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Mark Sottnick

Mr. Sottnick is a leading creative voice in retail strategy and intellectual property exploitation. For the last 25 years, he has been a key member of Target's creative cabinet and has advised their marketing and merchant teams on product development, merchandising and licensing. Mark established Twist Worldwide in 1999 as a boutique agency serving the strategic needs of Target and leading international brands. He shares his visual intelligence report, Twist Focus, twice each month on Unbound Edition.

Articles by Mark Sottnick

Twist Focus: On Basic Materials

Twist Focus: On Basic Materials

Monday, June 14, 2010

Twist Worldwide, a global visual intelligence firm, presents quick views and insights into the moments that are working in today's retail environments. Enough with self-impressed trend consultants who claim to see the future: Twist sees the present with clarity and provides practical intelligence on how to make your business better today. Over time, patterns emerge and possibilities get realized. But first we have to see what is right in front of us. This week: back to basics.

Twist Focus: On Transparency

Twist Focus: On Transparency

Wednesday, May 5, 2010

Twice each month, Twist Worldwide, a global visual intelligence firm, presents quick views and insights into the moments that are working in today's retail environments. Enough with self-impressed trend consultants who claim to see the future: Twist sees the present with clarity and provides practical intelligence on how to make your business better today. Over time, patterns emerge and possibilities get realized. But first we have to see what is right in front of us. This week: the power of transparency.

Twist Focus: On Fun in the Garden

Twist Focus: On Fun in the Garden

Wednesday, April 21, 2010

Twice each month, Twist Worldwide, a global visual intelligence firm, presents quick views and insights into the moments that are working in today's retail environments. Enough with self-impressed trend consultants who claim to see the future: Twist sees the present with clarity and provides practical intelligence on how to make your business better today. Over time, patterns emerge and possibilities get realized. But first we have to see what is right in front of us. This week: fun in the garden.

Twist Focus: On Story

Twist Focus: On Story

Monday, March 29, 2010

Twice each month, Twist Worldwide, a global visual intelligence firm, presents quick views and insights into the moments that are working in today's retail environments. Enough with self-impressed trend consultants who claim to see the future: Twist sees the present with clarity and provides practical intelligence on how to make your business better today. Over time, patterns emerge and possibilities get realized. But first we have to see what is right in front of us. This week: the power of universal stories.

Twist Focus: On Her Smile

Twist Focus: On Her Smile

Thursday, March 18, 2010

Twice each month, Twist Worldwide, a global visual intelligence firm, presents quick views and insights into the moments that are working in today's retail environments. Enough with self-impressed trend consultants who claim to see the future: Twist sees the present with clarity and provides practical intelligence on how to make your business better today. Over time, patterns emerge and possibilities get realized. But first we have to see what is right in front of us. This week: the power of a smile while shopping.

Other Contributors

Patrick T. Davis

Chief Executive Officer

Manon F. Herzog

Senior Vice President

Rachel L. Newman

Vice President

Bryan K. Oekel

Senior Vice President

Eleanor C. Safe

Vice President

Teri A. Schindler

Executive Vice President

Mark Sottnick

Principal, Twist Worldwide

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