At Issue } essential reading
Eight Reasons Plagiarism Sucks
It harms readers, in its heart beats a lie, it corrupts, and five more.
America's Most Admired Companies
Which companies have the best reputations? Apple tops the list, Google and Berkshire Hathaway move up, and Costco cracks the top 20 this year.
Striking A Balance: The Ad Network/Exchange Analogy
Over the last twelve months, there’s been a lot of attention on a new category in the online advertising ecosystem – the ad exchange.
The Media's New Aesthetic
People are stepping up to join the ongoing battle against a media system that has left civil society out in the cold and in the dark, a media system that has been busily propagating itself at the expense of our social, cultural, political and environmental health.
Reorganization Doesn't Do It for Marketers
Despite widespread and growing reorganization within their marketing ranks, highlighted by trends toward centralization and integration, only 13% of senior marketers say they're "very satisfied" with their companies' marketing structures.
Oh, Bury Media Not
The Internet ultimately will not end at the browser. Instead, network technology will soon be a part of nearly everything we see, own and engage with. Offline media isn't dead, it's just different - it's connected, it's dynamic and it's part of an Internet of things.
Blended Media, Blended Marketing
{self}We are moving at light speed to a place where all media owners (big or small, individual or corporate) are doing the same thing - producing content for ubiquitous distribution, across multiple channels.{/self}
Wal-Mart Tastemakers Write Unfiltered Blog
Corporate blogs are nothing new — General Motors, Dell and Boeing have them — but Wal-Mart’s site, called Check Out, turns the traditional model on its head. Instead of relying on polished high-level executives, it is written by little-known buyers, largely without editing.
Employee Blogging: What's the Purpose?
Chris Baggott, whose Compendium Blogware makes blogging software for businesses, says employee blogs ultimately should have a few very limited purposes, chief of which involves nothing more lofty than making the company come up higher in Google search results.
Reznor Revolt Makes Radiohead's Look Tame
A well-planned strategy that might just offer a glimpse into the future of the music industry.
