In today’s world of endless choice and prolific product options, brands are confronted with the challenge of gaining mindshare and market penetration. Combined with a stalling economy, many brands have addressed this challenge by rethinking the way they have always done business, altering their core product or trying to attract customers through promotions, giveaways and campaigns. Yet one of the best strategies, if thoughtfully prepared and executed, remains one of the most visible and well-known in the food industry: co-branding.
strategicSeptember 22, 2014
culturalSeptember 22, 2014
creativeSeptember 22, 2014
economicSeptember 22, 2014
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