Patagonia's Founder Is America's Most Unlikely Business Guru
Thursday, May 3, 2012
A couple of years ago, Yvon Chouinard—founder of the outdoor-clothing brand Patagonia—gave a talk at a sustainable-fisheries conference in Vancouver. He'd been invited to speak in recognition of Patagonia's longtime commitment to environmental issues and its reputation as a company that manages to churn out profit while minimizing ecological impact. Chouinard delivered his spiel, but he came away frustrated by the surprising ignorance of his audience.
Read entire article >>>