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Eleanor C. Safe

Ms. Safe works across business areas at Davis Brand Capital, applying her extensive experience in branding and visual strategy to provide design counsel for global clients and emerging category leaders. On Unbound Edition she explores culture and design trends, offering practical advice rooted in design thinking.

Articles by Eleanor C. Safe

Defining Design

Defining Design

Wednesday, February 3, 2010

I have a mouse pad on my desk that reads, "Design is a good idea." But for organizations trying to adopt a design-centric approach, what does that mean exactly? John Maeda, President of the Rhode Island School of Design, recently tweeted "Instead of saying we need to "elevate" art+design's role, we need to instead *reveal* art+design's role." Over the past month, at events with leading design thinkers, I've heard a lot of discussion about the definition and role of design. In the spirit of "revelation," here are some points of consensus I'm hearing from across design disciplines.

Other Contributors

Patrick T. Davis

Chief Executive Officer

Manon F. Herzog

Senior Vice President

Rachel L. Newman

Vice President

Bryan K. Oekel

Senior Vice President

Eleanor C. Safe

Vice President

Teri A. Schindler

Executive Vice President

Mark Sottnick

Principal, Twist Worldwide

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