At Issue } essential reading
A “Hit” Don’t Mean Sh*t!
When considering the important metrics you should be tracking – the ones that allow for more meaningful insight from your web site - ask yourself the following questions.
Influencers Wary of Fakes
The most influential consumers—those who are likely to recommend products to friends and family—are growing skeptical of the opinions they find on product review sites and community forums, according to a new study.
Free My Phone
Cellphone carriers tell us what phones we can use, and what software and services can be offered on those phones. Consumers deserve better.
Counting More Than Clicks
Advertisers increasingly want more-detailed feedback on the effectiveness of their online marketing efforts, both to justify their increased spending on the Web and to help guide their future allocations across all available media.
Did You Pay to Read This?
So is this the death of subscription-model newspapers? And will the availability of so much free online journalism also doom their pricier print editions to a slow death?
Analyst: Social Networking Faces Uncertain Future
Social-networking sites will enlist 230 million active members by the end of the year and will keep attracting new users until at least 2009, according to an analyst report. But investors are still wary--and for good reason, as long-term growth is by no means certain.
Not Fade Away
The notion that books, newspapers and magazines will be replaced by electronic media is as foolish as the belief that the visual arts will one day consist entirely of computer graphics.
In Search of Wireless Wiggle Room
There are signs that the existing order in the wireless world may finally be changing.
How Many Site Hits? Depends Who’s Counting
The growth of online advertising is being stunted, industry executives say, because nobody can get the basic visitor counts straight.
