At Issue } essential reading
Web Founder Warns of Short-Termism
Internet companies are taking a dangerously short-term view and ignoring big potential risks and opportunities as the online medium becomes a more central part of everyday life, according to the man who invented the worldwide web.
User-Centric Networks
You don't have to have been in the digital media business for a very long time to realize that we are in a period of extraordinary change.
CMOs Must Bring Customer Focus Back to Digital Goals
Priorities: Technology's Influence Can't Trump Marketing's in Expanding Internet Strategy
Are Comcast's Woes a Harbinger?
Reduced forecasts by the top cable provider may be a sign of interference ahead for a broad range of communications providers.
Zuckerberg Admits To Failure
Mark Zuckerberg has produced a symphony of contrition in a blog post today about Facebook’s Beacon feature, which initially sent information on users’ Web purchases to their friends unless they specifically blocked the disclosure of each purchase.
Cracks in Producers' United Front
Behind the scenes, the producers are anything but united in their needs and ambitions. The major entertainment companies that dominate the Association of Motion Picture and Television Producers each have starkly different stakes in the strike's outcome.
Are Widgets the New Black?
The very word "widget" sounds diminutive and non-intrusive. It hardly sounds descriptive of something capable of disruption, let alone portending a significant shift in the Internet landscape.
Networks Get Creative With New Online Tools
TV networks, which continue to lose viewers and are struggling to make a mark online, are busy looking for inroads (read: ways to make money) in the digital space. The latest salvo: digital units designed to facilitate the interactivity of both new and repurposed ads.
Forecasters Say Madison Avenue Will Escape a Recession, Just Barely
Growth in ad spending in the US is slowing considerably, according to several forecasters whose predictions are closely followed. But they believe the continuing strength of ad spending online — as well as the stimulative effects of the elections and the Summer Olympics — should keep the industry from suffering a recession in 2008.
How to Hinder, Not Help, Social Networks
It is a sad fact of life that when rushing to do great good, we often create the potential for even greater harm.
