At Issue } essential reading
Companies spend huge amounts of money to be 'socially responsible.' Do consumers reward them for it? And how much?
Social-responsibility marketing goes the route of branded entertainment.
How these Web 2.0 companies build good relationships to build their brands.
Recognizing that these are heady times for women, the editors of Brandweek invited five of the most influential women in sports marketing to its offices in New York to participate in a roundtable discussion of major issues now facing, or likely to face, the industry.
But not as much as everybody would like to think - look what just happened to TV Guide.
America's lead in creating new products and services has remained remarkably resilient over the past decade--even as more research and development by U.S. companies is done offshore.
Sending business students to do fieldwork at local firms is not new, of course. The trend, however, has taken a sharp new turn over the last few years, into hands-on programs where students act as de facto consultants.
In a May 12 profile in The New Yorker posted online, Pascal Dangin of New York's Box Studios is quoted as saying he extensively retouched photos used in the Campaign for Real Beauty, which, if true, could seriously undermine an effort that already has subjected Unilever to considerable consumer and activist backlash in recent months.
From a growth and innovation perspective, one should never view the U.S. market as mature. As the most developed market in the world, it's a battle for breakthrough innovation, even in a downturn.
Unless reporters ask where groups and individual researchers get their money, they have no idea that their sources may be biased—and neither do their readers, viewers, and listeners.