You know the bag. The chocolate-brown leather canvas emblazoned with quatrefoils and the LV monogram is immediately recognizable as the international symbol of globetrotting luxury. The Louis Vuitton brand is the most valuable brand in luxury, according to a new study from Millward Brown. But in a world with knock offs on street tables from New York to New Dehli and rappers like Kanye West pronouncing himself the “Louis Vuitton don,” how does the world’s most famous luxury brand protect its image?
strategicAugust 19, 2014
culturalAugust 19, 2014
creativeAugust 19, 2014
economicAugust 19, 2014
© 2014 Davis Brand Capital. All rights reserved.