Articles by Rachel L. Newman
The international edition of Variety.com recently reported that Coca-Cola has halted the scheduled release of an Italian spiritually-themed film for unauthorized use of the brand.
The Boston Herald recently reported that Hooters has hired an ad agency to show Vegas visitors that the one-year-old Hooters Casino Hotel is fun for men and women, the impetus being that women spend more money and time playing (highly-profitable) slot machines than men. The question is: can the Hooters brand - mainly known for its friendly females - be thought of as female friendly? The short answer is: maybe… if the execution is thoughtful and positive toward women – never mocking or condescending – while staying true to the Hooters brand and leveraging its cache.