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At Issue } essential reading

Wendy's To Introduce New Logo

Karlene Lukovitz
Friday, October 12, 2012

Starting in March, Wendy’s will introduce its first logo makeover since 1983. The redesign, only the fifth since Wendy’s was launched in 1969, features an updated, more prominent cameo graphic of the iconic pigtailed Wendy’s character and a sleeker, more contemporary script font.

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