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At Issue } essential reading

Microsoft Is Suddenly a New Company. But Is It Too Late?

CADE METZ
Apr 4, 2014

Just a two months into the tenure of new CEO Satya Nadella, Microsoft feels like an entirely different company. It’s finally letting go of the past and looking towards the future. That’s nothing less than a wonderful thing, but it comes with a caveat: You have to wonder if it came too late.

A Billion-Dollar Bracelet Is the Key to a Disney Park

Brooks Barnes
Apr 3, 2014

Walt Disney World has spent more than a year rolling out a $1 billion system that changes how visitors do everything from enter their hotel rooms to ride Space Mountain. But a few weeks ago a front desk agent at one of Disney’s marquee hotels was still wrestling with the technology.

Brand Purpose Drives Digital At General Mills

Karl Greenberg
Apr 3, 2014

Consumer brands’ digital spend on a percentage basis is no longer single digits, as it was, say, seven years ago. It's 24% of spend now. That's $48 billion per year. The medium has certainly changed the message, but has it changed the brand? Mark Addicks, CMO of General Mills, argues that it had better not. "Brand fundamentals matter now more than ever,” he said, speaking at AdAge’s digital conference in New York on Tuesday.

Upworthy signs up Unilever for native advertising drive & becomes latest to shun display & banner ad

Angela Haggerty
Apr 3, 2014

Upworthy is ditching traditional internet advertising in favour of a native advertising programme, Upworthy Collaborations, and Unilever has been announced as a brand partner.

What's Made in the USA and Selling Online in China?

Angela Doland
Apr 3, 2014

Food from U.S. Farms: It's a New Chinese E-Commerce Trend

Brand Strategy For Challenging Times

Mark Di Somma
Apr 3, 2014

There’s been some suggestion that the global “downturn” is upturning. However, for the most part, we’re still being challenged and nothing in the economic news – America’s debt, China’s slowdown, the flat-footed European economy, Britain’s economic woes, commodity trends – suggests a sudden and universal change of fortunes. Austerity is the new normal. It’s not a market trend. It is the market.

Values of Culture to the Art of Meme Creation

Valeria Maltoni
Apr 3, 2014

Ability to see relationships is a valuable quality for making memes.

Brooklyn Bus Line Gets a Real-Time Digital Wayfinding Portal

Tiffany Nesbit
Apr 3, 2014

Real-time digital display highlights bus, subway, and ferry routes within a five minute walk of the location.

Top 100 Ideas And Quotes For First-Time Leaders

George Bradt
Apr 2, 2014

As a refresher on the fundamentals of leadership, this highlights 100 of the best ideas and quotes for first-time leaders from my New Leader’s Playbook articles here on Forbes.com and from our new book, First-Time Leader.

Coke's 'Radar for Good' Finds You Volunteer Opportunities, Immediately

Editor's Pick
Apr 2, 2014

Imagine you are walking down the street and suddenly you're struck with the desire to do some good. No need to search for the nearest homeless shelter and hope they have volunteer hours. Coke Romani teams up with McCann Bucharest for "Radar for Good," a mobile app that lets you find a place to volunteer, instantly.

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