you can trade a paperclip for a house? "No way," you say. Well, with the power of the Internet, anything is possible.

The Wind Beneath My Wings

Tuesday, August 7, 2007

    Making the invisible visible - now that's a fine challenge for any writer or creative director. And it's one the folks at Epuron meet with intelligence and humor (otherwise known as "wit'). Make us laugh and think all at once, and we are both emotionally and intellectually engaged. Maybe the battle over wind energy off Nantucket Sound should be dealt with as smartly? And what would other "invisible" products - like insurance, for example - look like with such an approach? Here's to visual metaphor and great messaging. Plus, it gave us a chance to make a random Bette Midler reference, and who doesn't love that?! (Don't answer).

Attention Deficit Theatre: "Mad Men," Season One, Episode Three

J. Kristin Ament
Tuesday, August 7, 2007

Pop open your boxes of Jujubes and Sno-Caps and enjoy today's two-minute production of "Mad Men: The Marriage of Figaro."


Monday, August 6, 2007

      What does Kellogg's All-Bran do? In this brilliantly subtle commercial (sarcasm alert), a construction worker hammers home the message.

Ideas that Spread, Win

Sunday, August 5, 2007

      Seth Godin, master marketer (and a man with some great PowerPoint advice), delivers a "remarkable" presentation. The man simply is an "otaku" when it comes to marketing.

Michael and Mario

Thursday, August 2, 2007

      When Michael Stipe tells Mario Batali that he's listening to Neutral Milk Hotel, well, we tend to think it's probably worth our time. While there's no "official" video for "King of Carrot Flowers," there are a growing number of user-generated tributes to this jangly bit of joy about young love and the many salvations it offers.

Attention Deficit Theatre: "Mad Men," Season One, Episode Two

J. Kristin Ament
Thursday, August 2, 2007

In preparation for tonight’s debut of "Mad Men" Episode 3: Marriage of Figaro, the Unbound Edition players proudly present the highlights of Episode 2: Ladies Room.

What Do You Want to be When You Grow Up?

Wednesday, August 1, 2007

      These kids are onto something. They seem to get advertising better than a lot of us. Don't give up on that novel everybody!

Do I Put My Dog in This Fight?

Wednesday, August 1, 2007

You may not agree, but to me Michael Vick’s potential involvement (?!?) in dog fighting brings up more than animal rights; whether or not humans are more than…just animals; or the history of dog fighting and gladiators, although, they all are good topics to ponder as well. More important, it is about the question when enough is enough, and who ultimately makes that decision.

Do You Have a Second Life?

Tuesday, July 31, 2007

      Many have still not heard of Second Life, and many discount it as a fad. However, Second Life may just be a preview of the Internet of the future, so it's best you learn a bit about it.

Attention Deficit Theatre: “Mad Men,” Season One, Episode One

J. Kristin Ament
Tuesday, July 31, 2007

If you don’t have cable or an hour to spend watching AMC’s “Mad Men” each week, you’ve come to the right place. I’ve condensed the script to two minutes of key plot points, with added snarkiness as appropriate.

Forget Paris

Monday, July 30, 2007

      In an age when much of "news" is nothing more than entertainment, MSNBC's Mika Brzezinski makes a statement about what she will and will not talk about.

Damn Liberals

Sunday, July 29, 2007

      People have wondered silently for a while now: How does Fox reconcile it's conservative news with its liberal programming? Our good friends Lisa Simpson and Kent Brockman let us in on the secret!

Wrapped Up In Books

Thursday, July 26, 2007

      "Our aspirations are wrapped up in books." That pretty much sums it up in our world, and we sure do thank Scottish duo Belle & Sebastian for giving us a lush, playful soundtrack to which one might dork out, if one were so inclined.

Prometeus Unbound

Wednesday, July 25, 2007

        Prometheus brought us fire. Using factual media occurances as its base (and a voice similar to Borat's), this video foretells a time when "Prometeus" brings us freedom. What if all the Internet predictions come true?

Net Neutrality

Tuesday, July 24, 2007

      It's an issue most people don't understand. However, learning more about net neutrality is vital to everyone who enjoys the Internet because losing it would forever change the Web experience. SavetheInternet.com has helped save us once. Now, they're trying to educate the masses again, so we can all make net neutrality permanent.

Scared of “Scarred” and Worried about Mitch

Tuesday, July 24, 2007

Growing up I was somewhat of a daredevil - or arguably just a little stupid.  Doing less-than-intelligent stunts on everything from skateboards, BMX bikes, go carts, mini bikes and eventually mountain bikes and motorcycles, put me in the hospital more times than I’d like to remember.  Oh, and there was a shopping cart incident (don’t ask).

The Problem with the iPhone

Monday, July 23, 2007

    The reviews are in. Everyone loves the iPhone. There is only one issue that seems to come up again and again: the exlusive contract with at&t. It's a perfect illustration of what happens when a company chooses to be restricted rather than have open access. At the end of the day, it seems nobody really wants competition.   As much revolutionary change as the iPhone might bring to the market, this might be the biggest: opening up the mobile space to real competition.


Sunday, July 22, 2007

    CNN and YouTube are reengaging everyday Americans in political debate. Tonight, in Charleston, South Carolina, the first CNN/YouTube debate takes place. Joe Citizen has asked his question. Tune in to CNN tonight to hear the answers.


Thursday, July 19, 2007

      It's a noisy world. It's a loud world. So, today, we turn it all down so we can hear again. How refreshing to get a human voice, not produced "media." Oh, the sweet power of accoustic. And the pure wonder of real talent.

Give Lil’ Bush Another Chance

Thursday, July 19, 2007

No, not the lil’-minded leader of our great nation. We’ve given him enough chances. I’m talkin’ ‘bout “Lil’ Bush,” the animated series on Comedy Central.

Arrested Intelligence

Wednesday, July 18, 2007

    Stephen Leacock noted that “Advertising may be described as the science of arresting the human intelligence long enough to get money from it.” Without giving too much credit to the masses, we finally seem to be catching on to the manipulative, profit-hungry deeds of advertising. Enter: human-like, transparent branding. Stephen Fry and Hugh Laurie—as though continuing Leacock’s conversation—commented on the topic more than a decade ago. Why didn’t we listen to them?

The Procession

Tuesday, July 17, 2007

      Tom Rittenhouse, friend of UE, followed the copy guy's advice to Jerry Maguire and wrote and directed his first movie. We'd like to congratulate Tom and encourage anyone in the Atlanta area to go see the initial screening at The Plaza Theatre tonight at 9:30 p.m.

It Starts with an Earthquake, Birds and Snakes...and Advertising?

Monday, July 16, 2007

        Sut Jhally has a unibrow (and possibly a crush on Jenny McCarthy), but he also has some very interesting thoughts on advertising and the end of the world. Propaganda or prophecy?

Friday the 13th: Socially Distorted Edition

Thursday, July 12, 2007

    Bad luck never sounded so good. So, today, don't lose the hand, scratch the 8 ball, or hang your head down and cry. Just sing along. Nothing distorted about that.

The Way to Get "Sirius" About Going Green

Thursday, July 12, 2007

I listened to a lot of the Live Earth concerts on Sirius satellite radio, which covered the entire event from Australia to New Jersey. Between performances, DJ’s promoted the new green channel in their lineup and offered “tips” – little things listeners could do as individuals to help mother earth.

The Future of Online Video?

Wednesday, July 11, 2007

      It's something that's worried some for a while now. How much longer am I going to get my online video uninterrupted for free, especially from YouTube? Well, here's a first look at how that may play out.

The Power of PowerPoint

Tuesday, July 10, 2007

      PowerPoint can be an invaluable tool when used properly. It can help people engage and learn in completely new ways. We've discussed it using Seth Godin's advice as a starting point on how to make it most effective, and now, comedian Don McMillan offers his insight.

Shift Happens

Monday, July 9, 2007

      Are there even words to articulate the changes of the last few years? The last century? The last millennium? Listen to the music. And learn some things you probably did not know.

Revolutionize and Reform

Sunday, July 8, 2007

      Another major American brand with a new message. We've been encouraged to "Rethink American" by Saturn and to "Evolve" by Trojan, and now, Delta is calling themselves out, and in the process, calling all of us to action.

Looking for America

Thursday, July 5, 2007

      It is a beautiful country. And it is a beautiful song. America is so many things to so many different kinds of people. Go look for yours. Bet you'll find it!

Call to Action

Wednesday, July 4, 2007

      America is the greatest country in the world. Number one! Number one! We take this statement as fact, and rarely give any second thought to it. Bill Maher lays out a "new rule" asking us to consider reevaluating these beliefs.

The Land of The Free and The Home of The Brave

Tuesday, July 3, 2007

      Here's to you, America. Have a wonderful Fourth of July.

The Cost

Monday, July 2, 2007

      On the day before we celebrate the birth of our nation, let us not forget the sacrifices so many have made for America. We can never thank them enough. Bill Moyers’ “The Cost of War” examines our current struggle, fully exposing the plight of those involved and the carelessness of those leading, while, on a deeper level, exposing the price of all war.

iPhone Mania

Sunday, July 1, 2007

        Did your life change this weekend? Based on what we’ve been reading, it should have. Something called the iPhone (heard about it?) was released on Friday, following the greatest merchandise related media blitz of the 21st century? As we start this Fourth of July week, let us celebrate the first truly profound American product entry in quite some time. Thousands waited in line to get their hands on one, but lucky man David Pogue did not have to, and he generously shared his thoughts about this new American creation.

Choir to Michael Moore: Please Preach from Behind the Camera

J. Kevin Ament
Friday, June 29, 2007

Karl Marx said “Capital is reckless of the health or length of life of the laborer, unless under compulsion from society.” This is the premise of the noticeably slimmer Michael Moore’s latest exposé, Sicko, which pulls back the curtain on one of the most profitable (and, he argues, immoral) industries in America: health care.

Pure J.O.Y.

Thursday, June 28, 2007

      If there's anything we love more than a folksy-urban white chick doing an acoustic cover of Nelly's "Hot in Herre," it'd be a folksy-urban white chick doing that acoustic cover with a mashup of Oasis' "Wonderwall" at the end. Jenny Owen Youngs is pure joy. The audio from this Atlanta performance isn't great, but it's real. The track you can purchase from iTunes is worth 99 pennies for sure.

Graduate to This

Wednesday, June 27, 2007

      Plastics. They're still the future. Only now, they are being made out of corn and soy starch, not petroleum.  The enterprising and enlightened thinkers at Cereplast are making all manner of plastic stuff, from salt and pepper shakers to food containers, out of resins that start with natural materials and can biodegrade right back into the earth.  The best news: big converters and suppliers are on board.

Revolution, Televised

Tuesday, June 26, 2007

      CNN and YouTube are partnering to "put politics back in the hands of the people." That all sounds fine and good, but it also assumes "the people" have video cameras and broadband. YouTube is calling for folks with tools and skills to take to the streets, and film the questions friends and neighbors have for the candidates. A great idea for community groups, churches, groups of coworkers, rabble rousers, or those of us who have just spent far too long sitting in front of the screen. Get up, grab your camera and join CitizenTube. Peace.

Squeaky Clean Marketing

Monday, June 25, 2007

    Your marketing's caught a virus...and that's a good thing. Everyone knows word of mouth is the ultimate form of marketing, and in today's digital age, information can be shared quicker and easier than ever before. vm-people, a company based in Berlin, Germany, shows just how powerful this can be.

“Mind of Mencia” is Tiny

Monday, June 25, 2007

There are few people I despise as much as Dick Cheney, but Carlos Mencia makes the shortlist.

Noted: Detour Ahead

Sunday, June 24, 2007

      Talk about User Generated Content.  Moleskine, the long-loved favorite notebook of artists, poets, scribblers and scratchers, is staging its first Detour exhibits in London and New York, with other cities to come. The private worlds and open books of inspired and inspiring folks around the globe are on display, showing the rest of us how to take some steps, take some pictures, take some notes, take some time. Do so, and you'll get a completely personal memory book, a record of inspiration, a road map of an idea or two.  Seeing and curating life like this is where innovation starts.

What’s a Little Castration with Pliers Among Friends?

J. Kevin Ament
Friday, June 22, 2007

Video Game maker Rockstar’s newest gorefest, Manhunt 2, got the axe this week by the British Board of Film Classification. The ban prohibits the game’s sale in the U.K. America’s Entertainment Software Rating Board followed suit, classifying the game Adults Only - a rating big boxes like Best Buy, Walmart, and Target refuse to stock. While Rockstar is no stranger to controversy (the Grand Theft Auto oeuvre is a perennial cause célèbre for parent and religious groups), they certainly weren’t expecting this level of backlash, and they’re racing to save what was sure to be a blockbuster. Is the content of this game really so much worse than past offerings?

Behind the Rockumentary

Friday, June 22, 2007

I have a confession. In the late 80s when I was too young to know any better, I was a headbanger (Not really me, but you get the idea). Thank god I was only in the fifth grade, too young and naive to even realize Rob Halford of Judas Priest was gay, let alone old enough to have full say in my style of dress and haircut. Otherwise who knows, I may have been the only fifth grader that looked like this .

Give My Gun Away

Thursday, June 21, 2007

      It may not be uplifting, but Damien Rice's "9 Crimes" is a raw, spare, powerful and haunting cry to the obsessions of love and violence. It's also musically gorgeous. There's a reason he has a reputation for being perhaps the finest musician writing today. No crime in that.

What Price Humility?

J. Kristin Ament
Thursday, June 21, 2007

Hold me back. No, really. I need to be restrained after reading that NBC is forking out $1 million to Paris Hilton for the rights to her first post-prison interview.

Reconsider This

Wednesday, June 20, 2007

        Alexis de Tocqueville said that "the greatness of America lies not in being more enlightened than any other nation, but rather in her ability to repair her faults." America is strongest when we reevaluate. It seems that one member of the GM family finally got that message.

Men Evolve. Advertising, Too.

Tuesday, June 19, 2007

      Trojan's controversial new ad, "Evolve," intrigues us on a couple of fronts, neither having to do with the great special effects nor the controversy itself. The spot works because it shows (rather than tells) the evolved thinking it advocates, and we like that. It also advances a compelling social agenda: a shift in national attitude toward sexual health, and away from a dialog shaped by scolding and secrecy. Finally, it leverages the social currency of other brands that are shaping the changing attitudes to both women and fun today. We can't help but see this as an engagement with Dove's "evolution" and "real beauty" spots, while the final lyric in the song evokes Red Bull's "wings" tag as plain as day. This is the launch of the modern condom company. It's about time.

Confidence Man

Monday, June 18, 2007

      George? Ringo? John?  Nope, it's Paul again.  Paul Potts, to be exact.  This lovable, lump of a lad brought us to our feet and brought a tear to our eyes, too.  We could have waited until Friday for this musical offering, but this is anything but typical.  In fact, it's extraordinary in many ways, and we wanted to share it as soon as possible.  Tell the world to get ready. Paul Potts is on his way.

Green Leadership

Sunday, June 17, 2007

        It's called leadership. Ray Anderson, founder and former CEO of Interface, personifies it.    We're green with admiration.  Just watch.

Movie Week: Go See It #5

Thursday, June 14, 2007

      The U.S. vs. John Lennon: We know Lennon was a musical genius. This film shows he also understood the power of media. It kept him in the United States and helped him spread his message of peace around the world.

Bob Barker Stayed in My Living Room for 35 Years

J. Kristin Ament
Thursday, June 14, 2007

My dream of standing in Contestant’s Row and proudly declaring, at the top of my lungs, “ONE DOLLAR, BOB!” has officially died.

Movie Week: Go See It #4

Wednesday, June 13, 2007

      The People Vs. Larry Flynt: Larry said it best, "If the First Amendment will protect a scumbag like me, then it'll protect all of you -- 'cause I'm the worst." Cheers to freedom!

Movie Week: Go See It #3

Tuesday, June 12, 2007

    Thank You For Smoking: See spin at its worst...and its best. While it's scary to realize the power ATF lobbyists have, we also have to stand in awe of their sheer natural talent for keeping their products on the shelves and in our consciousness. Right or wrong, it's a skill.

Movie Week: Go See It #2

Monday, June 11, 2007

    Idiocracy: The Age of Idiots is upon us. If we believe we're advancing technologically and becoming smarter every year, Mike Judge turns that theory on its head. He sees an eerily bleak vision of the future. A world where people communicate through a hybrid of "hillbilly, valley girl, inner city slang, and various grunts." Think we’re ruled by morons now? Just wait.

Movie Week: Go See It #1

Sunday, June 10, 2007

    The Corporation: Do you work for a company or a psychopath? This film can help you answer that question.


Friday, June 8, 2007

No, the title isn't a new curse word. It's the Swiss German term for farmers’ radio.  Much has been said about the revival of seasonal produce, the rise of farmers’ markets and the convergence of urban and rural lifestyles.  But little has been done to celebrate the farmers, their lifestyles and the important role they play in society, except for Buureradio, a Swiss Internet radio station.

Music and Poetry

Thursday, June 7, 2007

      The poet George Oppen wrote, "Clarity, clarity, surely clarity is the most beautiful thing in the world." Oppen was referring to his poetry, and his dedication to lucidity. Well, the only poetry most people know today is lyrics. But so often, even when we find them beautiful, they may be anything but clear.

Not a Mirage

Wednesday, June 6, 2007

    Geoff and Sindhu Lawton teach others how to transform seemingly devastated locations into fertile land. They attempt to prove that no area is so damaged that it can't become productive. Using permaculture as their guide, they relentlessly strive to make a positive change for the earth. In 2002, they went to the desert outside of Jordan to test their mettle.

Sweet Success

Tuesday, June 5, 2007

    While the big players talk about hyperlocal media as if it were a code to crack, our friends at PlumTV have it figured out: the communities watching, not the television stations broadcasting, are the network. Follow the people, engage in direct and real conversations, and introduce newcomers to old neighbors. If the approach works for Plum in some of the most exclusive and private communities in the world (and it does!), why can't it work in every town? Maybe because local TV too often wants to look and sound "big city" instead of human and charmingly homemade?

Beautifully Self-Conscious

Monday, June 4, 2007

      ABC Carpet and Home measures success not just by growth of the bottom line, but by shrinkage of negative environmental impact.  Does it work?  So far.  It's been enough to grow the company from a first-generation rug shop to a leader in both design and eco-influence. It all comes back to some basics Mom probably taught us: if you are gonna let it in your house, you better know where it came from.  True for all things we snuggle up with, people, pets and pillows, too!  These are ABC's worth learning and singing loud.

Truth & Beauty

Sunday, June 3, 2007

      Messy stuff, truth and beauty. Keats saw them as all-encompassing metaphors for each other ("'Beauty is truth, truth beauty,' - that is all/Ye know on earth, and all ye need to know"). Turns out that's more question than answer, and the good minded folks at SEED have taken up the subject from both literary and scientific viewpoints. Some elegant muddiness in between -- call it irony or the work of metaphor itself -- turns out to be the elegant order of things that might be called the richness of life.

The Surface of Things to Come

Wednesday, May 30, 2007

      Talk about drag and drop.  Microsoft seems finally to be back in the technology leadership business with the unveiling of Surface, a new software/hardware offering that takes "digital" both to the future and back to its origins: the human hand as the ultimate computing device, easily manipulating all of your integrated tech toys and tools as you always imagined possible.  Let's hope it's not just a bunch of hype.  (And while we're at it: nobody mention to Gates & Co. that Apple has delivered the power of unified software and hardware, and intuitive interfaces for a long time now.  Still, this round goes to the folks in Redmond!)

Smart is the New Status

Tuesday, May 29, 2007

    It's a big idea, this small car.  Popular all over Europe, the Smart is finally coming to the US next year.  Safety cage, more interior room than you'd ever imagine, and design that stops you in your fuel-efficient tracks.  Crazy?  Nope, just a car that doesn't burn a ton of fuel to move a ton of unused space (and little ol' you).  Why does something just the right size seem radical?  Maybe because this is a car for people with bigger brains than egos? And in an intellectual economy, that's status worth honking about. (BTW: you can reserve one for just 99 bucks).

Lies in Wait/The Weight of Lies

Monday, May 28, 2007

    Birds do it. Bees (wasps, actually) do it. We do it to ourselves. And, no surprise, politicians do it in spades. The truth is: deception is all around us, and among our primary survival mechanisms are the abilities to decode it, expose it and avoid its consequences. Our friends at SEED asked Chomsky and Trivers to discuss the linguistic and biological origins and impacts of deception. We say, those marketers among us have something to think about.

On and On

Thursday, May 24, 2007

      Whether it's surfing, singing or just plain chilling, Jack Johnson gets it. He knows that you don't need to add anything to relaxing. Just being is being fine.   Here's to hoping your old train breaks down this weekend. Have a great Memorial Day.

The Break Up

Wednesday, May 23, 2007

    As we've said many times, the relationship between consumers and brands has changed. And it has many major corporate players begging:   "Don't take your love away from me Don't you leave my heart in misery If you go then I'll be blue 'Cause breaking up is hard to do"

Revealed: The Truth About FOX

Tuesday, May 22, 2007

    People have been clamoring to break a big story for years now. There's been OUTFOXED. There's been accusations of sexual harrassment involving inappropriate loofah and falafel talk. But now, we have the news from the inside. Cheers to our whistleblowers, Homer and Lisa. May no one ever silence you.

Linguistic Elasticity

Monday, May 21, 2007

      We love the art of stretching and combining words in inspiring (and sometimes ridiculous) new ways. Are we defined by our language, or does it define us? We think both. So, grab a cup of tea, sit back, and may Stephen Fry and a pre-“House” Hugh Laurie leave no metaphor unturned.   And long live Marjorie.

We've Come a Long Way

Sunday, May 20, 2007

    Or have we? On the 20th of May 1891, Thomas Edison debuted the prototype of Kinetoscope, which introduced the world to the possibility of moving pictures. You had to look through a small window and it could only be viewed by one person at a time, but it was a bellwether moment that indicated all the great things to come.   Surely, going forward, Edison would use this new device to show profound movies meant to move us and stir the soul...Right? Seems like, genius or not, we've always loved a good old goofy clip.

The Jerk Jams

Thursday, May 17, 2007

    We know he can walk like an Egyptian and is a wild and crazy guy, but did anyone know that Steve Martin could jam? "The Crow" is his creation, and we hope that you enjoy this little bluegrass number on this wonderful spring weekend.

A Little Toad

Wednesday, May 16, 2007

      Litotes: understatement for rhetorical effect.   Litotes is also a comedic device used copiously in British satire (think Monty Python). However, it is not a word that would be often used to describe Christopher Hitchens. He's not understated, and he's not joking...but he is British! And he has a few choice words on the passing of Reverend Falwell.

Mind the GAP

Tuesday, May 15, 2007

      Long known for a stunningly effective combination of wrinkles, bad timing, swing dancing and low returns, the GAP has launched its newest effort to recover the hearts and minds of those now interested in dressing as adults at work. Go after the kids. With the kids. Ever notice how two babies stare at each other in wonder? Apply that principle to GAP's 4 Kids by Kids line, and you understand what a winner this concept is. In related news, Kathie Lee Gifford has been named to the company's board of directors.

Ward, Look What Beever's Done Now!

Monday, May 14, 2007

    Julian Beever, the "pavement Picasso," always entertains with his sidewalk drawings -- and always gives sponsoring marketers a good jolt of a start for a viral campaign. We also like that Beever reminds us of something else: you must look at things from the correct angle to get the real impact. Keep perspective, folks. Julian sure does! For those who don't know, nothing you are about to see is 3-D. It's all chalk drawings on the sidewalk.

Colbert as Case Study

Monday, May 14, 2007

Stephen Colbert is a comic genius, and in my opinion (and his), one of today’s most relevant pop culture icons. Not only do I love his overall schtick and political satire, but Colbert’s delivery and improv skills demonstrate remarkable comedic talent. However, Colbert’s true mastery may be in his ability to engage a new type of audience: today’s digital culture.

An Ecosystem of Websites

Sunday, May 13, 2007

    We are inspired by big, bold, brave efforts. The Encyclopedia of Life is one of them, and maybe the mother (earth) of them all. It shows the power of the Web, the passion of engaged humans and the importance of documenting and sharing life. From EOL: "Comprehensive, collaborative, ever-growing, and personalized, the Encyclopedia of Life is an ecosystem of websites that makes all key information about life on Earth accessible to anyone, anywhere in the world. Our goal is to create a constantly evolving encyclopedia that lives on the Internet, with contributions from scientists and amateurs alike. To transform the science of biology, and inspire a new generation of scientists, by aggregating all known data about every living species. And ultimately, to increase our collective understanding of life on Earth, and safeguard the richest possible spectrum of biodiversity." Yeh, we'll say it again: we're inspired.

The Skinny on Social Responsibility

J. Kristin Ament
Sunday, May 13, 2007

This week, Unilever announced a company-wide initiative to ban size zero models from appearing in advertising for any of its products. The company says it “believes in a healthy balanced diet and that both men and women have the right to feel comfortable with their bodies and not suffer from lack of self-esteem brought on by images of excessive slimness."

The Human Network: No Wasteland

Thursday, May 10, 2007

    The new Cisco "human network" ads are inspiring plenty of online chatter, not all of it positive.  Some claim to be confused, asking, "what are they selling?"  Others find the spots inspiring.  We like Cisco's staking out of a leadership agenda for what's next.  And we absolutely love the message in the music: starting with The Who's "Baba O'Riley" and moving to East-West mash-up, the point couldn't be clearer.  This "social media" stuff the kids are doing signals no "teenage wasteland," but the opening of new, global conversations, whether personal, artistic, academic or business in nature.  Rock on, Cisco.

Choose Your Experience

Wednesday, May 9, 2007

  Unfortunately, there are plenty of people out there who are still in the dark when it comes to what RSS is all about. RSS can make your internet surfing/knowledge gathering experience SO much better -- both easier and more efficient. For marketing, media and branding professionals (and others simply interested in some curated news and views on these subjects), we here at Unbound Edition have taken the dirty work out of the equation. You can simply click on The Dog Eared Journal for all the sources you'll need.

Web 2.0 in Action

Tuesday, May 8, 2007

    This is a timelapse of the first 12 hours of the Wikipedia article documenting the VT Massacre. Information was supplied by the Wikipedia community, and the video was promoted through YouTube. Two new media communities at work, covering a horrible tragedy.

Form and Content are No Longer Bound Together

Monday, May 7, 2007

      In this response to yesterday's video, the full power of Web 2.0 is displayed. As we form communities and participate, we teach the machine and each other, and we become the web's power. This was the future. This IS now.

Markets are Conversations

Sunday, May 6, 2007

    Web 2.0 has gone from advanced programmer speak to ubiquity. Now, you must employ it to survive online...or at least to have a site that generates any traffic. Tune in tomorrow for Web 2.0's power displayed in an even more dynamic manner.

Lovely Lady Humps Redux

Thursday, May 3, 2007

    Keeping with the "Fridays are for Music" theme, here is a song that you would think couldn't be covered...at least not well or with any meaning. However, Alanis Morissette managed to create a music video that not only sounds decent, but also added depth to a song very few would ever describe as deep. (Though Chazz Michael Michaels is right that it is provacative.) In her "jagged" way, Ms. Morrissette not only provides us with some interesting social commentary, but she also pokes a little fun at herself in the process.

Gonna Use My Style, Gonna Use My Sassy

Thursday, May 3, 2007

Remember Sassy magazine? If you do, and you loved it as much as I did, let’s talk.

Reputation on the Auction Block

Thursday, May 3, 2007

Mr. Murdoch wants the take it up a notch and buy Dow Jones & Company and the world’s leading financial paper, the Wall Street Journal. Who can blame him, really. His portfolio of holdings could be more balanced, and the Journal certainly could benefit from his legendary approach to cost management.

Funky Forest: The First Contact

Wednesday, May 2, 2007

    Wholphin is a DVD magazine created by McSweeney's, featuring rare and unseen short films. This particular film was recommended, and we thought we'd share this clip because, quite frankly, it happens to be the weirdest short film we've ever seen. That said, there's more to it than simply being weird for weird's sake. It's captivating in a way that words cannot truly capture. So, sit back and absorb a bit of what the New York Asian Film Festival calls "an invitation to join a dancing army of holy fools and travel through time and space to the super-elastic, thoroughly fantastic Planet of Piko Riko."

Subliminal Tactics Hide in Plain Site

Tuesday, May 1, 2007

  Derren Brown is an English psychological illusionist and hypnotist. In this rather amazing video, he shows the power of subliminal cues in advertising. And his subjects just happen to be two advertising executives in Britain. We are constantly being influenced. Be aware.

What's in a Name?

Monday, April 30, 2007

    Recently, a radio DJ posed the question, "Where would we be without the new AT&T?" So, what exactly did the the anti-trust laws and the largest telecommunications mergers in U.S. history accomplish over the last 25 years? Stephen Colbert offers that it was nothing more than a bunch of scribble and a hell of an expensive logo redesign.

TV Land

Sunday, April 29, 2007

    A machine with a doll face attempts to mirror the image presented on a television set, placing all importance on getting the imitation just right. A possible indictment of American culture, the world's culture, our time in general? What do you think?

The Mouse that Roared

Thursday, April 26, 2007

      Modest Mouse was formed in 1993 by Isaac Brock, Jeremiah Green, John Wickhart and Dann Gallucci. With albums like Sad Sappy Sucker, This Is a Long Drive for Someone with Nothing to Think About and The Lonesome Crowded West they resonated with and rocked the “indie” scene. However, with The Moon & Antarctica and Good News for People Who Love Bad News, they arrived firmly in the main stream. Now, with their sixth studio album, We Were Dead Before the Ship Even Sank, they are firmly established as a mainstream success story—a band that stuck to its roots and beat the odds. And for all those alienated hard core “indie” fans, it would've been, could've been worse than you would ever know, the dashboard melted, but we still have Modest Mouse on the radio.

Combover: The Movie

Wednesday, April 25, 2007

  You're balding. You don't want to be bald. You don't want to accept it. What do you do? You use your own hair and a comb, and you fight! There is an evolution to this process, and a Sundance documentary captures this phenomenon perfectly. Ah, the power of the video camera. An amazing thing.

Waiting Makes it Juicy

Tuesday, April 24, 2007

  Before organics...before Whole Foods...before the "locally grown" movement...there was Alice Waters and her brilliant Chez Panisse in Berkeley. She taught us how to eat in-season, real food again. Odd that we had to be re-educated to one of our most animal states; even odder that it still seems a luxury to eat things when they are ready and ripe. Waters discusses the pleasures of waiting and of some really special peaches she loves. Juicy!

Cadbury Conspiracy?

Monday, April 23, 2007

  Should Cadbury be concerned? At the very least, this video illustrates how easily a controversy can spread in today's media age. A "concerned" reader sent this footage in and was wondering if Cadbury had any plans to remedy their egg problem. So far, Cadbury has been eerily silent.

Free Hugs Campaign

Sunday, April 22, 2007

  Juan Mann had a mission to reach out and hug strangers to brighten up their lives. He called it the Free Hugs campaign. What happened when someone offered free hugs to strangers on the street? City police and officials tried to ban the campaign, but people came together and brought the campaign back. Then they posted it on YouTube. It became YouTube's Video of the Year.   In an age where we get much of our human interaction through computers and cell phones, this video is both refreshing and humorous.

Prayer, Recovered

Thursday, April 19, 2007

  We could never watch you suffer; we could never watch you fall. So, we offer this simple, soaring anthem -- a gem from 1989 that reminds us of an older and purer (and, yes, kinder and gentler) notion of prayer and community. The great irony: the band is called Texas, and we know now what crawled forth. The song means more today than ever. We hope it lifts your day and spirit as much as it does ours. Sing loud and testify!

McSweet McSweeney's

Thursday, April 19, 2007

    There are few things we love more than McSweeney's -- whether it be the brilliant quarterly concern, the Internet tendency or the store briefly documented in this clip.  These folks are so smart: genuine and precious eccentrics celebrating engaged minds and the curious connections they make.  It serves as a gentle, humane reminder that "mash up" is nothing new; the brain has sought and processed creative collision for a long, long time.  And where else can you take a writing class, read books and buy a new glass eye?  Step inside and peruse, use, excuse, recuse, amuse, bemuse yourself and others.  Choose: a world of McDonald's or of McSweeney's?  Only one nourishes.

Propaganda Applied

Wednesday, April 18, 2007

  John Stauber is a self-proclaimed watchdog over the PR industry. He paints all PR efforts as evil and manipulative, disregarding programs that educate seniors about things like Medicare enrollment or vacationers about safety abroad. Are these programs paid for by drug companies or travel groups? Sure. Does that make them evil, even as they help with essential life issues? PR has been abused by unethhical companies, and indeed it has a complicated past. But it is not all evil all the time. At best, Stauber is a hypocrite. Notice the books he flashes in his innocent video -- they are written by him and the sales of them benefit him. Stauber uses the same techniques he so despises. Propagandists! They are everywhere.

Digital Mashup, The Soundtrack

Tuesday, April 17, 2007

    We have a number of things we could say about this, among them reflections on the joys of digital culture, the idiocy of office politics and the unnerving power of incongruous sound and image. But we should shut up and just keep laughing. There's really no better point to make than this: Enjoy your day at the office.

The Consumer as Product Tester

Monday, April 16, 2007

    We've all wondered: do those shock collars hurt dogs, or just give a little electrical reminder? One concerned -- and concerning -- family decided to answer the questions the company would not. Call it Fido's revenge.

Another Use for YouTube

Friday, April 13, 2007

  Maybe you don’t know this, but YouTube has A LOT of music within its archives. And it gives you the ability to set up a playlist. So, if you don’t feel like watching the videos but you want to hear the music, it’s very simple to set up a playlist and let music play in the background. Think about the possibilities in this for emerging artists. This is as good, if not better, than MySpace. This must be the place.

The video that sums up WLTV.

Wednesday, April 11, 2007

  Want to meet someone who gets it? Meet Gary Vaynerchuk. How do you take a simple site that sells wine and turn it into a sales machine that people not only go to to buy wine, but also to meet others, converse, learn and most importantly, visit every day? You utilize the power of Web 2.0 and tranparency.

Freud, Opera and Smoking: The Early Days of PR

Wednesday, April 4, 2007

  This history of PR is well-documented, and this film, based on the book "The Father of Spin," tells the story succinctly.  The problematic question, of course, is whether the origins of an industry shape its forever.  How much of this early "propagandist" mindset still drives PR firms, or have they embraced the type of transparency they often advise corporations to exhibit today?

The Politics of Irony

Wednesday, April 4, 2007

  The democratizing power of the Web shows itself plainly in this mashup of U2's anti-war anthem and George Bush's State of the Union address. One consumer voice, enabled by easily available technolgy, can undo (or at least challenge) White House spin and speechwriting.

Ugobe's Pleo Robotic Dinosaur

Wednesday, April 4, 2007

  The Pleo "life form" dinosaur toy from Ugobe is impressive for its natural movements and purported ability to learn and develop "emotions" based on environmental inputs.  The greater feat, though, may be the marketing of the toy.  The company missed the key holiday sales season to perfect some key features -- and now must make aggressive sales goals off-season.  A heavy Internet and word-of-mouth strategy is underway.  Will it work?

Microsoft iPod

Wednesday, April 4, 2007

  With millions upon millions of views, it's fair to call this a classic now.  The lesson remains true: leave room for the consumer to think, interpret and create meaning for themselves and they will love you.  Or be Microsoft (or most other big marketers) and overcommunicate your way into confusion worthy of laughter and lackluster sales.

How to Kill a Brand

Wednesday, April 4, 2007

  A favorite song, a mixing board, some public statements from Sony, and a consumer with an opinion. Is it organic, or is it Microsoft?

Madonna HM

Wednesday, April 4, 2007

  Smart, ironic, sexy, playful...self-reverential, self-referential and self-promotional.


Saturday, March 31, 2007

  Simply put, these are The worst ad sell outs ever. See them all here.

The 50 Greatest Local TV Commercials

Friday, March 23, 2007

The greatest? You be the judge.     See the rest of these ads here and see which one you think is the "greatest."

Chris Anderson Talks about New Media

Thursday, March 22, 2007

  An excellent explanation of where new media is currently and how it's change or die for media companies.

What is Web 2.0?

Thursday, March 22, 2007

  Michael Arrington got together with a number of startup CEOs and executives to video a discussion about Web 2.0.

Steve Jobs' Keynote Address

Friday, March 9, 2007

This is the beginning of Steve Jobs' keynote address at the 2007 MacWorld Conference in San Francisco...     You can see the whole speech here: http://www.apple.com/quicktime/qtv/mwsf07 It is worth watching the entire thing -- and yes, it does take almost 2 hours to do so. Jobs completely gets how HUMAN corporate efforts have to be ... from tone, to message to products. The style of presenation...the visuals...all of it works for the modern world and viewer. It is like watching Edison for our generation...a rare mind that also connects with everyday needs.

WXVT in Greenville, MS Shows Us What Not to Air at 7a.m.

Monday, March 5, 2007

Did the producers actually think that morning show viewers wanted to watch this?  

The Art of the Start

Wednesday, February 28, 2007

Guy Kawasaki discusses starting a business and the entrepreneurial mindset. Make meaning people. Make meaning.  

At Issue } essential reading

Facebook and Storyful launch a newswire that helps media find news content on the social network

Kaylene Hong
Apr 24, 2014

The FB Newswire platform aggregates content shared publicly on Facebook, which includes photos, videos and status updates from people who are witnessing major events live, typically in protests, elections or even during natural disasters.

Sea World Begins Recovery Post 'Blackfish' Documentary

Ted Marzilli
Apr 24, 2014

Sea World’s brand health is beginning to recover after a documentary highlighting the workplace death of a former employee and raising animal welfare questions caused a dip in US perception of the theme park.

Generation Wealth: Brands are overlooking the most lucrative demographic

Liam Ward-Proud
Apr 14, 2014

Courting millennials is something of an obsession among media types. With brands chasing the digital trendsetters born between 1980 and 2000, marketing campaigns seem increasingly driven by Twitter hashtags, Facebook follows and all manner of social media buzzwords. This could be a huge mistake.

Millennials Trust User-Generated Content 50% More Than Other Media

Max Knoblauch
Apr 9, 2014

It seems as if millennials have avoided traditional media ever since they learned how to read. The results of new research by marketing startup Crowdtap and the global research company Ipsos shed new light on how the connected generation gets its news. When it comes to trust, it turns out, millennials almost always choose their peers over professionals.

Watching Team Upworthy Work Is Enough to Make You a Cynic Or Lose Your Cynicism Or Both Or Neither

Nitsuh Abebe
Mar 31, 2014

This is what Upworthy does: It finds stuff on the internet, identifies it as somehow meaningful or socially redeeming, adds a killer headline and a trace of description, and then gets lots and lots and lots of people to look at it.

State of Entertainment: Hollywood Must Ride the Wave of Change, Not Resist It

Peter Guber
Mar 26, 2014

Once upon a time, Hollywood lived by the golden rule – he who had the gold, made the rule. Studios, networks and other gatekeepers enjoyed the keys to the kingdom for a long time and earned enormous economic success. But a funny thing happened on the way to eternal domination - the digitization and subsequent democratization of content creation and distribution which forever changed and continues to change who is holding those keys to success.

How Vice is helping brands to connect with Generation Y

Rachel Bartlett
Mar 25, 2014

Vice Media engages Generation Y with its own content, and this is opening up opportunities to help brands reach the same audience

Arianna Huffington: Why Entrepreneurs Should Embrace The Third Metric

Dan Schawbel
Mar 25, 2014

In the following interview, Arianna Huffington talks about why entrepreneurs shouldn’t just focus on money and power, how to select the right people to surround yourself with, the impact of technology on our culture, how millennials can become less stressed, and her best career advice.

The First News Report on the L.A. Earthquake Was Written by a Robot

Will Oremus
Mar 19, 2014

Ken Schwencke, a journalist and programmer for the Los Angeles Times, was jolted awake at 6:25 a.m. on Monday by an earthquake. He rolled out of bed and went straight to his computer, where he found a brief story about the quake already written and waiting in the system. He glanced over the text and hit “publish.” And that’s how the LAT became the first media outlet to report on this morning’s temblor. “I think we had it up within three minutes,” Schwencke told me.

That Amazing Tesla Video Was Made by Recent College Grads For $1,500

Cotton Delo.
Mar 18, 2014

Tesla doesn't spend a dime on paid advertising, but a group of recent college graduates decided to make a video spot for the electric car brand anyway.

It's Getting Harder to Separate Advertising From Entertainment

Sam Thielman
Mar 17, 2014

The world of branded content has changed. Suddenly branded movies and TV shows are competing for the same marketing dollar and chunk of free time as everything else in the entertainment world. Advertising, in many cases, is no longer a toll you pay to watch content but is taking the form of content itself.

How Do You Get People to Pay for Content?

Greg Satell
Mar 7, 2014

Today, rather than paying for a daily newspaper, most people get their news for free online and many incumbent media businesses have begun erecting paywalls for their content. Yet, as I’ve said before, paywalls aren’t generally a smart way to go. Successfully implementing a paid platform requires a smart business model, not a moral crusade.

U.S. Adults Spend 11 Hours Per Day With Digital Media

Matt Petronzio
Mar 6, 2014

According to a new cross-platform report from Nielsen, our suspicions are confirmed: The average American adult spends 11 hours per day with electronic media. That includes watching the age-old activities of watching TV and listening to the radio — which, surprisingly, are the top two digital activities in the average American adult's day.

If native advertising is so harmless, why does it rely on misleading readers?

Bob Garfield
Mar 5, 2014

It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soul

Ellen's Selfie Scores Oscar Gold for Samsung

Christopher Heine
Mar 3, 2014

Tops brand mentions across social, while Pepsi blows up Twitter

Adweek's Top 5 Commercials of the Week: Feb. 21-28

Melissa Hoffmann
Feb 28, 2014

In this week's best new commercials, Katy Perry and other famous women launch a new battle cry for CoverGirl. Jeff Gordon pulls another prank for PepsiMAX. British mobile company Three charms with the viral formula of cute girl plus singing kitty. Jägermeister speaks the language of its core audience with an artful surf-themed spot. And we discover just how crazy German supermarkets can be.

Amazon Said To Be Looking At March For Streaming TV Box Launch

Darrell Etherington
Feb 21, 2014

A new report pegs Amazon’s potential TV set-top box launch for March. Re/Code reports that the ecommerce and digital media giant is indeed still hard at work on a streaming TV device, which has been reported previous, and which was supposedly arriving in time for the holidays last year before those plans were pushed back.

How the internet of things could make media physical again

Christopher Mims
Feb 17, 2014

Not so long ago, every act of consumption began with a ritual. We pulled records from sleeves and perched them on turntables, slid books from shelves, watched as VHS tapes were ingested with a soft ca-chunk. Qleek, from Paris-based startup Ozenge, aims to return our digital media to a state in which they can be collected, stored, handled, played and shared in the same way that physical media were, once. The makers of Qleek want you to pick up a wooden hexagon printed with, for example, the artwork for an album or mix, place it on a reader, and hear the corresponding tracks play on your device of choice.

Starbucks And Nike Are Winning Instagram (And Your Photos Are Helping)

Clare O'Connor
Feb 14, 2014

Do you have that one friend who constantly posts artistically-angled photos of his morning latte on Instagram? What about the younger cousin who uploads shots of her retro Air Jordans, hashtagged #swag? You might roll your eyes at your loved ones’ over-sharing, but Nike and Starbucks are making the most of it — and killing retail competition on the photo-sharing social network.

Comcast Acquiring Time Warner Cable in All-Stock Deal Worth $45 Billion

Shalini Ramachandran & Dana Cimilluca
Feb 13, 2014

Proposed Deal Would Combine No. 1 and No. 2 Cable Operators

Coca-Cola's Super Bowl Controversy Shows the Risks of Going Total Market

David Morse
Feb 7, 2014

What possibly could be construed as offensive about "America the Beautiful" sung by a chorus of Americans? When they are singing in a language other than English. That was Coke's Super Bowl ad -- "American the Beautiful" sung in seven languages -- and it has stirred serious anger among conservative pundits and viewers, generating reactions including the hashtag #BoycottCoke, which trended on Twitter immediately after the game.

The Super Bowl's Real Results: The Brands That Lifted Purchase Consideration Most

Nat Ives
Feb 6, 2014

YouGov BrandIndex, which says it interviews 4,300 people each weekday from an online panel that's designed to be representative of the U.S. population, crunched the numbers on Super Bowl advertisers before and after the game. It found that Budweiser, GoDaddy, Doritos and Microsoft got people talking or increased the positive buzz about them more than other Super Bowl advertisers. But of those four only Doritos made the top 10 for a lift in purchase consideration.

How Will Ezra Klein's 'Project X' Add Context to News?

Conor Friedersdorf
Feb 5, 2014

The potential and pitfalls of an ambitious play for the future of digital journalism

The Big Bet: NBC Thinks More Digital Coverage Means Better Olympics Ratings

Jason Abbruzzese
Feb 5, 2014

NBC’s last Olympics was either a rousing success or a spectacular failure, depending on who you ask. Two years later, NBC is set to change little about its Olympics coverage. For the 2014 Sochi Winter Olympics, the opening ceremony will air eight-and-a-half hours after it actually happens; primetime coverage will be a melange of taped coverage of the most popular events; online users will need to authenticate their cable subscriptions to gain access to live streaming of the events.

Chipotle's Next Tasty Marketing Gambit: a Scripted Satire Online

Tim Nudd
Feb 4, 2014

IDEA: Chipotle has won scores of ad awards and legions of fans with its gorgeous animations and haunting soundtracks. Now, the burrito chain is getting even more ambitious with a longer format and a whole new tone—launching a satirical scripted comedy show on Hulu humorously attacking the evil ogre of industrial farming.

Is This Story An Ad?

David Zax
Jan 31, 2014

It's an uncomfortable question in the age of the "advertorial" and "sponsored content." Versa aims to solve it in a way that's a win-win-win for publishers, brands, and readers.

The 2 Teenagers Who Run the Wildly Popular Twitter Feed, @HistoryInPics

Alexis C. Madrigal
Jan 23, 2014

Meet Xavier Di Petta and Kyle Cameron, ages 17 and 19, whose ability to build a massive audience from nothing may be unparalleled in media today.

Three Dangers of Losing Net Neutrality That Nobody’s Talking About

Jan 20, 2014

Net neutrality is an incredibly important issue, but it’s hard to know what to pay attention to when people throw around jargon like “common carriers” and “reclassification.” It doesn’t help that people who tend to be united in their reaction — everyone from techno-libertarians to VCs – seem divided about the gutting of the FCC’s net neutrality rules this week.

How the Feed Changed the Way We Consume Content

Rebecca Hiscott
Jan 20, 2014

The RSS feed — or as we now know it, "the feed" — organizes the world into a series of neat, clickable, constantly updating bits of information. But it's a relatively new concept — just 10 short years ago, there was no way to know what a public figure such as Justin Bieber was thinking in real time.

The New York Times's Most Popular Story of 2013 Was Not an Article

Robinson Meyer
Jan 17, 2014

The New York Times has released its list of most-visited stories of 2013. As The Atlantic’s business editor Derek Thompson noted, they include four breaking news articles, one of which was a map; three health stories; a long narrative about poverty in New York; and two celebrity op-eds. What interests me most about the list, though, is what's at the number one spot: A news interactive made by Josh Katz and Wilson Andrews called “How Y’all, Youse, and You Guys Talk.”

Is Facebook Becoming the USA Today of the 21st Century?

Will Oremus
Jan 16, 2014

When Facebook added hashtags last year and almost no one used them, you might have thought the social network would give up on trying to become more like Twitter. You'd have thought wrong.

At The Digital Crossroads: Shifting To Audience-Centric Marketing

Matt Ackley
Jan 16, 2014

Today, the integration of audience data in digital advertising exists most commonly in display. Across the Google Display Network, marketers can target users by interest categories; and as announced this month, audience-oriented advertising will become a focal point for Yahoo!’s new digital advertising model. However, just beyond these networks, there are four near-term applications of audience-oriented data that have far-reaching implications for performance marketers.

Model View Culture, A New Tech Publication The Internet Actually Needs

Rebecca Greenfield
Jan 16, 2014

Model View Culture hopes to counter the typical backslapping bromance tech beat by writing about and featuring the voices of women and minorities in technology.

Adweek's Top 5 Commercials of the Week: Jan. 6-13

Melissa Hoffmann
Jan 10, 2014

In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring.

Amid CES Gadgets, TV Still Works for Marketers

Jeanine Poggi
Jan 8, 2014

For all the hype around second screen, streaming video and online TV at the Consumer Electronics Show taking place in Las Vegas this week, TV is still king, according to agency executives at a TV of Tomorrow panel hosted by AOL and Omnicom.

With Redesign NYTimes.com Unveils Native Ad Platform

Lucia Moses
Jan 7, 2014

The New York Times recently detailed plans to introduce a native advertising product to its website, and on Wednesday, readers will get to see its first appearance.

As Social Sponsorship Grows, Influencers Are Looking to Cash In

Lucia Moses
Dec 18, 2013

Celebrity endorsements have long been the domain of TV and magazine ads. But now, marketers have discovered that stars and other so-called influencers can help move product just as well through their social media channels.

Watch the Most Shared Ads of the Past 8 Years on Unruly Media's 'Viral Spiral'

Tim Nudd
Dec 5, 2013

The Viral Spiral—a fun way to look at some of the biggest viral spots since 2006—has been spiced up since its last appearance in 2011. You can filter by year, shares and sector; see synopses of the major themes in each year; and learn all sorts of sharing-related info-nuggets. As a nod to the year of prankvertising, Unruly also threw in an "infoprank," so don't worry if the NSA appears to be tracking you while you browse.

Will Ferrell's Anchorman 2 Is Changing the Way Movies Are Marketed

Christopher Heine
Nov 25, 2013

The wide-reaching social push is unlike anything done before.

Advertisers Seem to Care More Than Publishers About Seeing Ads

Mike Shields
Nov 21, 2013

Advertisers have been pushing for the online ad industry to address ad viewability for the past several years. It's a reasonable goal, as brands would like to make sure people can actually see the ads they are paying for.

The World's Most Powerful People 2013

Caroline Howard
Oct 30, 2013

Who’s more powerful: the omnipotent head of a corroding but still feisty superpower or the handcuffed commander in chief of the most dominant country in the world?

The Battle for Power on the Internet

Bruce Schneier
Oct 28, 2013

Distributed citizen groups and nimble hackers once had the edge. Now governments and corporations are catching up. Who will dominate in the decades ahead?

Content Is King, But Distribution Is Queen and She Wears the Pants

Chad Pollitt
Oct 25, 2013

This year has seen many thought leaders chime in on the quantity versus quality content argument. Marketers are trying to find the right balance. The more time they spend on quality, the less time they have for production. Seems like a fair concern, right?

Nielsen: Old School TV Reigns Supreme At 58% Of Ad Spend, Internet Display Up 27% In Q2

Ingrid Lunden
Oct 22, 2013

The research group’s quarterly Global AdView Pulse report shows that for all the evolution that we’ve seen in terms of consumer habits — spending more time looking at computer, tablet and mobile screens than ever before — when it comes to ads, the world remains analogue.

Adweek's Top 10 Commercials of the Week: Oct. 11-18

Melissa Hoffmann
Oct 18, 2013

Bulls, zombies, Christopher Walken and the most poignant ad ever about a little boy lost.

Why TV Execs are Still Skeptical of Twitter's Power to Attract Eyeballs

Nicole Laporte
Oct 9, 2013

On Monday, Nielsen unveiled its much-anticipated Twitter TV ratings, showing which television shows had the greatest reach on the social networking platform. The report heightened the already deafening buzz surrounding Twitter, which, as it nears an IPO, has been stressing its cozy relationship with TV and the ad revenue that it generates from that relationship.

The Millennial Male Is Not Who You Think He Is

Sam Thielman
Oct 7, 2013

They’re not opposed to advertising, but they also love being obscure—it’s the first generation that would starve trying to order a pizza (or deciding where to order a pizza from).

13 of the Year’s Best Infographics

Kyle VanHemert
Oct 7, 2013

So what do all these infographics have in common? What, ultimately, qualified a piece for the designation of one of the year’s best? Intellectual power, aesthetic sophistication, and emotional impact.

See the Sizzle: Infrared Photos Reveal the Brutal Urban Heatscape

Betsy Mason
Aug 30, 2013

Armed with a thermal imaging camera that detects infrared radiation, artist Nickolay Lamm spent the afternoon in NYC capturing the city's heat signatures on August 15, 2013. The results are a compelling illustration of why it feels like you might melt there in the summer.

Study Slams Industry Self-Regulation and Kids' Marketing

Maureen Morrison
Aug 29, 2013

A new study funded by the Robert Wood Johnson Foundation charges that fast-food companies have not adhered to the food industry's self-regulation guidelines when it comes to marketing to kids.

Can Social Media Make Customers More Civilized?

Michael Schrage
Aug 28, 2013

Social media often make it a little too easy for good people to behave badly. When those good people are your customers or clients, those consequences can be excruciating and expensive.

Meet the Hackers Who Want to Jailbreak the Internet

Klint Finley
Aug 14, 2013

Packed into a small conference room, this rag-tag band of software developers has an outsized digital pedigree, and they have a mission to match. They hope to jailbreak the internet.

NBC Buying Web Service to Stream Phone Video

Brian Stelter
Aug 12, 2013

When a plane crashes or a protest turns violent, television crews speed to the scene. But they typically do not arrive for minutes or even hours, so these days photos and videos by amateurs — what the news industry calls “user-generated content” — fill the void.

The Giant Assumption Behind the Entire Entertainment Business: Cable TV Is Invincible

Derek Thompson
Aug 8, 2013

America's largest media and entertainment companies are richer than ever. But their profits overwhelmingly rely on an anxious business model.

Nielsen Study: Higher Tweet Volume Drives TV Tune-In 29% of the Time

Cotton Delo
Aug 6, 2013

It seems like common sense that an increase in tweets can drive an increase in live TV viewership, but until now there's been scant proof of such correlation. A study released by Nielsen has found just such a relationship. In fact, Nielsen went so far as to use the other c-word: causation.

How Vice's Tim Pool used Google Glass to cover Istanbul protests

Stuart Dredge
Aug 2, 2013

Pool has been using Glass for his livestreaming coverage of recent protests in Istanbul, Cairo and Brazil for Vice in 2013, but he's been doing what he calls "mobile first-person" journalism since 2011, and the Occupy Wall Street protests in New York.

As Sharknado Hits Theaters, What We Can Learn From A Schlock Social Phenomenon

Susan Karlin
Jul 31, 2013

Cashing in on the social media sensation, Syfy and NCM Media Networks will release Sharknado in select theaters for one night only, while the TV movie becomes an unusual case study in brand extension when a ratings flop is a Twitter hit.

7 Ways To Get Links When Launching A New Website

Erin Everhart
Jul 30, 2013

Launching a new website is one of the hardest things you do. It’s also one of the best ways to get a nice influx of links pointing your way.

Russia's Anti-Gay Laws Put Pressure on Stoli, NBC

E.J. Schultz
Jul 29, 2013

Russian Vodkas Feeling The Heat. Could Winter Olympic Sponsors Be Next?

Get Ready To See Lots Of Promoted Tweets During Tv Ads

Addy Dugdale
Jul 24, 2013

Twitter is giving a big push to its TV ad targeting feature, which allows brands to send promoted tweets during ad breaks for your favorite shows.

IHeartRadio Enlists Talk in Battle for Streaming Listeners

Jeanine Poggi
Jul 24, 2013

Music has been the focus so far for major streaming audio players like Pandora and Spotify, but Clear Channel's iHeartRadio is now trying to gain new listeners by embracing talk as well.

Cutting Through the Crap: The Grand Content Experiment

Scott Gillum
Jul 15, 2013

How is it that clients are not able to produce quality content for their purposes, but I receive an average of 35 emails a day offering me content?

There Are More Eyes On Your Facebook Posts Than You Can Even Imagine

Sarah Kessler
Jul 12, 2013

A recent report from Stanford University and Facebook suggests we consistently underestimate the size of our audience on social media.

We Owe Everything to Digital

Kathryn Butterfield
Jul 11, 2013

Digital technology has transformed our world, opening up and bringing the everyday to culture and heritage.

Why the 'Newsroom' Tactic Can Be Hurtful to Brands

Jack Macleod
Jul 9, 2013

The downside is possible brand depreciation, but the upside is extreme relevance created by converting your small, brilliant post into Big Content, which travels across channels to reach your audience with enduring meaning.

Twitter Vs. Mainstream Media: Science Proves Which Breaks News Faster

Sydney Brownstone
Jul 9, 2013

The revolution will not be televised, but it might be tweeted. A new study shows that Twitter has a lead time on newswires for certain stories--including sports, disasters, and sometimes riots.

The cycle of media attention (fans to feeders)

Seth Godin
Jul 2, 2013

The views on the music video start to trend, the book starts to get talked about. Who notices? People who notice things that are trending.

How Pop Culture Changed the Face of the Same-Sex Marriage Debate

Angela Watercutter
Jun 27, 2013

In more recent years there have been more storylines involving gay people on TV shows like Glee and Will & Grace, and committed gay couples on shows like Modern Family and Grey’s Anatomy.

Non-Digital Ad Sales Are a Non-Growth Business

Peter Kafka
Jun 25, 2013

If you are in the business of selling old-timey ads — that is, ads you’re not going to see on this screen or any other part of the Web — then the first three months of this year were kind of rough.

Trust Twitter For News? Yeah Right.

Gabe Stein & Ciara Byrne
Jun 25, 2013

A new report on the consumption of Digital News from the Reuter's Institute of Journalismin Paris, reveals that while more of us than ever get our news via social media, we don't trust social networks themselves as a source of news.

Young people more willing to pay for digital news, report finds

Josh Halliday
Jun 21, 2013

Survey of 11,000 internet users in nine countries reports that paywalls and apps are increasingly part of everyday life

MTV Starts 'MTV' Other,' a Digital Studio to Develop Content and Talent

Jeanine Poggi
Jun 13, 2013

MTV is starting a digital content lab called MTV Other to produce short-form programming that will live on its new iPhone and iPad app as well as MTVOther.com.

Managing Multiple Brands In Social

Jordan Viator Slabaugh
Jun 11, 2013

Social media has become an increasingly complex undertaking for large companies.

Don't Let Mobile Apps Get Pushy

Richard Ting
May 30, 2013

Americans are addicted to their smartphones.

BuzzFeed Partners With CNN, Will Invest Low “Eight-Digit Sum” In YouTube News Channel

William Launder
May 28, 2013

Social news site and meme aggregator Buzzfeed is partnering with CNN and YouTube to create a new online-video channel called “CNN BuzzFeed” that will be unveiled later today.

Tornadoes in America: The Oklahoma Disaster in Context

Alexis Madrigal
May 21, 2013

A backgrounder for understanding the storm that hit Moore, Oklahoma.

NBC's $800M Ad Haul for 2014 Winter Games Might not Include A-B InBev

Michael McCarthy
May 16, 2013

Coke, AT&T and GM Are on Board, but USOC Sponsors A-B InBev, Hilton Holding Out

All Earned Media Is Not Created Equal

Peter Storck
May 15, 2013

While most marketers know by now that earned is the most powerful media and they have programs in place to drive it, many have yet to realize that all earned is not created equal.

What Happens Next in Media? 9 Predictions

Simon Dumenco
May 13, 2013

Media Guy Sees The Future and It Ain't Pretty

5 Ways To Thrive During Marketing’s Seismic Shift To Mobile

Scott Kveton
Apr 2, 2013

As the world’s biggest brands hustle to keep pace with the consumer rush to mobile, several clear trends are emerging.

Bullet-Proof Your Earned Media Campaign

Sherry Orel
Mar 21, 2013

Despite the quest, earned media isn’t always a good thing. It works when the right people -- your brand advocates and satisfied customers -- are engaged in the three R’s: rating, reviewing and recommending your brand.

How The Internet Is Erasing The Religious Right’s Political Power

Gregory Ferenstein
Mar 21, 2013

As the Internet becomes the hub of political dialogue, religious issues are being drowned out by the most powerful voices on the web, which overwhelming support marriage equality and a woman’s right to choose.

Image Tracking Service Lets Photographers Protect Their Work

Daniela Walker
Mar 21, 2013

Imgembed is the new embedding tool for photographs that allows for fair use of images on the internet.

The Nielsen Family is Dead

Tom Vanderbilt
Mar 19, 2013

The new rules of the hyper-social, data-driven, actor-friendly, super-seductive platinum age of television.

Just The Facts, Please

Bob McCurdy
Mar 19, 2013

The Media Behavior Institute conducted a study last year that illustrated the great disparity in media consumption patterns between those who are in the ad industry and the general population. The differences were dramatic, particularly with respect to broadcast radio usage.

More Americans opting to cut cord on traditional TV

Dara Kerr
Mar 12, 2013

A new report by Nielsen shows that 5 million people in the U.S. no longer watch traditional television -- but that doesn't mean they aren't streaming video from other devices.

YouTube One Channel Now Open for Everyone

Stan Schroeder
Mar 8, 2013

The YouTube One Channel, as it's called, gives users the ability to slap a big header (called Channel Art) on the top of their channels and to have a video trailer which starts playing for all visitors who aren't yet subscribed to the channel.

5 Steps for Omni-Channel Readiness

Dan Darnell
Mar 8, 2013

Omni-channel is the future of retail, but it may not be right for everyone just yet. However, by taking one or more of these steps in 2013, your organization will be closer to achieving an omni-channel reality and demonstrate to your customers that you’re serious about building the ultimate customer experience.

Fortune Writes Articles Exclusively for Advertisers

Lucia Moses
Mar 7, 2013

Advertisers looking to escape the dreaded advertorial trap and give consumers content they'll actually read has helped create the boom in native advertising or branded content.

Google Expands Public Alerts to Japan for Quake, Tsunami Warnings

Anita Li
Mar 7, 2013

After launching last January in the U.S., Google has now expanded its Public Alerts system to Japan.

Are These New Startups The Future Of Media?

Zak Stone
Mar 6, 2013

A new accelerator is looking for how we’re going to create and view content. What’s the future going to bring?

Television's Future Has a Social Soundtrack

Deb Roy
Mar 4, 2013

Just in the United States, tens of millions of people are talking to each other as they watch TV.

Advertising and the Internet of Things

Jeffrey F. Rayport
Mar 1, 2013

The co-founder and executive director of MIT's Auto-ID lab, Kevin Ashton, proposed to apply the logic of the web to objects in the physical world: to connect everything that exists physically to the Internet through the application of ubiquitous tags and sensors. Fifteen years later, we are seeing Ashton's vision play out.

How Media Companies Can Boost Ad Revenues

Mike Lamb and Shawn Lankton
Feb 28, 2013

Digital may be the future when it comes to publishing, but the problem today is that online publishing — and advertising specifically — doesn't make enough money.

No Hot SXSW App This Year? Here’s Why

Kim-Mai Culter
Feb 28, 2013

Are we jaded? Is SXSW too crowded to anyone to stand out?

Making Social Matter

Jason Hoch
Feb 27, 2013

Instant feedback is confirmation that the program IS listening to their viewers. Viewers matter. Social matters -- and it’s enabling deeper, richer relationships.

Give Me Storytelling or Give Me ... What?

Barrett Condy
Feb 26, 2013

So if we’re all telling stories now, what were we doing before? And is it still relevant?

Steal These 3 Social Marketing Tricks From Top Brands

Todd Wasserman
Feb 22, 2013

Do you follow a brand in social media? Are you glad you did?

TVs Connected to the Internet to Be Counted by Nielsen

Brian Stelter
Feb 21, 2013

Americans who have spurned cable, but who have a television set hooked up to the Internet, will now be counted as a “television household” by The Nielsen Company, potentially adding to the sample of homes that are rated by the company.

The Most Common B-to-B Social Media Question (And the Answer)

Ethan Hays
Feb 21, 2013

The most common question B-to-B marketers ask me is: “How do I use social media to get more leads?” And the answer is:...

Online Mag Wages War on Modern Culture

Arthur Soleimanpour
Feb 8, 2013

With nothing more than carefully selected images and a few poignant words the mysterious man known as Steve Okyln has the fashion world chatting, clicking, gawking, laughing and fuming. Maybe if the world knew who he was people would have a place to direct their anger, but his anonymity is clearly one of his strongest weapons.

The New York Times invites media startups to work from its headquarters

Feb 6, 2013

The New York Times is opening up its office space and expertise to media startups through timeSpace. The scheme is opening up office space at the newspaper’s headquarters at 620 8th Avenue, New York City, to provide fledgling businesses with a four-month program.

Watch as Vine becomes the next great news-gathering tool

Danel Terdiman
Feb 5, 2013

Although few are talking about it, the new video app could be a perfect tool for citizen journalists, and news organizations that want access to real-time news.

Five Ways to Adapt Your Media For a Post-PC World

Andrew Lipsman
Jan 30, 2013

With media consumption shifting to mobile platforms in an increasingly fragmented environment, media companies face the uncomfortable prospect of trading dollars for dimes, while marketers and agencies are challenged with greater complexity in reaching desired audiences. But what may appear as a dark cloud is actually full of silver linings, and those who get ahead of the curve in embracing this change can not only survive but thrive in the post-PC paradigm.

Magazines Cross the Digital Divide

Keach Hagey
Jan 28, 2013

Buffeted by declining advertising, which accounted for about 75% of their revenue historically, magazines are turning to tablet computers and digital editions to boost circulation revenue. In doing so, they are hoping to reset decades of subscription discounting so deep that a year's supply of magazines like Esquire currently costs just $8.

Why 'The Guardian' Is Forgoing Paywalls — For Now

Lauren Indvik
Jan 21, 2013

Following The New York Times' recent success, online paywalls (particularly the metered-access kind) have been popping up on newspaper websites across the globe. In the U.S. alone, nearly half of all newspapers now have some sort of online paywall.

Three Marketing Insights from Oprah Winfrey's Lance Armstrong Interview

Judy Begehr
Jan 21, 2013

Much like Michael Jackson, Whitney Houston and other newsmakers before him, Lance Armstrong opted to tell his story to Oprah Winfrey. In the wake of Armstrong’s tell-all, there are three crystallized marketing insights that we can all learn from.

Startups Skip Video, Hang Hopes On Shareable Multimedia

Sarah Kessler
Jan 14, 2013

When Instagram joined Facebook last April, a race to crown a “Instagram for Video” revved into full throttle. With Instagram's $1 billion price tag fresh in their minds, investors rushed to fund or acquire a piece of what seemed to be the next step in the evolution of social media.

Amazon’s New Deal: Buy a CD and Get the Digital Album for Free

Tricia Duryee
Jan 10, 2013

Amazon is announcing “AutoRip,” a new service that will give anyone who has ever purchased a CD on Amazon over the past 15 years a free digital copy of that album.

Participant Media Creates TV Network for Millennials Into Social Change

Jeanine Poggi
Dec 19, 2012

A new TV network targeting millennials is coming next summer. The new channel comes from Participant Media, a producer of 'An Inconvenient Truth.' Participant Media, which finances and produces socially relevant films and documentaries, said Monday that is has acquired The Documentary Channel and entered into an agreement to buy the distribution assets of Halogen TV from The Inspiration Networks.

A Look at Newspapers Turning a Profit -- Yes, There Are Some

Nat Ives
Dec 18, 2012

Despite all the talk about newspapers being a dying business, plenty of them are profitable. Recent history shows that profits are hardly necessary for a sale if the buyer's motivation and the price are right.

For Publishers, Social Media Still Stingy on Monetization

Nat Ives
Dec 17, 2012

Many publishers are finding clever ways to use social media to expand the reach of their ad programs or to make their paid products more appealing.

Most Read Online Newspapers in the World: Mail Online, New York Times and The Guardian

Dec 14, 2012

644 million people worldwide accessed online newspaper sites in October 2012, making up 42.6% of the total internet population. Mail Online was the most popular online newspaper, attracting more than 50 million unique visitors during the month.

HSBC: the Worldwide Local Bank . . . for Money Laundering and Rogue Nations.

Robert Passikoff
Dec 13, 2012

Some Brand Positioning, Huh? HSBC spent years positioning itself as the “worldwide local bank.” They did it via a campaign that featured series of similar visuals and single-word observations, which were designed to indicate that HSBC understood the subtleties of cultural differences and were fully invested in understanding multiple perspectives.

Ownshelf Helps Readers Share Their Digital Libraries With Friends

Seth Fiegerman
Dec 12, 2012

Rick Marazzani believes readers should be able to share and discover e-books through their friends' personal libraries just like they do with print books. That's why he built Ownshelf. Ownshelf, a free web service that launched in beta Friday, provides readers with a cloud storage platform to share e-books with friends and family.

The Big McThink! How TED Became a Consumer Franchise

Bill Wasik
Dec 10, 2012

By putting its talks online in 2006, what was previously a members-only affair—an annual Davos-like conclave of wealthy Silicon Valley and Hollywood types—suddenly became an enormous and almost democratic cultural force, reaching millions of viewers around the world.

Washington Post Plans a Paywall

Keach Hagey
Dec 10, 2012

Most other newspapers in the country, including the New York Times and Gannett Co.'s local papers, have introduced paywalls in the past year or so, generating increased circulation revenues that offset print advertising losses. But among major newspapers, the Post has stood almost alone in its decision to keep its website free.

Video-Hungry Newspapers Let Outsider Play Editor

Lucia Moses
Dec 6, 2012

NDN has grown because online publishers can’t get enough video content (and the ad dollars that come with it). The company's selling point is that it provides the platform and video content and sells the advertising at no cost to its partner publishers—while giving content creators wider distribution for their video content.

Soundcloud Revamps Site, Announces New Numbers

Mike Butcher
Dec 4, 2012

They’ve hit a market ‘reach’ of 180 million users a month across mobile and web platforms and re-vamped the site with the ‘Next’ version after testing out their open Beta for several months.

News Corp. Kills ‘The Daily’

Todd Wasserman
Dec 3, 2012

News Corp. is shutting down The Daily, its ambitious daily newspaper for the tablet market, after two years.

Old Media, New Tricks

Charlie Warzel
Nov 27, 2012

With the newsroom housed 24 floors below, the seven-year-old R&D Lab acts as a tech startup of sorts inside the New York Times Co., home of the 161-year-old, self-styled newspaper of record. With 20 staffers, the lab’s mix of crazy smart technologists, programmers, designers and business brains are charged with the Sisyphean task of developing tech innovations and new business models to help the struggling Times weather an uncertain future following five consecutive years of falling revenue and net losses totaling more than $300 million over seven years.

Social TV Is Getting Down to Business

Brian Steinberg
Nov 19, 2012

Forget about the clicks and check-ins so commonly associated with what many marketers call the "second screen" experience, which typically involves use of a tablet or smartphone while the user watches anything from "The Voice" to "Hoarders." Marketers are starting to use the medium with more in mind than just sparking idle talk.

How Arianna Huffington Uses The Powerful Potential Of Social Media To Create Change

Rachael Chong
Nov 19, 2012

Social media allow like-minded people to coalesce, and have increased the ability of companies to tap into their customers’ humanity. But there’s a twist: while companies want to use social media to tap into this and because it does a lot of their outreach for them, it also requires something more of the companies that enter the social space.

Boston.com Joins Native Advertising Push With Sponsored Posts

Nat Ives
Nov 13, 2012

Boston.com has begun offering advertisers the chance to write their own blog posts, joining a growing list of web publishers pinning at least some of their hopes on a tactic variously known as native advertising, custom content or branded content.

Microsoft Reveals Strategy Turning Towards Entertainment And Content

Addy Dugdale
Nov 7, 2012

Ahead of today's Halo 4 release The Verge has revealed that plans are underfoot at Redmond to develop a gaming tablet, the Xbox Surface. It's a seven-incher and its production has so far been kept apart from existing Xbox lines.

Stitcher Aims To Build Talk Radio's First Search Engine

Sarah Kessler
Nov 1, 2012

For now, trending topics are a feature buried within a temporary feature at the corner of the Stitcher app. But the technology behind them reveals the potential for discovery to impact talk radio the way it has music, video, and written news.

Teenage CEO of Summly wants to 'Cliff Note' the news

Donna Tam
Nov 1, 2012

D'Aloisio's company released a news reading app today that summarizes news articles, creating a sort of Cliff Notes for the news, for the iPhone. It'll be the second time the London-based teenager has repackaged his product, and this time he did it because he feels like the consumption of news on mobile devices hasn't been properly addressed.

Disrupting Advertising Media's 'Big Glass Cases'

Tom Ferry
Nov 1, 2012

We continuously hear of the ever-changing digital age and predictions now and then, of doom and gloom within the newspaper, magazine, radio and outdoor media marketplaces, among others. Forward-thinking marketers and media executives, however, continually find ways to adapt, evolve and reinvent traditional communication platforms.

Hurricane Sandy Boosts Local Online News Brands

Cotton Delo
Oct 31, 2012

"Hyperlocal" news sites that focus their coverage on small towns and city neighborhoods are reporting big traffic surges from Sandy, with local residents keen to find out about their towns' storm preparedness yesterday and about property damage and when power will be restored today, with much of it driven by search.

Penguin and Random House merger to create biggest book publisher ever seen

Mark Sweney
Oct 30, 2012

Penguin, the most famous name in British publishing, has confirmed its merger with the German-owned Random House, creating the biggest book publisher seen, accounting for about one in four of all books sold.

‘New York Times,’ ‘Wall Street Journal’ Take Down Paywalls for Hurricane Sandy

Lauren Indvik
Oct 29, 2012

The New York Times suspended the paywall on its site and apps Sunday afternoon, as people turn to online news outlets to get more information about Hurricane Sandy. The storm is scheduled to make landfall in New Jersey Monday night.

Streaming Radio Service 8tracks Relaunches On iPhone

Sarah Perez
Oct 26, 2012

8tracks is a streaming, not on-demand, music service. Its some 600,000 mixes are uploaded by a small portion (less than 1%) of the app’s users, known as DJs. There are no restrictions on the type of tracks these DJs can choose, beyond a couple of requirements that help keep 8tracks legal.

Time Moves to Responsive Design

Lucia Moses
Oct 22, 2012

Time had social media users high on its mind when it decided to move to responsive design. Social media now accounts for at least 12 percent of referrals to Time.com, and most people who click on Time links from Facebook, Twitter and the like are doing so on a mobile.

Where Has 'Integration' Gone?

Michael Miller
Oct 22, 2012

Why do some advertisers and agencies look at the world one silo at a time when, in fact, our media world is cross-referenced but brand messages across them are not completely integrated?

Brazil's Newspapers Samba Away From Google

Addy Dugdale
Oct 22, 2012

Newspapers in Brazil have uncoupled themselves from Google News, claiming that their presence on the search engine is preventing their online operations from growing. It's a pre-emptive strike on the firm, involving all 154 members of the Associacao Nacional de Journais--that's 90% of the country's circulation of dailies.

Pittman Envisions New Life for Radio

Merissa Marr
Oct 15, 2012

After almost a decade of self-imposed corporate exile, Mr. Pittman is back in the corporate saddle and on a mission. In his new role heading Clear Channel, the MTV founder and high-profile AOL alum has a grandiose goal: to reinvent radio, a business many have left for dead.

Jay Penske Buys Variety Magazine From Reed Elsevier

Kristen Schweizer
Oct 10, 2012

Reed Elsevier is selling the 107-year-old magazine as the company refocuses on electronic data services and research offerings, the two companies said in a statement today.

Future of Mobile News

Oct 9, 2012

Are New Devices Adding to News Consumption? What does the growing expansion of mobile mean for news consumption overall? Are people who own mobile technology getting more news now that they have more ready access to it? Or are they merely replacing one platform with another? Here, the findings are as strong as in 2011, and in some cases even stronger, in suggesting that mobile technology is increasing news consumption.

Pinkification: how breast cancer awareness got commodified for profit

SE Smith
Oct 5, 2012

What began as a social movement serving urgent health needs for women has been hollowed out by cynical marketeering. The gradual commodification of breast cancer reflected a failure of the movement, in that it wasn't able to adapt quickly enough to fight the commercialisation of breast cancer awareness.

Why the Internet Is About to Replace TV as the Most Important Source of News

Derek Thompson
Oct 5, 2012

The headline conclusion of Pew's latest monster survey of the media landscape was the demise of TV news. "There are now signs that television news is increasingly vulnerable," the authors wrote, "as it may be losing its hold on the next generation of news consumers." But the larger story is the rise of the Web, which has surpassed newspapers and radio to become the second most popular source of news for Americans, after TV

Sign Of The Times: The New York Times Debuts An HTML5 Web App For iPad

Darrell Etherington
Oct 2, 2012

The New York Times this morning announced a new HTML5 web app for iPad, rounding out their lineup of web and tablet products for digital subscribers. The Times is soliciting feedback from its users about the app and its features, which suggests that it’s looking at this as a way to experiment with a non-native delivery method, but isn’t quite sure about how consumers will respond.

Digital Has an Ad Problem and Lots of Solutions

Charlie Warzel
Oct 2, 2012

It’s Advertising Week, which means it’s time for a barrage of panels full of questions like “Are banners dead?” and “Native advertising: the wave of the future?” And while some will dismiss this chattering as manufactured drama, the proliferation of these existential questions is a solid indicator that the digital publishing industry needs to change.

Hearst Reboots Mobile Mag Sites in Ad Push

Lucia Moses
Oct 1, 2012

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones.

What Do Harvard Business Publishing and Harlequin Have in Common?

Nick Morgan
Sep 26, 2012

What do Harvard Business Publishing and Harlequin – the publisher of a gazillion romance novels – have in common? More than you might think. I’ve blogged before about Harvard’s efforts to create a community of readers, thinkers, and kibitzers. It turns out that Harlequin has been doing the same for nearly 15 years – long before the Internet made it easy, or at least easier.

Lessons For Building A Tablet Magazine That’s Actually Worth Using

Kyle Vanhemert
Sep 21, 2012

Publications like WIRED and Popular Science were quick out of the gate with sophisticated iPad apps, and while they did offer some compelling multimedia experiences that couldn’t be done in print, the apps lacked the ease of use that’s central to enjoying a magazine.

Good Magazine Relaunches as Intent-Driven Social Network

Zoe Fox
Sep 19, 2012

Six-year-old Good — the company behind Good Magazine and Good.is — is beginning a new chapter Wednesday, with the relaunch of its website as a digital community for social action. The new Good.is is a place for people interested in creating change to spread awareness for different causes with a like-minded community

New BBC chief vows to re-invent content, not just re-purpose it

Robert Andrews
Sep 18, 2012

In a bold first-day speech, the BBC’s new boss says the corporation must stop thinking that online innovation means repurposing broadcast content and instead ‘create genuinely digital content for the first time’.

E-book settlement has publishing world in turmoil

Dawn Chmielewski and Carolyn Kellogg
Sep 14, 2012

Publishing insiders worry that a decisive court ruling benefiting retailer Amazon.com Inc. will undermine an industry already struggling with the transition to e-books.

Taking Pointers From Web Sites, USA Today Modernizes Its Look

Christine Haughney
Sep 14, 2012

USA Today, with its colorful omnipresence on airport newsstands and outside the doors of hotel rooms, is showing off its new look on Friday. And the makeover for the newspaper, based just outside the Washington Beltway, comes straight from Silicon Valley.

The Currency of Digital Media: Views, Shares, and Comments

Ken Krogue
Aug 30, 2012

Did you know one comment on Forbes is worth 472 views of an article? And a +1 on Google Plus is worth 169 views, while a Share on Facebook is worth 31 views? Ken Krogue shares his analysis of the currency exchange of digital and social media.

In Digital World, Advertising Age Redesigns Print Publication

Stuart Elliott
Aug 27, 2012

A WEEKLY trade publication covering Madison Avenue since the Hoover administration will soon introduce its most significant redesign in years, as part of efforts to further redirect its editorial focus in a digital world toward analysis from breaking news.

Bloomberg Sports Takes Teams, Fans Into the Future

Sam Laird
Aug 24, 2012

Two years after launch, Bloomberg Sports is rapidly expanding its offering of data-driven technology tools, signaling the growing demand for advanced analytics by fans and teams alike as the digital capability to deliver such content matures.

The Beginning of the End of Print: The Lessons of an Amazingly Prescient 1992 WaPo Memo

Jordan Weissmann
Aug 22, 2012

"I am not here dreaming of (or worrying about) a world in which computers have displaced the printed word, and us too. I could find no one at this conference who would predict the demise of the newspaper. No one. All saw an important place for us."

Introducing Social Reading on Slate

Aug 22, 2012

A great new way for you and your Facebook friends to share your favorite articles.

Four Digital Trends to Worry Media Companies

Shiv Singh
Aug 15, 2012

If there's any sign that the media ecosystem is on the verge of dramatic change, then these four digital trends bubbling to the surface are the latest proof points of that. These aren't random trends but are illustrative of tectonic shifts that will change the media business dramatically.

Magazines Make Branded Content, So Why Don't They Act More Like Brands?

Todd Pruzan
Aug 15, 2012

Marketers' Obsession With Audience Data Could Teach Media a Thing or Two. Brand marketers research their audiences exhaustively until they understand them instinctively. So it's strange to remember how magazines I've known kept their editorial and advertising sides operating not just separately, as they should, but entirely divorced from each other, with each side in near-denial of the other's existence.

Trapit Promises Better Browsing and Targeted Content on iPad

Rae Ann Fera
Aug 13, 2012

Trapit For iPad is the latest in a wave of news-reading apps designed to make finding and reading online content on a tablet easier, more intuitive and elegant.

Pulse Comes To The Web (With A Little Help From Microsoft)

Frederic Lardinois
Aug 9, 2012

Pulse, the popular news reading app for iOS and Android, is finally available on the web. The service, which launched two years ago and now has over 15 million users, only focused on mobile platforms until now.

Why NBC Dropped the Ball on Olympics Coverage

Aug 9, 2012

With the network releasing footage of Olympic events hours after they’ve already happened, major news networks are learning they can’t pretend that social media doesn’t exist.

Why Turner Bought Bleacher Report

Jeanine Poggi
Aug 7, 2012

Turner Broadcasting said today that it acquired Bleacher Report to broaden the scope of sports coverage it can offer advertisers as well as bolster its scale, which has significantly decreased in recent months.

Viacom Ad Sales Decline the Most Since Early 2009

Aug 3, 2012

Viacom, owner of the Paramount film studio and cable networks such as Nickelodeon and MTV, has reported quarterly profit that missed analysts' estimates after advertising sales dropped the most in more than two years.

With Online Video, You Have 20 Seconds To Capture Your Viewer. Go.

Kerrin Sheldon
Aug 2, 2012

With ever-increasing YouTube lunch breaks and Vimeo dinner dates, online video is becoming a constant companion--one that every brand is rushing to take advantage of. Follow these five tips so you don't turn off would-be viewers.

So How Are the Olympics Performing Online? NBC Won't Say

Charlie Warzel
Aug 2, 2012

Nobody can deny that the ledgers at NBC are looking mighty nice as of now, yet while the TV performance data has been easily accessible and widely disseminated since Monday, one crucial element appears to be missing: just how are NBC's digital audience numbers are shaping up?

Financial Times: Our Digital Subscribers Now Outnumber Print

Ingrid Lunden
Jul 27, 2012

A milestone reached as the world of old media continues its push in a digital direction: the storied, pink-sheeted daily newspaper the Financial Times, read by 2.1 million readers daily, today said digital subscribers now outnumber those in print, and that digital revenues now account for half of all sales in the FT Group.

NBC Links Up With Storify For Real-Time Curated Olympics Coverage Across Today.com

Ingrid Lunden
Jul 25, 2012

On the heels of a deal with Facebook to promote Olympic conversations on NBC’s Facebook page, the broadcast network today is taking one more step to improve its social standing during the big sports event. It is linking up with Storify, the social-media “story creator”, to put streams of real-time Olympic content, curated by NBC journalists, across Today.com as well as NBC’s 10 owned TV station websites.

Do People Still Care About General Interest News?

Karen Baker
Jul 24, 2012

One daring digital news operation seems to be failing; simultaneously, another expands and appears to march forward, recruiting more journalists as it goes. And there’s an awkward question that links these swings and roundabouts. Simply: has the typical general newspaper, conventionally conceived and structured, had its day? Is it, as a concept, what evolving news online is about?

Jeremy Lin's Brilliant Score In Personal Branding: Trademarking 'Linsanity'

Davia Temin
Jul 19, 2012

Jeremy Lin has just made the news again, as he leaves New York for Houston. Personally, as a New Yorker, I am terribly saddened, because he is not only a compelling player, who set a great tone for the Knicks…but he is also a savvy professional, who has pulled some interesting moves off the court, as well as on it. In fact, Jeremy Lin has taken personal branding to the next level – by trade marking his personal brand of mass hysteria – “Linsanity.”

The Future Of TV Is Two Screens, One Held Firmly In Your Hands

Kit Eaton
Jul 18, 2012

The connected TV, sometimes called the smart TV (and even branded as such by Samsung) is a growing phenomenon: TV makers are adding limited apps, Net connectivity, and even streaming media powers to their newer TVs in the hope they'll persuade you to upgrade your newish LCD for a flatter, smarter unit. They're desperate to, given how flat this market is. But according to new research from Pew, the future of TV may actually be a little more closely aligned with the notion of a "connected TV viewer," an important distinction

Honest Tea: Turning Lemons Into TV Ad(e)

Dale Buss
Jul 18, 2012

Honest Tea has moved steadily toward the mainstream of the U.S. beverage business in recent years, as Coca-Cola has invested more and more in the brand. But since it was purchased outright by Coke last year, the Bethesda, Md.-based organic-tea and -juice startup has moved at the even faster pace that would be expected of a tiny company now backed by the immense marketing and distribution resources of the world's biggest soft-drink concern.

What If Teens Prefer Twitter to Facebook?

Dave Williams
Jul 11, 2012

A member of my wife's family and a few of her friends told me recently that they are enamored with Twitter. They love its rapid-fire updates, and the sense Twitter provides of being right in the moment. Over a weekend they were constantly checking and posting updates on their smartphones, and when it came to socializing with friends, she and her peers simply preferred Twitter to Facebook. This isn't earth-shattering news, but here's the catch – all were in high school.

Local 'Web' Marketing For National Brands

Shane Vaughan
Jul 11, 2012

Most national brands are strategically positioned at the national Web level with strong awareness and branding, but these companies often lack insight into how their brands are represented at this level. Their local presence becomes clear when you conduct local searches on national brands using the “Local Web Test.”

Why Social Media Will Reshape the 2012 Olympics

Sam Laird
Jul 9, 2012

The 2012 Olympics in London are being touted by some as the world’s “first social Games.” While some question just how social they’ll actually be, there’s no doubt that networks such as Facebook, Twitter and YouTube will play an unprecedented role in how information is disseminated from London, and how the global sports conversation is driven during July and August. Why the big shift? It’s simple: Four years is an eternity in Internet time and since the last Summer Olympics in 2008, social media has exploded.

Some MLB All Stars Should Thank Twitter As Much As Talent

Sarah Mitroff
Jul 6, 2012

Texas Ranger outfielder Josh Hamilton got there because he deserves it. But please, three San Francisco Giants were voted onto the All Star team? In what election process is that fair? Buster Posey and Melky Cabrera maybe, but when you consider the perpetually injured Pablo Sandoval there is clearly something else at play when it comes to the All Star voting. For the Giants, and even the Rangers, it’s all about All Star tech savvy.

How to Be Your Own PR Agency When the Media Calls

Glenn Llopis
Jul 2, 2012

Today’s fast, furious and instantaneous news cycles allow leaders the opportunity to become active in media conversations and get discovered on a moment’s notice. As such, you must become more informed about the news that impacts your voice both directly and indirectly. Whether it’s a Twitter hashtag discussion, LinkedIn or Facebook group conversation, your local news, blog or national news story, you must be prepared to address the issues in a succinct and objective manner.

Jumping the Olympic® shark

Seth Godin
Jun 22, 2012

When a brand becomes a bully, it loses something vital. So much money, so many egos and so many governments are involved in the Olympics now (and they have so little competition) that it has become a sterling example of what happens when you let greed and lawyers run amok over common sense and generosity.

Trident Teams Up With Duran Duran and Steve Aoki

Shella Dougherty
Jun 22, 2012

On a sweltering Wednesday night in New York, three unlikely things merged: electronica god Steve Aoki, Duran Duran and Trident Gum. As part of its first global campaign, "See What Unfolds," the gum brand is planning a series of events around the world, seeking to engage with fans over "the serious business of fun."

Brand Lessons On Your Tablet

Robert Passikoff
Jun 19, 2012

The Sunday New York Times reported one more brick removed from traditional media’s wall, as the Huff Post introduced an online weekly, available for the tablet via the Apple Store. As the article’s writer, David Carr, points out, a few years ago this wouldn’t have even been called a magazine. Ah, but how that has changed, with Arianna Huffington a powerful general leading the charge into the digital future.

YouTube Is Exploring Paid Subscriptions

Todd Wasserman
Jun 15, 2012

Eager to define itself as a major entertainment player, YouTube is exploring charging subscriptions for cable content as it has already pledged $100 million to create a slew of premium channels.

Gillette Finds Rhyme and Maybe Reason with Reduce-Reuse Message

Adam Gordon
Jun 14, 2012

The shaving brand, Gillette, (Procter & Gamble) has been running a television commercial which shows actor Brandon Quinn in far-flung locations, and claims one ProGlide cartridge blade lasted him 5 weeks on the road. It is impossible to put a reliable number on how long a shaving blade lasts, not least because all the variables are personal: including skin type, hair type, tolerance for drag, etc. But the news is that the huge and successful marketing machine behind the Gillette brand has seen *now* as the moment to come forward with a blade longevity number.

Our volatile age defies spreadsheet strategy

Gillian Tett
Jun 13, 2012

Why are investors engaged in a “dash for cash” (or a flight into any havens that they can find)? It is not hard to think of reasons: doubts are rising about the future of the eurozone, the underlying developed world economic data are grim – and in the US there is concern about the prospect of a “fiscal cliff”, or new debt debacle. Ever since the computing revolution took hold on Wall Street and the City of London in the 1970s, finance has been treated not as an art but a science – and banks have operated as if computer models could not just explain the past but predict the future, too.

Why Your Media Plan Needs a Content Component (And How Do It Right)

Daisy Whitney
Jun 13, 2012

Carat USA President Doug Ray explains how to use content marketing in a media plan -- and why it's a bad idea to leave content out.

The Digital Coupon Monster That Eats Advertising

Erika Morphy
Jun 13, 2012

When Apple executive alumn Ron Johnson took the helm of J.C. Penney one of his goals was to wean customers off of the concept of “sale” and “coupon”. In their place he wanted to introduce a new pricing and merchandising strategy that was all about low prices all the time. It failed miserably as J.C. Penney’s recent earnings show and now word is that Johnson is bringing “sale” back into its advertising. Johnson miscalculated, gravely, about the love affair Americans have with coupons and discounts.

Twitter’s Hashtag Pages Could Be The New AOL Keywords — But Better

Ryan Lawler
Jun 11, 2012

Twitter made its most aggressive grab for TV marketing dollars, with the release of a TV ad during the Pocono 400 and the launch of the corresponding Twitter.com/#NASCAR hashtag page. See Twitter, like AOL before it, wants to be the destination for users who wish to engage with a certain brand. It wants to own the URL that runs at the end of an ad. Actually, scratch that — it wants to own the hashtag that appears during the ad or TV show, to become synonymous with where the conversation happens.

Cablers Rebrand With New Slogans But Confuse Customers

Jeanine Poggi
Jun 4, 2012

As the cable landscape has changed dramatically, so too have networks' branding challenges. When there were just a handful of cable networks, it was easy to sort your news from your reality channels. But as choices proliferate and programming blurs, networks are increasingly introducing revamped slogans and logos to set them apart.

House Beautiful Lets Readers Post to Pinterest From Print

Nat Ives
May 21, 2012

House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.

Say It Ain't So, Jamie: The JPMorgan Chase Crisis Is Not About Money

Richard Levick
May 17, 2012

The longest-term impact of the $2 billion dollar loss will not be on the bank itself, and maybe not even on future regulation, but on the overall perceptions of a society as it clings to the hope that someone somewhere is doing the right thing and always will

Social Sharing Data Vampires: They Vant to Suck Your Data

Jamie Beckland
May 17, 2012

Publishers are bleeding themselves dry, giving up the very customer data that hold the promise of their continued relevance in the digital age. They struggle to monetize online users, as the dimes from digital will never replace the analog dollars they no longer receive from print. They see social sharing as a way to drive page views on their traffic-starved websites. But many of these social-sharing tools are data vampires.

Evan Shapiro On Why TV Isn't Dead And How Marketers Need To See It

Brandon Gutman
May 9, 2012

We sat with Shapiro and asked him why he feels television isn’t dead and to explain how marketers can attain the most value from this evolving medium.

Why Publishers Don't Like Apps

Jason Pontin
May 8, 2012

The future of media on mobile devices isn't with applications but with the Web. For publishers whose businesses evolved during the long day of print newspapers and magazines, the expansion of the Internet was tremendously disorienting. The Internet taught readers they might read stories whenever they liked without charge, and it offered companies more efficient ways to advertise. Both parties spent less.

The Spot: High on the Hogs

Tim Nudd
May 8, 2012

'The Guardian' huffed and puffed and made one of the year's best ads. Did it sell papers? Newspapers aren't known for their compelling self-promotion. Yet in the grip of their existential crisis, that's what they need—a riveting argument for their own value, evolution and place in the cultural conversation. In late February, London ad agency Bartle Bogle Hegarty delivered just that for The Guardian.

Yesterday The Boston Globe ended all your tomorrows

Justin Ellis
May 2, 2012

In adjusting its style guide to use calendar days instead of “yesterday,” “today,” or “tomorrow,” the Globe is trying to adapt to the pace of online news.

Rumor: Hulu Will Soon Require Viewers To Have A Cable Subscription

Frederic Lardinois
May 1, 2012

Hulu could soon start requiring its users to prove that they also have a cable or satellite subscription. This would obviously turn Hulu’s current business model on its head. It’s not clear how many of the service’s 31 million users currently don’t subscribe to cable TV, but chances are that the service’s audience would shrink after this move.

Amazon aren't destroying publishing, they're reshaping it

Nick Harkaway
Apr 30, 2012

Google, Apple and Amazon are vying to become literature's new gatekeepers. But good publishing is about more than market share.

Inside Forbes: The 9 Realities of Building a Sustainable Model for Journalism

Lewis DVorkin
Apr 30, 2012

From Jeff Zucker, NBC Universal’s former CEO. In talking about digital video, he said: “Our challenge with all these ventures is to effectively monetize them so that we do not end up trading analog dollars for digital pennies.”

Agile, social, cheap: The new way NPR is trying to make radio

Andrew Phelps
Apr 30, 2012

NPR is taking another stab at creating new programming, but the approach looks quite different. What’s different this time? The network seems to be taking a page from agile software development, the philosophy that products should be released early and iterated often.

Something Is Rotten In The State Of E-Book Publishing

Kim Eaton
Apr 26, 2012

The publishing industry has a problem. The old guard haven't innovated. And neither their business models nor their products embrace the digital books revolution.

How Digital Journalists Used Data to Report on Murdoch Scandal

Stephanie Haberman
Apr 25, 2012

Innovative digital journalism played a starring role in the wake of a massive document release during an inquiry into British media ethics. Three major news organizations sifted through the information and collaboratively covered the investigation stemming from British journalism’s biggest scandal in recent memory.

Is the New York Times making paywalls pay?

Frédéric Filloux
Apr 24, 2012

The New York Times company's latest quarterly numbers contain a rich trove of data regarding the health of the digital news industry. Today, we'll focus on the transition from traditional advertising to paywall strategies being implemented across the world. Paywalls appear as a credible way to offset – alas too partially – the declining revenue from print operations.

Piers Fawkes: Why We Launched A Print Magazine

Piers Fawkes
Apr 24, 2012

Recently, PSFK launched our inaugural print magazine: the first offline publication that we hope to release every quarter. Some reasoning why a new media entity like PSFK.com decided to trial the analog.

McDonald's Keeping Its Eye on the Prize this Olympics Year

Olympics McDonald's Strategy Management "Burger King" Wendy's Consumer
Apr 24, 2012

What does a brand do when most of its competitors are recasting or overhauling themselves in a highly competitive industry? If you're McDonald's, well, you keep doing what you've been doing. Because everyone else is — still — trying to catch you.

Tumblr’s Tough Road to Media Company

Brian Morrissey
Apr 19, 2012

It can be a bit comical when tech companies inch their way into media. They usually do so after decrying ad models and living off venture capital. But everyone grows up, even tech platforms. Tumblr is the latest tech service to travel this road, announcing that it would allow advertisers to buy a “Radar” placement on the dashboard where Tumblr users aggregate their feeds.

What If Online Doesn’t Work For Branding?

Jerry Neumann
Apr 19, 2012

Two-thirds of advertising spending is brand advertising, but online only one quarter is. In fact, if brand advertising dollars moved online in the same proportion that sales advertising has, it would almost exactly close the famous gap between time spent online and ad dollars spent online.

Ford Web Series Focuses On Eco Education

Ross Fadner
Apr 19, 2012

Every day, more and more brands are creating compelling, original content, and the medium of choice for these initiatives is Web video. The latest example is Ford Motor Company’s collaboration with eco-focused media company SHFT.com, “The Big SHFT: 10 Innovators Changing Our World”, a documentary series profiling industry professionals who are trying to transform their industries with eco-friendly sustainability solutions.

Most adults follow local news closely, relying on local newspapers and other sources

Carolyn Miller
Apr 17, 2012

Nearly three quarters (72%) of adults are quite attached to following local news and information, and local newspapers are by far the source they rely on for much of the local information they need. In fact, local news enthusiasts are substantially more wedded to their local newspapers than others.

Excelsior! Augmented: Marvel's AR Comics Show Promise Of Enhanced Print

Steve Smith
Apr 11, 2012

While so many eyes have been on magazine and newspaper media and their desperate embrace of mobile technology, one of the most interesting sectors of old media on new platforms is the comics. Long before Apple instituted its newsstand, for instance, DC, Marvel, Image, Dark Horse and others like powerhouse distributor Comixology were demonstrating how mobile or tablet apps could make superb periodical merchandising machine and reader/library.

10 of the most trusted brands in America

Paul Sakuma
Apr 9, 2012

In an era when entire companies and long-time brands are disappearing, why do Americans trust certain brands and not others? What is trust?

Tablets taking over the living room: 88% of owners use them while watching TV

Jennifer Van Grove
Apr 9, 2012

New research from analytics firm Nielsen confirms what most have suspected about the symbiotic relationship between tablets and television, and offers some hope for a growing crop of startups looking to capitalize on the second screen experience.

Warning, Executives: Avoid Social Media at Your Peril

Erika Andersen
Apr 9, 2012

For my daughter, and my assistant, and other people I know in their 20s and 30s, using social media is part of their native language. They built websites in college (or even high school); they explore and evolve their use of facebook and/or twitter and/or Pinterest and/or iGoogle as easily as they change clothes.

New IBM App Presents Nearly 1,000 Years of Math History

Alexandra Chang
Apr 6, 2012

Math nerds and historians, it’s time to get excited. Minds of Modern Mathematics, a new iPad app released Thursday by IBM, presents an interactive timeline of the history of mathematics and its impact on society from 1000 to 1960. The app is based on an original, 50-foot-long “Men of Modern Mathematics” installation created in 1964 by Charles and Ray Eames. Minds of Modern Mathematics users can view a digitized version of the original infographic as well as browse through an interactive timeline with more than 500 biographies, math milestones and images of relevant artifacts.

Coca-Cola thirsts for longform content

Andrew McDonald
Apr 5, 2012

Coca-Cola is looking at restructuring and expanding its in-house content creation team as it experiments with longform branded content. The soft drink giant’s VP of global advertising strategy and creative excellence Jonathan Mildenhall told C21 recent campaigns around the Olympics and Coke Zero, which both included longform video, had prompted him to look at how it manages this type of content from its Atlanta headquarters.

Finally, a Reason to Read Magazines on a Tablet

Peter Kafka
Apr 4, 2012

Remember Next Issue Media, the “Hulu for Digital Magazines” consortium made up of the biggest names in publishing? It has finally delivered something worth talking about: Call it Netflix for Magazines. The pitch is simple and intuitive: All the magazines you want, delivered digitally to your tablet, for a flat fee of either $10 or $15 a month.

Emirates Airline Repositions Brand

Tanya Irwin
Apr 2, 2012

Emirates is launching a campaign aimed at evolving the airline from a travel brand to a global lifestyle brand. With the tagline “Hello Tomorrow,” the creative seeks to paint the Dubai-based airline as an “enabler of global connectivity and meaningful experiences,” according to the company.

Google Partners With Publishers on a New Kind of Paywall

Lauren Indvik
Mar 30, 2012

You might not be willing to fork over a monthly subscription fee to read some of your favorite news sites, but would you answer a survey question? That’s what Google and a handful of well-known online publishers are aiming to find out.

Magazines' Digital Circulation More Than Doubles -- But Remains Small

Nat Ives
Mar 29, 2012

Magazines more than doubled their paid digital circulation in the most recent reporting period, but print remains the overwhelming majority of their business, according to a new analysis by the Audit Bureau of Circulations. Digital circulation soared to an estimated 3.29 million in the second half of 2012 from 1.46 million in the year-earlier period, a 125% increase, according to publishers' reports with the Audit Bureau.

Local TV Goes Social

Alexandra Bruell
Mar 28, 2012

Local TV stations are using social media to extend their coverage and conversations with viewers. They're also working to create more integration with advertisers and device companies, according to panelists at the Socializing Local TV session during the 4A's Transformation Conference in L.A.

Mascots Are Brands' Best Social-Media Accessories

E. J. Schultz
Mar 27, 2012

Brand mascots are rebounding as marketers redeploy old characters in new ways, create fresh ones from scratch and use digital media to spin out rich storylines not possible in the past, when critters and cartoon characters were pretty much confined to TV. While it might be too early to declare a full-fledged mascot revival, brand characters are undoubtedly regaining attention.

Two Years Into Tablet Editions, Conde Nast Begins Regular Readership Reports

Nat Ives
Mar 15, 2012

Conde Nast, the publisher of magazines such as Glamour and Wired, recently gave advertisers metrics concerning tablet editions of its January issues. It now plans to give advertisers data on each new issue about 10 weeks after it comes out.

Encyclopaedia Britannica Gives Up On Print Edition

Stan Schroeder
Mar 14, 2012

Encyclopaedia Britannica will stop publishing print editions and go digital-only — a huge step for the encyclopedia which has been in print since 1768. The sales of Britannica print editions has been on the decline since 1990, when 120,000 32-volume sets were sold.

Council Created to Regulate Aggregation, Bloggers

Alissa Skelton
Mar 13, 2012

David Carr, media reporter for The New York Times, wrote an article on Monday about a group of editors who plan to establish guidelines for ethical aggregation and blogging and another journalism duo who have created symbols they call the Curator’s Code.

Newspapers Are America's Fastest-Shrinking Industry

Derek Thompson
Mar 12, 2012

LinkedIn and the Council of Economic Advisors mapped the fastest-growing and fastest-shrinking industries since 2007, the year the Great Recession started. Renewables are at the top and newspapers are at the bottom.

It's New Media, But You Can Measure ROI Using Old Tools

Brian Cavoli
Mar 8, 2012

A CFO won't make decisions without reliable metrics based on time-tested performance indicators. So why do so many sane, rational marketers think they'll get a pass when it comes to social media?

Top 50 Brands in Content Marketing

Toby Murdock
Mar 8, 2012

Brands have historically paid for media to deliver their messages. But now, those brands are becoming the media, attracting their own audiences. And not just within social networks, but through their own online publications. This new strategy is known as content marketing, and it has been embraced by leading brands like American Express, IBM, and General Mills, with more joining the ranks every day.

The New York Times Tells Its Entire Life Story on Facebook Timeline

Mario Aguilar
Mar 2, 2012

The New York Times' Facebook Timeline goes all the way back to 1851, and it's filled with some choice photos and milestones from the paper's history. It also tells the story of how technology changed the business of keeping you informed.

MTV Introduces On-Demand TV App in Europe

Kunur Patel
Feb 29, 2012

MTV has introduced a mobile app in Europe that fits somewhere on between HBO Go and social-TV platforms, letting users watch the network's shows on demand and invite friends to chat. Don't Expect a U.S. Version Anytime Soon.

How to Be a Top 50 Innovator

Holly Green
Feb 29, 2012

FastCompany recently released its list of the world’s 50 most innovative companies. Many of the names on the list come as no surprise, especially the top three (Apple, Facebook, and Google). But what caught my attention was the diversity of companies and industries represented.

Pinterest Becomes Top Traffic Driver for Women’s Magazines

Lauren Indvik
Feb 27, 2012

Pinterest hasn’t just become a significant source of referral traffic for retailers; it’s also becoming a top traffic driver for women’s lifestyle, home decor and cooking magazines, some of which are seeing bigger referral numbers from the image-collecting service than from major portals like Facebook and Yahoo.

So how much is a fair price to pay for an e-book?

Charles Cooper
Feb 24, 2012

why is it that consumers are still paying through the nose for e-book titles that ought to cost a fraction of the price charged for the used hardcover version?

Washington Post Tests Personalized News Program

Anthony Ha
Feb 24, 2012

If you’re tired of seeing the same news as everyone else, The Washington Post is now experimenting with personalized headlines. That experiment is called Personal Post, and it’s available at personal.washingtonpost.com, where you’ll see a river of content that you can customize.

At J&J, The Weldon Legacy Is Marred By Scandals

Ed Silverman
Feb 23, 2012

Since January 2010, the health care giant has recalled tens of millions of products, mostly over-the-counter items such as Tylenol, Benadryl and Motrin, but also syringes, hip replacements, contact lenses and prescription drugs, due to manufacturing problems that seemed to permeate every corporate nook and cranny.

Harley-Davidson Follows The Passion

Karl Greenberg
Feb 22, 2012

What do superheroes ride? Unless they're from a Japanese Manga comic, it would probably be an American motorcycle brand. Harley-Davidson, to be specific. The Milwaukee-based, all-American bike maker has signed a pact with the iconic American comic book and production company Marvel

Why Some Think P&G's Innovation Is Slipping

Jack Neff
Feb 20, 2012

Tucked in an area north of Cincinnati is an office-warehouse building that looks like a movie set. It contains fully functional mockups of two homes (one upper-middle class, one lower-income) complete with kitchens, bathrooms and laundry rooms. It has two mock grocery stores and a virtual-reality lab where you can fly over store shelves. This is the Beckett Ridge Innovation Center, or BRIC, in P&G parlance. And P&G, whose innovation record has come under growing scrutiny, hopes it can deliver.

How Marketers Selective Learning has Become Consumers Selective Hearing

Valeria Maltoni
Feb 20, 2012

Is now a good time to have a Jerry Maguire moment? To refresh your memory, the story goes when a sports agent has a moral epiphany and is fired for expressing it, he decides to put his new philosophy to the test as an independent with the only athlete who stays with him. We say people matter, do we mean it?

Four Weird Things the Internet Is Doing to Our Understanding of Television

Eric Spiegelman
Feb 17, 2012

People seem really intent these days on fusing television with the Internet. On one level this makes no sense. Television technology works just fine and we all understand how to use it. We’re also in the midst of a golden age when it comes to programming; I can’t remember another time when there were this many good shows on. Also, television advertising rates are enormous compared to the Internet. There are people on YouTube who have more subscribers than top network sitcoms have viewers, yet they earn a minuscule fraction of the revenue. Television, as an industry, is strong. So there is the scent of blood in the water, and out of the resulting frenzy a few lessons have appeared. Here are four of them.

NBC Universal's New Olympics Challenge: Screen-Jumping

Brian Steinberg
Feb 15, 2012

NBC Universal's broadcasts of the Olympics from London this summer will be filled with the usual athletic contests: synchronized swimming, basketball and canoe sprinting, among others. Behind the scenes, however, NBC will engage in a different sort of game: tablet counting. Mindful that audiences are no longer relying solely on TV to get all their video content, NBC Universal will use the Olympics to set up a system that purports to count viewers across all the different ways they now watch their shows.

Rules For the Social Era

Nilofer Merchant
Feb 15, 2012

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. They get it. They live it. And to them, it's ridiculously obvious. But too many major companies — Bank of America, Sony, Gap, Yahoo, Nokia — that need to get it, don't.

The Rise and Rise of Pinterest And Our Love Of Digital Curation

Scott Goodson
Feb 15, 2012

There’s a new movement underway. If you haven’t come across Pinterest yet, you soon will do. It’s a new virtual pinboard site that everyone’s talking about. It allows you to easily share visual things you’ve discovered online with your followers. You simply browse the web, spot something that inspires you and ‘pin’ it onto one of your boards. It’s as simple as that.

Social Media Helps Grammys Achieve Huge Ratings in Broadcast and Social TV

Christina Warren
Feb 14, 2012

The 54th Annual Grammy Awards was a huge hit across social, digital and broadcast platforms. Excitement for the return of Adele, as well as the tribute to the late Whitney Houston kept viewers engaged online and off. CBS reported that 39.9 million viewers tuned in to Sunday’s award show, the second-largest Grammy audience ever and the best ratings since 1984.

A Newspaper, and a Legacy, Reordered

Jeremy W. Peters
Feb 13, 2012

ON a Sunday in early December, Marcus Brauchli, the executive editor of The Washington Post, summoned some of the newspaper’s most celebrated journalists to a lunch at his home, a red brick arts-and-crafts style in the suburb of Bethesda, Md. The Post faces the same problems as other daily newspapers, whose revenues have sunk as the Web and the tough economy have sapped advertising. But in some ways, its situation is even more daunting.

Apple Market Cap Now Worth More Than Google And Microsoft Together

Catharine Smith
Feb 9, 2012

Apple, Inc. is on fire. The Cupertino-based company's stock soared past $490 per share on Thursday and is now hovering around $495. Shortly after 3 p.m. on Thursday, the company's market cap was valued at $461 billion, according to Google Finance. This makes Apple slightly bigger than both Microsoft and Google combined. Currently, Microsoft's market cap sits close to $258 billion, and Google's is $199 billion.

Curate Your Brand's Content With Pinterest

Rodney Hazard
Feb 9, 2012

Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use Pinterest to communicate through vibrant images and share their personal interests.

Stick It To Pinterest: Move Fast To Cash In On Your Own Pins

Meghan Casserly
Feb 9, 2012

Darling social media site Pinterest is taking heat after being revealed to have made a practice of embedding tracking code into links users post on their “boards” to generate revenue.

BBC, Sky News and CNN Grapple With Twitter Rules

Alex Fitzpatrick
Feb 9, 2012

The BBC, Sky News and CNN are trying to figure out how to make Twitter play nicely with traditional newsrooms. Sky News and the BBC released new social media guidelines this week, while CNN has suspended an analyst for controversial tweets.

Apple Edges Out IBM to Become the Top Brand of 2011

Dan Graziano
Feb 8, 2012

Apple has edged out IBM to become the top brand of 2011, according to an annual list from marketing strategy firm Davis Brand Capital. The Cupertino-based company ousted IBM, which topped the list in 2009 and 2010.

The Thermostat Wars

Farhad Manjoo
Feb 8, 2012

The thermostat business is getting ugly. I understand that sounds crazy, but it’s true. Late last year Tony Fadell, the guy who created the iPod at Apple, launched Nest, a new company that aims to reinvent household devices. Nest’s first product is a beautiful, easy-to-use, $249 “learning thermostat.” It launched to rave reviews, and sold out instantly. In retrospect it’s clear why Honeywell put on a full-court press to show me all the ways its thermostat was superior to the Nest.

Apple knocks IBM off top of Davis brands list

Josh Lowensohn
Feb 6, 2012

The iPhone, iPad, and Mac maker topped the Davis list for the first time this year, ousting IBM, which had come in first in 2009 and 2010. Following those two are a handful of other technology companies including Microsoft, Google, and Hewlett-Packard. "(Apple's) rise in this year's rankings was driven largely by its competitive performance and added brand value," Davis said in a press release. So how does the company come up with these rankings?

Where Did That Sentence-Ending Preposition Rule Come From?

Andy Bowers
Feb 6, 2012

We all learned you’re not supposed to end a sentence with a preposition. But from where did this alleged rule come? And why does it encumber us with such labored sentences as the one preceding this?

Brand Experience, Values Increasingly Drive Loyalty

Karlene Lukovitz
Feb 6, 2012

More than ever, the core drivers of brand loyalty are emotional rather than rational. That’s the takeaway from the 2012 Brand Keys Customer Loyalty Engagement Index (CLEI), which marks the survey’s 16th year. While emotional engagement factors have become more critical each year, the influence of two core, overarching components rose markedly in 2012: the brand’s “values” and the consumer’s brand “experience.”

Hulu And TiVo Announce Top Super Bowl Commercials, But Where’s The Tech?

Rip Empson
Feb 6, 2012

Of course, in the wrap up of every Super Bowl, the people want to get a taste of which commercials were the most popular. This morning Hulu released its list of winners, and it looks like nostalgia took the blue ribbon. Of the ads that ran during game time, Honda’s “Matthew’s Day Off” (a Ferris Bueller tribute) just narrowly edged out Volkswagen’s “The Dog Strikes Back,” with the “most liked” ad on Hulu AdZone being Volkswagen’s “The Bark Side” preview ad.

I Paid $4 Million for This?

Matthew Yglesias
Feb 3, 2012

Super Bowl ad prices have risen faster than inflation or viewership. Can they really be worth it? The most-expensive 30-second slot during this weekend’s Super Bowl cost a shocking $4 million. That’s a hundred-fold increase in the inflation-adjusted average price of a spot since Super Bowl I in 1967. Even at the recent 2010 low point, ads sold for $2.65 million, up more than 20 percent from where they stood in 2000. What drives increases of this scale, and how can it possibly make sense for companies to pay such sky-high prices?

Facebook Cites Google+ With Mobile Shift Among Potential Risks

Brian Womack
Feb 2, 2012

Facebook Inc., the social network that filed for an initial public offering yesterday, listed rivalry with Google Inc., regulatory scrutiny, hacker attacks and the shift to mobile technology among the risks it faces. Facebook’s competition with Google, Twitter Inc. and other social-networking providers could impede growth, the company said in the risk-factors section of its filing. Facebook also said it would face competition in China if it manages to gain access to that market, where it’s currently restricted.

How to Sound Smart During the Big Game

Matthew Creamer
Feb 2, 2012

Because you work in advertising or media, a little more is expected of you when it comes to Super Bowl advertising knowledge. It's not enough to mindlessly chuckle along with the masses at the CareerBuilder monkeys or Volkswagen's body-image-obsessed canine. You need to be able drop some serious knowledge on this, advertising's biggest day, whilst juggling a microbrew and a plate of nachos.

Can Pinterest and Svpply Help You *Reduce* Your Consumption?

Chris Tackett
Feb 1, 2012

At first glance, it would seem that the new generation of product-bookmarking sites such as Pinterest and Svpply are nothing more than new tools to feed the consumer machine, driving us to buy more stuff. But, counterintuitively, my experience with these services is that they actually help me cut my consumption and to direct my money at goods that more closely align with my values.

Puma Takes to The High Seas For Social Trials

Tim Peterson
Jan 31, 2012

Puma can’t yet legally discuss its Olympics marketing strategy, according to Remi Carlioz, the company’s head of digital marketing. But to get an idea of how Puma will promote its star athlete and three-time Olympic gold medalist sprinter Usain Bolt, one need only turn to the Middle East. In mid-January, Puma sent 10 bloggers to Abu Dhabi to cover the company’s sponsored boat, Mar Mostro, as it competed in the third leg of the Volvo Ocean Race. Puma has recruited bloggers to talk about the brand before, but this event marked the first time it tested Tumblr. (The bloggers were also encouraged to post to Twitter and Instagram using the hashtag #marmostro.)

The Coming Tech-led Boom

Mark P. Mills And Julio M. Ottino
Jan 30, 2012

In January 2012, we sit again on the cusp of three grand technological transformations with the potential to rival that of the past century. All find their epicenters in America: big data, smart manufacturing and the wireless revolution. Information technology has entered a big-data era. Processing power and data storage are virtually free. A hand-held device, the iPhone, has computing power that shames the 1970s-era IBM mainframe. The Internet is evolving into the "cloud"—a network of thousands of data centers any one of which makes a 1990 supercomputer look antediluvian. From social media to medical revolutions anchored in metadata analyses, wherein astronomical feats of data crunching enable heretofore unimaginable services and businesses, we are on the cusp of unimaginable new markets.

Why Internal Culture Is Much More Important than Employee Social Media Guidelines

Michael Learmonth
Jan 30, 2012

When Ridley Scott created Apple's iconic "1984," the company's board didn't want it to air. Newly hired CEO John Sculley, veteran of many a Super Bowl ad as CEO of Pepsi-Cola Co., agreed with the consensus: It's a waste to run an ad that doesn't even show the product. Apple ended up selling off some of its planned Super Bowl ad time and ran "1984" in the 60-second slot it couldn't unload. The rest, as they say, is history. The Macintosh did change the world as Steve Jobs said it would, and Apple is the most valuable company on the planet.

Online Ambitions, and a Dash of Real Estate, Drive Newspaper Deals

Tanzina Vega
Jan 30, 2012

IF the future of media is digital, who would want to buy a newspaper? Many people, it turns out. The notion of newspaper pages whipping through printing presses, then being bundled with twine and tossed onto street corners might be considered romantic by some while others view it as bad business. But while newspaper companies can be bought on the cheap these days, some investors seem persuaded they can turn a quick profit while others may view owning a paper as a civic duty.

The Mobile Marketing Value Exchange

Scott Forshay
Jan 26, 2012

Establishing consumer relationships through mobile marketing, as with any successful, productive relationship, inherently requires a mutual exchange of value. Whether consumers are opting-in for brand communications via SMS or engaging with the brand in a single instance through scanning a QR code, the onus is on the brand to deliver value in return for customers’ valuable time and information. Without the perception that value has been exchanged for value, the relationship becomes essentially one-sided and unrequited attempts at interaction on the part of the consumer will spell the end of the relationship – perhaps permanently.

How Esquire Survived Publishing’s Dark Days

David Carr
Jan 23, 2012

Esquire magazine, a monument to male vitality, seemed about to keel over in 2009. Famous for laying down a much-followed literary track with an article in 1966 by Gay Talese titled “Frank Sinatra Has a Cold,” the magazine found itself gasping for breath and fighting for survival. Amid the plague that hit the magazine industry back then, Esquire was worse off than most. Beaten up by a crop of lad magazines like Maxim, then hammered by the flight of advertisers and readers to the Web, Esquire suffered a 24.3 percent loss in advertising pages compared with 2008, which was almost as bad, by the way. A Web site for investors, 24/7 Wall Street, predicted in 2009 that Esquire would be one of “Twelve Major Brands that Will Disappear” the following year.


Emma Hutchings
Jan 19, 2012

“Active fiction” publisher Coliloquy launched this week with four young adult ebooks that create a rich, interactive experience for the reader. This development in customizable fiction takes advantage of the digital format to push expectations of “choose-your-own-adventure” stories to new levels. The four new titles from Coliloquy are Heidi R. Kling’s Witch’s Brew (The Spellspinners of Melas County), Kira Snyder’s Dead Letter Office (Parish Mail), Liz Maverick’s Arcania, Trial by Fire #1 (Arcania), and Tawna Fenske’s Getting Dumped. These series, available exclusively in the Amazon Kindle store, reinvent the way authors and their readers interact with books. Coliloquy’s new publishing format enables multiple storylines, serial and episodic story-telling, personalized content, and in-book engagement mechanics, which create a more immersive experience.

To Market, To Market Your Business During An Economic Slowdown?

Deborah Sweeney
Jan 17, 2012

It’s an age-old question that small businesses and corporations alike seem to be divided on at the start of each year and beyond. When business is slow, is it better to market your business more using every marketing and social media tool available or taper off until the economy picks up? Or in some cases, just stop marketing altogether?

The 10 Most Hated Companies in America

Douglas A. McIntyre
Jan 13, 2012

Customers, employees, shareholders and taxpayers hate large corporations for many reasons. 24/7 Wall St. reviewed a lengthy list of corporations for which there is substantial research data to choose the 10 most hated in America.

Reel Simple – Unlimited access to local movie theatres

Jan 12, 2012

You already use Netflix for unlimited DVD rentals, Spotify for unlimited music and your gym membership for unlimited elliptical-machine use, so why are you still paying on a film-by-film basis to go to the movie theater? Or so asks MoviePass, a new flat-fee subscription service that allows members all-you-can-watch access to local cinemas.

Google launches personal search tool linked with social media

Hayley Tsukayama
Jan 10, 2012

Google is taking Googling yourself to a whole new level, by folding users’ personal data into Google search results. The personalized search results pull data from users’ Google accounts such as Picasa and Google+, and offers users the option to toggle between searching their own personal data and searching the Web as a whole.

BARNES & NOBLE: Spinning Off "The Nook" Is A Terrible Idea

Pascal-Emmanuel Gobry
Jan 5, 2012

Barnes & Noble lowered guidance and its stock is getting crushed. It's thinking about spinning off its Nook business--both hardware and digital ecosystem. That won't save it.

What Do Social Media Influencers Do That You Don't (but Could)

Haydn Shaughnessy
Jan 4, 2012

The differences between social media influencers and the online strategies of other groups are so marked that it is worth asking the question what do social media influencers do that the rest of us don’t? What can we learn from these differences?

So much for the penny press

Jeff Jarvis
Jan 3, 2012

The New York Times raised its daily price to $2.50 today. I thought back to the penny press at the turn of the last century and wondered what such a paper would cost today, inflation adjusted. Answer: a quarter. So, in inflation-adjusted current pennies, The New York Times today costs 10 times more than a newspaper in 1890. Granted, Today’s Times is better than a product of the penny press. But is it worth 10x? Should it cost 10x?

‘Ford’ of Tech Companies, AOL, Must Keep Innovating, C.E.O. Says

Amy Chozick
Dec 7, 2011

It’s not easy being the Ford Motor of the Internet. And that, in short, is the predicament facing AOL, according to its chief executive, Timothy M. Armstrong, who spoke Tuesday as part of the three-day UBS media conference in New York.

Pillsbury Targets Tech-Savvy Mom With App Campaign

Steve Smith
Dec 7, 2011

General Mills’ Pillsbury believes the generation of moms raised on email, Web and texting are also ready to use their smartphones to activate a TV spot. A new TV campaign for the brand’s Crescent baked goods can be recognized by the popular Shazam smartphone app to trigger mobile screens full of complementary content.

The 2011 Hot List Revealed!

Lisa Granatstein
Dec 5, 2011

This year, to celebrate the media world’s tumultuous and always entertaining transformation, Adweek’s Hot List goes 360 to track the best print, TV, and digital properties.

Building a Mobile App Is Not a Mobile Strategy

Jason Gurwin
Nov 22, 2011

Everyone wants their own mobile application. In the last year, I have heard this consistently. In fact, mobile analytics firm Distimo claims 91 of the top 100 brands have their own mobile app (up from 51 just 18 months ago). On the surface this sounds great, right? I can use my big brand name to get people to install my application, and then I can market to them via the palm of their hand whenever I want. If you're a big brand, I have no doubt you will get a ton of downloads. But downloads are a vanity metric; they don't measure success.

Could Music Breathe Life Into Google+?

Ki Mae Heussner
Nov 22, 2011

For the past few weeks, the “Google+ is a ghost town” meme has haunted the new social networking site. But maybe the search giant has finally found the hook to draw eyeballs to its floundering Facebook alternative: free music.

The Truth About Internet Radio

Mike Carson
Nov 17, 2011

With the public offering of Pandora and the recent U.S. launch of European music darling Spotify, as well as the emergence of other startups in the "streaming music" market, a great deal of media attention is focused on the online radio space. All of these music services are readily clumped together as "Internet radio." Streaming radio, is also sometimes called “Internet radio,” and they are essentially interchangeable. They involve delivering music (and/or other audio content) to a device via the Internet as a live stream. Internet radio is the opposite of a download. However, there are different types of services in the Internet radio basket, and many who speak or write about them end up comparing apples and oranges.

Jeff Bezos Owns the Web in More Ways Than You Think

Steven Levy
Nov 14, 2011

The CEO of Amazon.com, in regulation blue oxford shirt and jeans, is sitting in a conference room at his company’s spiffy new headquarters just north of downtown Seattle. It is mid-September, exactly one week before he will introduce a new line of Kindles to the world. He has already shown me two of them—one with a touchscreen, the other costing just $79—but that’s not what’s truly exciting him. It is a third gadget, the long-awaited Amazon tablet called the Kindle Fire, that represents his company’s most ambitious leap into the hearts, minds, and wallets of millions of consumers.

The End of Pantyhose?

Libby Copeland
Nov 10, 2011

L’eggs has launched its first ad campaign in 15 years—but it may be too late to pull nylons back from the brink of extinction.

Google+, the Holy Grail of Search and Social

Shiela Shayon
Nov 10, 2011

Google+ Pages is the game-changer for brand presence on the web in a leap over the social networking garden wall and the next digital manifest destiny combining search and social.

Google+ Opens Doors to Brands, Starting With +Pepsi, +Toyota + more

Shirley Brady
Nov 8, 2011

Google officially launched brand pages on Google+, ending months of waiting. The Web giant's pitch to convince businesses and brands to sign up (and unseat Facebook's dominance as the go-to social destination for businesses):

YouTube Announces Channels

D.M. Levine
Oct 31, 2011

After months of speculation with almost no official confirmation, YouTube has finally announced its long-awaited channel strategy in a post to the company’s blog late Friday evening. The announcement falls in line with what had previously been reported in the press: namely that YouTube will be expanding its lineup of channels to include new offerings from a variety of partners, including well-known personalities and brands in the Hollywood, music, news, and sports worlds.

Amazon's Provocative New Chapter

Rick Wartzman
Oct 31, 2011

What Peter Drucker would say about the e-tailer's foray into book publishing.

The 7 Iconic, Transparent, Empowering Business Buzzwords That Need To Die

Tim Phillips
Oct 28, 2011

When I started writing a blog to support my book, Talk Normal: Stop the Business Speak, Jargon, and Waffle, I had an inkling that many of the words I loathed were common in the offices where I was working. But this could be an illusion: once we’re bothered by something, we tend to notice it more. So it could be that the business buzzwords that make me cranky are no more significant than the guy who bumps my chair when he walks past--which, on second thought, isn’t a big deal, he’s been doing it for years. Not so, it seems.

Billboards for the 21st Century Point Us to the Route Ahead

Jonathan Salem Baskin
Oct 19, 2011

You are driving down the interstate, looking for the nearest outlet of your favorite fast-food restaurant. The billboards tell you things you didn't ask to know, until finally one says there's an app that will find what you're looking for. You pull over, download it on the spot, and two exits later sit down to that perfect meal. This app, called RoadNinja, was launched late last week by the Lamar Advertising Co. You can check it out on iTunes. Its arrival suggests that CMOs still figuring their 2012 new-media budgets better include some for outdoor media.

You Are What You Meme

Sam Leith
Oct 17, 2011

Have you met Maru? No? Maru is a cat. A cute cat. Is there anything special about Maru, apart from the cuteness, which, if we’re honest, he has in common with quite a few other cats? Maru is just a cat. But he’s also more than just a cat. Maru is a bellwether of the state of the culture. Maru is a meme.

Steve Jobs's Legacy - And The Next Tech War

Robert Safian
Oct 14, 2011

In a few days Fast Company’s next magazine issue will begin arriving in newsstands and mailboxes. The issue has four different covers, and one of them features a picture of Steve Jobs. But this is not a commemorative obituary. In fact, the issue had already been printed at our plant when Jobs passed away. Instead the magazine offers a forward-looking analysis of what’s next for Apple--and how it will be battling with America’s three other favorite tech companies: Amazon, Facebook, and Google. We’ve dubbed this coming clash “The Great Tech War of 2012.”

As Economy Darkens, Google Is Booming

Cotton Delo
Oct 14, 2011

If we're headed into a second-dip of the recession, no one told Google. The company turned in a 33% surge in revenue in the third quarter on big increases in search, display, and increasingly, mobile advertising.

Steve Jobs's Legacy: Design Your Own Life

Nilofer Merchant
Oct 6, 2011

While there are many things worth celebrating of Steve Jobs's life, the greatest gift Steve gave us is a way to design our own lives.

Prepare Yourselves: Facebook To Be Profoundly Changed

Ben Parr
Sep 22, 2011

Facebook is driven by a single, unique goal. Its priority isn’t to gain more users (it already has 750 million of those), nor does it feel compelled to find stupid ways to increase pageviews. Its primary goal right now isn’t to increase revenue, either — that will come later. No, Facebook’s goal is to become the social layer that supports, powers and connects every single piece of the web, no matter who or what it is or where it lives.

Back to the coffee house

Jul 8, 2011

The internet is taking the news industry back to the conversational culture of the era before mass media.

When the Data Struts Its Stuff

Natasha Singer
Apr 4, 2011

In an uncharted world of boundless data, information designers are our new navigators. They are computer scientists, statisticians, graphic designers, producers and cartographers who map entire oceans of data and turn them into innovative visual displays, like rich graphs and charts, that help both companies and consumers cut through the clutter. These gurus of visual analytics are making interactive data synonymous with attractive data.

New York Times Finally Unveils Its Digital Pay Model

Lucia Moses and Mike Shields
Mar 18, 2011

The New York Times has announced its long-awaited digital pay model, a move that will be closely watched as a barometer of print publishers’ ability to charge for content after years of giving it away for free.

Most Say They'd Feel Little or No Impact If Newspapers Closed

Mar 17, 2011

39% of people surveyed said they would feel no impact if their local newspapers shut down. 30% said it would have a minor impact, but only 28% said the impact would be major, according to the Pew Research Center's Project for Excellence in Journalism. About three-quarters of respondents to the survey of 2,251 U.S. adults said they wouldn't be willing to pay anything for online news if their newspapers failed to survive.

Netflix in Talks for Original Series

Ethan Smith and Nick Wingfield
Mar 16, 2011

Netflix Inc. is in advanced talks to distribute a forthcoming television series directed by David Fincher and starring Kevin Spacey, said people familiar with the talks. If such a deal were to come to fruition it would add a new competitor to the television industry by increasing the degree to which Netflix vies with premium-cable television channels like Time Warner Inc.'s HBO.

Colbert Pits Vampire Weekend Against Black Keys in 'Sellout-Off' for His Grammy Vote

Nat Ives
Jan 13, 2011

New hit music has become about as indispensable to commercials as commercials have become to the modern music business. So why shouldn't the Grammy Awards recognize how popular bands were on Madison Avenue in the past year?

Finding the Sweet Spot for Journalism and Social Media

Thomas Pardee
Dec 16, 2010

The country's biggest newspapers are taking different tacks on social media. The New York Times recently dissolved its social media editor post after less than two years, while USA Today simultaneously appointed its first social media editor and The Wall Street Journal continues to plug ahead with an outreach editor who's been in place for a year. All three are trying to answer the same questions facing newsrooms everywhere: Should social media belong to a designated editor, to the whole staff or both?

Braided Journalism and the Future of Public Relations

Valerie Maltoni
Oct 18, 2010

Maybe you have seen the news. In case you missed it, Shel Israel wrote about it in a recent post on braided journalism, a term he coined a little while ago to describe a developing practice of traditional and citizen journalists starting to intertwine through mutual need. This is also the latest example of enlightened experimentation from Dell, an organization that is leading on its way to what Dachis defines a social business. They were first in implementing a site for customers to submit and vote on product ideas -- IdeaStorm -- and first to coordinate social product launches at the same time with traditional announcements.

The New Normal for CMOs

Avi Dan
Oct 13, 2010

10 changes that will continue to affect the top marketing job going Into 2011.

Journalism in the Age of Data

Geoff McGhee
Oct 4, 2010

Journalists are coping with the rising information flood by borrowing data visualization techniques from computer scientists, researchers and artists. Some newsrooms are already beginning to retool their staffs and systems to prepare for a future in which data becomes a medium. But how do we communicate with data, how can traditional narratives be fused with sophisticated, interactive information displays?

An "A" For Effort

Jonathan Salem Baskin
Oct 1, 2010

Levi's makes pants; jeans, specifically, but its brand aspires to art and beyond. I used to think this was utter nonsense, but now I'm wondering whether the company's marketers shouldn't get some credit for being so wantonly experimental. It might put them out of business, but it sure won't do so boringly.

Why AOL Bought TechCrunch

Edmund Lee
Sep 29, 2010

AOL CEO Tim Armstrong told Ad Age today that he wants a "build-first" culture at his company, in which the growth is sparked internally, like the world's oldest startup. So why did he also just pay a reported $30 million, including incentives, to buy TechCrunch, the tech and startup news blog founded by former attorney and impresario Michael Arrington?

Ebooks Don’t Cannibalize Print, People Do

Evan Schnittman
Sep 28, 2010

Ebooks aren’t a better value, ebooks aren’t more attractive nor are they a threat to the print version of any immersive reading book. This isn’t the same as paperback versions vs hardcover – where the platform and convenience are the same – the timing and pricing are the key ingredients. Books that aren’t in ebook form are do not exist to ebook reading consumers. There is no cannibalization if in the mind of the buyer if there is no version available to them.

Three Truths About the Media Future -- Including the End of Rupert Murdoch

Simon Dumenco
Sep 27, 2010

Plus: magazines are making a comeback and VCs might be getting desperate.

At Twitter, a Web Site Is Revamped and Simplified

Claire Cain MIller and Migual Helft
Sep 15, 2010

Twitter unveiled a new Web site on Tuesday that it hopes will be user friendly. The redesigned site, which will be available to all users in the next few weeks, makes it simpler to see information about the authors of Twitter posts, conversations among Twitter users, and the photos and videos that posts link to. “It’s going to increase the value that people are getting out of Twitter, so in less time you can get more information and value,” Evan Williams, Twitter’s co-founder and chief executive, said in an interview.

The Future of Social Media in Journalism

Vadim Lavrusik
Sep 14, 2010

The future of social media in journalism will see the death of “social media.” That is, all media as we know it today will become social, and feature a social component to one extent or another. After all, much of the web experience, particularly in the way we consume content, is becoming social and personalized. But more importantly, these social tools are inspiring readers to become citizen journalists by enabling them to easily publish and share information on a greater scale. The future journalist will be more embedded with the community than ever, and news outlets will build their newsrooms to focus on utilizing the community and enabling its members to be enrolled as correspondents. Bloggers will no longer be just bloggers, but be relied upon as more credible sources. Here are some trends we are noticing, and we would love to hear your thoughts and observations in the comments below.

Americans Spending More Time Following the News

Survey Report
Sep 13, 2010

There are many more ways to get the news these days, and as a consequence Americans are spending more time with the news than over much of the past decade. Digital platforms are playing a larger role in news consumption, and they seem to be more than making up for modest declines in the audience for traditional platforms. As a result, the average time Americans spend with the news on a given day is as high as it was in the mid-1990s, when audiences for traditional news sources were much larger.

A Tech World That Centers on the User

Nick Bilton
Sep 13, 2010

If you pull out your smartphone and click the button that says “locate me” on your mapping application, you will see a small dot appear in the middle of your screen. That’s you. If you start walking down the street in any direction, the whole screen will move right along with you, no matter where you go. This is a dramatic change from the print-on-paper world, where maps and locations are based around places and landmarks, not on you or your location. In the print world people don’t go to the store and say, “Oh, excuse me, can I buy a map of me?” Instead, they ask for a map of New York, or Amsterdam, or the subway system. You and I aren’t anywhere to be seen on these maps. The maps are locations that we fit into.

The Next 5 Years in Social Media

Matt York
Sep 8, 2010

Over the last five years, social media has evolved from a handful of communities that existed solely in a web browser to a multi-billion dollar industry that’s quickly expanding to mobile devices, driving major changes in content consumption habits and providing users with an identity and social graph that follows them across the web. With that framework in place, the next five years are going to see even more dramatic change. Fueled by advancements in underlying technology – the wires, wireless networks and hardware that make social media possible – a world where everything is connected awaits us. The result will be both significant shifts in our everyday lives and a changing of the guard in several industries that are only now starting to feel the impact of social media

Some Newspapers, Tracking Readers Online, Shift Coverage

Jeremy W. Peters
Sep 7, 2010

In most businesses, not knowing how well a particular product is performing would be almost unthinkable. But newspapers have always been a peculiar business, one that has stubbornly, proudly clung to a sense that focusing too much on the bottom line can lead nowhere good. Now, because of technology that can pinpoint what people online are viewing and commenting on, how much time they spend with an article and even how much money an article makes in advertising revenue, newspapers can make more scientific decisions about allocating their ever scarcer resources.

For Media, The Future Really Is Social

Melanie Wells
Aug 25, 2010

Media companies must become smaller and more nimble to reach readers and the niche groups advertisers covet. Facebook and other social media platforms could become more important than company websites during this transformation. As that happens, Web companies and social networking, including Google and Facebook, will have to become more transparent and share information about the data they collect on customers, or so says Steve Rubel, SVP-director of insights for Edelman Digital.

Facebook, Apple's 'Walled Gardens' Make Analytics That Much Harder for Brands

Jack Neff
Aug 24, 2010

Tracking the effectiveness of advertising on the web was hard enough. Tracking it in the era of "walled gardens" could become that much tougher. The rapid shift of web audiences and marketer attention toward closely controlled properties such as Facebook or Apple's iAd platform is presenting a growing challenge for web analytics. Nearly a quarter of online time at the PC is now spent with social media, the lion's share of that on Facebook, according to Nielsen Co.

How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive

Michael Bush
Aug 23, 2010

In 2009 Katie O'Brien was looking for an agency partner to help her launch a major digital effort. The global digital marketing manager at Ben & Jerry's issued a brief to a traditional digital shop and a traditional PR agency, Edelman. The plans they brought back were, in Ms. O'Brien's own words, "night and day." The biggest difference, she said, was that one understood social media better than the other -- and it wasn't the digital agency.

Patch and Pro-Am Media by the Numbers

Edmund Lee
Aug 18, 2010

AOL's hyper-local news division Patch launched its 100th news site today, underscoring just how quickly AOL is advancing its bid for original content through journalism. The company says it will launch 400 more such local news sites across the U.S. by year's end as well as hire 300 more journalists. A growing swell of mass-content players are tempting content from a wide variety of freelancers, of course, with more companies sure to adopt the model in their wake. Earlier this month one of the biggest content generators, Demand Media, announced its plans for an initial public offering. Last spring Yahoo bought another one, Associated Content, for some $100 million. But these platforms and companies aren't all the same, whether for advertisers or for freelancers.

The Future of the Internet

Dan Redding
Aug 16, 2010

The Internet is a medium that is evolving at breakneck speed. It’s a wild organism of sweeping cultural change — one that leaves the carcasses of dead media forms in its sizeable wake. It’s transformative: it has transformed the vast globe into a ‘global village’ and it has drawn human communication away from print-based media and into a post-Gutenberg digital era. Right now, its perils are equal to its potential. The debate over ‘net neutrality’ is at a fever pitch. There is a tug-of-war going on between an ‘open web’ and a more governed form of the web (like the Apple-approved apps on the iPad/iPhone) that has more security but less freedom.

Do We Still Need Websites?

Pete Blackshaw
Aug 11, 2010

So with all this relentless talk about Twitter accounts, Facebook fan pages and cool new apps, I have a serious and timely question. Do brand websites still matter? Yes, I know -- even asking this question is a bit digitally sacrilegious. Websites are to digital strategy as models are to fashion, but do we really need them?

Media Companies Must Divide To Conquer

Steve Rubel
Aug 11, 2010

The media is something that for most, if not all, of our adult lives, we have taken for granted. Media giants form the terra firma of the marketing industry, both its paid and earned disciplines. They provide the lifeblood of services and bring us the audiences we need to do our jobs. However, underneath it all, the harsh reality is that there's a new digital dynamic present today. This will mean that many media companies divide themselves into dozens of smaller independent operating companies if they wish to survive. Many won't.

A Better Creative Brief For The Post Digital Age

Gareth Kay
Aug 10, 2010

A recent post by Gareth Kay (of Goodby’s Brand Strategy discipline) turned our attention to a presentation he made at Boulder Digital Works on crafting a creative brief for the post-digital age. Kay begins by taking a (somehow comical) look at creative brief templates of yore (1992), which mostly all addressed a very common set of elements: a problem to be solved by advertising, consumers to ‘target’, a message to tell them, reasons to believe, and tone of voice. Needless to say that there is a continually expanding set of technology devices and platforms – and respective user interfaces – available in our current culture: from mobile to social media, to desktop and mobile video and others. Their impact includes facilitating a more participatory culture, making us more social, contributing to a more fragmented media landscape and leaving us ‘always on’ and conscious/communicative of our location; these factors need to be considered within an informed creative brief.

Marketers Still Looking for More Data, Lower Costs for IPad Ads

Kunur Patel
Aug 9, 2010

As early data on iPad apps trickle in, one thing is clear: It's going to require mountains of metrics for advertisers to pony up for the new platform's ads -- and their high prices. But early data from Conde Nast will bolster the argument the iPad is worth a premium, as it's delivering on reader attention better than other media channels.

Always Pushing Beyond the Envelope

Damon Darlin
Aug 9, 2010

For Blockbuster, the advent of DVDs in the mail was a disruptive technology. The chain relied initially on bulky videotapes and late fees to generate a fat revenue stream, and its scale was huge; smaller, independent stores gradually left the market. Netflix opened a new battlefront, mailing thin DVDs and letting customers keep a disc as long as they wanted. Blockbuster saw the change coming. It even took action, setting up its own mail service. But seeds of destruction had been sown, and Blockbuster is now financially troubled. Netflix, meanwhile, is already embracing technology shifts that will make those red envelopes a quaint memory. Creative destruction has such a cataclysmic sound. But the term, coined by the Austrian economist Joseph Schumpeter to show how capitalism destroys companies as more innovative ones succeed, describes a process that is more like a slow-motion train wreck.

Media Isn't Social

David Armano
Aug 4, 2010

You see, businesses, brands and organizations are truly struggling with the disruptive nature of social technologies. In fact, the term "social technologies" is part of the problem—we are all fixated on the technologies and meanwhile the real action lies in harnessing the change brought about by human behavior enabled by technology. I used the simple story of how a colleague shared a book with me. The book itself (media) is not social—the interactions, communications, stories and conversations that involve the book are.

Making News Sites Stickier With Apps That Summon the Web

Nat Ives
Aug 4, 2010

Websites from Fox Sports, the New York Daily News, the San Antonio Express-News, the Houston Chronicle, the San Francisco Chronicle and others are trying a new system to fight, or rather accommodate, web surfers' fleeting attention spans. The sites are using a platform from Brand Affinity Technologies called NetBat, which overlays editorial photos of celebrities and athletes with apps that summon content from Twitter, Google, YouTube and other parts of the web without making users leave the site. Many sites have already incorporated modules that bring up tweets about the subject at hand, but this platform seems to offer more options at once.

Unlike Media Brands, Marketers Slow to Embrace the iPad

Kunur Patel
Aug 2, 2010

While 2009 was arguably the year brands embraced the iPhone, developing apps left and right, the iPad doesn't seem to have inspired the same enthusiasm. Magazines have embraced the iPad, but despite the product's hype, larger screen and dual-touch technology, brands haven't followed suit.

Brand Building, Beyond Marketing

Nicholas Ind and Majken Schultz
Jul 28, 2010

Not so long ago, brands were in the limelight. They were seemingly powerful, and virtuous. Any inconvenient truths were hidden by glossy packaging and one-way, big-bang marketing campaigns. Now, as organizations become ever more transparent, people can see behind the marketing facade and are questioning what they are told.

Tony Hayward is a Scapegoat

Tony Schwartz
Jul 28, 2010

In psychology, the term "identified patient" refers to a family member — often a child or a teenager — who gets scapegoated for behavior that is actually just a predictable response to dealing with an unhealthy family. Tony Hayward is BP's identified patient.

Meet the New and Evolved CMO Rock Stars

Jack Neff
Jul 26, 2010

The rock-star CMO is dead, but the post-rock-star CMO is quietly living pretty large. The era of the high-profile, big-personality, high-production-value chief marketing officer -- which was already going wobbly as the recession began -- has ended definitively with the departures in the past year of the likes of Unilever's Simon Clift and Kodak's Jeff Hayzlett. Yet the less-ostentatious personalities that increasingly populate CMO slots have something their rock-star forbears lacked: power.

Matt Freeman: Marketers Need More Specialization, Fewer Agency Relationships

Michael Bush
Jul 16, 2010

When Matt Freeman jumped from startup shop Betwave to Interpublic Group of Cos.' Mediabrands back in January to head up its newly launched division called Ventures, which was responsible for overseeing 16 separate agencies, he landed right in the middle of the action.

What the Detroit Public Schools Can Teach Marketers

Shiv Singh and Peter Carter
Jul 13, 2010

It wasn't a multi-million dollar television campaign for a Fortune 50 company, nor was it a digital media program for some new-age service. Instead, the Grand Effie award was given to the Detroit Public Schools (DPS) for a very simple, and cost-efficient word-of-mouth program to encourage student enrollment. Here's what they did.

How LeBron's Entourage Got His 'Decision' on ESPN

Rich Thomaselli
Jul 12, 2010

By now you've heard the offense against basketball star LeBron James' one-hour TV special to announce his team choice -- that it was narcissistic, sullied his brand and blurred the journalistic line for ESPN. But what you haven't heard is the defense of the man who helped put the show together: uber-agent Ari Emanuel, who says "The Decision" forwarded the paradigm for advertiser-funded programming.

To Get LeBron, ESPN Cedes Control Over Ads, News

Brian Steinberg
Jul 8, 2010

Did ESPN just get "mediajacked"? Come Thursday, in prime time no less, ESPN gets the exclusive. But to do it, the Disney sports network appears to have sacrificed revenue -- and even some journalistic control by letting Mr. James choose one of his interviewers -- in exchange for the ratings and buzz the event is likely to provide. Commercial revenue from the special program -- which is being called "The Decision" -- will be donated to Boys & Girls Club of America, a charity that ESPN and Disney also support.

A Question for Publishers: Where Does Brand Fragmentation End?

Jul 1, 2010

What happens to news organizations as we know them if this atomization of content is so thorough and irreversible that no publication can pull its discrete articles into a coherent whole? Without coherent brands, will any publication host writers and write checks?

A Rolling Stone Revival

Barry Silverstein
Jun 29, 2010

While the Rolling Stone article "The Runaway General" created enough of a flap to lead to U.S. Gen. Stanley McChrystal's public downfall, it also represented the culmination of the very heady rebirth of a counterculture brand.

What’s Next for the Online Experience?

Moira Dorsey & Forrester Research
Jun 25, 2010

New technologies begin by imitating older technologies before evolving to their true forms. For example, early automobiles looked like horseless carriages, and early television shows imitated radio programming before finding their own forms. Online experiences have followed this pattern—getting their start by imitating the printed page. Although many of today’s online experiences have evolved to include more function and interactivity, the “Web page” still dominates our thinking. So the question still remains: what new form will the Web take as it continues to evolve over the next five years? Three types of trends are driving online experiences into their next phase: capabilities, consumers and competition.

Exclusive: Discussing the Future of Facebook and the Facebook Ecosystem with CEO Mark Zuckerberg

Justin Smith
Jun 23, 2010

There’s no shortage of big initiatives going on at Facebook these days. We sat down with Facebook CEO Mark Zuckerberg this week to talk about the state and future of Facebook and its surrounding ecosystem. Zuckerberg shared his thoughts on recent changes to the Facebook Platform, competitive dynamics he desires amongst developers, the surprising growth of the social games business on Facebook overall, his vision for Facebook Credits, market perceptions of Facebook’s revenue streams and overall revenue numbers, what the company learned from its period of serious interest in Twitter, and Facebook’s company culture around money.

The Content Graph: How Brands, Trust, and Quality Can Network the Future of Online News

Kent Anderson
Jun 22, 2010

Publish2 has unveiled its first big play — a news content bartering system intended to make major online news sources capable of achieving scale, to let a network of news providers compete with syndication monopolies like the Associated Press and others, and to allow trusted brands to leverage quality content across media, including print. Karp’s premise is that there is a latent “content graph,” analogous to the social graph being leveraged by Facebook and Twitter.

The Future of Storytelling: A Participatory Endeavor

Jan Gardner
Jun 18, 2010

At the Center for Future Storytelling, researchers envision how technology can give people more control over TV programs they encounter and stories they follow.

A Disaster, Privately Managed

David Carr
Jun 14, 2010

In one sense, the public has never been more informed. This is the first spill that has been covered in real time, with streaming high-definition video on desktops and televisions everywhere, network anchors racking up miles flying back and forth, and throbbing info-graphics that track the mess. We can all see the video for ourselves: an angry plume that looks like hell has been breached and is sending a dark, massive emissary to the surface. But to look for clarity amid the murk is a daily riddle. The size of the spill has been a moving target, with estimates recently doubled to 25,000 or 30,000 barrels a day, even after BP stanched some of the flow.

The Global CMO Interview: Trevor Edwards, Nike

Jeremy Mullman
Jun 14, 2010

As Nike's top marketer, Trevor Edwards, VP-global brand and category management, has helped the world's leading footwear and apparel company grow its market-share lead by becoming possibly the world's most accomplished digital marketer.

Closing the Digital Frontier

Michael Hirschorn
Jun 13, 2010

The era of the Web browser’s dominance is coming to a close. And the Internet’s founding ideology—that information wants to be free, and that attempts to constrain it are not only hopeless but immoral— suddenly seems naive and stale in the new age of apps, smart phones, and pricing plans. What will this mean for the future of the media—and of the Web itself?

Marketers Face Zooming Costs as ESPN Launches 3-D Channel

Suzanne Vranica
Jun 10, 2010

Walt Disney Co.'s ESPN network has convinced three major advertisers to produce expensive 3-D commercials for its new sports channel debuting Friday with the 2010 World Cup broadcast. It is the first major test of marketers' appetite for 3-D pitches. Procter & Gamble Co., Sony Corp. and Disney's Pixar will all experiment with spots on the new 3-D sports channel. ESPN has previously aired several 3-D telecasts, including the Masters Tournament.

A Sense of Place, A World of Augmented Reality

Mitchell Schwarzer
Jun 9, 2010

In the third millennium it’s getting harder than ever to stay in place. Who hasn’t seen a driver almost crash while talking on a cell phone? Who hasn’t noticed children in a park staring down at a game-boy instead of romping about? Who hasn’t been to a dinner party and caught someone sneaking a glance at his handheld under the table and sending a tweet about the first course before even finishing it? Each week, it seems, industry comes up with new gadgets that help us to jump out of our bodies and flash out there to everything under the sun that can be encoded by electrical signals, pulses of light and binary values. Few of these digital experiences would have registered before the 21st century and some have become widespread only in the past few years. We’re in the first stage of a transformation of our sense of place as momentous as that which occurred a couple of centuries ago, when products from smoke-stacked factories forged modern society.

Does Who Creates Content Matter to Marketers in a 'Pro-Am' Media World?

Edmund Lee
Jun 7, 2010

If you're trolling the web and hit upon an Examiner.com story, you might think you're reading the San Francisco Examiner. But you're not. Instead, Examiner.com is a crowd-sourced content play with the backing of billionaire investor Philip Anschutz. With over 40,000 freelancers in more than 240 neighborhoods, the Denver-based start-up aims to dominate every province of local news, bringing marketers and advertising along with it.

Mountain Dew Fans Crowdsource Ad Media Buys

Laurie Sullivan
May 25, 2010

Mountain Dew took three new Dew flavors to fans, asking for feedback on placing ad media buys. The move represents the latest in a series of attempts through Dew Labs to turn over the entire product development cycle and marketing process to consumers who love the brand most.

How to Save the News

James Fallows
May 24, 2010

Plummeting newspaper circulation, disappearing classified ads, “unbundling” of content—the list of what’s killing journalism is long. But high on that list, many would say, is Google, the biggest unbundler of them all. Now, having helped break the news business, the company wants to fix it—for commercial as well as civic reasons: if news organizations stop producing great journalism, says one Google executive, the search engine will no longer have interesting content to link to. So some of the smartest minds at the company are thinking about this, and working with publishers, and peering ahead to see what the future of journalism looks like. Guess what? It’s bright.

Google to Debut Internet TV Software in Joint Initiative

Jessica Guynn
May 18, 2010

Google Inc. will make an ambitious bid to extend its reach into the living room when it debuts its Internet television software this week. Through a joint initiative with other prominent technology and consumer electronics companies, the Web search giant is expected to showcase technology that TV viewers can use to flip seamlessly among familiar shows, YouTube videos and home videos on their sets.

Why Media Companies Should Become More Like Merchants

Dave Chase
May 9, 2010

If there’s one thing we’ve learned from the Internet it is that if a middleman doesn’t add enough value, their days are numbered. Media companies may not have thought of themselves as middlemen—but that’s what they have been for marketers. When I used to buy advertising a decade or so ago, I felt it was my job to do what I could to get the media provider out of the middle between my company and the customers we desired. For example, we did a lot to drive a direct relationship including encouraging them to register with us so we could communicate with them directly later—first through e-mail, now it would be via a Facebook page or Twitter.

Giving Networks Meaning

Eric Wilmot
May 8, 2010

In a new, technology-driven, hyper-connected world that rests on technology, data becomes the basis for new IP. Digital services become the new products. And products become the new marketing. Firms must re-think their very nature of their structure, physical and otherwise. This has huge implications for brands that are focusing their innovation spending toward developing economies.

Say Hello to Mass Media 2.0?

Jonathan Salem Baskin
Apr 27, 2010

Reckitt Benckiser ("RB") made ad trade headlines last week when it announced a record-setting $40 million web video buy for 2010. What shocked everyone wasn't the dollar amount but rather that the company pretty much doesn't care where the ads run. "This kind of strategy echoes planning/buying 101 back in 1970," said a comment on the news article in Advertising Age, "It's a senseless approach that abandons all facets of leveraging for optimization and efficiency." Spoken like a true technonut, I say. At risk of overly analyzing the move I wonder if it heralds a realistic approach to web advertising. Say hello to mass media 2.0?

Facebook Wants to Know More Than Just Who Your Friends Are

Jessica E. Vascellaro
Apr 22, 2010

Facebook Inc. announced an ambitious plan to get its tentacles further out into the Internet by better linking people, places and things, as it looks to turn a massive audience into a pool of well-understood consumers.

Privacy, Publicness & Penises

Jeff Jarvis
Apr 22, 2010

With so much discussion — even panic — about privacy today, I fear that we risk losing the benefits of publicness, of the connections enabled by the internet and our interconnected world. If we shift to a default of private, we lose much and I argue that we should weigh that choice when we decide what to put behind a wall — and there are too many walls being build today. But we’re not discussing the benefits of the public vs. the private. I want to spark that discussion.

From Pampers to Pizza: How Travel Industry Has Taken on Volcano

Rich Thomaselli
Apr 22, 2010

After a week in which an estimated 102,000 flights were canceled in and out of Europe due to the Icelandic volcano eruption -- costing airlines, travel agencies and the like tens to potentially hundreds of millions of dollars -- nearly every airline was back on schedule today as airports lifted travel restrictions. Even so, an estimated 250 people were still stuck at JFK and living in a veritable "Cot City" on the fourth floor of Terminal Four, waiting to be re-booked or fly stand-by, meaning it was another day for marketers to try to engender some goodwill for their respective brands by offering aid to frustrated flyers.

Filter Or Be Flooded: Do You Need A Content Strategist?

Steve Rosenbaum
Apr 13, 2010

The first time I noticed the word "Content" had changed, I was being ushered into the inner sanctum of Zappos by a woman answering phones in an Elvis Costume. Why is there a content department at Zappos? Don't they sell shoes and other nifty stuff? Well, it turns out, at Zappos the folks who make images, text and product information for the Web site are working with Zappos "Content." Makes sense, in a Zappos kind of way, I thought at the time. But in the eight months since that visit, the world has changed. All of us, it now appears, are in the Content business.

Court Strikes at 'Net Neutrality'

Amy Schatz and Brent Kendall
Apr 6, 2010

A federal appeals court ruled Tuesday that the Federal Communications Commission exceeded its authority when it sanctioned Comcast Corp. in 2008 for deliberately slowing Internet traffic for some users. The unanimous decision is a blow to the FCC, which argued it had authority to police Internet providers and prevent them from blocking or slowing subscribers' Internet traffic. The victory is likely to spark efforts by the FCC and Congress to impose new rules on Comcast and other Internet providers. Major Internet providers will likely oppose such moves, particularly any effort by the FCC to apply rules to their Web services that were originally enacted to promote more competition in the land-line phone industry.

Branding Comes Early in Filmmaking Process

Stephanie Clifford
Apr 5, 2010

Mr. Yospe was not a screenwriter, not a producer, not even a studio executive. No, Mr. Yospe was a lawyer with the firm Manatt, Phelps & Phillips. He was meeting with the writer-producer Roberto Orci, who co-wrote “Transformers” and “Star Trek,” to talk about how to include brands in “The 28th Amendment.”

The Collapse of Complex Business Models

Shirky Clay
Apr 1, 2010

I gave a talk in Edinburgh last year to a group of TV executives gathered for an annual conference. From the Q&A after, it was clear that for them, the question wasn’t whether the internet was going to alter their business, it was about the mode and tempo of that alteration. Against that background, though, they were worried about a much more practical matter: When, they asked, would online video generate enough money to cover their current costs? That kind of question comes up a lot. It’s a tough one to answer, not just because the answer is unlikely to make anybody happy, but because the premise is more important than the question itself. There are two essential bits of background here. The first is that most TV is made by for-profit companies, and there are two ways to generate a profit: raise revenues above expenses, or cut expenses below revenues. The other is that, for many media business, that second option is unreachable. Here’s why.

The State of the Internet Operating System

Tim O'Reilly
Mar 30, 2010

Ask yourself for a moment, what is the operating system of a Google or Bing search? What is the operating system of a mobile phone call? What is the operating system of maps and directions on your phone? What is the operating system of a tweet? On a standalone computer, operating systems like Windows, Mac OS X, and Linux manage the machine's resources, making it possible for applications to focus on the job they do for the user. But many of the activities that are most important to us today take place in a mysterious space between individual machines. Most people take for granted that these things just work, and complain when the daily miracle of instantaneous communications and access to information breaks down for even a moment.

Hulu's a Towering Success -- Just Not Financially

Michael Learmonth
Mar 29, 2010

Hulu is everyone's favorite provider of TV on the web, but it's facing an ideological battle over its future. On one side are its network backers, which would like Hulu to become a paid service. On the other is the advertising community, which would like to keep Hulu free as a test-bed for new targeted-ad formats that can't be skipped. It's an important issue, because any debate about Hulu is a debate about the future of purely ad-supported TV, which is increasingly becoming an endangered species.

Rethinking Normal: The Newest In Marketing Research From The ARF’s Annual Conference

Tim McAtee
Mar 29, 2010

I attend a lot of marketing conferences where I hear over-excited pitch people telling me all about The New Thing that will Change Every Paradigm Forever. So much over-enthusiasm can jade just about anyone, so it was with relief that I joined a much more sober group for their conference. I spent the last few days at the Advertising Research Federation’s (ARF) re:Think 2010 conference taking place in New York City. I found, however, that even here among the stodgiest of marketing researchers, there’s talk of … a paradigm shift.

Not Creating Content. Just Protecting It.

David Carr
Mar 29, 2010

Should we be surprised that the biggest fight over freedom of expression in years involves Google, a company that produces algorithms rather than articles? Probably not. Google executives struck a blow for free speech in China last week when they announced they were moving their service to Hong Kong after a series of mounting conflicts with the government over the privacy of its users and the free flow of information. That would seem to put Google in league with newspapers, television news divisions and other outlets that look to protect information from government control. But no, Google insists, it is definitely not a media company.

The Degradation of Predictability — and Knowledge

Nassim N. Taleb
Mar 29, 2010

I used to think that the problem of information is that it turns homo sapiens into fools — we gain disproportionately in confidence, particularly in domains where information is wrapped in a high degree of noise (say, epidemiology, genetics, economics, etc.). So we end up thinking that we know more than we do, which, in economic life, causes foolish risk taking. When I started trading, I went on a news diet and I saw things with more clarity. I also saw how people built too many theories based on sterile news, the fooled by randomness effect. But things are a lot worse. Now I think that, in addition, the supply and spread of information turns the world into Extremistan (a world I describe as one in which random variables are dominated by extremes, with Black Swans playing a large role in them). The Internet, by spreading information, causes an increase in interdependence, the exacerbation of fads (bestsellers like Harry Potter and runs on the banks become planetary). Such world is more "complex", more moody, much less predictable.

Malleable Social Graphs and Mini-Mobs

Robert Scoble
Mar 26, 2010

I didn’t write about the big location war at SXSW (between location-based apps like Foursquare, Gowalla, Loopt, Brightkite, Whrrl, and others). Why not? Because, well, MG Siegler at Techcrunch has been. But I did participate, and took notes and now I’m looking at what’s next.

Brand Flops: Ford, GE, Coca-Cola Know Hype Can Hurt New Products

Laurie Burkitt and Ken Bruno
Mar 22, 2010

The Apple iPad, hitting stores April 3, is one of the most-hyped products in technology history. There is talk that it could revolutionize computing and media. But when it comes to new products, great expectations can doom products that don't measure up to them.

Old and New Media Coexisting Nicely, Thank You

Stuart Elliot
Mar 19, 2010

It was not that long ago when Madison Avenue believed that Web video — also known as webisodes, online video and Web series — would replace television, or at least put a big dent into the ability of TV to reach consumers. Now, however, as more marketers turn to Web video, many are increasingly doing so along with — rather than in place of — television.

How I Ran an Ad on Fox News

Seth Stevenson
Mar 19, 2010

Slate ad critic Seth Stevenson tries out a Google service that allows you to run your own commercial on national TV for as little as $100.

Making Sense of Privacy and Publicity

Danah Boyd
Mar 15, 2010

I was asked to give this talk to invite you to think deeply. For those who don’t know me… I'm an ethnographer. I study how social media has become a part of daily life. I'm also an activist, driven to making the world a better place through the production and dissemination of knowledge. And I'm also a geek and a blogger. I've been blogging for 13 years, determined to communicate to the world what I've had the privilege of witnessing. I love technology but I also love to be critical of technology. What keeps me up at night is trying to make sense of how social media transforms society and, more importantly, what it helps make visible about humanity. Technophobes love to talk about how technology is ruining everything and technophiles obsess over how everything is radically different. I like to wade through the extremes to see the subtle inflection points. Reality is always in the details. My goal today is to invite you to step back and ask: what hath we wrought?

On Needing Approval For What We Create, and Losing Control Over How It’s Distributed

Ben Fry
Mar 15, 2010

I’ve been trying to organize my thoughts about the iPad and the direction that Apple is taking computing along with it. It’s really an extension of the way they look at the iPhone, which I found unsettling at the time but with the iPad, we’re all finally coming around to the idea that they really, really mean it.

Disney Narrows Its Movie Focus, Building on Known Characters

Ethan Smith
Mar 12, 2010

The Disney studio, which is to unveil its production slate this spring, is backing away from one-off comedies like "When in Rome" and "Confessions of a Shopaholic," according to people familiar with the studio's new gameplan. In their place, Disney plans to focus on films that are essentially brands—like a planned Muppets movie—that can be exploited across its network of theme parks, videogames and commercial products. The recent success with "Alice in Wonderland" has given a new team of executives who run the studio confidence in their approach.

Does Media Coverage of Toyota Recalls Reflect Reality?

Vikas Mittal, Rajan Sambandam, and Utpal M. Dholakia
Mar 10, 2010

Toyota has announced three major recalls covering a total of eight million vehicles globally since October 2009. The recalls are for defects that have been associated with 52 fatalities and 38 injuries so far. Not surprisingly, the business media and notable Toyota experts are starkly pessimistic. We looked at 108 Wall Street Journal articles discussing Toyota during February, 2010, and found that 106 were negative to Toyota. In a recent column by Dennis Seid, Jeffrey Liker, an economist and author of The Toyota Way observed that the hearings and the resultant lawsuits could severely damage the company in many ways.

Tapping Into a New Generation

Alan Murray
Mar 8, 2010

If any company seems well-positioned to both influence and profit from a generation of environmentally aware youth, it's Walt Disney Co. And Robert Iger, president and chief executive of Disney, insists the company is doing just that. Mr. Iger sat down with The Wall Street Journal's Alan Murray to talk about the new green strategies the company applies to everything from its theme parks to its movie studios, as well as changes Disney has seen in consumer attitudes. They began the conversation by talking about the company's conservation campaign—Friends for Change—which so far has reached more than a million children, he says.

Is Content King? Then Distribution Is Crown Prince

Keith Richman
Mar 3, 2010

Sumner Redstone famously called content "king." Rupert Murdoch recently upgraded that to "Emperor." While there is certainly some truth to that when looking at online content -- see Hulu's rapid growth as an example -- there are far more cases where great content does not seem to matter at all. At the very least, I think it is fair to say that even if content is king online, then distribution and marketing are the "crown princes." Good content or not, understanding and embracing digital distribution and marketing will prove critical to everyone in the entertainment industry.

Medals for Ads During NBC’s Winter Olympics Coverage

Stuart Elliot
Mar 2, 2010

The seemingly continuous commercials during the coverage of the Winter Games on the networks of NBC Universal gave a new meaning to the term “snow job.” It was as if every spot showed snow, or ice, or both, in which skiers, skaters and snowboarders cavorted. That made it difficult for ad-weary, ad-bleary viewers to distinguish the commercials from the actual coverage of the Vancouver Olympics. Perhaps that was the sponsors’ fiendish intent: to perpetrate the ultimate blurring of the line between advertising and content.

Streams of Content, Limited Attention

Danah Boyd
Feb 25, 2010

In his seminal pop-book, Mihaly Csikszentmihalyi argued that people are happiest when they can reach a state of "flow." He talks about performers and athletes who are in the height of their profession, the experience they feel as time passes by and everything just clicks. People reach a state where attention appears focused and, simultaneously, not in need of focus at the same time. The world is aligned and everything just feels right. Consider what it means to be "in flow" in an information landscape defined by networked media, and you will see where Web 2.0 is taking us. The goal is not to be a passive consumer of information or to simply tune in when the time is right, but rather to live in a world where information is everywhere.

Can One Bad Tweet Taint Your Brand Forever?

Jack Neff
Feb 22, 2010

Hundreds of messages on the boards at PampersVillage.com have criticized changes to Pampers Cruisers in recent months, but a closer look shows an outsized portion of them came from a couple of posters. Social media might be all about big numbers, but in a surprising number of marketing mishaps, a relatively small handful of people were the sparks that turned into online brushfires.

Brand Management and the 10:45 Per Day Generation

John Sviokla
Feb 22, 2010

The Kaiser Foundation recently released a study documenting the astounding fact that 8-18 year olds in the United States have increased their media use from 8hrs 33 mins per day in 2004 to 10hrs 45 mins in 2009, which means that except for when they sleeping or in school they are almost always consuming media. I call them the 10:45 generation. Regardless of whether you think this is bad news signaling the demise of our children, or good news expecting our progeny are on the way to be becoming more literate in rich media world, as a business leaders we all must face this new reality. In particular, this short post will deal with the issue of managing your brand for the 10:45 generation.

Kevin Kelly Tells Technology's Epic Story

Kevin Kelly
Feb 21, 2010

In this wide-ranging, thought-provoking talk from TEDxAmsterdam, Kevin Kelly muses on what technology means in our lives -- from its impact at the personal level to its place in the cosmos.

A Trickle of Live Streams on the Web

Brian Stelter
Feb 18, 2010

NBC Universal’s television coverage of the Winter Olympics in Vancouver this month is exhaustive, as viewers have come to expect. But its Web coverage, at least when compared with the Summer Games in Beijing 18 months ago, is limited. NBC’s Web site is live-streaming fewer sports than it did in Beijing, marking a step backward in online access to marquee events. The company is making no secret that it would prefer for viewers to watch the Olympics on television, especially in prime time, even though a growing number of people are accustomed to watching TV on the Internet.

Digital Branded Content Syndication

Pete Caban
Feb 17, 2010

Think of someone you know who is graduating from high school in 2010. Maybe it’s your younger cousin, or a niece or nephew. Perhaps it’s your son or daughter. Or perhaps it’s some young folks in your town you may know. Take a minute to think about someone you have watched grow up for the past 15 or so years. Furthermore, let’s acknowledge that your young high school graduate represents, quite literally, the “18” in the coveted “18-35 demographic” that many marketers are constantly trying to reach. Now think about the fact that the high school graduating “Class of 2010” was born around the time that Netscape Navigator arrived—the time when the Web was born.

Minding the Gap

Tara Hunt
Feb 17, 2010

I believe strongly that, rather than business injecting business values onto our communities to business ends, we really need to turn the tides and teach business how to espouse human values again…or as Gary Hamel writes in his excellent column, put soul back into business. It is human beings, after all, that are necessary to the success of any business (whether employees or customers).

NBC Rallies for the Count

Amy Chozick
Feb 16, 2010

NBC calls it "the world's biggest focus group." With an estimated 185 million unique viewers over a 17-day period, the Olympic Games provide a special audience microcosm, and one that NBC believes will be particularly useful for measuring new-media consumption habits and trends. NBC touts all the different platforms it is bringing to bear for the Games, which began Friday in Vancouver. Viewers can watch on the network, NBC Universal's many cable channels and NBCOlympics.com. They can download clips to their iPhones and receive mobile updates on a favorite skier or figure skater.

Why It's Still Your MTV, According to Judy McGrath

Andrew Hampp
Feb 15, 2010

No one has seen more changes to the MTV brand than Judy McGrath. The CEO of MTV Networks started with the network in 1981 as a copywriter and eventually ascended the ranks to her current position in 2004, where she has seen many different iterations of the network and its programming even as fellow pioneering executives such as Tom Freston and Robert Pittman have come and gone. One of those changes came as recently as last week, when MTV unveiled the first major on-air update to its logo in its 28-year history. The redesign was met with mixed reaction. "I don't think what they did is wrong," George Lois, creator of the network's historic "I want my MTV" campaign, told Ad Age. "I think what they did is strategic. And it just proves to me that MTV is dead."

The Future of User Interfaces

Cameron Chapman
Feb 15, 2010

User interfaces—the way we interact with our technologies—have evolved a lot over the years. From the original punch cards and printouts to monitors, mouses, and keyboards, all the way to the track pad, voice recognition, and interfaces designed to make it easier for the disabled to use computers, interfaces have progressed rapidly within the last few decades. But there’s still a long way to go and there are many possible directions that future interface designs could take. We’re already seeing some start to crop up and its exciting to think about how they’ll change our lives.

Why Brands are Becoming Media

Brian Solis
Feb 11, 2010

One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content. Indeed, we are programing the social web around our brand hub, which requires a consistent flow of engaging and relevant social objects. Social objects are the catalysts for conversations — online and in real life — and they affect behavior within their respective societies.

The Information Divide: The Socialization of News

Brian Solis
Feb 10, 2010

In the era of the real-time Web, information travels at a greater velocity than the infrastructure of mainstream media can support as it exists today. As events materialize, the access to social publishing and syndication platforms propels information across attentive and connected nodes that link social graphs all over the world. Current events are now at the epicenter of global attention as social media makes the world a much smaller place.

We Are The Media. Do We Trust Media?

David Armano
Feb 10, 2010

At a recent client presentation, colleague Steve Rubel said something which I found to be very insightful. Essentially, we are all media. We act like the media, espousing opinions—reporting from the field (Iran etc.) and in turn media has begun to act like us (blogging, tweeting and becoming more opinionated vs. hard news oriented).

If Google Wave Is The Future, Google Buzz Is The Present

MG Siegler
Feb 9, 2010

Google has a problem. Despite having their hands in just about everything online, they’ve never been able to tackle what is a key part of the fabric of the web: social. Yes, they have Orkut and OpenSocial, but no one actually uses them. Okay, some people use them, but not in the meaningful social ways that people use Facebook or even Twitter. Today, Google may have just solved their social problem. Google Buzz is easily the company’s boldest attempt yet to build a social network. Imagine taking elements of Twitter, Yammer, Foursquare, Yelp, and other social services, and shoving them together into one package. Now imagine covering that package in a layer that looks a lot like FriendFeed. Now imagine shoving that package inside of Gmail. That’s Buzz. If Google Wave is the future, Google Buzz is the present.

Do-It-Yourself Super Ads

Stuart Elliott
Feb 9, 2010

Be afraid, Madison Avenue. Be very afraid. That seems to be the message in the aftermath of the crowded, frenetic advertising bowl that took place inside Super Bowl XLIV on Sunday. Among those commercials consistently deemed most effective, memorable and talked-about, many were created or suggested by consumers — or produced internally by the sponsors — rather than the work of agency professionals.

Foursquare Inks Deals With Major Media and Entertainment Brands

Jennifer Van Grove
Feb 9, 2010

Hello, Hollywood. On the heels of the Foursquare-Bravo TV deal, news of several additional major media partnerships involving the location-based social networking app have dropped this evening. According to various reports, Zagat, Warner Bros., HBO, the History Channel and ExploreChicago have all been added to Foursquare’s media and entertainment mix. Here are the partnerships that appear to be live or coming very soon:

Microsoft Seals Ad Deal With Interpublic

Laurie Burkitt
Feb 9, 2010

Microsoft is getting cozier with Madison Avenue. The software company is partnering with advertising holding company Interpublic Group in a deal that will make Microsoft the go-to ad technology provider for the U.S. offices of ad giant's agencies, including McCann-Erickson, Deutsch, Hill Holliday and The Martin Agency. Microsoft, of Redmond, Wash., slashed its undisclosed rates, so that its ad server Atlas will become the default technology to deliver ads and analyze their performance.

An Overdose of the Olympics

Jonathan Salem Baskin
Feb 5, 2010

NBC has embraced a novel twist on the user-generated content phenomenon: it plans to broadcast more than a month's worth of athlete generated content, or "AGC," via Vancouver Olympics programming over its cable stations and web sites. I can't help but think such a decision comes from the same ideology that gave us a Jay Leno comedy show in primetime: unscripted programming is cheaper to produce than scripted entertainment, while ad rates are determined by viewing eyeballs, so the profit margin is potentially higher for shows that are even marginally based on reality. And since NBC paid $2 billion just for the rights to broadcast the 2010 and 2012 Olympics, it has every incentive to repurpose that AGC wherever and whenever it can.

A Short (and Personal) History of Social Media

Pete Blackshaw
Feb 3, 2010

My first exposure to the term "social media" came courtesy of Ted Leonsis, former VP of AOL, back in 1998. At the time, I was one of the leaders of Procter & Gamble's first interactive marketing team, and Leonsis was briefing us on a new tool called ICQ ("I Seek You"), created by an Israeli company AOL had just purchased, Mirabelis. What Leonsis put on our lap was akin to instant messaging on steroids. He had no clue how P&G might take advantage of this curious tool. There was no "ad model," per se, and he even had doubts whether advertising was appropriate. He just thought we needed to internalize its capabilities -- what with tens of millions of global consumers, mostly teens, using an insanely wired and networked desktop device with so many hieroglyphic style icons, it would make your head spin.

Super Bowl Shuffle: Why Marketers Will Shift to 'Platforms'

Garrick Schmitt
Feb 2, 2010

There certainly will be advertising winners (and losers) on Super Bowl Sunday but let's hope that the Monday morning quarterback chatter doesn't obscure the larger shift at hand for marketers this year. 2010 will be the year of the "platform" for advertisers. Unlike a website, banner, Facebook application or 30-second spot, a platform is an always-on digital environment that allows brands to run specific or multiple programs. The goal is to meaningfully engage consumers on multiple levels.

The Internet of Things: Networked Objects and Smart Devices

Constantine A. Valhouli
Feb 2, 2010

It all began with a coffeepot. A coffeepot that was connected to the Internet (before it was even called the Internet) and which provided information about its status (long before there was Twitter). In 1991, researchers at Cambridge University shared a single coffeepot among several floors. The researchers were frustrated by the fact that they would often climb several flights of stairs, only to find the coffeepot empty. They set up a videocamera that broadcast a still image to their desktops about three times per minute — enough to determine the level of coffee in the glass pot. Several years later, that coffeepot had become one of the first Internet web cam sensations, with millions of hits worldwide. That coffeepot was a proof of concept for today’s networked objects and the Internet of Things.

Content 2.0: 'Protection' is in the Business Model not the Technology

Gerd Leonhard
Feb 2, 2010

Fueled by the music industry's ongoing turmoils and, finally, books going digital at a very rapid pace, there is a lot of debate on how to deal with the fact that many people habitually share i.e. redistribute digital content without any of the upstream users making their own payment. How can you monetize content when the copy is free? This question is a key issue across the board, whether it's in music, eBooks, news, publishing, TV or movies. The fear is, of course, that once a digital item has been purchased by one person it can be easily forwarded to anyone else if it is in an open format, thus seriously reducing the possibility that someone else will actually pay real $ for it, as well (of course, the same is true for supposedly locked or protected digital content as well - it just takes a bit longer). No more control over distribution = no more money. Right?

Toyota Sends In Jim Lentz For Cross-Media Damage Control

Rich Thomaselli
Feb 1, 2010

The mea culpa and brand-saving by Toyota Motor Corp. began today, as the embattled carmaker launched a public relations defensive on all fronts -- print, TV and social-media networks -- in a bid to salvage its image in the wake of the 2.3 million vehicle recall.

For the Love of Culture

Lawrence Lessig
Jan 29, 2010

Documentary films could have been created the way books were, with writers using clips the way historians use quotations (that is, with no permission at all). And likewise, books could have been created differently: with each quotation licensed by the original author, with the promise to use the quote only according to the terms of a license. All books could thus be today as documentary films are today--inaccessible. Or all documentary films today could be as almost all books are today--accessible. But it is the accident of our cultural history, created by lawyers not thinking about, as Duke law professor Jamie Boyle puts it, the “cultural environmental consequences” of their contracts, that we can always legally read, even if we cannot legally watch. In this contrast between books and documentaries, there is a warning about our future. What are the rules that will govern culture for the next hundred years? Are we building an ecology of access that demands a lawyer at every turn of the page? Or have we learned something from the mess of the documentary-film past, and will we create instead an ecology of access that assures copyright owners the incentive they need, while also guaranteeing culture a future?

NBC Expands Research into Massive Olympics Audience

Brian Steinberg
Jan 29, 2010

NBC Universal likely won't turn a profit off its broadcast of the Winter Olympics this year, but it hopes the research it performs on the event's massive audience might generate additional ad revenue in the days and months after the last gold-medal hockey skate has left the ice. The media giant, in the midst of parent General Electric's transfer of majority ownership to Comcast Corp., intends to ratchet up its examination of Olympics viewers' media-consumption habits, building off a big test it performed during the 2008 Summer Olympics broadcast from Beijing.

Social Media Giants Survey Their Growing Kingdom

Paul Armstrong
Jan 28, 2010

The great and good from the world of social media met Wednesday at Davos and agreed their medium still hasn't reached its full potential, with one speaker joking that the really cool stuff wouldn't happen "until we're dead." This is a frightening prospect when one considers how much our digital and real lives have blurred already. Seven of the 15 most trafficked Web sites in the world are social sites, according to George Colony of Forrester Research, a technology specialist.

Apple's Tablet and the Future of Literature

Jan 27, 2010

Literature has always relied on technology. We wouldn't have the Dead Sea Scrolls had the ancients failed to invent papyrus, just as we wouldn't have "The Da Vinci Code" if Gutenberg hadn't come out with movable type. Technology has also abetted literature by enabling the wealth and leisure that fueled the rise of the popular press — and allowed for such luxuries as a class of professional writers and a large campus establishment devoted to the literary arts. It is important to bear in mind that technology is not the sworn enemy of literature as Apple prepares (according to frantic rumor) to unveil its much-anticipated new tablet computer on Jan. 27. Still, the collision of technology and literature in this case may well prove explosive.

Corporate Antagonism Goes Public

Stephanie Clifford
Jan 25, 2010

When Time Warner Cable was tussling over fees with the News Corporation, it did something that would have been unthinkable in the backrooms where deals were once struck: it hired a political consultant to mount a public campaign against its own client.

2010: Marketers Get Serious About Social Media

Jeremiah Owyang
Jan 22, 2010

We looked back at 2009 to see that, in many cases, companies struggled to keep up with customers using social technologies. With technologies changing every few months, senior marketers must have a plan for social marketing. But first, to understand what to do, they should consider what's going to happen in this space in 2010.

Blogs, YouTube prompted Supreme Court's Campaign Finance Ruling

Declan McCullagh
Jan 21, 2010

The U.S. Supreme Court's sweeping ruling on Thursday that invalidated large chunks of campaign finance law arose in part from an unlikely source: the rise of Facebook, YouTube, and blogs and the decline of traditional media outlets. A 5-4 majority of the justices concluded that technological changes have chipped away at the justification for a law that allows individuals to post their opinions about a political candidate -- but threatens the ACLU, the National Rifle Association, the Sierra Club, a labor union, or a for-profit corporation with felony criminal sanctions if they happen to do the same on their own Web site or blog.

Apple Sees New Money in Old Media

Yukari Iwatani Kane and Ethan Smith
Jan 20, 2010

With the new tablet device that is debuting next week, Apple Inc. Chief Executive Steve Jobs is betting he can reshape businesses like textbooks, newspapers and television much the way his iPod revamped the music industry—and expand Apple's influence and revenue as a content middleman. In developing the device, Apple focused on the role the gadget could play in homes and in classrooms, say people familiar with the situation. The company envisions that the tablet can be shared by multiple family members to read news and check email in homes, these people say.

NBC’s Slide to Troubled Nightly Punch Line

Tim Arango
Jan 17, 2010

At its height, NBC was the very model of what a television network should be. With iconic programming, enviable ratings and spectacular business success, the peacock network delivered plenty of laughs along the way with “The Cosby Show,” “Seinfeld” and “Friends.” Nobody is laughing anymore. Today the network is in shambles, brought down not just by the challenges facing broadcast television — fragmenting audiences, an advertising downturn — but also by a series of executive missteps that have made its prime-time lineup a perennial loser and, most recently, turned its late night programming schedule into a media circus that threatens the lucrative “Tonight Show” franchise.

The Madness of Crowds and an Internet Delusion

John Tierney
Jan 13, 2010

When does the wisdom of crowds give way to the meanness of mobs? In the 1990s, Jaron Lanier was one of the digital pioneers hailing the wonderful possibilities that would be realized once the Internet allowed musicians, artists, scientists and engineers around the world to instantly share their work. Now, like a lot of us, he is having second thoughts. Mr. Lanier, a musician and avant-garde computer scientist — he popularized the term “virtual reality” — wonders if the Web’s structure and ideology are fostering nasty group dynamics and mediocre collaborations.

Location-Based Apps Hold Promise For Big Marketers

Ian Schafer
Jan 9, 2010

By now many marketers have probably played around Foursquare or Gowalla or know someone who has. For the uninitiated, these are location-based mobile applications that allow people to "check in" from stadiums, bars and bookstores and compete for "mayorship," collect badges and share tips. They are practical, addicting and lots of fun. Users of these services number in the hundreds of thousands today. That's small by national advertiser standards, but it's significant for many local advertisers, which are offering discounts to frequent visitors and offers to people who are physically nearby. This is a trend in local marketing worth noting because it promises to give national advertisers the opportunity to conjure up or attach to an emotion among smaller niche groups.

Drinking the Cider

Jonathan Salem Baskin
Jan 8, 2010

The buzz is palpable about Apple's plans to announce a tablet computer later this month. I think it's instructive as to the function and uses of conversation. Apple is a company that has utterly shunned the social media campaigns that have displaced more old-fashioned ways to waste consumers' time. It has no Twitter feed, provides no payola to twentysomethings so that they’ll blog about its products, and I bet it would happily ignore a request for comment from the President if asked. It doesn't talk. Apple does.

Are You Better Off Today?

Tom Asacker
Jan 5, 2010

The first ten years of the new century may go down as the decade to forget. Terrorists attacks, devastating natural disasters, scary increases in CO2emissions, Wall Street scandals and two market crashes. The stock market is down 26% since 2000, median household income is also down, and unemployment is up. The price of oil has more than tripled, health care costs have spiraled out of control and there appears to be no end in sight to corporate bankruptcies and the mass exodus of loyal employees.

Ad Influx Brightens Hopes For Newspapers, Magazines

Russell Adams and Shira Ovide
Jan 4, 2010

A year-end flurry of ad spending helped moderate steep declines at some newspapers and magazines, and has fueled an uptick at others, raising hopes for a recovery in 2010. Still, following a brutal 2009, when scores of publications closed or made drastic cutbacks, publishers remain wary of declaring an ad rebound as marketers selectively reopen their wallets. Publishing executives attribute the recent influx of ad money in part to marketers hurrying to spend the remainder of their annual ad budgets after doling out those funds sparingly earlier in the year amid fears of an economic collapse.

Gmail Points to Possibilities of the Coming Data Decade

Steve Rubel
Jan 4, 2010

If you threw me on a desert island (one with internet connectivity) and said that I could use only one website, it would be Gmail. For the last five years Gmail has become the most indispensable tool in my communications and productivity system. I've even found a full-fledged Twitter client, Twitgether, that integrates into Gmail. My use of Gmail is unorthodox in that I also use it as a massive database -- a backup brain. For years now I have been e-mailing myself articles that I think I might need later. Along the way, Gmail gives me a preview of what the algorithmic, personalized future of advertising and media will undoubtedly resemble.

Why Twitter Will Endure

David Carr
Jan 3, 2010

I can remember when I first thought seriously about Twitter. Last March, I was at the SXSW conference, a conclave in Austin, Tex., where technology, media and music are mashed up and re-imagined, and, not so coincidentally, where Twitter first rolled out in 2007. As someone who was oversubscribed on Facebook, overwhelmed by the computer-generated RSS feeds of news that came flying at me, and swamped by incoming e-mail messages, the last thing I wanted was one more Web-borne intrusion into my life.

Scripps Networks Pulls Channels from Cablevision Systems

Sam Schechner
Jan 1, 2010

Scripps Networks Interactive Inc. pulled its Food Network and HGTV channels off Cablevision Systems Corp. early Friday morning after the two companies were unable to reach an agreement in a year-end negotiations over carriage fees. Cablevision's agreement to carry the Scripps channels expired at midnight Thursday, and Scripps warned subscribers Thursday that its Food Network and HGTV channels may be "dropped from your TV lineup," as another contentious negotiation over programming fees spilled into public view.

Where Digital Marketing Is Heading in 2010 (Part Two)

Ken Mallon and Duncan Southgate
Dec 31, 2009

Yesterday we posted the first five digital-marketing predictions from Millward Brown and Dynamic Logic, which looked at mobility, geo-location, viral marketing, gaming and online display. Today, we bring you the final five. And we want to know -- do you agree? What do you think will be the big issues of 2010? Here's the rest of the predictions for 2010.

Where Digital Marketing Is Heading in 2010 (Part 1)

Ken Mallon and Duncan Southgate
Dec 31, 2009

In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication. Using new technology won't in itself bring success; your digital communications still need to be creative, engaging and relevant if they are to cut it during the second decade of this century. Here are the first five of our top 10 trends for 2010.

YouTube’s Quest to Suggest More

Miguel Helft
Dec 31, 2009

YouTube, the video site owned by Google, is about 10 times more popular than its nearest competitor. But Hunter Walk still thinks of it as an underdog. For Mr. Walk, director of product management at YouTube, the competition is not other Web sites: it’s TV.

Fox, Time Warner Cable Go to Wire in Vitriolic Talks Over Carriage Fees

Shira Ovide
Dec 31, 2009

Time Warner Cable Inc. and News Corp. traded barbs on Wednesday as they face a New Year's deadline in their landmark fight over TV-programming fees. If the fight remains unresolved it will threaten millions of cable-TV subscribers with the loss of Fox broadcast programs, including big football games, in coming days.

With Microsoft’s New Interface, You Are the Joystick

David Kushner
Dec 24, 2009

What’s the future of videogame controllers? Microsoft is betting that it’s no controller at all. The company’s new Xbox 360 interface, codenamed Project Natal, uses a depth sensor, directional microphones, and a lo-res camera to read your gestures — grip an imaginary steering wheel, for instance, to control a car onscreen. The technology is bound to be a game-changer, so we asked three industry visionaries what kinds of games they’d design for it.

Bankruptcy Squandered

Jeff Jarvis
Dec 23, 2009

The AP lists the status of six newspaper companies that have declared bankruptcy: Tribune, Freedom, Philadelphia, Sun-Times, Journal Register, Star-Tribune, representing 66 daily newspapers among them. Mostly they are using bankruptcy merely to restructure the debt they shouldn’t have gotten themselves into in the first place — the debt that nearly killed them. Often they are leaving in place vestiges of the legacy management that made those bad decisions and did not make the brave strategic moves the digital age demanded. Tragically, none of them has used the great if difficult opportunity bankruptcy gives them to reinvent their businesses and themselves.

Apple TV-Service Proposal Gets Some Nibbles

Sam Schechner and Yukari Iwatani Kane
Dec 22, 2009

CBS Corp. and Walt Disney Co. are considering participating in Apple Inc.'s plan to offer television subscriptions over the Internet, according to people familiar with the matter, as Apple prepares a potential new competitor to cable and satellite TV.

To Deal With Obsession, Some Defriend Facebook

Katie Hafner
Dec 21, 2009

Facebook, the popular networking site, has 350 million members worldwide who, collectively, spend 10 billion minutes there every day, checking in with friends, writing on people’s electronic walls, clicking through photos and generally keeping pace with the drift of their social world. Make that 9.9 billion and change.

From Reporting to Two-way Dialogue

Tim Bradshaw
Dec 21, 2009

Condensing The Economist’s thoughtful articles into 140-character bursts may challenge the synthesising skills of its reporters. But that this most established of media organisations should embrace social media sites such as Twitter and Facebook shows the value that publishers and broadcasters attach to them.

Musts of Marketing for the Next 100 Years

Bob Liodice
Dec 18, 2009

As we begin a one-year celebration of the ANA's 100th anniversary, we have created the Marketers' Constitution, which contains 10 essentials of marketing for the next 100 years. Its purpose is to ensure that our industry continues to thrive and contribute to the growth of the U.S. economy and to the well-being of our society.

Pepsi Benches Its Drinks

Suzanne Vranica
Dec 17, 2009

Snapping a 23-year streak on the gridiron, PepsiCo's beverages will sit out Super Bowl XLIV, as the soft-drink and snack giant puts its advertising muscle behind a new cause-related marketing program. The move is an about-face for Pepsi, which was the biggest advertiser on last year's broadcast of the big game and has long made the National Football League championship the centerpiece of its marketing strategy. Pepsi has used the event, TV's priciest showcase for ads, to launch splashy spots starring celebrities such as Britney Spears, Cindy Crawford and Ozzy Osbourne.

Europe Drops Microsoft Antitrust Case Over Browsers

Kevin J. O'Brien
Dec 16, 2009

European regulators dropped their antitrust case against Microsoft on Wednesday after the software maker agreed to offer consumers a choice of rival Web browsers. The settlement averted a second costly legal battle for the American software giant. The agreement, announced in Brussels by the European competition commissioner, Neelie Kroes, calls for Microsoft to give Windows users a choice of up to 11 other browsers from competing companies, including Mozilla, Apple and Google.

Magazines Get Ready for Tablets

Stephanie Clifford
Dec 16, 2009

Magazine publishers are taking a mulligan. After letting the Internet slip away from them and watching electronic readers like the Kindle from Amazon develop without their input, publishers are trying again with Apple iPhones and, especially, tablet computers. Although publishers have not exactly been on the cutting edge of technology, two magazines — Esquire and GQ — have developed iPhone versions, while Wired and Sports Illustrated have made mockups of tablet versions of their print editions, months before any such tablets come to market. Publishers are using the opportunity to fix their business model, too.

Memo To Comcast: How To Fix NBC

Brian Steinberg
Dec 14, 2009

Weighed down by lackluster programming and declining ratings, NBC has been a problem for many different people: programming honchos Kevin Reilly and Ben Silverman; NBC Universal CEO Jeff Zucker; GE chief Jeff Immelt; and even one-time top-rated late-night comic Jay Leno. Now the hot potato is soon to be passed to Comcast -- which, oddly enough, doesn't see the broadcast network as a burden at all.

The Media Equation: Tilting Rightward at Journal

David Carr
Dec 14, 2009

Sunday was the second anniversary of the sale of The Wall Street Journal to Rupert Murdoch’s News Corporation. At that time, a chorus of journalism church ladies (I was among them) warned that one of the crown jewels of American journalism now resided in the hands of a roughneck, and predicted that he would use it to his own ends. Here we are, two years later, and The Wall Street Journal still hits my doorstep every morning as one of the nation’s premier newspapers. But under Mr. Murdoch’s leadership, the newspaper is no longer anchored by those deep dives into the boardrooms of American business with quaint stippled portraits, opting instead for a much broader template of breaking general interest news articles with a particular interest in politics and big splashy photos. Glenn R. Simpson, who left the newspaper back in March, is not a fan of the newsier, less analytical Journal.

Facebook Must be Weary of Changing the Rules

David Gelles, Tim Bradshaw and Maija Palmer
Dec 13, 2009

Mark Zuckerberg, Facebook’s 25-year-old chief executive, is finding out first-hand what it is like to reveal a bit too much about himself on the internet. Since the social networking website began revamping its privacy settings on Wednesday, Mr. Zuckerberg has made much more of his personal information available to all of Facebook’s 350m users. Once private pictures of him hugging his girlfriend, drinking from a plastic cup next to a keg of beer and shirtless at a pool party, are now doing the rounds on gossip sites. Facebook graphic for ICN Similar scenarios are playing out across the globe as Facebook’s users are prompted to reset their privacy settings, and encouraged to make more information available publicly.

The Medium Is No Longer The Message... You Are

Seth Goldstein
Dec 12, 2009

We are witnessing a profound change in the media and advertising industries due to the emergence of social media. Companies that did not exist ten years ago, like Facebook and Twitter, have captured significant share of the attention economy from traditional publishers. Underscoring this trend is the fact that at the same time that Businessweek was selling for less than $5 million (plus assumption of debts) to Bloomberg, Foursquare’s pretty cousin Gowalla drove up Sand Hill road and collected $8.4 million for a minority stake. Amidst this disruption, media companies are chasing after “their” audience in order to continue to broker the attention of that audience to marketers. But just at the moment that media has mastered the art of blogging, search engine optimization and CPM yield management, they are now faced with a new set of consumer behaviors that elude their programming faculties: mobile devices, location-based services and the social graph.

Part of The Daily American Diet, 34 Gigabytes Of Data

Nick Bilton
Dec 10, 2009

The average American consumes about 34 gigabytes of data and information each day — an increase of about 350 percent over nearly three decades — according to a report published Wednesday by researchers at the University of California, San Diego. According to calculations in the report, that daily information diet includes about 100,000 words, both those read in print and on the Web as well as those heard on television and the radio. By comparison, Tolstoy’s “War and Peace” contains about 460,000 words.

NBC-Comcast Deal Puts Broadcast TV in Doubt

Brian Stelter
Dec 7, 2009

From Studio 6B at 30 Rockefeller Center, NBC brought Milton Berle, Jack Parr and Johnny Carson into the nation’s living rooms, then broadcast local news to New York City for decades. Last Thursday, it was a stage for a cable takeover as Comcast announced a plan to acquire NBC Universal. There, in Studio 6B, a town hall meeting for NBC employees opened with Jeff Zucker, the NBC Universal chief executive, introducing “our new friends from Philadelphia,” and closed with a formal welcome to the Comcast family by Ralph Roberts, the cable operator’s 89-year-old patriarch. Mr. Roberts received a standing ovation. For employees of the oldest and most storied part of NBC Universal, the broadcast network, one question lingered: will we fit into this cable family?

Bloomberg Eyes More Acquisitions

Andrew Edgecliffe-Johnson and Chrystia Freeland
Dec 7, 2009

Bloomberg is planning a further year of aggressive investment and may make more acquisitions as the financial data group seeks to broaden its reach to become the world’s “most influential source of news”.

Cable Guise

Matt Bai
Dec 6, 2009

Today we’re not at all surprised to hear names like Chris Matthews and Lou Dobbs tossed around as candidates for higher office. And while it used to be that only political aides of notable talent, people like Bill Moyers and Pat Buchanan and George Stephanopoulos (and, well, Chris Matthews), could make the tricky transition from politics to TV news, now it’s the politicians themselves — Joe Scarborough, Mike Huckabee — who find themselves ensconced as hosts on a cable-TV set. The door between politics and television news now isn’t merely revolving; it spins so fast and so continuously that a fair number of people no longer seem to belong neatly on one side or the other. Is Sarah Palin, at this point, a politician, or is she the star of some “frontier family” reality show? In fact, she seems to realize that the changed environment allows her to be both at the same time.

NBC In Hand, Comcast Now Faces New Hurdles

Sam Schechner and Nat Worden
Dec 4, 2009

Comcast Corp.'s deal to take control of NBC Universal from General Electric Co. will create a television and movie giant that faces challenges in an uncertain media business and a lengthy review from regulators. Comcast, which is paying $13.75 billion in cash and assets, gains 51% of a joint venture that will own two broadcast networks, more than a dozen cable networks, a major movie studio and theme parks. As part of the deal, Vivendi SA agreed to sell its 20% stake in NBC Universal to GE for $5.8 billion.

How Google Can Help Newspapers

Eric Schmidt
Dec 3, 2009

It's the year 2015. The compact device in my hand delivers me the world, one news story at a time. I flip through my favorite papers and magazines, the images as crisp as in print, without a maddening wait for each page to load. Even better, the device knows who I am, what I like, and what I have already read. So while I get all the news and comment, I also see stories tailored for my interests. I zip through a health story in The Wall Street Journal and a piece about Iraq from Egypt's Al Gomhuria, translated automatically from Arabic to English. I tap my finger on the screen, telling the computer brains underneath it got this suggestion right.

Get Off the Lawn

Jeff Jarvis
Dec 3, 2009

There’s one thing that Rupert Murdoch, Arianna Huffington, Steve Brill, and I agreed on yesterday – and and there’s probably nothing else one can imagine this group would ever find consensus around. At the two-day Federal Trade Commission “workshop” (read: hearing) that asked how journalism will “survive” (their word) in the internet age, we all told the commissioner to kindly butt out.

Comcast Bid Values NBCU at $37bn

Andrew Edgecliffe-Johnson, Kenneth Li and Francesco Guerrera
Dec 3, 2009

Comcast's long-awaited bid for control of NBC Universal will value the joint venture with General Electric at a larger-than-expected $37.25bn, including a higher valuation on the US cable group's pay-television stations and the potential for a larger cash outlay than analysts had foreseen. Final terms of the deal had been settled in preparation for an announcement this morning, people familiar with the negotiations said, after months of haggling with GE, NBCU's 80 per cent owner, and Vivendi, the French media and telecoms group that holds a 20 per cent stake.

Microsoft Plays Down Anti-Google Search Plans

Richard Waters
Dec 3, 2009

Microsoft’s top search technology executive on Wednesday all but dismissed the likelihood that the company would pay newspaper owners and other publishers for removing their content from Google. His comments came a week after it emerged that Microsoft had been in talks over a News Corp-led initiative that would have paid publishers to leave Google as a way to boost Microsoft’s own search engine, Bing.

Murdoch Calls for Relaxation of US Rules

Andrew Edgecliffe-Johnson and Kenneth Li
Dec 2, 2009

Governments can best help the news industry save itself by getting out of its way, Rupert Murdoch said on Tuesday, as he used a Washington podium to call for a relaxation of US media ownership rules. Unsuccessful publishers should be allowed to fail just as “a carmaker who makes cars no one wants to buy should fail,” the News Corp chairman and chief executive said, adding that government assistance “subsidises the failures and penalises the successes”.

What To Watch In 2010: Social TV