At Issue } essential reading
Kinship requires work, and while people inherently are driven by it, brands are not individuals and often do a poor job evoking similar feelings. Consumers have been skeptical of today’s brands’ intentions for some time now, and so is it any wonder they have such a hard time earning trust?
Whether it's a daily mantra or a quote to return to when times get tough, having a personal mission statement brings focus and purpose to your life. Here are five examples of real-life personal mission statements, from leaders who rocked the world.
Which professions have the happiest workers? Sexy industries like the movies or lucrative, intellectually challenging businesses like software engineering?
Today's marketers think a lot about producing great content for their audiences. But anyone who has done this successfully knows there's more to launching and sustaining a content program than turning out engaging articles, videos and social posts—as if that weren’t challenging enough on its own.
Changing the agricultural game is what Monsanto does. The company whose name is synonymous with Big Ag has revolutionized the way we grow food—for better or worse. Activists revile it for such mustache-twirling practices as suing farmers who regrow licensed seeds or filling the world with Roundup-resistant superweeds. Then there’s Monsanto’s reputation—scorned by some, celebrated by others—as the foremost purveyor of genetically modified commodity crops like corn and soybeans with DNA edited in from elsewhere, designed to have qualities nature didn’t quite think of.
In January of this year, Edelman released their annual Trust Barometer Report and distilled the 2014 learning down to one single phrase: “Business to lead the debate for change.” It’s in this context that three recent strategic moves by major brands reveal what large brands must do to lead our future.
It's not always easy to make someone laugh, but the brands that master it capture their customers' attention and get them talking. Here's a look at some of the successful ways humor has been used by brands across social media channels to connect with audiences, boost awareness, sell new products, and improve customer service.
A Fortune 500 Brand And The Ever Changing Role Of Consumer Insights
Though it may seem counterintuitive, giving employees time to play around on their smartphones every day could actually benefit businesses, new research suggests.
A new report pegs Amazon’s potential TV set-top box launch for March. Re/Code reports that the ecommerce and digital media giant is indeed still hard at work on a streaming TV device, which has been reported previous, and which was supposedly arriving in time for the holidays last year before those plans were pushed back.