At Issue } essential reading
No matter how corrupt and sloppy the establishment press becomes, they always find a way to go lower.
The media marketplace is in a constant state of change. Off-platform, non-linear, broadband, DVRs and HD all create a vibrant yet unsettling advertising environment. The current standard of measurement needs to keep pace.
Although he once described his desire to make IAC the largest and most profitable interactive commerce company in the world, the enterprise he cobbled together from a group of shopping services and Internet concerns is floundering badly.
Are We All Missing the Point When It Comes to the Internet
The ability to enjoy some of the comforts of home, even in the most forbidding environments, is increasingly being seen as important.
Six key obstacles that inhibit the effective use of analytics and five guiding principles that executives should follow to leverage the full, inherent value of analytics.
Google's business model of internet-search-driven advertising has become so dominant that competitors Microsoft and Yahoo can hardly compete. But will C.E.O. Eric Schmidt be able to keep Google true to its roots?
Don't check that e-mail. Don't answer that phone. Just sit there. You might be surprised by what happens.
The better, though more complicated, question might be: "What demographics, preferences and behaviors can I use to drive a continuous program that maximizes the lifetime value of my customers?"
Transparency doesn’t just benefit the client: absolute transparency is a boon to advertisers too.