At Issue } essential reading
Marketers must tailor sites to their users.
Advice from the author of Radically Transparent: Monitoring and Managing Reputations Online.
An audio blog framework would allow for real-time management of comments, instantaneous placement of conversation-related advertising, and creation of audience communities around topics.
Until Nielsen, comScore, and other analytics companies become committed to sharing their data and methodologies, personal fortunes and the fates of tech companies will depend on data that might not be anywhere close to accurate.
Hundreds of Consumer Segments, Marketers Making Media and No More Upfront
Federal Communications Commission Chair Kevin Martin once again indicated that the agency is considering requiring Internet service companies to disclose to consumers whether they impede traffic to applications in order to manage traffic.
A critique of the five basic strategies that companies use when confronted by negative consumer- and employee-generated content on the Web.
A famous New Yorker cartoon from 1993 showed two dogs at a computer, with one saying to the other, “On the Internet, nobody knows you’re a dog.” That may no longer be true.