At Issue } essential reading
The Simple Beauty of Social Media
Social media is a phrase most of us in marketing have come to recognize, though its meaning is not always clear.
For TV Executives, It’s Time to Juggle
As television and movie writers entered the third day of their strike against Hollywood producers yesterday, the walkout continued to complicate matters for the networks.
TV Moves to Digital Age
Americans can watch television shows on anything from a computer to an iPod these days, but media companies and advertisers have yet to figure out how best to take advantage of all the new ways to reach audiences.
Q&A with Lewis Lapham
Few literary heavyweights cast their wit about like Lewis Lapham, and fewer still are capable of publishing an independent historical journal that wears its anachronisms so gleefully.
The Internet is Making Us Stupid
Freedom of choice is not always good for democracy. Sure, the Internet has been a boon to democracy in all sorts of ways, but if new technology gives us unprecedented access to information, it also gives us more ways to avoid information we don't like.
Marketers Want Media Ideas, Not Protectionism From Agencies
No Longer Is It About Hitting Certain Numbers but in Showing Measurable Change in Consumer Attitudes
At Time Warner, Successor to Parsons Emerges
After months of speculation, Time Warner said that Jeffrey L. Bewkes, the chief operating officer, will succeed Richard D. Parsons as chief executive at the end of the year.
Google Launches Its Cell Phone Ambitions
On Monday, the tech giant unveiled Android, its new software for mobile devices. Now it's up to phone makers to put Google's goods into gear.
Screenwriters on Strike Over Stake in New Media
In Manhattan, about 75 picketers set up a line in Rockefeller Center and chanted: “No money? No downloads. No downloads? No peace.”
