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At Issue } essential reading

How Networked Inisghts Makes Sense of Internet Chatter to Help Big Brands Create Better Ads

Christina Chaey
Friday, November 9, 2012

It used to be that brands and agencies would create ad campaigns, push them live, and use the resulting consumer reaction to help inform the next campaign. But with the rise of real-time data, marketers can now keep tabs on real-time consumer reaction and use that knowledge to make smarter decisions around all facets of creating, distributing and measuring brand campaigns.

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