At Issue } essential reading
Crash 2.0: Cash and Burn
No sooner has web 2.0 started gaining momentum than digital doom-mongers are warning that the dotcom bubble could be about to burst, again.
Guerrilla Marketing 2007
The revolution has begun. But this time, it's less about Bolsheviks, more about Trader Vic's—and Scion and Coke Zero and Vespa, among other consumer brands. While 2007 will go down in branding history as the year of The Great Lite Brite Bomb Scare, it also marked a turning point.
Cable Industry Wins Compromise on F.C.C. Plans
The F.C.C. chief’s decision to scale back a plan to more tightly regulate cable television was a significant, though not total, victory for the industry.
Net Neutrality Coming to Congress
US House Rep. Edward Markey is readying a new version of his Network Neutrality Act, which was twice defeated last year. The bill hasn’t changed much, and will be introduced just before the Congressional adjournment for the year. Hearings are expected in the new year.
Senior Marketers Go for Godin, Have Had Their Fill of Long Tail
"Buy American" and "Long Tail" are just so last year; marketers are all about good old-fashioned customer satisfaction and retention.
Ten Lessons for Marketers Using Viral Videos
YouTube's 'Nalts' on How to Help Your Brand Thrive Online
When Extreme Makeovers are Good for Business
Entrepreneurs have long been wary of rebranding. Changing a company's image was seen as a project for big corporations. Now that's beginning to change.
U.S. News Chiefs Warn of Evening TV News Demise
Paul Slavin, senior vice president of ABC News Gathering said that while the network’s evening news audience is growing, its audience in the 25-54 demographic is declining.
Will a Free WSJ.com Pay Off?
The Web's booming consumer-business category is bracing for the equivalent of a market-jolting earnings report.
F.C.C. Chief Seeks Votes to Tighten Cable Rules
The head of the Federal Communications Commission is struggling to find enough support from a majority of the agency’s commissioners to regulate cable television companies more tightly.
