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Category: Gadgets

Davis ThinkingDavis Thinking } analysis and interpretation

Apple's Big Announcement: What Steve Really Said

Monday, February 1, 2010

When Steve Jobs took to the stage in San Francisco's Moscone Center on January 27, the world knew what to expect: Apple would finally announce its long-awaited tablet. With that pre-determined focus and the anticipatory roar for the next "insanely great" thing, most missed the larger announcement of the day. Steve Jobs did not simply announce the company's latest creation; he completed a task first made public in January 2007, when the company dropped "Computer" from its name to become Apple, Inc. The real news hidden in plain view as Jobs unveiled iPad was the repositioning of the company that created the personal computer.

Apple v. Gawker: Petty Larceny or Brand Theft?

Tuesday, January 26, 2010

Recently, Slate's Ben Sheffer presented Apple's case against Gawker's Tablet Scavenger Hunt, suggesting the web pub's Valleywag blog may be inducing Apple employees to violate trade secret law. But to measure the potential loss for Apple solely in terms of trade secrets is to overlook a much larger violation not just to Apple, but to the customer as well.

Mobile Apps from Car Brands Blur Lines Between Branded Utilities and Product Features

Monday, January 11, 2010

New mobile applications from automakers GM, Mercedes, Ford and BMW advance the concept of branded utility in profound ways. Recent apps from these brands blur the lines between branded utilities and pure product features. And there are important implications in the auto industry and beyond.

Mobile Marketing Moving to the Forefront

Sunday, October 25, 2009

The functionality of iPhones and other mobile devices represents a fundamental shift in how we view the act of marketing, further blurring the lines between advertising, research, promotions, CRM and entertainment content. As new developments continue to make digital technologies a more integral part of our everyday lives, marketers will be forced to rethink mobile marketing's currently limited role within the marketing mix.

Augmented Reality and the New Digital Divide

Tuesday, July 28, 2009

When I shot the picture of this little guy lounging in his highchair watching cartoons, I thought it was adorable. And admittedly, I still do. But simultaneously it terrifies me, because it foreshadows a new type of digital divide that will be created by mobile devices and the introduction of augmented reality.

Disney’s Netpal Offers More than the Bear Necessities to Computer-Savvy Kids

Thursday, June 18, 2009

The mouse may be dead to many netbook users, but if Disney has anything to do with it, The Mouse will remain alive and well for young technophiles.

 This week, Walt’s little company announced that it has collaborated with the unfortunately-named ASUS to launch the Disney Netpal.

Smoking 2.0

Monday, June 15, 2009

In the wake of recent legislation allowing the FDA to regulate the tobacco industry, a variety of smokeless tobacco products are hitting the market. A few e-varieties promise a comparable experience without the stink and stigma of the earlier models. But will smokers find any of these alternatives up to snuff?

Reznor's Edge

Friday, April 10, 2009

Trent Reznor is known in the music industry for being a risk-taker, musically and technologically. Though a critically acclaimed artist, Reznor has led an enigmatic existence, and his dark, electronic musical style conjures images of drilling down into and exploring outlying areas of a mysterious abyss. It's a natural fit, then, for him to feel at ease connecting with his fans in the virtual world.

Rise of the Netbook: The Business Case for Bottom-up Innovation

Sunday, March 15, 2009

Clive Thompson’s recent article for Wired entitled “The Netbook Effect: How Cheap Little Laptops Hit the Big Time” details the adoption of the Netbook, machines powered by flash drives intended for running bare-bones applications. These low-powered lightweights took the tech industry off guard, and they point to a valuable lesson for companies in every every sector.

6th Sense... Without the Dead People

Wednesday, March 11, 2009

MIT’s Pattie Maes and her sidekick Pranav Mistry set out to bridge the divide between the real and digital world. Their goal: leverage the vast amounts of data currently living on the web and in our social networks to aid real-time, real-world decision-making. The results of their work, demonstrated at TED, are jaw-dropping.

Amazon’s Liquid Content Play

Wednesday, March 4, 2009

I frequently find Fast Company to be a frustrating read; it’s had more than a hard time finding a relevant voice post-dot-com.  The magazine’s recent take on Amazon’s decision to release both Kindle 2 and an e-book reader app for iPhone and iTouch proves how old the publication’s vision of markets and technologies really is.

The Sound of Silence

Wednesday, March 4, 2009

1899 U.S. Patent Office Commissioner Charles H. Duell is commonly (and falsely) attributed with having claimed “everything that can be invented has been invented.” Woody Norris thinks the opposite is true. His latest invention, hypersonic sound, creates high quality sound without breaking the silence. What a brilliant gift for a culture with a noise problem.

2019: A Good Year for Architects

Tuesday, March 3, 2009

Microsoft wowed the web in 2007 with the Surface. Its latest vision of the future, 2019, is equally powerful (for a shorter version click here). The video features hyper-productive professionals in perfect sync with technology. The beautiful special effects and hypnotic music distract the viewer from the fact that, given the roomy planes, empty airports and sparsely-populated cities we see, a superflu apparently has killed off all but a handful of architects and their children.   Plague aside, imagining a world like this makes us smile - as do the comments left by YouTube viewers, who inject a healthy dose of Microsoft, circa 2009, into this utopian world.

Jeff Bezos Makes it Rain at Amazon

Senior Editor
Wednesday, February 18, 2009

For Amazon’s Jeff Bezos, being the earth’s most customer-centric company means more than giving customers what they want. It requires inventing “on their behalf,” moving beyond dialog to predict future needs and develop the necessary skills to meet them. Such action begot Kindle, and through new collaboration with IBM, is moving cloud computing forward.

Bending Spoons and Giving Barbie the Finger

Thursday, January 15, 2009

It was a slow year for gaming at the CES, and one glimpse of the future left us scratching our heads. Mattel’s Mind Flex, described by the pitchman as the “future of gaming,” converts theta brain waves into radio frequency signals that direct a small fan to move a light-weight ball through an obstacle course. We recognize and respect the potential, but wonder whether this simplistic application of the technology will inspire or underwhelm potential investors. Mattel also unveiled the Barbie Digital Nail Printer, which connects to your pc and prints custom designs directly on the fingernails. We love that the product, much like the recent ad campaign, promotes parent-child play and individuality.

Is That a Vaio in Your Pocket, or Are You Just Happy to See Me?

Wednesday, January 14, 2009

Sony's Vaio P Series was the standout netbook showcased at this year's CES. The sleek, featherweight laptop features a high resolution screen, instant-on OS, 3G mobile broadband, GPS, and built-in Bluetooth. Streamlined for music, email, web browsing, video and basic wordprocessing, Vaio P fits comfortably into a coat pocket or handbag, and is marketed as a "lifestyle pc." Sony is betting an elegant design and luxury positioning will convince consumers to pay nearly twice the price of other netbooks.

Palm Springs, Apple Fritters

Senior Editor
Monday, January 12, 2009

In the wake of the Consumer Electronics Show, we look at the most promising products for 2009 and discuss our favorites from 2008... Palm stock jumped 34% Friday after the company wowed CES with the prē, the first real contender for iPhone killer. Noteworthy features include quick scrolling though open applications, a three megapixel phone with flash and slide-down QWERTY keyboard.

Blackberry Crumble

Wednesday, November 19, 2008

We're confused by this derivative spot for the Blackberry Storm, the company's new iPhone "me too." Is this Blackberry, Apple, or Target?

Market Misalignment: Demise of the Hybrid Accord

Monday, November 12, 2007

After much procrastination, my wife and I finally bought her first new’ish car.  I’m on crutches because I’m a klutz, and we needed a vehicle with an automatic transmission that I could drive while I recover.  So the timing was right for somewhat selfish reasons.

Nothing Says “Buy This Product!” Like a Wig-Sporting Chicken Leg

Monday, November 5, 2007

I’ve had my share of wee hour infomercial watching this year. And more than once, the sleep deprivation has had me giddy at the thought of buying one of those neato vacuum sealing doohickeys to keep my hamburger buns from getting all frosty in the freezer. But my curiosity pretty much died with the $139 price tag.

Touching on Apple’s Mouseless Future

R. Eric Raymond
Monday, October 22, 2007

In 1984, the Apple Macintosh brought the humble mouse widespread fame in the personal computing marketplace.  By the looks of things, Apple may just be the big cat that puts the mouse out of its misery.  Will your next Mac be the first computer to abandon the tried and true mouse interface entirely?

My Love/Hate Relationship with PowerPoint

Monday, July 9, 2007

There are many, many reasons why I love PowerPoint.  It’s intuitive…it helps make eloquent and impactful arguments…and pardon my dorkiness, but it can be downright fun to use.    But I also hate PowerPoint.  While it can be a very um…powerful tool, I believe it has dumbed down corporate culture.

What’s a Little Castration with Pliers Among Friends?

Friday, June 22, 2007

Video Game maker Rockstar’s newest gorefest, Manhunt 2, got the axe this week by the British Board of Film Classification. The ban prohibits the game’s sale in the U.K. America’s Entertainment Software Rating Board followed suit, classifying the game Adults Only - a rating big boxes like Best Buy, Walmart, and Target refuse to stock. While Rockstar is no stranger to controversy (the Grand Theft Auto oeuvre is a perennial cause célèbre for parent and religious groups), they certainly weren’t expecting this level of backlash, and they’re racing to save what was sure to be a blockbuster. Is the content of this game really so much worse than past offerings?

Another Brick in the Wall

Wednesday, June 20, 2007

We have to risk being "fools" both as marketers and young lovers because that is what offers all the risk and all the reward of being real and in a relationship.

At Issue } essential reading

Google and Partners Seek TV Foothold

Nick Bilton
Mar 18, 2010

Google and Intel have teamed with Sony to develop a platform called Google TV to bring the Web into the living room through a new generation of televisions and set-top boxes. The move is an effort by Google and Intel to extend their dominance of computing to television, an arena where they have little sway. For Sony, which has struggled to retain a pricing and technological advantage in the competitive TV hardware market, the partnership is an effort to get a leg up on competitors.

On Needing Approval For What We Create, and Losing Control Over How It’s Distributed

Ben Fry
Mar 15, 2010

I’ve been trying to organize my thoughts about the iPad and the direction that Apple is taking computing along with it. It’s really an extension of the way they look at the iPhone, which I found unsettling at the time but with the iPad, we’re all finally coming around to the idea that they really, really mean it.

Apple’s Spat With Google Is Getting Personal

Brad Stone and Miguel Helft
Mar 14, 2010

It looked like the beginning of a beautiful friendship. Three years ago, Eric E. Schmidt, the chief executive of Google, jogged onto a San Francisco stage to shake hands with Steven P. Jobs, Apple’s co-founder, to help him unveil a transformational wonder gadget — the iPhone — before throngs of journalists and adoring fans at the annual MacWorld Expo. Google and Apple had worked together to bring Google’s search and mapping services to the iPhone, the executives told the audience, and Mr. Schmidt joked that the collaboration was so close that the two men should simply merge their companies and call them “AppleGoo.” Today, such warmth is in short supply. Mr. Jobs, Mr. Schmidt and their companies are now engaged in a gritty battle royale over the future and shape of mobile computing and cellphones, with implications that are reverberating across the digital landscape.

The Digital Disconnect: In Relentless Pursuit of 'Connecting,' We Miss Out on Each Other

Tyrone Beason
Mar 14, 2010

While communication and gaming gadgets have convenienced and connected us in ways never before possible, they may also be profoundly hurting our ability to be social, empathic and involved with each other. The signs are everywhere — from the near collisions on city streets where drivers are too busy texting to pay attention to the virtual relationships on Facebook and the addiction to video games.

Services Combine Social Media, Marketing

Sarah E. Needleman
Feb 23, 2010

Some small businesses are experimenting with new Web-marketing services that integrate social media. While entrepreneurs say they've seen some positive results, some of the services carry hefty fees and their long-term value remains unclear. Start-ups like Groupon Inc., LivingSocial, BuyWithMe Inc. and IMshopping Inc.'s NimbleBuy let merchants offer one-day promotions, sometimes requiring a minimum number of customers to participate in order for the promotion to be valid.

Brand Management and the 10:45 Per Day Generation

John Sviokla
Feb 22, 2010

The Kaiser Foundation recently released a study documenting the astounding fact that 8-18 year olds in the United States have increased their media use from 8hrs 33 mins per day in 2004 to 10hrs 45 mins in 2009, which means that except for when they sleeping or in school they are almost always consuming media. I call them the 10:45 generation. Regardless of whether you think this is bad news signaling the demise of our children, or good news expecting our progeny are on the way to be becoming more literate in rich media world, as a business leaders we all must face this new reality. In particular, this short post will deal with the issue of managing your brand for the 10:45 generation.

The Future of User Interfaces

Cameron Chapman
Feb 15, 2010

User interfaces—the way we interact with our technologies—have evolved a lot over the years. From the original punch cards and printouts to monitors, mouses, and keyboards, all the way to the track pad, voice recognition, and interfaces designed to make it easier for the disabled to use computers, interfaces have progressed rapidly within the last few decades. But there’s still a long way to go and there are many possible directions that future interface designs could take. We’re already seeing some start to crop up and its exciting to think about how they’ll change our lives.

The Future of Reading

Josh Quittner
Feb 11, 2010

Magazines, books, newspapers -- all that printed stuff is supposed to be dying. Advertising pages, which have been steadily declining, dropped 26% in 2009 alone. But here, surely, was some evidence that publishing might have a chance. If an adolescent who otherwise spends every waking hour on a laptop still craves the printed word, then maybe, just maybe, there's a little new growth left in old media.

Mobile Internet Market to Eclipse Desktop Internet

Brian Solis
Feb 3, 2010

Sounds like a sensationalistic headline, but if you read Morgan Stanley’s latest series of reports on the Mobile Internet, you’ll walk away with the same impression. Morgan Stanley’s global technology and telecom analysts documented the rapidly changing mobile Internet market to provide a framework for emerging trends and direction. To set the stage, Morgan Stanley forecasts that the mobile Internet market will be at least 2x the size of desktop Internet when comparing Internet users to mobile subscribers.

Content 2.0: 'Protection' is in the Business Model not the Technology

Gerd Leonhard
Feb 2, 2010

Fueled by the music industry's ongoing turmoils and, finally, books going digital at a very rapid pace, there is a lot of debate on how to deal with the fact that many people habitually share i.e. redistribute digital content without any of the upstream users making their own payment. How can you monetize content when the copy is free? This question is a key issue across the board, whether it's in music, eBooks, news, publishing, TV or movies. The fear is, of course, that once a digital item has been purchased by one person it can be easily forwarded to anyone else if it is in an open format, thus seriously reducing the possibility that someone else will actually pay real $ for it, as well (of course, the same is true for supposedly locked or protected digital content as well - it just takes a bit longer). No more control over distribution = no more money. Right?

Towards a Socialised State

special report
Jan 29, 2010

What will the future of social networking look like? Imagine this: your digital video recorder automatically copies a television show that several of your friends were talking about on a social network before the show went on air. Or this: you get into your car, switch on its navigation system and ask it to guide you to a friend’s house. As you pull out of the driveway, the network to which you both belong automatically alerts her that you are on your way. And this: as you are buying a pair of running shoes that you think one of your friends might be interested in, you can send a picture to their network page with a couple of clicks on a keypad next to the checkout counter.

Does the Apple iPad Make Strategic Sense?

Scott Anthony
Jan 28, 2010

You have to give it to Apple. The company has an uncanny knack for seizing the moment and whipping journalists and consumers into a frenzy. The latest wave comes from today's launch of the iPad tablet with iBookstore content store. As always, there's a lot to like about Apple's device. The user interface looks great, the bookstore seems intuitive, and Apple set a price point (at least for the entry level iPad) that positions the device well in the marketplace. The hype bar was set so high that inevitably some people were disappointed - Dan Frommer from Silicon Alley Insider called it a big "yawn" that won't define publishing the way many experts projected.

Apple's Tablet and the Future of Literature

AP
Jan 27, 2010

Literature has always relied on technology. We wouldn't have the Dead Sea Scrolls had the ancients failed to invent papyrus, just as we wouldn't have "The Da Vinci Code" if Gutenberg hadn't come out with movable type. Technology has also abetted literature by enabling the wealth and leisure that fueled the rise of the popular press — and allowed for such luxuries as a class of professional writers and a large campus establishment devoted to the literary arts. It is important to bear in mind that technology is not the sworn enemy of literature as Apple prepares (according to frantic rumor) to unveil its much-anticipated new tablet computer on Jan. 27. Still, the collision of technology and literature in this case may well prove explosive.

Functionall

February 2010 Trend Briefing
Jan 26, 2010

As we wanted to keep things straightforward and hands-on this month, we're highlighting "FUNCTIONALL". Which is all about a new breed of products that are simple, small and/or cheap (with a dash of sustainability), giving them global appeal, from India to Sweden. Now, if that doesn't warrant a brainstorming session...

With Apple Tablet, Print Media Hope for a Payday

Brad Stone and Stephanie Clifford
Jan 26, 2010

With the widely anticipated introduction of a tablet computer at an event here on Wednesday morning, Apple may be giving the media industry a kind of time machine — a chance to undo mistakes of the past. Almost all media companies have run aground in the Internet Age as they gave away their print and video content on the Web and watched paying customers drift away as a result.

Apple Sees New Money in Old Media

Yukari Iwatani Kane and Ethan Smith
Jan 20, 2010

With the new tablet device that is debuting next week, Apple Inc. Chief Executive Steve Jobs is betting he can reshape businesses like textbooks, newspapers and television much the way his iPod revamped the music industry—and expand Apple's influence and revenue as a content middleman. In developing the device, Apple focused on the role the gadget could play in homes and in classrooms, say people familiar with the situation. The company envisions that the tablet can be shared by multiple family members to read news and check email in homes, these people say.

Virtual Dashboards: The Next Must-Have?

Joseph B. White
Jan 20, 2010

Your iPhone operates by the touch of your fingers. Why not your car? Auto makers are starting to roll out a new generation of dashboard technology that substitutes touch-sensitive pads and displays for knobs and switches and videogame-style graphics for drab two-dimensional displays. Technology created to power games, mobile phones and computer displays is now being adapted—and often significantly improved—for those two-ton hand-held devices that come with four tires and leather seats.

Apple Fuels Buzz Over Tablet Computer

Joseph Menn
Jan 19, 2010

Apple on Monday ratcheted up the public relations buzz surrounding the launch of a new product, widely expected to be a tablet-sized computer, this month. It sent out a press invitation via email, inviting journalists to “come see our latest creation”. Whilst far from explicit, as is Apple’s wont, the invitation was the strongest confirmation yet of what has been the company’s most anticipated new product since the launch of the iPhone three years ago.

Social Media’s True Impact on Haiti, China, and the World

Ben Parr
Jan 18, 2010

We’ve seen some major world events unfold on the social media stage this week, the biggest being Google’s threat to pull out of China and the Haiti earthquake. Google’s (Google) actions have brought attention back to the long-standing Internet censorship that blankets China, while the destruction in Haiti has mobilized hundreds of thousands to open their wallets and their hearts. Just like the Iran Election crisis, people are again assessing the impact of social media on the world. It’s clear that social media has the power to impact world politics and the lives of billions, but some have overstated what social media can actually do. We need to understand what social media really is in order to utilize it effectively for social good. Let me explain by highlighting a few examples of social media’s impact on the world stage, and then concluding with how I view social media’s impact in the larger context of mobilization and world discussion.

What to Take Away From CES

Chris Dannen
Jan 11, 2010

Sometimes it takes a million square feet of gizmos to understand where humanity is headed. After all the pageantry and pixels, here's what the world learned about tech in 2010.

New TV Apps Borrow a Page From iPhone

Don Clark
Jan 8, 2010

A longtime quest to bring the Internet to the living room has entered a new phase, borrowing a page from Apple Inc. and its iPhone. Companies are now racing to build marketplaces for TV programs that act much like iPhone apps, able to interact with social-networking services, play games, call up movies and other Web content—all using a remote control, rather than a computer equipped with browsers. The TV applications are designed to exploit new consumer electronics devices with Internet connections that are beginning to appear in homes in significant numbers.

Microsoft Beats Apple in Unveiling ‘Slate PC’

Richard Waters
Jan 7, 2010

Microsoft on Wednesday evening positioned itself for a potential war over a new category of touch-screen “tablet” computers as Steve Ballmer, chief executive, anticipated an expected major product announcement from Apple by showing off a version running on Windows software. The Microsoft boss used his speech at the opening of the annual Consumer Electronics Show in Las Vegas to highlight the product, made by Hewlett-Packard.

Is Apple Losing Its Monopoly On Gadget Envy?

Scott Berinato
Jan 6, 2010

So Google's got a new phone now. Internet coverage is predictably hyperbolic, though Scott Anthony smartly puts the phone's potential to make waves into the future tense, and the New York Times' typically giddy David Pogue was downright snarky in his review. Nevertheless, the tech industry is atwitter with a fresh new rivalry. Mac versus PC is so last decade. Now, it's "Hello I'm an iPhone." "And I'm a Nexus One." I vote for Rainn Wilson playing Google in the commercials.

The Google Phone's Disruptive Potential

Scott Anthony
Jan 6, 2010

The coverage of Google's Nexus One "superphone" - officially unveiled today - was swift and almost universally positive. The HTC-designed device looks beautiful, its functionality sounds fantastic, and by all accounts it looks like a viable competitor to Apple and Research in Motion in the smartphone market. In this case, however, there's more to the story. Google's distribution approach has the potential to dramatically accelerate a broad disruption in the mobile phone market where the balance of power shifts from carriers and retailers to device, software, and applications providers.

Google Moves to Keep Its Lead as Web Goes Mobile

Miguel Helft
Jan 5, 2010

Google’s expected unveiling on Tuesday of a rival to the iPhone is part of its careful plan to try to do what few other technology companies have done before: retain its leadership as computing shifts from one generation to the next. The rapid emergence of the smartphone as a versatile computing device may be as much a challenge as an opportunity for Google, which built its multibillion-dollar empire largely on the sale of small text ads linked to search queries typed on PCs.

Five Tech Themes for 2010

Jenna Wortham
Jan 1, 2010

It’s hard to believe that at the beginning of the last decade, there was no Facebook, iPhone, Wikipedia, or YouTube. Almost shocking, considering how those entities have shaped a culture around the Internet, disrupted business models and impacted how and what information was shared through the Web. So what big Web themes might we see emerging into the next few years? Based on reporting and informal chats with venture capitalists, here’s a quick guess at what might be big in 2010.

Birth of a Cloud That Will Never Forget

Richard Waters
Dec 31, 2009

A spate of new digital gadgets and the fulfilment of the internet’s promise as an interactive medium have dominated popular awareness of information technology in the past 10 years. But what could turn out to be a far more important and lasting transformation has been going on below the surface. It involves a step-change in computing that promises to bring fundamental and irreversible change to many aspects of everyday life – for good or ill.

Microsoft's Dropped Call

Martin Peers
Dec 30, 2009

Reasons to feel bearish about Microsoft aren't hard to find. But it's the software giant's diminishing profile in the mobile world that is the talk of Silicon Valley right now. The explosion of mobile applications on devices like Apple's iPhone and Motorola's Droid presages far-reaching changes in consumer behavior. Google gets that. Aside from helping develop the Android mobile operating system, the company plans to buy mobile ad firm AdMob. And now it is working on plans to sell its own phone. It's a different story at Microsoft.

The Annotated World

Jeff Jarvis
Dec 30, 2009

Every address, every building, every business has a story to tell. Visualize your world that way: Look at a restaurant and think about all the data that already swirls around it — its menu, its reviews and ratings and tags (descriptive words), its recipes, its ingredients, its suppliers (and how far away they are, if you care about that sort of thing), its reservation openings, who has been there (according to social applications), who do we know who has been there, its health-department reports, its credit-card data (in aggregate, of course), pictures of its interior, pictures of its food, its wine list, the history of the location, its decibel rating, its news… And then think how we can annotate that with our own reviews, ratings, photos, videos, social-app check-ins and relationships, news, discussion, calendar entries, orders…. The same can be said of objects, brands — and people.

Apple's Hard-to-Swallow Tablet

Martin Peers
Dec 30, 2009

Last time there was this much excitement about a tablet, it had some commandments written on it. A blizzard of speculation is building over Apple's as-yet-unconfirmed release of a tablet computer. Among other things, the tablet is expected to offer e-books and TV programs. Apple has been trying to get TV networks to license their programming for a subscription service planned as part of a revamp of iTunes, presumably with the tablet in mind.

Stage Set for Google-Apple Mobile Duel

Richard Waters
Dec 30, 2009

Google will start the new year with a mobile product announcement, setting the stage for what is turning into a showdown with its former ally Apple over mobile computing devices. The search group revealed earlier this month that it had issued employees with a mobile device to test, though it did not give details. On Tuesday it disclosed that it would hold an event at its headquarters in Silicon Valley next Tuesday for a mobile announcement, prompting speculation that the device would be unveiled.

Top Digital Trends of 2010

Brian Morrissey
Dec 28, 2009

As a rough 2009 draws to a close, the digital marketing world is looking ahead to 2010, hoping to deliver stronger growth in the sector, which is one of the few bright spots in the media world. What lies ahead? We identified 10 trends that are sure to make waves in 2010.

Back From the Brink (but Watch Your Step)

Julie Creswell
Dec 28, 2009

Last year, most Americans felt as if they had been hit in the head by a 4-iron. Wall Street nearly collapsed. The economy plunged into its deepest recession in decades. As housing prices sank, many homeowners realized that they owed more on their mortgages than their homes were worth. Millions lost their jobs, and even those who didn’t hunkered down, burying their wallets in the backyard. This year — with more than a few bumps along the way — the situation brightened. With that, here’s a look back at five of the biggest business stories of this year — and what to look for in the next 12 months.

Exclusive: Apple to host event in January

David Gelles
Dec 24, 2009

Apple has something big up its sleeve for next month. The company has rented a stage at the Yerba Buena Center for the Arts in San Francisco for several days in late January, according to people familiar with the plans. Apple is expected to use the venue to make a major product announcement on Tuesday, January 26th. Both YBCA and Apple declined to comment.

RIM Logs Strong Sales; Palm Posts Loss

Yukari Iwatani Kane And Phred Dvorak
Dec 18, 2009

Research In Motion Ltd. reported surging profits and sales of its BlackBerry devices while rival Palm Inc. posted another quarterly loss amid signs that consumer demand waned for its newest smart phones. The results showed the diverging paths of a market leader and an underdog in an increasingly competitive smart-phone market. Shares of the two companies moved in opposite directions in after-hours trading. RIM's shares jumped 12% to $71.21, while Palm's shares fell 8.7% to $10.70.

RIM May Feel Android Effect

Arik Hesseldahl
Dec 17, 2009

Verizon Wireless made clear from the start that its Droid smartphone was designed to put pressure on Apple, the maker of the iPhone, and AT&T (T), the exclusive U.S. iPhone carrier. As part of a $100 million marketing push, Verizon Wireless enumerates several ways it believes the Droid outperforms the iPhone. Yet analysts say the Droid and other devices that sport the Android operating system may also take a toll on Research In Motion, the maker of another smartphone, the BlackBerry. "It's clear there's been a lot of marketing at Verizon around the Droid, so that is going to hurt RIM," says Raymond James (RJF) analyst Steve Li.

25 Products That Might Just Change The World

Emily Pilloton
Dec 10, 2009

Emily Pilloton is the founder and executive director of Project H Design, a nonprofit that aims to change the world through the power of design. Her recent book, Design Revolution: 100 Products That Empower People, is available now from Metropolis Books. Here, Pilloton gives the lowdown on 25 of the products she chose to feature.

A Twitter Founder Turns To Electronic Payments

Claire Cain Miller
Dec 2, 2009

Jack Dorsey, who came up with the idea for Twitter and is now its chairman, has unveiled Square, his new start-up. The idea: anyone with a mobile phone can accept credit card payments. Mr. Dorsey has been working on the idea for a while, and on Tuesday the company’s Web site went live. Square makes a small square device that plugs into any gadget with an audio input jack, including an iPhone or iPod Touch, and turns the device into a credit card machine.

Brands Get A Boost By Opening Up APIs To Outside Developers

Abbey Klaassen
Nov 30, 2009

Looking for a good flick to watch tonight? Visit Instantwatcher, which marries New York Times critics' picks with the Netflix streaming-movie catalog. Interested in updating your music collection? Visit ArtistExplorer, which combines the Billboard charts with BestBuy.com's inventory database. Neither Netflix nor Best Buy made the applications—but both made them possible by opening up their APIs. You've likely been hearing a lot about APIs lately, and the concept isn't as confusing as it sounds. An open API simply means you've launched an interface that lets third-party software interact with your data; and those third parties can then mash the data up and build useful new tools on top of it.

The Future of TV

Brian Steinberg
Nov 30, 2009

In its heyday, "This is Your Life" was seen by a broad swath of viewers tuned into their Philcos all at once, never dreaming that someday it could be rebroadcast, paused live, accessed on another gadget, or that its entire run could be contained on a thin metal disc. Almost 50 years later, we're almost similarly in the dark. Those Samsung flatscreens in our living room might still be the go-to device, but they are fast being joined by computer monitors, laptops, gaming consoles, iPods and mobile phones distributing content once solely accessed by TV, or in some cases, content that competes with TV. It's conceivable—and probably inevitable—that TV/web convergence will lead to us ordering up movies, pizza and even advertising while watching custom-tailored content and interacting with social-network buddies at the same time. The question is how these services will work together and who will manage and monetize them in a world where the TV networks operate with a mass-media mentality and are anxious to keep $60.5 billion in ad revenue from going the way of Philco.

Price War Brews Between Amazon and Wal-Mart

Brad Stone and Stephanie Rosenbloom
Nov 24, 2009

Now Wal-Mart, the mightiest retail giant in history, may have met its own worthy adversary: Amazon.com. In what is emerging as one of the main story lines of the 2009 post-recession shopping season, the two heavyweight retailers are waging an online price war that is spreading through product areas like books, movies, toys and electronics.

Early Holiday Spending Suggests Strong Season For TVs, Videogames

Vanessa O'Connell and Miguel Bustill
Nov 24, 2009

Consumers are generally cautious heading into the critical holiday shopping season, with preseason trends suggesting that electronics sales may be solid while sales of apparel, particularly women's styles, could get pummeled. Spurred by the release of a hot videogame and earlier-than-usual promotions on televisions, U.S. shoppers spent 6.1% more on electronics in the first half of November the month, through Nov. 14, than a year ago, according to a recent analysis from MasterCard SpendingPulse, a unit of MasterCard Advisors.

Flip's Quest in First Major Ad Push: Become a Lifestyle Brand

Rita Chang
Nov 10, 2009

Flip, the Cisco-owned maker of pocket-sized camcorders, wants to go mass, and it's hoping its first, multimillion-dollar ad campaign, launched today, will establish it as a lifestyle brand. For a company that has previously eschewed big media buys in favor of grassroots marketing, it's a new strategy. But there's a lot at stake for the player that invented the sub-category of dummy-proof, affordable camcorders priced around or below the $200 range. For starters, it needs to quickly capitalize on the market's growth before it tapers off, thanks in part to competition from video-camera-enabled smartphones.

Social Software: The Other 'Design for Social Impact'

Gentry Underwood
Nov 3, 2009

Depending on how you see it, social software is either all the rage or so 2008. You know the stuff: Facebook, MySpace, Twitter, YouTube, Flickr, Foursquare.... There's no talking about the web these days without it—that's for sure—but social software tools are quickly becoming an integral part of the way we run our day-to-day lives. It's not just in the consumer space, either. Companies and large organizations are catching on to the benefits of social networking and improved collaboration tools. They want their intranets to be more like Facebook. They want to use crowdsourcing to leverage employee perspectives and wikis to help people help themselves. They want Twitter for the organization, (or at least they think they do).

Privacy is Dead, and Social Media Hold Smoking Gun

Pete Cashmore
Oct 28, 2009

A U.K. firm is set to launch a camera to capture every moment of a person's life. While you may reel at the privacy implications, I'd wager that the high price of not capturing and sharing every moment of our lives will soon dwarf the cost to our privacy.

Could the Droid Be the Device That Finally Dethrones the iPhone?

RIta Chang
Oct 26, 2009

With Apple posting record profits last week, thanks in large part to brisk sales of its iPhone, it may seem downright crazy to mount a smartphone challenge at all, let alone one that takes direct aim at the iPhone. But that's just what Verizon, Google and Motorola are doing. With a teaser ad from Verizon zeroing in on the device's perceived shortcomings, such as its lack of a physical keyboard, the triumvirate is beginning a big push for Droid, the flagship device of the Google-backed Android operating system. So far, industry observers are unmoved by the buzz and give the Droid long odds in its bid to become the next ubiquitous handset.

Mary Meeker: Economy Is Recovering, Mobile Is Exploding

MG Siegler
Oct 22, 2009

Tuesday at the Web 2.0 Summit in San Francisco, Morgan Stanley Managing Director, Mary Meeker, gave her usual quick presentation with a ton of information. Rather than trying to squeeze it all in (which not even she can in her 15 minute presentation), I will embed the slides below when they are up and hit on her major points. Meeker thinks we’re in a new computing cycle with the mobile web.

Don't Blame Google Sidewiki if Your Brand Takes Another Hit

Pete Blackshaw
Oct 20, 2009

Just when brands thought they might muster a passable social-media "sense and respond" defense against the brutal realities of consumer nastygrams or Google search-result hogging, or just when they figured out a few tricks for managing Wikipedia and all those activists and product recalls that make their way onto your entry, brands must now contend with yet another trust broker that wraps candid conversation around their cherished homefront, whether they like it or not.

Foursquare: Not Just a Game, But a City Guide

Jenna Wortham
Oct 19, 2009

At first glance, Foursquare, the location-based mobile application capturing the fancy of hip, young urbanites, is a fun bar game that lets users compete for points and badges for going out at night. But dig a little deeper, and the service, which I just profiled in The Times, is also a handy, user-generated city guide. “The game elements are fun and people definitely like competing against their friends,” said Dennis Crowley, co-founder of the company. “But getting people to do something they haven’t done before — that’s where Foursquare gets really interesting.”

Google Wave Attempts to Modernize Email

Gina Trapani
Oct 15, 2009

Google Wave is a new communication tool that the search giant bills as "what email would look like if it were invented today." While the plan to modernize email is laudable and ambitious, Google Wave's whiz-bang features can feel confusing and chaotic to new users. However, if regular people can make the leap that Wave does from email's message-based system to conversations as co-editing a single document, Wave could revolutionize the way we communicate and collaborate online.

Information Overload

Paul Hemp
Sep 24, 2009

Information overload dates back to Johannes Gutenberg. His invention of movable type led to a proliferation of printed matter that quickly exceeded what a single human mind could absorb in a lifetime. Later technologies – from carbon paper to the photocopier – made replicating existing information even easier. And once information was digitised, documents could be copied in limitless numbers at virtually no cost. Digitising content also removed barriers to another activity first made possible by the printing press: publishing new information. No longer restricted by centuries-old production and distribution costs, anyone can be a publisher today. In fact, a lot of new information – personalised recommendations from Amazon, for instance – is "published" and distributed without any active human input.

Technology + Design = Apple?

John Maeda
Sep 21, 2009

A few months ago, I sat with John Sculley, the former CEO of Apple, who described Steve Jobs' primary design principle: "Not what you can add, but what you can remove." It reminded me of the first law I outlined in my book The Laws of Simplicity, that, "The simplest way to achieve simplicity is through thoughtful reduction." This philosophy runs counter to a typical tech company's approach, where the goal is always to upgrade and add as opposed to subtract. It's true, for the consumer to pay more and get less defies conventional wisdom and seems to contradict economic principles. But simplified technology doesn't necessarily mean less functionality. Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

‘Social’ Phones to Reveal All About Your Caller

Chris Nuttall
Sep 21, 2009

Forget caller ID. A coming wave of “social” mobile phones is likely to tell you everything you ever wanted to know and more about the person calling you. An application called Robo.to, available in the fourth quarter on the iPhone and handsets that run Google’s Android operating system, offers a stream of information about callers, including personal videos, photos and their current location. It is an example of the “social address book” – the reinvention of a core handset feature that carriers will leverage to earn fresh revenues and win back consumer attention lost to iPhone applications and media companies’ services.

The Race to Be an Early Adopter of Technologies Goes Mainstream, a Survey Finds

Jenna Wortham
Sep 2, 2009

For decades, the adoption and use of the latest technologies was limited to a subculture: Whether called “tech enthusiasts” or “gadget geeks,” the implication was that most of the world got along fine with older, established products and services, while a smaller group pursued the most leading-edge technology. But according to a study released Wednesday by Forrester Research, a marketing firm based in Cambridge, Mass., a shift has taken place. What used to be the pursuit of a few has become decidedly mainstream. We’re all gadget geeks now.

The Good Enough Revolution: When Cheap and Simple Is Just Fine

Robert Capps
Aug 29, 2009

In 2001, Jonathan Kaplan and Ariel Braunstein noticed a quirk in the camera market. All the growth was in expensive digital cameras, but the best-selling units by far were still cheap, disposable film models. That year, a whopping 181 million disposables were sold in the US, compared with around 7 million digital cameras. Spotting an opportunity, Kaplan and Braunstein formed a company called Pure Digital Technologies and set out to see if they could mix the rich chocolate of digital imaging with the mass-market peanut butter of throwaway point-and-shoots. They called their brainchild the Single Use Digital Camera and cobranded it with retailers, mostly pharmacies like CVS.

The Supermobility Era

Marian Salzman
Jun 24, 2009

Globalization has been the headline for years as it’s changed the face of communication, finance, business and society. But it’s not a stand-alone phenomenon; it’s totally dependent upon mobility. Constant movement from place to place has made the last few decades frenetic. In fact, we live in an era of supermobility.

Just Having an iPhone App Isn't Enough

Michael Learmonth
Jun 4, 2009

Once, just having a smartphone application was enough, but the era of novelty -- the blowing, shaking, one-trick-pony app -- is pretty much over. To rise above the clutter, an app has to be truly useful, whether it's created by a brand or by an entrepreneur.

Why E-Books Look So Ugly

Priya Ganapati
May 19, 2009

As books make the leap from cellulose and ink to electronic pages, some editors worry that too much is being lost in translation. Typography, layout, illustrations and carefully thought-out covers are all being reduced to a uniform, black-on-gray template that looks the same whether you’re reading Pride and Prejudice, Twilight or the Federalist Papers.

The Big Screen Kindle Hail Mary To Newspapers Will Fall Incomplete

MG Siegler
May 4, 2009

New reports have several companies on the verge of releasing large screen electronic readers designed specifically for reading newspaper content. The first such product may be unveiled as soon as this week — a large screen version of Amazon’s Kindle, which we first reported on last year. This is setting up a lot like the newspaper industry’s Hail Mary. And it’s a pass they won’t catch.

The Power of Personal Informatics

Eilidh Dickson
Apr 24, 2009

We are living in a world where computing and information processing is going beyond the desktop model of computer interaction to be integrated into the everyday objects we interact with and activities in which we partake. This model is moving beyond the desktop paradigm, and has more recently been described as ‘everyware’. Everyday objects being networked is a simple concept, yet the application is complex, holding huge possibilities. If all objects from our daily routines could be ‘tagged’ with an identifying device we could see untold amounts of information about the product.

It’s In The Way That You Shake It

Jonathan Salem Baskin
Jan 9, 2009

Polaroid is going to stop making film for its once-ubiquitous instant cameras later this year, and in doing so close the last shutter on the way we used to see our past.

Consumer Electronics: Innovate or Die

Sohrab Vossoughi
Jan 2, 2009

Here are four ways the industry can fix what's broken and revamp its business strategies.

Becoming Screen Literate

Kevin Kelly
Nov 24, 2008

Everywhere we look, we see screens.These ever-present screens have created an audience for very short moving pictures, as brief as three minutes, while cheap digital creation tools have empowered a new generation of filmmakers, who are rapidly filling up those screens. We are headed toward screen ubiquity.

Obama's New Toy

John Dickerson
Nov 17, 2008

Snazzy new technology isn't enough to bring transparency to the White House.

How Nike's Social Network Sells to Runners

Jay Greene
Nov 11, 2008

The Nike+ site is drawing hordes of runners, and its success may hold lessons for brand building on the Web.

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