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At Issue } essential reading

8 Important Consumer Trends for 2008

Trendwatching.com
Dec 13, 2007

Eight trends to watch and capitalize on in the new year.

FCC's Martin in Senate Firing Line

Brooks Boliek
Dec 13, 2007

FCC chairman Kevin Martin goes into the firing line again Thursday as the Senate Commerce Committee takes a hard look at his plans to reshape the media landscape.

The Three O's of Social Media Measurement

Mike Manuel
Dec 12, 2007

"How do you measure social media programs?"

Remaking The Journal

Richard Pérez-Peña
Dec 12, 2007

Mr. Murdoch has already seized the reins of Dow Jones and The Journal, setting in motion what amounts to an overhaul of the look, content and staff of one of the world’s most prized newspapers.

CMOs Fast-Tracking Plans To Climb Corporate Ladder

Eric Newman
Dec 11, 2007

CEOs be warned: Your CMO wants your job.

When the Price Isn’t Right

Peter S. Goodman
Dec 11, 2007

Who among us could have imagined that the same forces of financial ambiguity could at once choke the real estate market, Wall Street, network television and Major League Baseball?

The Global Fight for Top Talent

Geoff Colvin
Dec 11, 2007

From the United States to Saudi Arabia, countries are finally recognizing that human capital is crucial.

The Internet. The TV.

Nick Wingfield
Dec 11, 2007

Millions of people love watching Internet video on their PCs. So why can't the technology industry figure out how to get them to watch Internet video on their television sets?

Front-Page Thrillers

Mark Lawson
Dec 10, 2007

The hyper-reality of fiction techniques has transformed the way we consume the news.

Screenwriters Dig In for an Extended Brawl

Michael Cieply
Dec 10, 2007

With the leadership of the Writers' Guild looking to elevate writers' position in the industry, the Guild's strike now promises to drag on well into the new year.

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