Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Brand Strategy For Challenging Times

There’s been some suggestion that the global “downturn” is upturning. However, for the most part, we’re still being challenged and nothing in the economic news ñ America’s debt, China’s slowdown, the flat-footed European economy, Britain’s economic woes, commodity trends ñ suggests a sudden and universal change of fortunes. Austerity is the new normal. It’s not a market trend. It is the market.

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