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At Issue } essential reading

ESPN’s ‘Social Highlights’ Mash Ups Show Big Moments From Fans’ Lens

Sam Laird
Friday, October 12, 2012

The sports highlight is extremely predictable by now: an amazing play, sequence or moment is replayed from one or more angles, while a news anchor or announcer recaps what happened. Sometimes the video runs along with its original play-by-play audio, or maybe with the live radio call. But, in the age of social media permeation and mobile video proliferation, this is no longer enough, according to UNITE.

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