I’m sorry, but I still think this is one of the dumbest marketing moves ever.
Earlier this week, AT&T announced it will accelerate the death of the Cingular brand by removing its name from all in-store signage, marketing materials, etc. The main reason given for speeding up the process is an expected savings of $2.8 billion in what AT&T is calling “related synergies with an estimated net present value.” Um, what?
strategicAugust 12, 2014
culturalJuly 7, 2014
creativeJuly 25, 2011
economicApril 10, 2014
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