At Issue } essential reading
Coke, Clydesdales Score with Super Bowl Viewers
A number of marketers tried to win over Super Bowl viewers with gross-out ads, but two feel-good commercials were the big hits among advertising executives and consumers.
A Severed Car Grille? It’s Super Bowl Ad Time
An assessment of some of the high and low points among this year's Super Bowl ads.
Microsoft Unveils $44.6 Billion Bid For Yahoo
Microsoft Corp. today went public with a $44.6 billion offer to buy Yahoo Inc., in a bold attempt to dramatically expand its online business and compete more effectively with Google Inc. in services ranging from email to Internet advertising sales.
TV Stations Seek Shows to Put Online
This year at the biggest conference in syndication — where local affiliate stations fill their shopping carts with enough content to keep their schedules lively — the hottest topic was online syndication. In this emerging part of the market, stations buy syndicated programs to show on their Web sites, and they sell advertisements with those programs to local businesses.
Economists Dissect the ‘Yuck’ Factor
“People don’t pay enough attention to how repugnance affects decisions about what can be bought and sold," asserts Alvin Roth, an economist at Harvard University.
Target to Reconsider Media Policies
Target has restructured its communications department, allowing the company to increase its number of available spokespeople and reconsider a long-standing nontraditional media ban.
'Facebook Fatigue' Kicks in as People Tire of Social Networks
Shhh! Can you hear a hiss? That's the sound of naughty facts deflating the social networking balloon a tad.
Is the Tipping Point Toast?
Take note, Malcolm Gladwell: According to Duncan Watts, a network-theory scientist, influentials have no special role in trends at all.
MP3 Unplugged: Rethinking The Digital Music Future
In spite of reports to the contrary, the music business is thriving -- at least for those willing to embrace technology, digital downloads, and innovative ways of doing business.
CMOs, Get Ready for a Rocky Ride
Hold on Tight: The Looming Recession Will Test Marketing Leaders as Never Before
