Even for Hollywood, where long odds and high stakes are staples of storytelling, the plotline is a doozy: A couple of old business rivals facing the threat of a lifetime agree to put aside their differences and join forces on a half-baked experiment that makes them laughingstocks. (We’re thinking Jack Nicholson and Warren Beatty.) And who do they put in charge? A young guy, a newbie to the biz. He promptly cleans house and hires an even younger guy who’s halfway around the globe. These renegades throw out the rule book — and they pull it off. Their idea kills. The naysayers feast on crow. This pitch meeting would not end well. Cue Ari Gold: Nobody’ll believe it, not in a million years. Are you nuts? Get the %*#$ out of my office! Yet this is the tale of Jason Kilar and a company called Hulu, costarring the heads of NBC and Fox, with guest appearances by Andy Samberg, Tina Fey, Jeff Bezos, and Walt Disney.
strategicNovember 25, 2014
culturalNovember 25, 2014
creativeNovember 25, 2014
economicNovember 25, 2014
© 2014 Davis Brand Capital. All rights reserved.