At Issue } essential reading
Script in Rewrite for WGA
The Writers Guild of America will hold informal talks with studio CEOs this week in an effort to resume formal negotiations with the Alliance of Motion Picture & Television Producers. News of the hopeful development circulated Friday, a day after the announcement of a new contract with the DGA.
Thinking Twice About That $400 Handbag
Affordable luxury is not looking so affordable — or sustainable — anymore.
Don't Miss Lessons Radiohead, Trent Reznor Offer
Musicians aren't merchants. We certainly learned that through Radiohead and Trent Reznor's separate experiments with choose-your-price album promotions.
Advertising: Now a Conversation
In today's environment where independent information about a product is plentiful, traditional one-way messages to consumers no longer work. /DECK
As Luxury Brands Sputter, Saks Tests New 'Off 5th' Concept
While many luxury retailers are bracing themselves for something of a shakeout in the months ahead, Saks Fifth Avenue is exploring a decidedly more downscale territory, and says it will open a new prototype for its Off 5th stores in Orlando, Fla.
Widgets: From Hype to Hits
Last year, Newsweek predicted that 2007 would be "the year of the widget." This July, developers gathered in New York for Widgetcon, a conference devoted exclusively to widgets. Whether or not Widgetcon fulfilled Newsweek's prediction, it signaled that widgets were more than a passing fad on the Web.
Directors Guild, Studios Reach Deal
The Directors Guild of America reached a tentative three-year deal with the major Hollywood studios, adding to pressure on striking screenwriters to either accept a similar deal or prolong their 11-week strike, possibly for months.
Yahoo Throws Weight Behind OpenID Standard
In one of the most significant moves yet in the growing push toward service interoperability on the Web, tech giant Yahoo announced Thursday that it is supporting the OpenID 2.0 standard for a universal Internet log-in. OpenID is designed to facilitate single log-ins for multiple unaffiliated Web sites.
Traditional Media Ready to Elevate the Conversation Online — with Moderation
Major media sites have started to get the religion of audience participation, but there’s been one big hitch: How do you harness the audience’s knowledge and participation without the forums devolving into a messy online brawl that requires time-intensive moderation?
Can Cable Co-Opt Web 2.0?
Cable operators are pondering what it would mean to incorporate interactive, social-networking applications and user-generated content spawned on the Internet -- the likes of Facebook and YouTube, collectively referred to as “Web 2.0” -- into a TV context.
