Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



AT&T“Accelerates”Their Stupidity

I’m sorry, but I still think this is one of the dumbest marketing moves ever.

Earlier this week, AT&T announced it will accelerate the death of the Cingular brand by removing its name from all in-store signage, marketing materials, etc. The main reason given for speeding up the process is an expected savings of $2.8 billion in what AT&T is calling “related synergies with an estimated net present value.” Um, what?

Cingular was



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