At Issue } essential reading
Even as many companies across all industries downsize and restructure, enterprise must be preserved, measured-risk encouraged and strategic innovation mandated.
To be successful, green marketing must satisfy two objectives: improved environmental quality and customer satisfaction.
NBC on Wednesday unveiled a programming schedule whose broad strokes reflect some of the new realities for network TV: a limited number of program launches, potentially shorter runs of new shows, and non-traditional alliances with advertisers and other media outlets to keep some programs on the air.
Thinking of transforming how you sell at the retail level? Don't make these mistakes if you want to win big.
Brands will build the next batch of great online media companies, but Yahoo, AOL, and MSN may not be those companies.
The broadcasting lobby is doing all it can to stop one of the best ideas a federal agency has had in a long time: using the empty "white space" spectrum associated with television broadcasts to allow faster Wi-Fi connections.
Any forward-thinking business would be wise to examine the implications of Barack Obama's ascent, from marketing strategies and leadership styles to the future of the American workplace.
Nielsen Report Shows Perils of Exaggerating Ecological Good Deeds
If there's one company that has mastered the art of branding, it's Apple.
The Web is not competition for traditional media, but a completely different system that empowers both groups and individuals, a place where choice is not only an option, but an imperative.