Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Cable’s Future Power: Parity With Big 4 Broadcasters

One of the unintended consequences of the lingering writers’ strike is rising cable network ratings and advertising prices, which are moving closer to parity with their broadcast brethren and intensifying the shift of power away from the Big 4.

read original article



Comments

Related Thinking

strategic

The NFL And CBS Set to Take Over Thursdays

September 2, 2014

economic

Uber is Now Banned Throughout Germany

September 2, 2014