At Issue } essential reading
It seems we’re all racing to get more entrepreneurial. Increasing creativity and innovation is not only on the priority list for start-ups; it’s also a strategic goal for CEOs of small, medium, and large-sized companies. Despite this growing obsession, however, big companies are still not very good at it.
Marketing investments in new channels are certainly necessary, as companies learn to master omni-channel marketing. But marketers should also remember that email marketing also requires investment, as it continues to evolve. Marketers need to adapt to a new inbox in order to harness the full power of email.
Social-media content has grabbed the spotlight in the last few years, as marketers figure out how to engage consumers through tweets, posts and viral videos, but what of paid advertising? With Twitter's recent IPO, paid social-media advertising is back in focus.
Linguists are recognizing the delightful evolution of the word "because."
Bill Gates made a bad decision early in his career. In fact, if it weren’t for the fact that some other people made even worse mistakes, we might not ever have heard of him.
Sound engineer Young Guru, who has worked on most of Jay Z’s albums, among many other projects, envisions using a telepresence headset like Google Glass as a solution. “I think collaboration is the main thing people are going to find interesting,” he says. “Seeing what others see, and being able to work hands-free.”
From fast food to fast fashion, a glass telephone to plastic money, some brands don't merely influence our spending habits—they determine who we are. All are household names, not just on our shores but all over the globe.
Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very seriously.
McDonald's is inescapable for American children; elementary school age kids in the U.S. see an average of 254 ads from the fast food giant each year and pre-school age kids see 208. Unlike other major fast food brands, McDonald's is the only chain to reach kids hundreds of times each year.
New research sheds more light on the strong ties between an original mind and a troubled one.