At Issue } essential reading
The Beijing Olympics will be remembered by media executives as the most-viewed event in United States television history. This summer’s Games have shown that media companies can still aggregate a mass audience for major events, even with the rapid fragmentation of media.
When the newly private Chrysler Corporation slid the firm’s PR function under its human resources umbrella late last year, it brought a shower of negative reaction from the PR community and auto industry press.
The presidential campaign of Barack Obama has all but christened a new era by seizing the medium itself. The network pageantry has been replaced by the network effect — a huge pipe directly to his supporters, no intermediation involved. The press, it seems, just gets in the way.
The Democratic presidential nominee and the soft drink have strong affinities. Perhaps more importantly, the prevailing theme of Obama's campaign meshes well with Pepsi's corporate messaging.
Facebook's new 'Engagement Advertisements' product emulates natural activities of members -- in hopes of increasing interaction, network spread, and brand preference.
It’s been said that Google is the new resume. Truth be told, any search engine, is the resume – it’s the Wikipedia entry for the rest of us. It’s no longer what we decide to curate onto a traditional one-page resume. It really is moot in a world when anyone can practically piece together your story without the help of a document designed to shape and steer our perception.
ESPN is interested in acquiring the television rights to the 2014 and 2016 Olympics and would carry more of them live, regardless of the time zone, than NBC traditionally has done. "Our DNA is different than theirs,” John Skipper, ESPN’s executive vice president for content said . “We serve sports fans."
A worldview is a lot like the strings on a piano or the cables in a bridge. When it hits something that is of the same frequency, it resonates. The cause and the effect embrace each other and the story sticks, and spreads. When your story aligns with my worldview, we have something to discuss. When it doesn't, you're likely to be invisible.
Gardasil's lightning-fast transition from newly minted vaccine to must-have injection in the United States and Europe represents a triumph of what the manufacturers call education and their critics call marketing.
For more than a decade, the audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. However, today it is not a choice between traditional sources and the internet for the core elements of today's news audiences.