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At Issue } essential reading

If Allen Wins Spectrum Bid, Then What?

John Letzing
Dec 26, 2007

If Microsoft Corp. co-founder Paul Allen succeeds in acquiring spectrum at the Federal Communications Commission auction next month, it would add to the valuable collection of airwaves he already has amassed in the Pacific Northwest.

Eight Business Technology Trends to Watch

McKinsey Quarterly
Dec 26, 2007

Technology alone is rarely the key to unlocking economic value: companies create real wealth when they combine technology with new ways of doing business.

CMOs Need To Be Proactive In Order To Advance

Aaron Baar
Dec 26, 2007

Attention CMOs: If you want to advance in your career, you're going to have to take matters into your own hands.

10 Media Trends To Watch In 2008

Mark Simon
Dec 25, 2007

It's that time of the year again, to look ahead at what the next year might bring.

The Year in Technology

Farhad Manjoo
Dec 24, 2007

The iPhone was great, except for its restrictions. And guess who's dialing up a better mobile Web now?

Newspapers, Time To Disaggregate!

Dave Morgan
Dec 21, 2007

A bit of a different perspective on what newspapers should be thinking about today, as they try to find their core competencies and competitive advantages -- and ways to leverage them online.

New Marketing Style: Clicks and Mortar

Mylene Mangalindan
Dec 21, 2007

Among the new features that stores are trotting out this year to help shoppers decide what to buy: testimonials from other customers.

Hitting the Coffin Nail on the Head for Newspapers

Jeff Jarvis
Dec 21, 2007

Newspapers are losing their own core market because they didn’t understand the scale of the internet.

Second Life Still Living its First One

David Kirkpatrick
Dec 21, 2007

The buzz has diminished but Linden Lab CEO Philip Rosedale says his Second Life virtual world is stronger than ever. Now he vows to make it a "stable public utility."

2007 In Review - We Came, We Saw, We Conquered!

Adotas
Dec 20, 2007

As 2007 wraps up, many people are reading and writing their yearly assessments of who did what, and what shook the industry up as well as what’s going to shake the industry up in the year to come. So let’s do this.

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