At Issue } essential reading
Is Nike a consumer-products or a new-media company? It sounds like a ludicrous question, until you consider the shifting resource focus of Nike’s brand gurus highlighted in this week’s Louise Story article in The New York Times.
It's been said many times, but now consumers are truly tapped out, says Fortune's Geoff Colvin.
After all of the work top brands have done to establish their "love marks" offline, the next logical step to ensure universal presence is by building a sustainable online relationship with their customers. Unfortunately, this is easier said than done.
Nielsen Media Research released the “live plus seven day” ratings for premiere week today. The numbers include seven days of DVR playback and show that DVRs are stopping some, but not all, of the viewership erosion.
Consumer behavior as a route to effective marketing was a central focus of the largest gathering ever of an influential trade organization.
In his opening keynote presentation at the Association of National Advertisers’ annual conference, Microsoft Corp. CEO Steve Ballmer said that in 10 years, all media will be digital, with tremendous ramifications for marketers, agencies and publishers.
Media shops have been arguing the case for years. Now, a new study released at the Association of National Advertisers' annual conference in Phoenix concurs: Media is the new creative.
Five months after Facebook unveiled its platform initiative, the real arms race isn't among developers who want a piece of the action. Now, it's all about other Web companies looking to replicate Facebook's success.
For many decades, publishers of business magazines such as BusinessWeek, Fortune and Forbes thrived by following a simple formula: Target upscale executives and sell ad space to auto makers, financial-services firms and technology companies. But in recent years, that formula has come undone.
British Band Releases 'In Rainbows' Online, But Eliminating Labels Is Still Just a Dream