At Issue } essential reading
Twitter was founded in 2006, but for brands it all began in 2009 when a critical mass of the nation's biggest marketers started tweeting.
The New York Stock Exchange will live stream Twitter's IPO on Thursday morning, the first time it has broadcast an IPO or opening bell event in its 225-year history. The live stream is expected to kick off at around 9:20 am ET and can be viewed on a newly created page on the exchange's website.
Good PR is all about storytelling, and every country has a unique story to tell. That is the central premise of nation branding, and it is also the reason why PR can extensively impact how nations are perceived. Countries are now majorly involved in brand development, and with the right mix of tools, PR can help them tell their stories, one campaign at a time.
Does it seem like your social feeds are jammed with your friends’ latest baby video or vacation pictures? Helped by Snapchat and Instagram, image-sharing has increased significantly in the past year, with more than half of Internet users now posting their own pictures and videos online, a new Pew Internet Project report reveals.
The lines are being drawn, emotions are taking over, and both sides appear to be entrenched for what appears to be a big battle. Redskins ownership is faced with the ultimate brand challenge.
Shops Can Provide a Critical Objectivity That Marketers Are Incapable Of
It is a peek into a new future of entertainment, branding, and marketing that companies can’t ignore: live and immersive experiences. And companies are now starting to explore the power of experience marketing to reach into the hearts and minds of their customers.
Q&A with Jay Sears, svp of development for the Rubicon Project.
Post-digital is a confusing phrase. It’s hard to know what people mean when they throw it around—are we done with digital? What does digital even mean anymore?
These lessons work in companies, communities, countries, sports teams, and even families. The key is to spot symptoms of decline before they accumulate, and then shift toward the actions that build positive momentum