At Issue } essential reading
AT&T Inc., Verizon Wireless and Google Inc. are among the companies expected to begin bidding today for prized radio-airwave licenses in an auction federal regulators hope will give consumers more freedom to choose what wireless services they buy and how they use them.
Doing well by doing good is no longer just a smart strategy--it's becoming an imperative for corporate survival. But hyping good works isn't going to cut it.
Backed by a major new study, the CMO Council is urging B2B companies to create marketing performance models based on "customer affinity," a concept that the Council concludes is far more meaningful than "soft metrics" such as brand awareness/satisfaction or response rates to marketing campaigns.
The goal isn't to connect advertisers to metrics; the goal is to connect advertisers to people.
How some top performers are adapting to target the lucrative mass affluent market.
As online video becomes ubiquitous in '08, look for a shift in attitude about user-generated content from savvy content owners and publishers. A few thoughts for content owners and publishers considering taking the plunge.
Is the music industry dying?
Amazon's Top Reviewers and the fate of the literary amateur.
Here’s a bit more information on methodology for measuring virality and what it means for an app to “go viral.”
TV and Internet are far from strange bedfellows, so the burning question is – what do their children look like?