Contributors
Rachel L. Newman
Ms. Newman serves Davis Brand Capital in the brand strategy group, where she has led global trend and consumer insights work. She reads cultural curiosities for their broader implications, and writes about contemporary and popular culture for Unbound Edition.
Articles by Rachel L. Newman
Jesus Christ Super Soda
The international edition of Variety.com recently reported that Coca-Cola has halted the scheduled release of an Italian spiritually-themed film for unauthorized use of the brand.
Will Women Give a Hoot?
The Boston Herald recently reported that Hooters has hired an ad agency to show Vegas visitors that the one-year-old Hooters Casino Hotel is fun for men and women, the impetus being that women spend more money and time playing (highly-profitable) slot machines than men. The question is: can the Hooters brand - mainly known for its friendly females - be thought of as female friendly? The short answer is: maybe… if the execution is thoughtful and positive toward women – never mocking or condescending – while staying true to the Hooters brand and leveraging its cache.
