Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Awareness Is Everything

As our various electronic devices gain more and more sensory awareness, we open up the potential for entirely new forms of interaction. Not just new interfaces–tapping and shaking and whatnot–but a shift in presence. With few exceptions, we use these new technologies in rather familiar ways. We might speak instead of type, or tap instead of click, or wave a control wand instead of mash a control pad, but these are essentially the same kinds of direct input processes we’ve done for years, just dressed up in a new look. The real shift comes when we move away from direct interaction and input, towards a world of ambient interaction and awareness.

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